The Australian Professional Leagues (APL) have announced the appointment of two new Club Directors to the APL Board, as well as updates to the salary cap structure which will be implemented from the 2025/26 season.

At an Extraordinary General Meeting held earlier today, Club Unitholders voted to appoint John Dovaston, Chairman of Melbourne Victory, and Kaz Patafta, Chairman and CEO of Brisbane Roar, as new Club Directors to the APL Board.

Both bring a strong mix of football, business, and governance experience to the table, drawn from their work both within and outside the sport.

The rest of the Board — including the Chair, a Silver Lake Director, the FA-appointed Director, and three existing Club Directors — remains unchanged, as they were not up for election.

After consulting with the Board, Club Unitholders, and club reps, the APL also announced it will introduce a new financial sustainability framework for the A-Leagues, to be rolled out over the next three seasons.

The focus will be on revamping the salary cap system.

The current setup which includes a $2.55 million soft cap and six types of salary exemptions was originally designed to support financial stability and competitive balance, but it's no longer delivering as intended.

Starting from the 2025/26 Isuzu UTE A-League Men season, a $3.5 million hard cap trial will be introduced.

Then, in 2026/27, a $3 million hard cap (plus one marquee player) will be enforced. Clubs that exceed the cap will face financial and sporting penalties.

For the 2025/26 season, clubs will still operate under the current salary cap rules and exemptions, with the trial period acting as a transition to the new system.

A broader financial model, based on each club’s revenue will be finalised with input from clubs and the PFA and introduced in the 2027/28 season.

Executive Chair, Stephen Conroy, highlighted the need for change when it came to the current salary cap structure as well as the benefit of the new reform.

“Following consultation with clubs over the last twelve months, it was determined that the current spending structure, which has been in place since 2005, was no longer fit for purpose," he said in a press release.

“We are doubling down on strategies that are already working; investing in our product and highlighting our fantastic homegrown talent. 

“The implementation of these reforms over the coming years is designed to ensure a competitive balance and to build long term foundations for growth that helps unlock the full revenue potential of each club.

“The APL Board firmly believe this is the model for long term success, giving clubs time to assess and plan before a new model is agreed to for season 2027/28 based on global best practice, that can deliver greater outcomes for talent development and a better football product.ˮ

The APL’s latest moves mark a significant step forward for the future of the A-Leagues, with new leadership on the Board and a clear plan to overhaul the financial structure of the competition, the league is positioning itself for long-term stability and growth. 

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In recent news the A-league viewership on sky sports has climbed significantly in New Zealand.

Official A-League media sources have identified that 1.31 million people have watched the A-League through Sky Sports media channels this season.

This confirms an impressive 40% increase in viewership for the 2024-25 season.

To add to this an additional 228k, a 46% increase, and 167k, a prominent 115% increase, have also streamed on Sky's digital platforms.

This amounts to a huge increase in viewership of the sport for New Zealand and also a large portion of the respective nation’s population, displaying football's huge popularity in Australia’s close neighbour.

Sky Sports extended their exclusive rights for the Isuzu UTE A-League Men and Ninja A-League Women at the beginning of this season and this deal will be the sole provider for 2 more seasons.

Both Leagues through this season are available not only on Sky Sports but also Sky Sport Now and Sky Go.

This upward trend in popularity can be attributed to the addition of a second New-Zealand team in Auckland FC, who currently sit at the top of the A-League and look positioned to win the minor premiership.

To match this news with viewership Auckland FC and Wellington Phoenix have both recorded some of the highest game attendance in the league throughout most of their home games.

Auckland FC has had the overall highest attendance with a total of 211,095 so far and an average of 17,591. With the biggest attendance their derby against Wellington Phoenix at just above 27,000.

Auckland FC worst attendance at around 13,000 is almost double the next most attended team, Sydney FC. Wellington Phoenix have also recorded high attendance with 99,677 up to this point.

Though down averagely from last season, to maintain these numbers after a title chasing seasons shows fan dedication from the Kiwis.

The introduction of a new team from New Zealand's biggest city has turned out to be a successful investment by the Australian Professional Leagues (APL).

It has increased viewership, attendance and all round enjoyment in the A-league, helping the APL increase in value and quality this season.

The APL and New Zealand must now build on this momentum to keep viewership strong and continue growing the beautiful game across Aotearoa.

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Last week, Professional Footballers Australia (PFA) announced the appointment of Beau Busch as the organisation's new Chief Executive for a four-year period until 2029.

Busch is an experienced presence within the PFA, having joined the players' rights and wellbeing organisation back in 2013. Since then, he has held a number of key roles, including Co-Chief Executive, Head of Player Relations and Development, and Media and Communications Manager, in addition to being appointed FIFPRO Asia/Oceania President in 2024.

Across these positions, Busch has worked to protect players' welfare and rights, as well as push standards across the A-Leagues and National Teams.

PFA Chair Francis Awaritefe explained how Busch would deliver much needed stability in his new role during times of uncertainty for the sport in Australia.

“The professional game has reached an important juncture, with critical industrial and commercial negotiations set to occur. We have no doubt that Beau’s appointment will ensure the players can navigate the challenges and seize the opportunities over the coming years," he said in a press release.

“Beau has built incredible trust with the PFA membership, and this will be invaluable as the players seek to shape the future of the game.”

PFA Co-President Tameka Yallop described why Busch would be a valuable fit for the role.

“Beau’s passion for the game, integrity, and proven leadership make him the ideal leader to guide the PFA into its next chapter," she said via press release.

“The players are committed to ensuring we build an industry that we can all be incredibly proud of and we know that under Beau’s leadership the PFA will continue to a be a values-led organisation.”

In a statement, Busch expressed his joy at being selected for the position by the plays.

“It is an honour to represent our members and to work alongside an outstanding Executive, Delegates and staff team," he said.

“This generation of players have an opportunity to drive the success of the professional game and to leave a lasting legacy for the players that follow them.”

Together, Busch and the PFA will continue to protect players' rights and uphold the standards of the game across Australia.

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Just this week the Isuzu UTE A-League has announced it has reached the 500-goal mark in record time this season in line with another recent report of another increase of viewership for the a-league.

Highlighting an exciting period of growth for the competition both on and off the pitch.

Western Sydney Wanderers defender Alex Gersbach’s strike against Western United on Sunday became the 500th goal of the 2024-25 campaign.

The milestone was achieved after just 150 matches, making it the fastest the league has ever reached this tally, surpassing last season's record of 152 matches.

The current season's goal-scoring rate dramatically outpaces historical comparisons.

During the 2000-01 National Soccer League season, it took 159 games to reach 150 goals, while the 1996-97 campaign required 161 matches. The 2022-23 season needed 163 games to hit similar numbers.

This scoring record was presented the same time as the encouraging news on the viewership front.

The A-Leagues reporting an 11% increase to last season in total viewership audience for 10+ and 10 Play according to recent data shared by the competition.

The league viewership currently sits at 3.96 million nationally and is expected to hit 4 million people at the end of the season.

This is a record increase of viewership and shows the popularity of the sport in a very saturated sporting market.

The twin developments of record-setting goal production and increased viewership point to a positive trajectory for Australian football and its ability to be an enjoyable an action-packed season for audiences.

The growth of the viewership should be built upon in coming seasons and proves that the league is continuing to grow traction.

One must point out if there is a connection between the number of goals and the rise in viewership.

The spread of goals however points towards not a league with huge differing quality of teams.

Another point to highlight, is that viewership is high is also being backed up by the active support at the grounds.

Big matches such as the Sydney Derby has brought in huge numbers, however, it will be at the end of the season if we see an all -round rise in ground attendance.

With this year also capping of the largest increase in transfer revenue and playing minutes for under 23 players.

These results points towards a wealth of quality players who can excite the league and develop its quality.

Also, with this comes the opportunity for increased transfer opportunities, revenue streams and sponsorship deals.

The potential for this league and its increasing popularity is something that needs to be supported and developed in the coming seasons.

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Sports Group Melbourne (SGM) has embraced TheCoachKart (TCK) as an Official Partner for 2025 in a bold new collaboration.

Through the new partnership TheCoachKart will become heavily involved in Sports Group Melbourne's elite competitions - the Youth Super Cup and Junior Champions League.

As part of the deal, TCK will gain sponsor naming rights for the key "YSC Pre-Season Coach of the Tournament" award, in addition to a comprehensive digital presence across the YSC media sphere. Furthermore, TCK will feature heavily across YSC events by presenting their products on gamedays and showcasing co-branded products with SGM. To further boost their appeal across the YSC, TCK will also launch branded activations such as pop-up displays across the tournament.

TheCoachKart kickstarted their partnership with Sports Group Melbourne yesterday at round 2 of the Youth Super Cup Pre-Season on Sunday 16 March, showcasing their products to onlookers and giving clubs the chance to order exciting custom-made clothing. TCK will return to the competition on Sunday March 23 for the YSC Pre-Season Finals Round, granting the organisation further experience with SGM's competitions and allowing event participants to become more familiar with a valuable supporter of youth sport in Victoria.

Representative of Mondo Sportivo Group, Chris Jackson expressed TCK's excitement for the collaboration with SGM.

"TheCoachKart is thrilled to partner with SGM, the premier organiser of junior sporting events in Victoria, combining forces to deliver great product to SGM events and participants," he said in a press release.

The partnership between the two organisations details their intertwined commitment to excellence and developing the world's game through supporting tomorrow's stars. To ensure progress is continual and efficient, TCK is dedicated to assisting coaches through granting them elite level products to thrive in the rigours of competition.

After the conclusion of the Youth Super Cup, TheCoachKart will continue to work with Sports Group Melbourne via the exciting Junior Champions League competition, beginning May 2025.

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Auckland FC has confirmed meal kit delivery service My Food Bag as its newest official partner that was presented for their previous clash against Adelaide United.

The three-season alliance unites one of New Zealand's established food brands with the rapidly growing football club.

The collaboration promises to enhance the fan experience through exclusive foodie giveaways following Knights victories and innovative match-day activations.

To celebrate the joint venture, My Food Bag is offering all match attendees the chance to "Claim Their Steak" – providing free eye fillet steak with any My Food Bag delivery the following weekend if Auckland FC secures a win.

Auckland FC Chief Executive Nick Becker welcomed the agreement.

"We are delighted to bring My Food Bag into the Auckland FC family. Their commitment to delivering fresh, high-quality meals aligns perfectly with our values of providing the best for our community.”

“This partnership will help us engage with our supporters in new ways and continue to grow the Auckland FC brand," commented Becker via Auckland FC official press release.

Mark Winter, CEO of My Food Bag, expressed similar enthusiasm.

"At My Food Bag, we are passionate about helping Aotearoa New Zealand eat and live well. We are thrilled to partner with Auckland FC to support the club, its players, and its energetic fanbase.”

“Together we can bring fresh new experiences to fans and create memorable moments both on and off the field," explained Winter via Auckland FC official press release.

The contract comes as Auckland FC continues its record-breaking inaugural season, having quickly established itself as a club known for creating an electric and inclusive atmosphere at matches.

Auckland FC’s success on the field is partnered with its constant work in the business side of the sport.

All of Auckland FC’s sponsorships not only support the club’s portfolio but also engages more businesses into supporting the growth of the A-league.

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The Australian Professional Leagues (APL) have announced Stephen Conroy as Executive Chairman of the organisation, effective immediately.

The former Labour politician now has the mandate to complete the transformation of the organisation, which has undergone significant changes in the past couple of years.

The APL board unanimously voted in favour of the decision.

An APL statement on the matter read: "With significant progress made both on and off the field, the Board has unanimously asked Chairman Stephen Conroy to take on an Executive role to lead the final phase of this transformation.

"As Executive Chairman, Conroy will oversee the optimisation of APL’s operations. Once this process is complete, he will return to his Non-Executive role."

The news comes after the shock departure of A-Leagues Commissioner Nick Garcia, earlier this week.

The APL’s financial problems, which were largely inherited by Garcia, have been well-documented, with private equity firm Silver Lake’s $140 million investment in the A-League seemingly all spent.

It led to several APL staff members losing their jobs, and a significant reduction in club distribution fees from $2 million to $530,000 for the 2024/2025 A-League Men season.

Despite this, throughout season 2024/25, the A-League Men has continued to showcase growth in key metrics, with crowds up 14% year on year and free-to-air TV audiences on Network 10 increasing by more than 15%.

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A-League giant Melbourne Victory has revealed a brand-new extensive infrastructure strategy to foster and support tomorrow's footballing stars.

The strategic infrastructure plan set out by Victory will aim to develop youth and women's football programs by providing improved access to world class footballing facilities and player pathways across Victoria.

To achieve this, Melbourne Victory has opted for a campus model to enable players access to connected and consistent facilities across the North, East, South and West of Melbourne, all within an hour's journey of Victory's club administrative centre and the A-League Men's training facilities at Gosch's Paddock.

The club also intends to build another campus within the Melbourne city centre, with the first campus location to be announced by the club soon, as it continues to review and assess possible sites across the city.

Melbourne Victory Chairman, John Dovaston, explained why the club had chosen the campus model.

“The announcement of this project, and the direction taken, is aimed at ensuring we are best placed to attract and retain football talent across the State,” he said in a press release.

“Our innovative approach will allow us to have a number of campuses with not only an elite focus, but also, an eye on building our community to ensure that all Victorians have an opportunity to participate and engage in our game."

Melbourne Victory Managing Director, Caroline Carnegie, outlined why the new infrastructure strategy was so important to the club.

“It is well understood that sport and football can influence social cohesion, and it’s our responsibility as a Club to establish infrastructure and programs that can positively impact members of the community, regardless of gender, background or location, whether that be through training the next generation of football stars, or using football as a vehicle to lead, unite, connect and inspire the community more broadly,” she said via press release.

“By enabling Victory to connect with communities across the North, South, East, and West of AAMI Park, our spiritual home, we can truly grow the Victory family and set new standards for elite facilities in our Pathway and community programs.”

The infrastructure project is an important move for the club, allowing it to grow, improve and future-proof its current suite of footballing programs. Currently, Victory operates nine elite and 23 pathway programs, providing services to over 16,000 participants across Victoria. Through the campus model, the club hopes it will be able to more efficiently develop the new generation of A-League and national team players.

“The priority is to provide not just an entry point for individuals to engage and participate in football, but to keep them engaged and provide a holistic journey to grow the Victory family across the State,” Carnegie continued.

“We are excited about the opportunities that the project can provide and the potential for growth for our Club and for football in the future.”

Melbourne Victory will continue to issue updates as it sets on the 5-year-plus journey to complete the entire project. For more information on the club's major infrastructure strategy, access the plan HERE.

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Football Australia has unveiled the "Australian Championship," a groundbreaking new competition that promises to reshape the nation’s football landscape.

Officially launching in October 2025, the Championship will serve as a vital bridge between state-based competitions and the Isuzu UTE A-League Men’s system, bringing clubs, players, and communities closer together.

This announcement comes on the heels of the October confirmation of the National Second Tier (NST) format, marking a significant milestone in Australian football.

The Australian Championship will provide a national platform for clubs and players to showcase their talent while fostering stronger connections with fans and communities across the country.

Competition Format and Vision

The Australian Championship will feature 16 teams competing in a dynamic format designed to balance competitive integrity and fan engagement. The competition will include:

Group Stage: Four groups of four teams playing home-and-away fixtures.

Elimination Finals: The top two teams from each group advancing to knockout rounds.

Grand Final: The inaugural champion to be crowned in December 2025.

This structure highlights Football Australia’s ambition to create an inclusive, exciting, and commercially sustainable competition that celebrates the depth of Australian football talent.

Football Australia Chief Executive Officer James Johnson spoke on the importance of this announcement for the future of Australian football.

“The Australian Championship is much more than a competition – it’s a national celebration of football; uniting proud historic clubs, emerging talent, and inter-generational community connection. It reflects the core values of Australian football: authenticity, opportunity, and ambition," Johnson said in the press release.

“This competition will complement the A-League, NPL, and Hahn Australia Cup, providing a connected, meaningful pathway for players and fans alike. Today’s brand launch is a statement of our commitment to grow domestic football in Australia and unlock its full potential.”

Founding Clubs and National Representation

The competition will include eight Foundation Clubs with storied histories, such as APIA Leichhardt FC (NSW), Avondale FC (VIC), Marconi Stallions FC (NSW), Preston Lions FC (VIC), South Melbourne FC (VIC), Sydney Olympic FC (NSW), Sydney United 58 FC (NSW), and Wollongong Wolves FC (NSW), representing some of the strongest footballing traditions in the country.

Joining them will be eight Member Federation clubs drawn from the National Premier Leagues (NPL) across all states and territories.

This model ensures representation from every corner of the national football community, giving grassroots and state-level clubs an opportunity to compete on a larger stage.

Core Pillars of the Australian Championship

The Australian Championship aims to unite Australian football under the following key values:

Authenticity: Honouring historic clubs, iconic venues, and long-standing rivalries.

Discovery: Showcasing emerging talent and rising stars from across the nation.

Connection: Strengthening ties between grassroots, state competitions, and professional pathways.

Pride and Belonging: Celebrating football’s ability to bring players, fans, and communities together.

A New Era for Australian Football

With its launch, the Australian Championship is set to redefine the country’s domestic football ecosystem, creating new opportunities for players, clubs, and fans. Football Australia’s initiative reflects a commitment to building a thriving national competition while staying true to the rich heritage and passion that underpin Australian football.

As October 2025 approaches, anticipation will only grow for what promises to be a transformative moment in the nation’s sporting history.

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In a landmark initiative for women's football, FIFA has unveiled an ambitious strategy aimed at reaching 60 million female players worldwide by 2027.

The comprehensive plan, supported by 13 distinct development programmes, is available to all 211 FIFA Member Associations, marking a significant step forward in the sport's global evolution.

FIFA also took the announcement to highlight the achievements for women’s football in the Asian Football Confederation (AFC) and Oceanic Football Confederation (OFC).

The recently enhanced FIFA Women's Development Programme underscores the organisation's strengthened commitment to expanding the women's game.

The upcoming 2025 calendar promises several groundbreaking developments for women's football.

The Philippines will host the inaugural FIFA Futsal Women's World Cup, while Morocco makes history as the first African nation to stage the FIFA U-17 Women's World Cup.

The latter tournament sees significant expansion, growing from 16 to 24 teams and shifting to an annual format.

International competition reaches new heights with continental championships scheduled across multiple confederations.

The pathway to the FIFA Women's World Cup Brazil 2027 commences with African qualification matches, while major regional tournaments including the UEFA Women's EURO and OFC Women's Nations Cup will crown new champions.

In a significant advancement for club football, all six confederations will host their respective continental club championships for the first time.

This renewed focus comes amid unprecedented growth in participation rates, particularly evident in the 2023 FIFA Women's World Cup co-host nations.

New Zealand has reported a remarkable 27 per cent surge in female participation since 2022, with particularly strong growth among Māori and Pasifika communities, showing a 14 per cent increase.

A strategic partnership between New Zealand Football and Māori Football Aotearoa further strengthens grassroots development.

New Zealand Football CEO Andrew Pragnell voiced the federations successful results.

"The expansion of football and futsal in Aotearoa New Zealand has been extraordinary, with the Women's World Cup serving as a genuine catalyst for growth," he explained via official FIFA press release.

Across the Tasman, Football Australia's Growing Football Fund Community Grants programme continues to foster development at the grassroots level.

The latest round of funding benefits 118 recipients, complementing the 121 projects supported in March 2024.

This initiative particularly emphasises regional development, with nearly half the grants allocated to areas outside major metropolitan centres.

The grants provide essential support for women's football development, encompassing coach education, introductory programmes, and vital equipment procurement, further cementing the sport's foundation at the community level.

Also within the AFC, footballing powerhouse Japan has successfully hosted the continent's first female-exclusive Pro Licence coaching course.

A collaborative effort between FIFA, AFC, and the Japan Football Association (JFA), represents a significant milestone in professional football development.

The intensive seven-day course attracted participants from fourteen nations, featuring presents such as AFC Technical Director Andy Roxburgh and Japan men's national team coach Hajime Moriyasu.

Participants gained valuable practical experience through observations of pre-season training sessions at both J.League and Nadeshiko League clubs.

JFA Technical Director Masanaga Kageyama emphasised the programme's strategic importance and inclusivity.

"This course is a joint AFC/JFA initiative to increase the number of top-level, professionally licensed female coaches in Asia. It aims to provide existing talents with additional advice to help them achieve greater success in their current coaching positions and secure future success," Kageyama explained via official FIFA press release.

This initiative aligns with JFA's renowned long-term development philosophy and a significant advancement in creating pathways for women in professional football coaching.

This newly improved strategy at the global scale will hopefully allow for more women in both professional and amateur spaces to get the opportunities they deserve in football.

It also highlight’s that AFC & OFC nations, including Australia, will have a strong place within the growth of women’s football.

Read more on the FIFA Women's Development Program here.

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In September 2024, former Matilda’s and journeyman coach, Tom Sermanni, was quietly going about his business coaching in the women’s program at Western Sydney Wanderers.

The last thing he expected was to receive an offer from the F.A. to become the interim manager for the Matildas.

However, Sermanni reflected on his previous stints with the Matildas from 1994-97 and 2005-12 with a great sense of pride and didn’t hesitate to accept the offer.

After five months in the job, Sermanni and assistant coach Jean-Paul de Marigny have methodically restored confidence in the squad after the disappointment of not qualifying for the quarter finals at the Paris Olympics.

It was certainly a far cry from Sermanni’s previous stints in 1994-97 when players weren’t paid and had to cover their own expenses and 2005-12 when contracts were introduced for the players.

Notably, Sermanni is aware of the strong brand the Matildas carry in Australian sport and every time they venture onto the pitch, there is a weight of expectation for them to perform.

In this interview with Roger Sleeman, Tom Sermanni discusses his progress with the Matildas since September 2024 and the general state of the women’s game in Australia.

ROGER SLEEMAN

What was your mindset when you were offered the job after your last stint with the Matildas in 2005-12?

TOM SERMANNI

Surprise was my first reaction as it came completely out of the blue

I’d actually reached the stage where I wasn’t searching for a career but winding down.

However, it was a compliment to be still considered for coaching at this level.

R.S.

How long did it take you to accept the offer?

T.S.

Only a few minutes because it was a no brainer after I contemplated what was involved.

[caption id="attachment_28219" align="alignnone" width="1024"] Photo: Kyoko Kurihara - Football Australia[/caption]

R.S.

Based on the Matilda’s performance at the Paris Olympics, what areas were you going to concentrate on?

T.S.

I was actually at the U.S.A. and Zambia games which was useful and I also knew a number of players in the squad.

Initially, I wanted to maintain stability because when a tournament doesn’t yield results, there are inquisitions and uncertainty.

Therefore, the lack of confidence had to be restored.

R.S.

What has been your main focus since you commenced the position?

T.S.

When we first assembled for the first match in Switzerland, I outlined the expectations for the team and myself.

I wanted to get back to the way Australian teams play on the front foot and to reassure the players there was a lot of ability in the squad , despite the disappointment of the Olympic’s result.

We needed to establish goals for the players to achieve and winning was critical.

Rebuilding belief, confidence and spirit was essential to achieving this outcome.

R.S.

What were your conclusions after the Switzerland and German clashes in October?

T.S.

There were signs of missing confidence and cohesion in the Swiss clash but against Germany it was a great 2-1 victory and defied our 15th ranking in the world standings.

R.S.

Against Brazil, how did you rate the team’s performance?

T.S.

Both games were probably the most brutally physical I’d ever witnessed in the women’s game.

Also ,the Brazilians were very direct and unfortunately in the first game in Brisbane, the referee didn’t control the game well enough.

In the second game on the Gold Coast this was rectified somewhat .

Critically, the games were a great benchmark to assess our status with the top five teams in the world.

R.S.

Are we technically adept to match the top teams?

T.S.

If you look at Caitlin Foord, Steph Catley, Mary Fowler and Kyra- Cooney Cross, we have players who rate technically with the best.

Also, we have players spread across the best Leagues in the world.

Nevertheless, at the development level we need to advance players at a technical level, rather than implementing systems which restrict individual development.

[caption id="attachment_28220" align="alignnone" width="1024"] Photo: Kyoko Kurihara - Football Australia[/caption]

R.S.

Are the senior players performing to their best?

T.S.

I believe in the matches so far they have and are still our most consistent performers.

Don’t forget, despite the Paris Olympics failure, we did qualify for the semi finals of the previous Olympics and the 2023 World Cup.

R.S.

Is it time to blood young players in the squad, and what is your general opinion of the talent scouting process employed to unearth new players?

T.S.

If I’d come in as a new coach for the next campaign, rather than an interim coach, things may have been different.

I emphasise again my role is to instigate stability in an effective way and my successor in a permanent role will decide where the squad will go forward from there.

For me , the role is to plan for the present and the future so it’s a balancing act.

In the modern game it’s difficult because you don’t get enough time with the players who are mainly based overseas.

This is in contrast with my last stint with the Matildas when most of the players were home based so we had complete access to them for local camps .

Importantly, this allowed us to develop players within the team structure.

It’s getting harder to bring in new players because of the time limits you have to work with them.

Obviously, you’re continuing to strengthen your squad by bringing new players in but moving forward the new coach has to reassess the current squad and also be mindful of other players to be given an opportunity to see if they are better than the current players.

Naturally, there will be a turnover of the squad due to ageing of senior players so we have to provide a better way of bringing younger players through.

With the huge increase in playing numbers in women’s football , there should be a lot of new talent coming through the system to be considered for Matilda selection.

Unfortunately ,there hasn’t been an organised plan since the Institutes fell by the wayside and resources aren’t being committed to a cohesive system.

R.S.

How important is Mary Fowler to the squad?

T.S

She is critical because she has that X-factor and those qualities to become a superstar.

Some of the senior players are now at their peak in their late twenties and Mary in her early twenties has the world at her feet to become a world class player.

Along with Ellie Carpenter whose workrate and football awareness are phenomenal, it should be our aim to continue unearthing such talent in the W- League.

R.S.

What is your opinion of the A-League Women?

T.S.

Unfortunately, it’s not fully professional and it needs more resources to make it the best league it can be because at the moment it’s a development league for domestic players.

However, we need as many young players to be competing in the League and over time it would be ideal for overseas players to come back to the League to contribute to its progress.

However, the League is certainly a great place for supplying national youth team players.

[caption id="attachment_28221" align="alignnone" width="1024"] Photo: Kyoko Kurihara - Football Australia[/caption]

R.S.

Can you tell us more about the She Believes Cup, the Matildas are competing in the U.S. from February 19-27 against U.S.A., Japan and Colombia?

T.S.

It's a proper, competitive tournament, not a series of friendlies so there is a great incentive to win.

We play the first game and then travel to two other cities to play so there’s limited time for preparation.

Clearly, it’s an important tournament to play serious opposition with different styles on show and for players to maintain their place or for new players to emerge.

R.S.

After your interim role ends, would you like to be still involved with the Matildas in some way?

T.S.

If there was a role for me which was suitable I certainly would take it because I’m really enjoying the current position.

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Despite its slow start to the season, many pundits believe this season’s Sydney F.C. squad is one of the strongest for many years.

Consequently, it has been difficult for striker Jaiden Kucharski to be selected on a regular basis. However, Jaiden Kucharski’s journey is one marked by moments of brilliance and potential.

For those who observed the power-laden goal he scored against Brisbane Roar in Round 3 and the disallowed volley he despatched against Wanderers two weeks ago, there is no doubt he has all the attributes of a goal-scoring maestro.

Additionally, his powerful right-footed drive from outside the penalty area last Sunday nearly found its mark for a ten-man Sydney F.C. to achieve a 2-2 draw, only to be denied by the agility of Central Coast Mariners custodian Dylan Peraic-Cullen.

[caption id="attachment_27806" align="alignright" width="400"] Photo credit: Jaime Castaneda / Sydney FC[/caption]

None of this comes as a surprise, as Jaiden Kucharski’s Sydney F.C. record includes twenty-nine goals in three seasons in the NPL Men’s competition.

So, what does the future hold for this talented twenty-two-year-old?

In this interview with Roger Sleeman, Jaiden Kucharski talks about his early exposure to football, his progression through the Sydney FC Academy to the senior squad, and his ambitions in the senior game.

ROGER SLEEMAN

Can you outline your early introduction to the game?

JAIDEN KUCHARSKI

After starting at Glenwood Redbacks as a five year old, I moved to the Football Development Academy and eventually progressed to the Sydney FC Academy at the age of fourteen via the NSW Institute.

R.S.

Who were the early influences in your career?

J.K.

I followed Messi and Ronaldo and also worshipped Tim Cahill, Mark Viduka and Harry Kewell.

Also, due to my Polish background, I admired Robert Lewandowski as a goalscorer.

R.S.

You are equally accomplished on both feet  with ferocity on both sides.

When there are so many one sided players in the A-League, how have you managed to achieve this milestone?

J.K.

There was a coach called Cormack at the FDA who worked with me to improve my weaker left side when we went for periods without using the right foot in training.

At the weekends when I was eight or nine, I would train with the ten to fourteen year olds which also harnessed my two sided skills.

At the Sydney FC Academy, Kelly Cross has also nurtured my left side further and now I believe my shooting is better with my left side.

R.S.

You’ve been scoring goals for fun in NPL competition so what role do you see yourself playing?

J.K.

I’ve grown up playing as many positions as possible

However, I want to play up front as one of the two nines and being a target man to either drop to receive the ball and also playing in between and along the last line of defence.

I also want to be able to take the ball myself and score goals by taking opponents on.

[caption id="attachment_27810" align="aligncenter" width="700"] Photo credit: Jaime Castaneda / Sydney FC[/caption]

R.S.

The goal you scored against Brisbane Roar in Round 2 was one of the hardest shots ever seen in the A-League.

Could you explain how you did it?

J.K.

My best attribute is my striking contact with the ball, assisted by strong groins and when the cutback came I hit through the ball as hard as I could.

R.S.

Are you prepared to wait for that break to get more game time?

J.K.

I’m contracted with Sydney FC until June next year and I’ve made the most of my playing time so far, but in the end selection is up to the coach.

I could also leave during the transfer window in January if the club allowed me.

[caption id="attachment_27808" align="alignright" width="400"] Photo credit: Jaime Castaneda / Sydney FC[/caption]

R.S.

Have you had recent discussions with the coaching staff regarding your role in the squad?

J.K.

Not really as I just do everything in training to impress.

However, it was heartening to get a full game against F.C. Kaya and the goal I scored just inside the box to make a 3-0 scoreline, reinforced what I can do when I get space in front of goal.

R.S.

Would you leave Sydney F.C. when your contract expires, and if so where would you go to?

J.K.

I could go to Poland where I have citizenship but I also believe Germany would suit my style of football as an attacking player.

R.S.

It is a star studded squad at Sydney FC but you would be a certain starter at most other A-League clubs.

If the right offer came, would you move to another A-League club?

J.K.

Anything is possible, providing I’m getting game time and further developing as a footballer.

R.S.

Which of your team-mates do you really relate to?

J.K.

Adrian Segecic is an old team-mate who laid the ball off to me for the Brisbane Roar goal and three years ago I provided the pass which allowed him to score his first A- League goal against Macarthur Bulls.

Also, Anthony Caceres is a great foil and I’ve learned a lot from Joe Lolley and more recently Douglas Costa who is impeccable in his movement.

The new striker, Patryck Klimala, is a clinical striker and Leo Sena has that touch of genius which any young player can learn from.

[caption id="attachment_27809" align="aligncenter" width="571"] Photo credit: Jaime Castaneda / Sydney FC[/caption]

R.S.

What is your opinion of the A-League?

J.K.

Foreigners I’ve met say they didn’t expect the A-League to be so strong.

It’s a great step up from NPL to APL as the pace and pressure is so much more demanding.

R.S.

Where do see yourself in three years time?

J.K.

Playing overseas as a regular starter, ideally in a First Division setup.

The post For Jaiden Kucharski, The Sky is the Limit. appeared first on Soccerscene.

The second-ever edition of the Unite Round sparked some interesting debates and narratives about whether the A-League can properly host an inclusive event of this scale.

As the contract with Destination NSW expires, the question remains; Is the experiment worth committing to or should it be scrapped?

A potentially unfair comparison would be to NRL's Magic Round and AFL's Gather Round who managed to succeed with the concept in its first two seasons. It's quite simple, the A-League don't have the wide-ranging committed supporter base to reach those heights just yet.

But will they do so quick enough for this investment to be worth it?

Challenges that undermine Unite Round

It was a weekend that had a few positives, as mentioned in the A-Leagues press release last week but was certainly marred by a slew of negative and/or embarrassing moments.

Whilst match-going fans, who spent the weekend in Sydney, anecdotally seemed to truly enjoy the experience, there simply weren't enough that flew out to watch their team play.

The 45,000-capacity Allianz Stadium had a rather empty look for most of the games, mirroring Covid lockdown football, and the lack of atmosphere really took away from the experience that was promised when the concept replaced the controversial Sydney Grand Final deal last season.

For a league that has constantly struggled with attendances since the horror 2021-22 season (which saw attendances slashed in half post-covid), the ability to hold a full-scale weekend of football in one city is realistically never going to work, especially in a cost-of-living crisis.

Another issue that is increasingly being brought up in media and fan spaces is the NSW Police releasing a statement before the weekend had started, ensuring that they were going to crackdown on pre-game marches, flares, banners and flags in an attempt to 'keep everyone safe'.

Baffling for any hardcore fan, it was a truly tone-deaf action that stripped football of its core: intense and passionate tribalism.

Highlights of the weekend

Focusing on the positives, in the A-League press release, they revealed the numbers behind an improvement on last season's first-ever United Round.

- 33 goals were scored across 12 games between both the Ninja A-League Women and Isuzu UTE A-League Men.

- Attendance was up 50% on the first-ever Unite Round with a cumulative match attendance of more than 71,000 fans. This was certainly helped by an amazing 30,777 crowd to watch the Sydney Derby.

- Over a thousand fans take part in grassroots clinics, tournament and fan zones.

Commenting on the overall feel of Unite Round 2024/25, Nick Garcia, A-Leagues Commissioner, said:

“It was a turbulent build up with a ticketing outage, a change in venue for our six Ninja A-League Women matches and a planned train strike - but we’re really proud to have welcomed 50% more fans from across Australia and New Zealand to Sydney compared to our first-ever Unite Round," Garcia said in a press release.

“We really believe in the long term potential of this partnership with the NSW Government and Destination NSW, establishing a new tradition and welcoming football fans from across Australia and New Zealand to electrify this incredible city.

"This event really resonates with our young and diverse fanbase and aligns with our drive to unite communities through a shared love of football. It’s the pinnacle weekend of professional football, and we hope this is a tradition that we can continue to build on and grow in the coming years.

“It’s been a really strong start to our 20th season. Crowds have grown by 30% year-on-year across the first four rounds of the Isuzu UTE A-League Men, while the new Saturday night doubleheader on 10 Bold has also increased the free-to-air national audience by 34%. We look forward to continuing this momentum across both leagues as we move into the summer period.”

The path forward for Unite Round

The words from Nick Garcia suggest that the A-League are committed to making this concept work and are hoping the progress made in the last 10 months can be replicated over time.

The direction in which the United Round goes in is still unknown with the expiration of Destination NSW but it also could lead to an innovation that bursts this weekend into life.

Do they try it in New Zealand for a year? Or up in the Gold Coast where people might have more incentive to enjoy a weekend up in the Sunshine Coast?

The chance for experimentation surely has to be attempted considering the trends suggesting that this weekend won't be considered an outright 'success' in the short term.

Conclusion

In the end, the future of the Unite Round hinges on bold experimentation and a commitment to creating a uniquely football-centric spectacle.

Whether it's exploring new locations like New Zealand or the Gold Coast, or innovating to better engage fans across the country, the A-League has an opportunity to redefine what a national celebration of football can look like.

The league’s struggles with attendance and atmosphere are real, but so too is the potential for growth in a competition that resonates with Australia’s diverse and passionate football community.

The Unite Round has shown glimmers of promise amid its challenges—now it’s up to the A-League to seize that promise and turn it into a tradition worth rallying behind.

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The Professional Footballers Association (PFA) have released their 2024 Annual A-League Men's report. This analysis has highlighted key successful areas of last season and importantly areas of growth in the league.

This review uses a wide range of data but importantly uses a strong player-based approach.

A key tool for data collection for this report is the A-League Men's end-of-season survey conducted voluntarily online between May 7-31, 2024. This survey received 191 player responses, a record number with at least 13 players from each club.

The survey provides a comprehensive and representative source of player insights for policymakers, offering robust comparisons across the league.

Categorised below are some key factors of the report.

International Benchmarking

The Twenty-First Group's World Super League model provides insights into the A-League Men's (ALM) competitive positioning.

The analysis employed a machine learning approach, rating team strengths based on performance and player movements from ten relevant leagues over six seasons. The ALM ranks eighth among these competitions as a second-tier Asian league.

The salary cap system contributes to the consistent team strengths, with a slight overall decline in score over six years likely attributed to league expansion. Despite this, the ALM's league ranking remained stable.

From a player development perspective, the analysis offers guidance for international transfers to leagues that offer promising development pathways for Australian players looking to progress in their international careers.

Transfer Revenue

The Australian A-League Men (ALM) has experienced a remarkable transformation in its transfer market dynamics as a significant talent production and export market over recent years.

In 2024, ALM clubs received at least $17.5 million in transfer fees, with the total value potentially exceeding $20 million, significantly up from the approx. $10 million in 2023 and the $2.5 million average in past seasons.

This growth represents a fundamental shift in the domestic men's football economy. For the first time, transfer revenue is now surpassing broadcast revenue.

In the context of the broader market, while ALM revenues have grown quickly, they remain a fraction of those in slightly more advanced leagues.

AFC Club Competitions

Previously, AFC competitions were often more costly than beneficial.

However, in the new 3-tier continental club competitions for 2024, the AFC Champions League Elite (ACLE) qualifying for the eight-match group stage guarantees $1.23m, with an additional $150k per win. Champions can earn at least $18.5m.

The ACL2, Which CC Mariners won last season, provides $462k for group stage participation and $77k per win, with champions potentially earning up to $5m. ALM clubs receive one berth in both the top two tiers.

Under the current Collective Bargaining Agreement, players will receive an increasing share of prize money from the Round of 16 onwards.

Player Profiles

The PFA conducted a comprehensive analysis of match minutes across six leagues: A-League Men (ALM), J1 League, K League 1, MLS, Scottish Premiership, and Belgian Pro League.

The analysis revealed that Australian and Belgian leagues stood out, with over 10% of match minutes played by under 20s, compared to less than 5% in the other four competitions.

The introduction of scholarship players outside the salary cap has notably reduced the league's average age, emphasizing its commitment to youth development.

Attendance

Average attendance for regular season matches has increased to 8,076 from 7,553 in 2022-23, but crowds have still not recovered to their pre-COVID levels.

Excluding the lowest attended teams of Western United and Macarthur FC the average attendance last season was 9,232, 14% higher than the 8,076 overall average.

Though the overall bias against crowd attendance can be assumed to be not as prevalent as people think, identifying this can help deal with the situations that hinder attendance.

Competitive balance

Competitive balance overall was strong with 7% of matches featuring a margin of four or more goals and 7% decided by three goals.

There was a tight race for the top 6 and the bottom two teams from 2022-23, Macarthur and Melbourne Victory, both made the finals, demonstrating the strong competitive balance of the ALM across seasons.

CBA Progress

Total player payments were around $57.8m in 2023-24, down slightly from the all-time high of $58.8m the previous season with the average payments per club being around $4.8m. This was well above the salary cap of $2.6m.

The vast majority of exempt payments from the cap were those to Marquee and Designated players. The average spend on Scholarship Players was just under $300k per club.

This report describes how revenues from transfer fees and a more lucrative AFC Champions League present new financial opportunities for our clubs.

Player Perceptions

According to the PFA end-of-season survey, 50% of ALM players were dissatisfied and 27% were very dissatisfied with how APL has performed in its management of the competition.

46% of players had ‘low trust’ in APL regarding developing a vision to improve the league.

The PFA was rated highest by the players, with 91% satisfied with its performance regarding ALM and 64% having high trust in the PFA to develop a vision.

In issues of the league, trajectory players outlined fan core experience as a centre stage with more than half including Broadcast (58%) and Atmosphere (51%) in their top three with Visibility and Branding/Marketing coming in second.

Workplace Safety

The PFA end-of-season survey uncovered concerning findings regarding the safety of ALM players’ workplaces.

11% of ALM players felt their club environment was either physically or psychologically unsafe and one in five players (20%) said they or a team-mate were unwilling to discuss issues with coaching staff and 16% with club management. 7% of players reported instances of players being forced to train alone at their clubs.

Though only a few clubs were reported on this, is still regarded as an industry issue.

Extreme weather

Last season one in six ALM matches was impacted by extreme weather with extreme heat the main culprit. 58% of players indicated the conditions impacted the players’ performances and 9% of player performances were hindered overall.

Club Index

Sydney FC was rated as the league’s best-performing club in the overall Club Performance Index, after placing in the top three for the sub-indices for Operations, Facilities, and Culture.

Pitch and atmosphere ratings

A-League players rated Wellington’s Sky Stadium with perfect marks for its pitch quality also and a four-star average for the match atmosphere.

Adelaide’s Coopers Stadium, AAMI Park, where also highly rated by ALM players with an average around the 4 stars mark. Victory home matches received an average of 4.4 for atmosphere.

The lowest rated were Newcastle’s McDonald Jones Stadium and Brisbane’s Suncorp Stadium, averaging just 2.1.

Though other factors are included for pitch quality like other events, Players should still not be subject to substandard and potentially dangerous conditions.

Conclusion

Though the report shows that in many aspects the sport is moving in the right direction, the responses from players on their welfare and on the need for more attendance is a worrying sign for the management.

This assessment is a strong example of the PFA’s dedication towards the sport in Australia and maintaining the strong relationship between the Football industry and the players themselves.

The key points of this report should be central to plans within A-League and Australian Football itself.

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The Professional Footballers Australia (PFA) has marked a significant year of achievement and player advocacy at its Annual General Meeting, highlighting the organisation's continued commitment to supporting professional footballers nationally in this financial year.

The AGM showcased a remarkable year of growth and impact, with the organisation reporting a record membership of 704 players and a comprehensive range of support services that extend far beyond the football pitch.

It also announced some notable leadership development, David Williams was elected to the PFA Executive, bringing valuable experience from his A-League Men career.

David Williams has commented on his connection with the PFA and his dedication to the new role.

“For me joining the Executive means a great deal. To have the backing from my peers and friends within the PFA is special and I feel humbled to be chosen for this role," he said via press release.

“I have depended on the PFA over my career and have benefited from it and used so many resources and received so much help over my years as a PFA member.

“To now be able to give my insights and experience over my career and contribute positively to all PFA members is a privilege and a role I will be honoured to take on. I look forward to working closely with all involved."

Alongside David Williams, Dylan Holmes was ratified in his position, while international players Clare Hunt and Mathew Ryan were re-elected to continue their influential roles.

The meeting also celebrated five outstanding members with Life Membership, recognising Leigh Broxham, Natasha Rigby, Jason Hoffman, Emma Checker, and Mark Milligan for their exceptional contributions to the sport and the players' union.

A key highlight was the Footballers' Trust, the organisation's charitable arm, which has invested over $500,000 into 24 community programs since its establishment five years ago. This initiative underscores the players' commitment to giving back to the community.

The PFA's comprehensive support for players was evident in its impressive statistics for the 2023/24 financial year. The organisation opened 190 legal cases, secured $500,000 in outstanding salaries, and provided 203 education grants.

Mental health support remained a critical focus, with 1,082 confidential sessions accessed by members.

PFA Chief Executive Beau Busch emphasised the significance of the players' leadership, stating that the organisation continues to be driven by a commitment to player welfare and professional development.

Other notable achievements included delivering skin cancer checks for National Team players, hosting 18 past player events, and facilitating skill development workshops for 483 A-Leagues players. The organisation also secured a world-leading Collective Bargaining Agreement for National Team players.

The returning and newly appointed Executives, led by Jackson Irvine as President and Francis Awaritefe as Chair, reflect a strong, diverse leadership committed to advancing the interests of professional footballers in Australia.

As the PFA continues to evolve, its focus remains clear: supporting players, advocating for their rights, and contributing positively to the broader football ecosystem.

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The A-Leagues concluded their second edition of 'Unite Round' over the weekend, with a substantial crowd increase achieved when compared to last year's event.

Attendances were up by over 50% on the first-ever Unite Round, with a cumulative match attendance of more than 71,000 spectators.

33 goals were scored across the 12 games at Allianz Stadium and Netstrata Jubilee Stadium, in what was an entertaining round of domestic football.

Other activities were organised for the celebration of football, including a huge grassroots Unite Cup tournament, Girls Unite clinics, buzzing fan zones and a multicultural march.

Speaking in relation to Unite Round 2024/25, Nick Garcia, A-Leagues Commissioner, stated: “It was a turbulent build up with a ticketing outage, a change in venue for our six Ninja A-League Women matches and a planned train strike - but we’re really proud to have welcomed 50% more fans from across Australia and New Zealand to Sydney compared to our first-ever Unite Round.

“We worked with fans, clubs and our event partners to evolve and elevate the fan experience, and across the weekend, Kogarah and Moore Park were a buzz with grassroots activities and fans celebrating the world game.

“We had more than 600 fans, representing 40 countries, take part in our multicultural march on Friday night to honour the cultural diversity of our game. While current stars from the Ninja A-League Women led the next generation of stars in our Girls Unite Gala Days, and almost 100 grassroots teams battled it out across Moore Park to be crowned the first Unite Cup champions.

“We really believe in the long term potential of this partnership with the NSW Government and Destination NSW, establishing a new tradition and welcoming football fans from across Australia and New Zealand to electrify this incredible city. This event really resonates with our young and diverse fanbase, and aligns with our drive to unite communities through a shared love of football. It’s the pinnacle weekend of professional football, and we hope this is a tradition that we can continue to build on and grow in the coming years.”

Past and present A-League players also participated in fan zone activities alongside supporters, with players also acknowledged at the match-day function as a part of the league’s ongoing celebrations of its 20th season.

The A-Leagues have had a great start to the season according to Garcia, noting increases in key metrics in the opening rounds overall.

“It’s been a really strong start to our 20th season," he said.

"Crowds have grown by 30% year-on-year across the first four rounds of the Isuzu UTE A-League Men, while the new Saturday night doubleheader on 10 Bold has also increased the free-to-air national audience by 34%. We look forward to continuing this momentum across both leagues as we move into the summer period.”

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Newcastle Jets CEO, Shane Mattiske, has confirmed he will transition out of his role at the club.

Mattiske served for four years as CEO but believes now is the right time to depart, after helping gain the club new ownership under Maverick Sports Partners.

Mattiske led the consortium of A-League clubs to save the Jets in 2021, when former owner Martin Lee was stripped of the club's license for failing to pay off debts.

In a press release, Mattiske applauded the new owners and thanked Newcastle.

"It is truly a great thing to have Maverick Sport Partners behind our club and supporting its growth moving forward. I want to again thank Maurice Bisetto and the broader Jets ownership group for their belief in this club and the potential of this community," he said.

"I also want to acknowledge the significant commitment that our outgoing owners made to supporting our club and backing the shift to a new future for the Jets.

"With the beginning of this new chapter for the club, it is the appropriate time for me pass leadership to Maurice and the new ownership group. The last four years has been an incredible experience and one that, despite some challenging times, I will always value. I’ve been privileged to be part of a club that is so important to such a big community and one that has such potential for the future. I will always have the club’s success on my mind and will continue to do whatever I can to support its future."

Maverick Sports Partners Executive Director, Maurice Bisetto commented Mattiske's work at the club.

“The last four years have been a difficult period for the Jets. Under Shane’s stewardship, the organisation has navigated turbulent waters and is now well positioned to embark on a new era," he said via press release.

"On behalf of Maverick Sports Partners and the community we thank Shane for his contribution to the Newcastle Jets.”

Bisetto will step in as interim CEO, while the club searches for a full-time replacement.

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Melbourne Victory has confirmed the extension of its partnership with life, health, and wellbeing insurer AIA Australia.

Initially stepping in as Principal Partner during the 2023/24 A-League Men’s Finals Series, AIA will now serve as the club’s Official Life and Health Insurer and Health and Wellbeing Partner for the 2024/25 and 2025/26 seasons.

The collaboration has evolved into a long-term commitment, with AIA becoming the naming rights partner for Melbourne Victory’s Health and Wellbeing communications.

The insurer will play a key role in promoting health-focused initiatives across the club’s programs and will feature prominently on the A-League Men’s training apparel.

AIA has also been elevated to Victory In Business Platinum Partner status, further embedding itself within the club’s community.

Melbourne Victory Managing Director Caroline Carnegie expressed her excitement about the ongoing partnership.

“We’re thrilled to continue our relationship with AIA Australia as our Official Life and Health Insurer, and of course, our new Health and Wellbeing Partner," she said in a press release.

"The focus of AIA on promoting health and wellbeing aligns perfectly with our values, and we look forward to working together to inspire our community and encourage active lifestyles.”

AIA Australia CEO Damien Mu shared the same sentiment when discussing the new extension.

“We are excited to support Melbourne Victory again after they made it to the Grand Final last season,” he said in a press release.

“As a leading life, health and wellbeing insurer, we want to encourage Australians to lead a healthier, longer and better life. We look forward to working with the team to drive awareness and deeper engagement across their fan base to promote active participation in sports and healthy habits.”

This partnership highlights a shared focus on fostering health and wellness, AIA Australia’s involvement aims to encourage fans and the broader community to adopt healthier and more active lifestyles.

Through this collaboration, Melbourne Victory is committed to using football as a platform to promote positive lifestyle changes and long-term wellbeing.

Fans can also expect unique opportunities to engage in health-focused programs and initiatives, strengthening the connection between the club, its supporters, and the wider community.

Overall, this deal between the two parties will have a positive impact financially for the club whilst also pushing an important message to members about leading healthier, more active lives.

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Football Australia proudly acknowledges the Australian Sports Commission’s latest AusPlay survey, highlighting football's enduring popularity in Australia.

The Australian Sports Commission's recent AusPlay survey conducted between July 2023 and July 2024, surveyed 40,000 Australians and highlights several key data supporting the sustained growth of football in Australia through high participation rates and engagement.

The survey indicates football as the highest-ranked sport in Australia, beating out other popular team sports, such as basketball, netball, and Australian rules football. 

The survey uncovered a few positive health trends for Australians, 84% of Australian adults engage in physical activity, and informal participation in sports is increasing, seeming to be the preferred option for individuals or Australians exercising with family and friends. 

Football Australia CEO, James Johnson, spoke about football’s position in Australia, the sport's inclusivity, and community recognition that supports FA.

“The AusPlay findings reaffirm football’s place at the heart of Australian sport. These participation numbers speak to football’s inclusivity and its power to connect people of all backgrounds, genders and ages, whether they are new to the game or lifelong fans. I want to thank the entire football community - including our Member Federations, the A-League clubs, all the community clubs around Australia, the participants, and the countless volunteers - who contribute so much to our game’s success and growth," he said via press release.

FA initiatives can be credited with increasing participation rates for youths and adolescents across Australia, the Coles MiniRoos program has created an environment where young Australians feel supported and enjoy playing football.

The Club Changer program is a partnership initiative between the FA and the Australian Sports Commission that assists football clubs in creating an inclusive environment, safe spaces, and sustainability for long-term success. 

Impact factors that occur away from FA, state governing initiatives and programs that contribute to football’s success in participation across Australia are the successes of international football teams, the Matildas, and the Subway Socceroos. FA has grown a strong volunteer culture, with 145 million hours being annually contributed by volunteers supporting football in Australia. 

FA is aligning with the Australian Sport Participation Strategy Play Well. FA is leaning into the report findings to tailor its programs to participation needs, arranging informal and less structured play options and emphasising its focus on building stronger communities through football. 

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Auckland FC has welcomed franchise cleaning company Jani-King (NZ) as the club's latest partner.

Jani-King will become Auckland's "Official Cleaning Partner" and a sponsor of the "Group of the Knight" video board. As a "Group of the Knight" sponsor, Jani-King's advertisements and messaging will be seen by thousands of fans attending Auckland FC home games.

The collaboration marks a significant move for Auckland FC who have rapidly grown their portfolio through a number of high-profile deals, despite their short existence as a club.

Jani-King is one of New Zealand's largest commercial cleaning companies, operating 550 franchises and delivering services to 3,000 clients. The organisation prides itself on meeting the demands of its customers by delivering quality sustainable cleaning solutions.

Jani-King recently demonstrated this commitment to sustainability by winning the Excellence in Sustainability Award at the Westpac New Zealand Franchise of the Year Awards.

Jani-King credited this success to its Eco-benign® probiotic cleaning system, Toitū Carbon Compatible carbon management, Toitū Enviromark® Diamond-level certification, and unique partnerships which work for a green future.

CEO of Jani-King, Nick James, expressed his enthusiasm for the deal.

"It is an exciting time for both Auckland FC and Jani-King. Both brands are growing at pace and fully focused on delivery results," he said via press release.

"Whether that’s clean sheets in the case of Auckland FC, or the clean commercial workspaces provided by Jani-King.”

CEO of Auckland FC, Nick Becker, welcomed the partnership and applauded Jani-King's commitment to development and customer satisfaction.

"The team at Jani-King have proven to be excellent partners. They understand how we work and what we are trying to achieve with Auckland FC, both as a sporting organisation and community hub," he said via press release.

"Having them onboard will allow to continue to grow and achieve our aims of being a club for all Aucklanders."

Jani-King advertising will appear at Auckland FC's next home game against the Newcastle Jets, on Saturday, November 30.

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RT Health has confirmed an exclusive offer for A-League players, the offer features a 5% discount across most coverage levels and extended waiting period waivers.

Players who sign up before December 9 will receive six weeks of free coverage on Hospital and Extras packages, up from the standard four-week offer.

The deal requires players to select the Silver Plus Assure + Top Extras plan to meet their contractual obligations.

RT Health is an Australian-based Health Insurance company that has its roots in giving health care to working Australians and their families for 130 years. It has a close connection to the transport and railway working community.

Last year it merged with HCF, Australia’s largest not-for-profit health fund.

Under A-League player agreements, all professional footballers must maintain comprehensive private health coverage throughout their contract term.

The required insurance must cover hospital, medical, dental, physiotherapy, chiropractic, and orthotics treatments. This coverage must remain active during any injury or illness sustained while employed with their club.

Players who fail to maintain adequate health coverage may be financially exposed, clubs are only obligated to cover reasonable medical expenses up to the amount that would have been covered by the required insurance plan.

Players must also be prepared to provide evidence of their current coverage whenever club management requests it.

Erin Clout, PFA Head of Player Relations Women, has been vocal on the need for professional players to acquire high-grade health care.

“Each pre-season we remind our members that under their A-League contract, they are to hold top-level cover of a reputable private health provider," she commented via press release.

“Without this, players can be held responsible for the costs of serious injury, which can cause significant financial and emotional stress. The partnership with RT Health provides our members peace of mind that they are not only meeting this requirement, but they are working with a provider with a long-standing history of supporting workers across Australia.

“We hope by building partnerships with like-minded companies such as RT Health, we can reduce the administrative burden of our members and keep their hard-earned money in their back pockets."

With the strain and pressure of professional football finding even a good insurance deal can be a challenging ordeal, not to mention it is important to be aware of the health insurance with contractual regulations of A-League clubs.

RT Health is a captivating partner with its proud history of supporting the safety of Australian union-based workers and therefore a perfect fit for the union-based PFA.

This collaboration also symbolically helps the PFA tackle an age old stereotype of the professional footballer being indifferent to the average working Australian. Even professionals need health support and coming from a staunch worker based health insurance proves they have more in common with us all then they are sometimes given credit for.

The PFA is once again delivering on its promise to ease the everyday burden on players and this deal with the like-minded RT Health shows their partnerships are still focused on the core ideals of putting their members welfare and health first.

The post PFA confirmed exclusive health insurance offer with RT Health appeared first on Soccerscene.

Former National Soccer League media personalities Kyle Patterson and Greg Blake have rekindled their broadcast friendship for the Old Gold Soccer podcast.

The podcast will explore the growth, turmoil, trouble and successes of soccer's history in Australia.

Episodes will focus and reflect on the key events that have shaped Australian soccer, such as the country's first World Cup Qualification in 1974 and the difficult years of the NSL.

The Old Gold Podcast will particularly narrow down on 2004, the year Australian soccer was changed forever following the demise of the NSL and birth of the A-League, when "New Football" replaced "Old Soccer".

Co-host and former SBS sports journalist, Kyle Patterson, outlined what Old Gold Soccer aimed to achieve.

"The whole premise of this podcast series, Old Gold Soccer, is to say - let's turn it on its head. Old Soccer is a very disparaging term used to blacken the great work of a lot of people and a lot of generations," he said in episode one.

"I reckon there is a lot more gold in Old Soccer sometimes, than there is in the New Football.

'We are going to try and celebrate all the great things that were a part of Old Soccer and show you the lessons that can be used today in New Football."

Released on Friday, episode one of the Old Gold Soccer podcast covered the Old Soccer vs New Football debate and the impact it still has on soccer in Australia.

Speaking on his frustrations around Old Soccer vs New Football, co-host and former SBS and Channel Nine sports journalist and commentator, Greg Blake, voiced his opinion.

"It astounds me that we don't realise that the thread that runs through the whole thing is the same thread," he said.

"We're not two different competitions."

The Old Gold Soccer podcast is available on Spotify.

The post NSL media greats reunite for Old Gold Soccer podcast appeared first on Soccerscene.

Football Australia has officially announced the launch of the National Second Tier (NST) competition, a key milestone in its commitment to advancing domestic club football in Australia.

Following extensive workshops and consultations with the eight NST Foundation Clubs, Football Australia confirmed the NST will kick off in October 2025, highlighting the best in Australian club football through a modern and sustainable competition model.

Key Aspects of the 2025 NST Competition:

Commitment to Play: Football Australia, the NST Foundation Clubs, and stakeholders are committed to launching the NST in 2025, aligning with the strategic goal of connecting Australia's football pyramid and elevating iconic clubs to a national level.

Competition Structure: The NST will feature 16 teams, starting with group-stage matches and culminating in an elimination Finals Series. This structure is designed to balance sustainability with competitive integrity and commercial appeal.

Team Composition: The eight NST Foundation Clubs will gain automatic entry and be joined by eight invitational clubs, selected from the Member Federation NPL State Premiers, forming a truly national competition.

Season Timeline: The NST season will run annually from October to December, featuring nine match day rounds and concluding with a Championship Final in early December. This timeline aligns with the Domestic Match Calendar, ensuring optimal scheduling for players, fans, and stakeholders.

Brand Launch: Football Australia will unveil the competition’s official name, brand identity, marketing materials, and trophy design in the coming months, setting the stage for a memorable inaugural season.

Football Australia CEO James Johnson shared his excitement about the NST: “The introduction of the National Second Tier is a landmark moment for football in Australia. Following productive discussions with our eight Foundation Clubs and consultation with other stakeholders, we are committed to creating a competition that not only elevates our game but also enriches the football community at all levels. The National Second Tier will provide a new platform for iconic clubs to showcase their talent and connect with fans nationwide.”

Football Australia will continue collaborating with NST Foundation Clubs, Member Federations, and stakeholders to finalise the operational details for the competition.

Over the past year, Football Australia has conducted two detailed Request for Proposal (RFP) processes to select NST clubs. With advisory support from BDO, 14 clubs across six states and territories have met the technical requirements for the NST RFP process.

Of these 14 clubs, six did not meet the financial requirements for a standalone NST home-and-away league before the June 2024 deadline. Football Australia will monitor these clubs as they strengthen their proposals.

[caption id="attachment_27072" align="alignnone" width="565"] Marconi Stallions announced as a founding club of the National Second Tier.[/caption]

Additionally, Football Australia will initiate a third NST RFP selection process, extending eligibility to clubs outside the initial Expression of Interest and focusing on underrepresented regions to identify additional foundation clubs.

The eight clubs announced in November 2023—APIA Leichhardt FC, Avondale FC, Marconi Stallions FC, Preston Lions FC, South Melbourne FC, Sydney Olympic FC, Sydney United 58 FC, and Wollongong Wolves FC—remain central to the NST’s future and will continue as foundation members.

The six additional clubs that have met the NST RFP technical criteria are Adelaide City FC, Caroline Springs-George Cross FC, Gold Coast United FC, Gungahlin United FC, South Hobart FC, and Sunshine Coast FC.

Further updates will be provided as the NST evolves, with a standalone NST home-and-away league remaining a key strategic goal once minimum requirements are met.

The post Football Australia announces new format and October 2025 start date for National Second Tier appeared first on Soccerscene.

In the last fortnight, Professional Footballers Australia (PFA) released their annual A-League Women’s report, providing an overview of the current state of the women’s game at the highest level in Australia.

Throughout the document the PFA pinpointed their key recommendation, make the A-League Women’s (ALW) competition a full-time professional league.

The association had previously earmarked this as their number one priority in the year prior, but have now doubled down – setting a timeline for implementation by the 2026-2027 season.

The timeframe has come from extensive feedback from stakeholders within the game, with the vast majority of players agreeing that action on this front must come sooner rather than later.

The report outlined in detail the difficulties players are having with the current part-time nature of the league - with most players not on 12-month contracts, minimum wages set at $25,000 and club salary caps sitting at $600,000 per season.

The representative body also highlighted the threat to the competition based on significant progress of other women’s sporting leagues here in Australia and more importantly overseas women’s football leagues.

“The global growth of women’s football presents both a challenge and an opportunity for the A-League Women,” PFA Co-Chief Executive Kate Gill stated.

“Our players recognise that the league must embrace full-time professionalism by 2026 to remain competitive on the global stage.

“Our league and club leaders must unite behind a new vision that drives professionalism, commercial growth, and investment.”

Competitions such as the UK Women’s Super League (WSL) and the US National Women’s Soccer League (NWSL), have continued to build their presence in the global landscape.

The WSL has had a 700% increase in attendances, since establishing themselves as a full- time professional league in 2018.

The NWSL has recently increased its salary cap by 40% to $4.1 million for the 2024 season, after securing a significant broadcast deal worth 40 times more than their previous one.

Alongside this, a new American professional league, the United Soccer League’s Super League (USLS) launched in August of this year – with plans underway to continue to expand the competition.

These developments will continue to affect the ALW’s ability to not only retain but also attract talent to the Australian competition, as player salaries and conditions continue to rise in overseas leagues.

Of the 106 foreign player transfers into the ALW since 2018, 63 were Americans. 46% of the imported players (across all nationalities) came directly from the NWSL. With professionalism and club standards continuing to reach greater heights in competitions in America, for example, the ALW may continue to fall behind and not be an attractive proposition for foreign players coming into our competition, but also for players already competing in the ALW.

According to 2023-2024 end of season surveys conducted by the association, ALW players have now rated the NWSL as the second most preferred league to play in, behind the WSL in the UK.

In the previous year, 56% of ALW players put the ALW ahead of the NWSL on their respective lists, but a year later only 41% of players did the same.

It’s a clear sign that these leagues overseas are offering superior opportunities for players, which the ALW needs to try to combat and minimise this impact immediately.

With full time professionalism in the Australian competition set as a clear goal by the PFA, the commercial viability of the league will be at the forefront of any discussions around this.

The ALW did increase their crowds organically in the past season by 72 percent (on the back of a Women’s World Cup on home soil) however the PFA believes there were still strategic missteps that could have led to even further growth.

Based on fan focus groups setup by the organisation, newly converted Matildas fans were ignorant to details about ALW teams and schedules – due to a lack of promotion to spectators who attended international matches.

With the Women’s Asian Cup also to be played in Australia in two years’ time, the same mistakes cannot be made and capitalising on these home tournaments is paramount.

The 2026 Women’s Asian Cup is set to be an important part of the PFA’s proposed professional relaunch of the A-League women’s competition, using the major tournament to enhance the leagues visibility.

Alongside this, the report claims that an improvement of the ALW’s match presentation is needed - from consistent match day experiences, to appropriate venues for games and better broadcast standards.

All of these factors should, alongside overall improvements to club environments, lead to an attractive product that may eventually reap commercial rewards in the future.

The question is however, will the next step of initial investment towards a professional full-time A-League Women’s competition be taken?

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Queenslanders will go to the voting booths on October 26th, as the political campaigns ramp up for the final weeks, below are the outlined sporting election promises from major parties.

A big issue for voters at this year's election is the growing development for the 2032 Olympic and Paralympic games and the expensive ordeal that comes with hosting one of the world's biggest sporting events.

Outlined below are the promises and plans made by the differing parties.

Queensland Labor Party

The Queensland Labor Party is focused on the 2022 Activate! Queensland Strategy Accelerated its 5-year plan to 2025 and has recently brought out several sporting grants for next year to assist Queenslanders in grassroots sport.

The Minor Infrastructure Fund utilises 45 million dollars to make local sports grounds safe, easily accessible and encourages more inclusivity in the sporting environment.

Fair play vouchers under the new premier Steven Miles have been revamped with vouchers being upgraded from $150 to $200 to deal with the cost-of-living crisis. The Number of vouchers has also been upgraded number from 50,000 to up to 200,000.

The Community and Recreational Assets Recovery and Resilience Program, assisted by the federal government is a 75-million-dollar project to help sporting facilities damaged by the natural disasters of 2021-22.

The Labor party made headlines when it was decided that it wouldn’t build new venues for the 2032 Olympics, however, they did invest to restructure current venues.

Liberal National Party of Queensland (LNP)

Recently the Liberal party leader at Pine Rivers Football Club committed to investing 3.8 million dollars to the local facility. This launched the party's proposed sports program Games On!

Up to 250 million dollars dedicated to grassroots sporting clubs up to the 2032 Olympics. This funding will help deliver new or upgraded fields and courts, clubhouses, changerooms, or lighting.

David Crisafulli running state premier for the LNP has also said they will do a 100-day review on the infrastructure for the Olympic games and if there is a need for private and public funding for a new stadium for the Olympics.

The Queensland Greens

The Greens have been more vocal about sporting options announcing a $2.53 billion sporting package aimed at getting every young Queenslander into the game.

The Free Season pass plan will offer every Queenslander under 18 one free sporting program and a $150 equipment bonus costing $381 million on a four-year program.

Local sporting clubs are set to receive a major boost with $25,000 annual grants for registered clubs. The Greens are investing $50 million yearly to accommodate an expected surge of 110,000 new players.

Additionally, 200 million dollars will be dedicated to securing new sporting fields, with a strategic focus on flood-prone areas and high-growth suburbs facing space shortages.

Overall, all parties mentioned have delivered a range of plans to continue to support the sporting community in Queensland.

The Labor Party, as the current government is maintaining their original strategy from years past till 2025, more expansive plans will have to come later, though not expressing them leaves questions for their future endeavours.

The Liberals have announced their major funding but haven’t presented the promise with much detail to the public, it’s an exciting endeavour and if they win the majority in the coming election, the public will demand more understanding of how this funding will work out.

The Greens have outlined a comprehensive strategy to help sport but their position as a minor party puts them in a difficult place for gaining any power to deliver.

Elections at the state level focus on the big issues at heart and sport, especially football, has many times taken the backseat.

However, football, the state’s most participated sport, holds great importance in the local communities and their reliance on government funding does not go unnoticed by the general public.

With the Olympic games putting the spotlight on the state, will these parties keep their promises to promote Queensland sports and football? Time will tell.

The post The Queensland Election: the promises for the sporting community appeared first on Soccerscene.

The Australian Professional Leagues (APL) and Sky Sport have continued their partnership for another 3 years, giving Sky Sport exclusive coverage of A-league games in New Zealand.

Therefore, all matches in the Isuzu UTE A-League and Ninja women’s A-League from the 2024-25 season will be accessible on Sky Sports and streaming on Sky Sport Now and Sky Go.

With a second New Zealand club, Auckland FC, in the A-League, there is now an Aotearoa-based professional derby, this exciting new dynamic could help increase football's fan bases and viewership in New Zealand.

All matches involving the two New Zealand clubs will be broadcast live and one match a week will be free to air on Sky Open.

CEO of Sky, Sophie Maloney, commented on how the growing interest and new team have helped fuel the media groups’ continued platform of the A-League.

“Last year’s season was a breakout success for fan engagement with the A-Leagues in New Zealand, with the success of the Wellington Phoenix capturing the hearts and minds of Kiwi fans. Added to that, the excitement surrounding the addition to the leagues of a new team from Aotearoa in Auckland FC has made the upcoming season guaranteed to be appointment-watching," she said via press release.

“We’re pleased that we will continue to be the broadcast home to a passionate and growing sporting code, spearheaded here in Aotearoa by a couple of energised and ambitious local clubs. We’re excited to see what we can achieve together in terms of innovation around commercial partnerships as part of our home games production, alongside our broadcast coverage of every single minute of action."

A-Leagues Commissioner, Nick Garcia, added further comments on the extension.

"New Zealand is really important for our continued growth, and it’s set to be a landmark year for New Zealand football following Wellington Phoenix’s standout season and the introduction of a new team, Auckland FC, into the Isuzu UTE A-League Men," he said via press release.

Football is the most participated code in Aotearoa, a nation with strong sporting calibre, one cannot look past the success of the All Blacks in Rugby Union to see this. Yet even in this diluted sport environment football's popularity is growing and so to is its support at the professional level involving the A-League and the extensive international footballing scene.

With more games for New Zealand teams and renewed interest in the sport, this could be a prosperous deal for both parties and support fan viewership.

The post Sky Sport and APL extend partnership for three more seasons appeared first on Soccerscene.

The Australian Professional Leagues (APL) has named JAM TV and EMG/Gravity Media as the new production partners for the A-Leagues.

Under the appointment, both companies will produce all Ninja A-League Women and Isuzu UTE A-League Men matches for the next two seasons, airing on Network Ten and Paramount+.

The new collaboration provides the APL, its clubs, and fans with high-quality match production, increased resources for the Ninja A-League Women, and more content for APL and club platforms.

Previously partnered with the APL, JAM TV is one of Australia’s leading live sports producers, handling over 300 live broadcasts annually for the NBL, AFLW, State Leagues AFL, and golf.

EMG/Gravity Media returns to Australian football after serving as the A-Leagues' broadcast provider from 2010 to 2016.

Recently, they supported UEFA by providing advanced workflows for the UEFA European Football Championships in Germany and also handle football production for the EPL, FA Cup, and FIFA.

JAM TV and EMG/Gravity Media also collaborated to deliver the successful Host Broadcast for the AFC Asian Cup when the tournament was held in Australia in 2015. Their joint efforts helped showcase the event to a global audience, contributing to its overall success and setting a high standard for sports broadcasting in the region.

A-Leagues Commissioner, Nick Garcia, commented the excitement of the appointment via press release.

“We are excited to be partnering with JAM TV and EMG/Gravity Media for the next two seasons, to deliver a premium broadcast of our game, and increase the amount of A-Leagues’ content for our fans,” he said.

“This is a highly credentialed combination between one of Australia’s most proven creative sports production enterprises in JAM TV and the global football powerhouse of EMG/Gravity Media.

“Along with the production of over 320 A-Leagues’ games through the seasons, this partnership also gives the league and our clubs more content to engage fans and showcase the great stories of our game.”

JAM TV CEO, Cos Cardone, added further insight by ensuring fans access to more content via press release.

“Our involvement with the APL over the last two seasons gave us great insight into the amazing stories that exist in both men’s and women’s football. This partnership is not only about great match production, but ensuring fans have access to more content than they have had before.”

EMG/Gravity Media Executive Chairman, John Newton, expanded on the topic with further comments.

“At the heart of EMG/Gravity Media is a DNA of delivering high-end content and live production across the full spectrum of world football,” he said via press release.

“We have worked with some of the biggest names in football for decades and are very excited to be providing new broadcast production services to the A-Leagues once again.”

The Isuzu UTE A-League Men will celebrate its 20th anniversary season starting October 18, while the Ninja A-League Women will begin their 2024/25 season on November 1.

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SharkNinja has been confirmed as the new multi-season naming rights partner for the Women’s A league, which will be called the Ninja A-league.

SharkNinja is a tech and design company that works on a global scale, they have produced famous household products including the Ninja blenders and Shark cordless vacuum ranges.

It will also, in conjunction with the Ninja A-league, become a major new partner of the Isuzu UTE A-League.

The A-league commissioner Nick Garcia has welcomed the added investment the partnership will have.

“SharkNinja joins the A-Leagues with aligned ambitions; to grow women’s football in Australia and New Zealand, increase the opportunities and pathways for players, and help make the game more visible and accessible for our fans. We can’t wait to see where we take the Ninja A-League Women,” Nick explained in an A-league media release.

One of the future initiatives the partnership has confirmed is a new junior pass for under 16s that will give free entry for the first few rounds of the Ninja A-league to increase stadium-going fans and the family-friendly environment of the games.

This strategy has worked in the A-league before and with the huge numbers of young girls going to the 2023 FIFA Women’s World Cup and the Women's A-league. This could be a necessary boost to increase the passionate youthful support that’s been crucial to the growth of Australian female football.

Furthermore, the agreement outlines media developments that will inject interest in the league including the continuation of the Dub Zone newspaper that details the weekly action of the league and in collaboration with the APL and Network Ten plan to increase the number of free-to-air games on 10 Bold for the 2024-25 season.

The number of games will increase from one to ten in a move to hopefully increase the Ninja A-league's viewership online.

Judy Darling, the VP Commercial of SharkNinja advocates for the company’s excitement at the new partnership.

“Our mission is to positively impact people’s lives every day in every home around the world. This is exactly what our incredible Australian and Kiwi female footballers do – having become such powerful role models for the young and old alike,” Judy explained in an A-league statement.

The A-league's need for investment means this is a welcomed announcement and could produce more cash flow for the A-league to continue developing Australian football both at the top level and down through the youth leagues.

Only time will tell if this partnership can deliver on its promises, for stakeholders and fans, however, this can be viewed as a step in the right direction.

The post SharkNinja named partner of new women’s Ninja A League appeared first on Soccerscene.

Adelaide United have confirmed that Ned Morris will step down as chair after a mutual agreement and will continue in an advisory role with the club.

Morris spent 18 months in the role and Adelaide United has stated they will carefully evaluate the future of the chair position, making sure it aligns with their long-term goals.

Morris and the club have acknowledged that there will be significant challenges along the way, with the internal restructure now complete.

In addition, Adelaide United felt the time was right for a shift towards a local South Australian approach.

Morris reflected on his time serving as chair at Adelaide United and said he is still ready to show the club’s full support:

“I have thoroughly enjoyed the past 18 months working closely with the United family on behalf of Australia’s best A-League fans, the Reds,” he said in a media release on the club’s website.

“I am very confident that we have put in place the right vision, strategy, and key personnel to see the Club achieve ultimate success in the very near future.

“I remain committed to working with Adelaide United in an advisory role and look forward to supporting our men’s and women’s teams ahead of the 2024-25 season.”

Major shareholder and ownership representative at Adelaide United, Cor Adriannse, said about Morris’ contribution to the club:

“We have greatly enjoyed working with Ned over the last 18 months. He has been a tremendous asset to the Club, especially in navigating the difficult post-COVID phase for both the Club and the league,” he said in a media release on the club’s website.

“We deeply appreciate the improvements he has driven alongside our management team. Ned will always remain connected to the Club, and we intend to continue working together in one capacity or another.”

Throughout Morris’ tenure, he drove key developments such as the high-performance program investment strategy, establishing a global partnership with Eredivisie side PSV Eindhoven and appointing Ernest Faber as Technical Director in May this year.

He also expanded the Youth Football Scholarships, renegotiated a five-year tenancy at Coopers Stadium and successfully approved several government funding grants.

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Football Australia, the Australian Professional Leagues (APL), and the Professional Footballers Australia (PFA) have confirmed a joint commitment to review and phase out the 'Caceres Clause' in the lead-up to the 2025/26 A-Leagues season.

The Clause was brought back into the discussion after Auckland FC confirmed the loan signing of Alex Paulsen from sister club AFC Bournemouth.

The rule essentially prohibits the registration of a player to an A-League club if a team within the same club ownership group purchases a player from another A-League organisation and attempts to transfer/loan such player to their related A-League side.

The three Australian football governing bodies have identified that the clause is outdated and no longer fit for purpose due to the expansion of Australian football and the broader globalisation of the football economy.

Ever since the rule was implemented, multi-club ownerships have become more common across the footballing world and in Australia, with the likes of Melbourne Victory and Perth Glory all being part of multi-club partnerships.

Numerous contributing factors explain why the clause needs to be phased out, such as the increase in value of A-League players, the increasing interest in players between A-League clubs, and longer player contract terms.

Regarding how the clause will be phased out, the first stage will happen effective immediately where the clause will be amended to allow such transfers involving clubs with common ownership.

Therefore, Alex Paulsen's move to Auckland FC will go ahead and become a registered player.

However, there will be "guardrails" limiting the number of multi-club transfers and loans to two players on loan at any one time, which is similar to the existing FIFA loan prohibitions.

The second stage will aim to enhance the broader A-Leagues' economic model, such as assessing the efficacy of the salary cap against its stated objectives as well as exploring the potential benefits of transfer fee payments between A-League clubs.

The changes will be considered by both the men's and women's professional football committees, which include representation from the APL, clubs and players.

They review the A-Leagues by regularly assessing key strategic matters including commercial, broadcast, and high-performance areas and the A-Leagues' economic model.

Football Australia will also be invited to join to discuss the changes as a regulator.

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Wellington Phoenix has confirmed that Gazley Motors will extend its partnership with the club for a fourth season.

Gazley is Wellington's largest car dealership and has been servicing the local community for over 20 years.

The family-owned business has not only supported the Phoenix on the pitch but off it as well, supplying its players with premium vehicles from brands such as Mercedes-Benz, Volkswagen and Alfa Romeo.

David Dome, general manager at Wellington Phoenix, said about the extended partnership:

“Myles and his team at Gazley are passionate about supporting Wellington businesses, and they’ve been a great partner of ours for the past three seasons,” he said in a media release on the club's website.

“Gazley are agents for some of the world’s leading vehicle brands and I know our players love driving their cars.

“We’ve already achieved a lot together and we look forward to building on our partnership in the upcoming season.”

Myles Gazley, managing director at Gazley Motors, expressed his excitement to continue with the club for a fourth season:

“In a challenging time for Wellington, the Phoenix have lit up the community and we’re extremely proud to extend our partnership for another season,” he said in a media release on the club's website.

“Being the driving force behind this remarkable team has been a rewarding journey and we’re excited to continue supporting a club that truly embodies the passion and spirit of Wellington.”

Gazley's logo will again appear on the right sleeve of the men's playing kit and has already been featured in their Australia Cup tie against South Melbourne.

Wellington Phoenix already has a long list of partners based in New Zealand such as Entelar Group, Comrad and the New Zealand Campus of Innovation and Sport (NZCIS).

With the extension of Gazley Motors, the club are showing their full support for local businesses in the area and we may see more New Zealand-based partnerships along the way.

Football in New Zealand is reaching an exciting time as it continues to grow in both the men's and women's games.

We've seen the likes of Ben Old and Macey Fraser all making the move abroad and with the introduction of Auckland FC, New Zealand football fans should get excited about what lies ahead.

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Football Queensland recently released the central topics that will ‘Elevate the Debate’ of their inaugural Queensland Club Convention.

The convention will be held on Saturday, 2 November, and Sunday, 3 November 2024, at the Brisbane Convention & Exhibition Centre.

This event will bring international speakers and panellists with industry expertise to give specialised sessions for Queensland’s clubs, coaches, teams, and associations.

Before the event on the 1st^, there will be a cocktail networking event at the Sunset Lounge at Suncorp Stadium for Brisbane Roar Men’s home opener against Sydney FC.

Furthermore, on the 2nd^, there will be a Queensland Awards Night at Brisbane City Hall.

These Focused sessions for participants will be based on the three broad themes of Growth, Sustainability and Technology.

GROWTH 

• It’s Already Coming – The Next Phase – 50/50 – Football’s Growth Story

Unpacking the truth about the growth of the game – what is the role of clubs and how can they prepare for it

• Revenue Diversification – What Business are we in?

Case studies of clubs that have successfully diversified their income sources with an opportunity mindset

SUSTAINABILITY 

• Critical Transition of Club Culture through Phases of Growth & Time

An analysis of how static club culture can paralyse a club’s maturation and progress

• Dynamic Club Business Models

Breaking away from treading water, reducing reliance on volunteers & unlocking growth (case studies)

• Optimal Club Governance & Administrative Structures

What does best practice look like and how do we get there? (Case studies)

TECHNOLOGY 

• Digital Transformation in Sport Operations: Benefits of Deploying a Common Tech Stack

Reducing the volunteer burden – managing risk, data security, continuity of IP

• Achieving Alignment, Unlocking Value & Eliminating Key Person Risk

The benefits of a common CMS and fully integrated platform for all clubs

• Cyber Bullying – Protecting the Game, our Clubs and Participants

• Government Relations – #EQUALISER

In the coming weeks, details of the specialised speakers for each club, official and coaching session will be released.

This event will be a great opportunity for the state's clubs to network with some of the best in their respective field, as well as interested stakeholders and other FQ clubs.

It will also enhance the positive community-based focus that has been central to Football Queensland’s strategic plans for 2024-2026.

Tickets are selling out fast and with a limited supply, this event for the interested is not one to miss out on.

To purchase tickets to the Club Convention, click here.

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The Central Coast Mariners have confirmed that they are teaming up with the NSW Police and Police Citizens Youth Clubs (PCYC) NSW to deliver the Fit for Life program aiming to help young people across the state.

Fit for Life is an intervention program engaging youth aged between 10 to 17 at risk of poor choices and antisocial behaviour while aiming to improve overall well-being, promote a healthy lifestyle and divert young people from offending behaviours.

The program also focuses on linking physical, emotional and social well-being, nutrition and building resilience skills.

This partnership will see Mariner's players, coaches and staff join these sessions at Bateau Bay, Morisset and Umina Beach PCYCs and Windale Public School once a month.

Superintendent Samuel Crisafulli, Youth Command, said the partnership with the Mariners will provide the youth with a new, safe and fun environment to develop and improve their well-being:

“NSW Police are dedicated to improving the lives of young people through engagement and empowering youth to make the right decisions with programs like Fit for Life,” he said in a media release on the Mariners' website.

“I’d like to thank the Central Coast Mariners for joining us to help mentor young people across the Central Coast, and give them a sense of purpose, belonging and the tools they need to make good decisions.”

Ben Hobby, PCYC NSW Chief Executive Officer, showed his appreciation to all parties involved in the Fit for Life Program:

“Our collaboration with NSW Police and the Central Coast Mariners will be instrumental in continuing a positive, engaging program that inspires youth to lead healthier, more active lives," he said in a media release on the Mariners' website.

“This partnership demonstrates our shared commitment to fostering community well-being and providing young people with opportunities to thrive.”

Central Coast Mariners Men's Head coach, Mark Jackson, said he is looking forward to taking part in this initiative to help youth across NSW:

“We’re excited to be part of the Fit for Life program and make a positive impact to the lives of young people on the Central Coast," he said in a media release on the club's website.

"Football has the power to inspire, and through our involvement, we hope to help people develop not just on the pitch but in life. Empowering them to make choices that lead to a bright future."

Central Coast Mariner Women's Head Coach, Emily Husband, added that the program will help the club strengthen their connection to the broader community:

"This partnership is a wonderful opportunity for our players and staff to connect with the community in a meaningful way," she said in a media release on the club's website.

"We believe in the power of sport to influence positive change. Engaging with these young people we hope to be part of their strong support system."

For more information about the Fit for Life program, visit PCYC's website.

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John Tsatsimas, Chief Executive Officer of Football New South Wales, experienced the joys of football at an early age when he was exposed to NSW State League competition by his father.

The memories of the first national competition (NSL) launched in 1977 on the Australian sporting landscape are still transfixed in his mind.

His first official post was as General Counsel at Newcastle Jets before he assumed the role of CEO at the club from 2007-2011.

Perhaps his finest hour was as CEO of Western Sydney Wanderers when the club won the Asian Cup in 2014 under the astute guidance of senior coach, Tony Popovic.

Significantly, he also presided over the establishment of major infrastructure innovations at the Wanderers base in Rooty Hill between 2012-2022, including the creation of multiple football fields and amenities which are the envy of most sports in Australia.

[caption id="attachment_26147" align="aligncenter" width="808"] Match action in the 2024 Football NSW Men's Waratah Cup Final between Rockdale Illiden and APIA Leichhardt at Jubilee Stadium (Photos: Damian Briggs/FNSW)[/caption]

However, it wasn’t all smooth sailing for the experienced administrator at the Wanderers as he witnessed the changing of the coaching guard five times and the failure of the club to make finals football in the last four seasons , prior to his departure in May, 2022.

Nevertheless, John Tsatsimas is a resilient football administrator and since his appointment as CEO at FNSW in November 2022, he has applied all his skills in guiding the organisation on a steady course of stability.

In this interview with Roger Sleeman, John Tsatsimas discusses all things football.

ROGER SLEEMAN

You’ve held CEO positions at Newcastle Jets, Western Sydney Wanderers and Football N.S.W.

Do you think the game is making sufficient progress?

JOHN TSATSIMAS

The game has evolved over the last twenty years and we’ve seen a lot of changes at a professional level.

It has grown exponentially in playing numbers in this period but there are always challenges re-emerging in different ways.

Also, the presence of a multitude of sports played in the country which compete for funding is a major challenge to the amateur and professional game

R.S.

Football has enjoyed large participation rates since the mid 1960’s.

How can this be translated into support at senior level?

J.T.

That’s the million dollar question as the game has historically been a  gateway for young people to play sport ,and trying to retain their support is the biggest issue in the face of increasing demand for infrastructure and the large choice of activities available to them.

Therefore, we need to provide better coaching, improved training facilities and more effective  engagement with an emphasis on providing pathways for players to compete at the highest level and increasing their appetite to follow senior football.

R.S.

NPL Men’s and Women’s football competitions are poorly attended.

In contrast, three weeks ago, Canterbury v Canberra in the NRL drew a crowd of 18,000 at Belmore Oval, while Sydney Olympic are lucky to get attendances of 500 at that ground.

What is  FNSW doing to address this situation?

J.T.

Rugby League has been entrenched since 1908 on the Eastern seaboard but they have very small playing numbers compared to football.

Also, we have competitions where matches are played at the same time due to the large fixture schedule.

People who attend NRL in the main don’t play the game as opposed to our constituents who either coach, play , are spectators or are involved  with transport assistance or fulfil volunteer roles.

Consequently, our sport has large numbers of people who are involved at grass roots while senior football is being played which reduces the spectator pool significantly.

[caption id="attachment_26146" align="aligncenter" width="891"] John Tsatsimas handing out the awards at the Gala event[/caption]

R.S.

Are you satisfied with the level of promotion for NPL football, in view of the very high standard of football produced this season?

J.T.

Certainly, the standard this year has been very high and we must give full credit to coaches and players.

However, it’s not the A-League and in the winter months the presence of the established senior codes, NRL and AFL and the blanket media coverage they receive, is more than challenging.

We are continually looking at ways to improve spectator numbers but there has also been a record number of viewers watching YouTube television this year so the interest in the competition is definitely there.

Also, people can watch up to six games through this medium which proves we are accessing the target markets.

R.S.

Match times for the NPL Men’s competition range from 3 p.m. to 7.30 p.m.

Why can’t we go back to the traditional 3 p.m kick off times for all first team games?

J.T.

The women’s programs are mainly played on Sunday and with the exploding growth of their game, it does create great pressure on facility availability.

Ideally, 3 p.m. kick offs as in former times would be welcome but ultimately the NPL clubs can make their own decisions about playing schedules without direction from FNSW.

R.S.

What is FNSW doing to reduce playing fees for elite football and other amateur participants?

J.T.

It’s a long standing issue but other sports have large broadcasting assistance and obviously a smaller cost base to subsidise their amateur players.

Amateur football clubs aren’t running a business and the costs are infinite, e.g. coaching, field hire council lighting, football gear and insurance.

If we had a silver bullet to change the situation, there would be reform where funding was provided from top down to support amateur football.

However, if we have players who haven’t the means to play at elite level we will attempt to assist them, just as amateur clubs will do if necessary.

R.S.

What is your opinion of the proposed National Second Tier?

J.T.

It’s been long talked about but we’re focusing on our competition.

We certainly won’t stand in the way of any club which has the aspiration to play in a higher level of competition.

As long as our existing clubs are fully invested in NPL football at the present time, we aren’t making any judgement on their desire to participate in the National Second Tier.

Critically, if there is going to be a successful NST, there really has to be representation from all states and a framework for promotion and relegation.

The problem is, the current model for the APL stipulates there won’t be any promotion and relegation until 2034.

[caption id="attachment_26152" align="aligncenter" width="911"] Match action in the NPLNSW Women’s Grand Final between Bulls Academy FC and Macarthur Rams at Valentine Sports Park (Photos: Damian Briggs/Speedmedia)[/caption]

R.S.

After your extensive involvement in the A-league, what is your opinion of its current standing?

J.T.

Challenging times, but I’d like to thing those in charge would give it direction and provide aspiration for junior players to progress through the ranks of NPL to A-League, to Matilda and Socceroo status and then seek out opportunities overseas which will boost the strength of the Socceroos and Matildas.

This can’t be achieved without a functional and successful APL which needs support from everybody in the game.

R.S.

How can we get more former players involved in the game?

J.T.

It’s often a case of creating positions but not every former player wants to stay in the game after their playing career has finished.

It’s a work in progress which has to be considered carefully because former players can definitely add so much to many areas of the game.

R.S.

Can the F.A. show better leadership?

J.T.

Those at the helm of the F.A. join the organisation with the best of intentions and similarly the APL.

However, the sport needs to move away from the pockets of success and grow the game on a consistent basis.

This is the greatest challenge for the governing body and after the success of the Women’s World Cup, the announcement by the Federal government of $200 million funding for women’s sport, with only a small portion allocated  to women’s football, was unexplainable.

These are the issues which require serious attention and strong leadership.

The post John Tsatsimas – Leading the Charge at Football New South Wales appeared first on Soccerscene.

With less than two months until the 2024/25 season, a Foxtel executive said the company might consider returning the A-Leagues to its screens.

Kayo chief Julian Ogrin said in a recent interview that the option could be available for Kayo to gain the TV rights to the A league from the 2026 season.

Julian Ogrin is chief of Foxtel’s streaming and advertising division of which Kayo sports is a part off.

Kayo Sports holds many different Australian and international sports including AFL, NRL and F1 and has a massive streaming base.

Appearing on the latest episode Mumbrella's one-on-one podcast, Julian Ogrin explained he'd consider revisiting the rights if they become available in 2026.

“Yeah absolutely, we have a very strong acquisition team who’s been in the business for a long time and knows everyone. We are always talking to all the sports providers wherever they are in their cycle, who knows maybe one day.”

Foxtel did abandon a $60 million six-year deal after having the rights from 2005 to 2021, which left the league TV rights in the hands of Paramount, which they have the rights till the end of the 2025/2026 season.

The A league has called upon more support recently with support from media and TV money with massive redundancies and club distributions slashed to 350,000 per club.

The modern football game means these low funds put clubs in an awkward position and importantly jeopardise youth in the clubs and talent from staying in the A-league.

The premier league for example proves that a strong sponsor and owner of TV rights brings in a lot of money for these leagues and for the TV distributor, Optus have benefited from their TV rights of the English Premier League.

Also, for sports loving Aussies having the A-league on the same streaming services as other sports could help with their own expenses in streaming.

The stability of Kayo sponsorship is necessary for the A-league to thrive in the modern sporting environment.

Though it is still early days, this interest by the CEO of Kayo is a promising sign of interest for supporters and the future of the A-league itself.

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The Central Coast Mariners has confirmed the appointment of Alyssar Narey who will become the club's new Chief Executive Officer.

Formerly working with the APL, Narey becomes the first female CEO of the club and brings a wealth of experience from her extensive career in sports administration, business development and agency management.

“I’m really excited to lead a club with a rich history, filled with great people and with such a strong connection to the community," Narey said in a media release on the Mariners' website.

"My goal is to make sure the Mariners continue to remain a pillar for the Central Coast and show what’s possible when a business and its community work together.”

The Central Coast Mariners also commented on the recent appointment:

"Under Alyssar’s leadership, Central Coast Mariners will continue its success, building on the remarkable achievements of recent years," the club said in a media release on their website.

"Her commitment to the Mariners’ identity as “the community club” will see an increased focus on local engagement, developing talent and ensuring that the Central Coast remains at the heart of all the club’s endeavours.

"Her appointment marks the beginning of an exciting new era for the Mariners, one that promises to bring even greater achievements and a stronger connection with the community," the club said.

The Central Coast Mariners showed their appreciation to Adam Thomson, who served as Interim CEO for the past six months, playing a crucial role in maintaining the stability and success of the club during their transitional period.

“I want to congratulate Alyssar on this well-deserved appointment. The club is in incredibly safe hands under her leadership, and I look forward to seeing the Mariners continue to thrive,” Thomson said in a media release on the Mariners' website.

The club also confirmed that Chairman Richard Peil will be stepping back from his day-to-day involvement with the Mariners, playing an instrumental role in guiding the club through some of its most successful seasons.

Jordan Smith, who has been a trusted business partner of Peil's for many years, will be taking over the role of Executive Chairman while Peil will focus on other business ventures.

Narey and Smith will start work immediately with the Central Coast Mariners, while Adam Thomoson will continue to help the club for a few weeks to help with the transition.

The post Central Coast Mariners appoint first female CEO appeared first on Soccerscene.

The 'Caceres Clause' has come into question from teams and fans across the A-League about how newly formed Auckland FC were able to make a move for Alex Paulsen on a loan move from sister club AFC Bournemouth.

The rule was originally introduced in 2016 to prevent transfers and loans between related clubs after Manchester City was able to sign Anthony Caceres from the Central Coast Mariners and was immediately loaned out to Melbourne City.

However, the Australian Professional Leagues (APL) has released a statement on the A-Leagues website saying the rule will be reviewed before the upcoming season:

“The APL was approached by numerous clubs in May about the possibility of reviewing the 'Caceres Clause' due to the increased transfer market opportunity for clubs as well as changes in the broader club ownership structures in place since the inception of the player contract rule in 2016,” the statement read.

A review process was implemented to get feedback from all clubs about the rule change considering:

• If any guardrails would be required
• The league and club’s emphasis on youth development
• Improving overseas talent pathways
• Increasing opportunities for international player transfer and loan fees

From this, a player contracting rule change was supported by all clubs, with the premise that the APL reviews and maintains certain guardrails that balance the development of the league while ensuring competition integrity.

The update the APL provided also said:

• At the end of every season, the APL reviews the Player Contract Regulations and Competition Policies and Regulations in line with feedback from key stakeholders.
• Any rule change is subject to approval by Football Australia as part of the Player Contract Regulations and Competition Policies and Regulations with the APL that occurs ahead of each season.

General Manager of Wellington Phoenix, David Dome, replied to the news with a statement seeking further information about the rule change and Paulsen’s loan deal to Auckland FC.

“While the club in principle supports adapting the ‘Caceres Clause’ to allow Paulsen to return to the Isuzu UTE A-League for the 2024-25 season, it has a number of questions that have yet to be answered,” he said via a media release.

“Most importantly we don’t know what “player registration and salary cap treatment guardrails” will be in place that the APL say will “balance development of the A-League while ensuring competition integrity.

“We also note all player contract regulations and competition policies have yet to be approved by Football Australia.”

Paulsen's pending move back home to Auckland raises many questions about not only the rule itself but also the landscape of how transfer and loan deals are done moving forward in the A-League.

Besides Auckland FC - Melbourne City, Melbourne Victory and Perth Glory are all part of multi-club partnerships and if this move is approved, we may see these clubs make similar moves to gain a competitive advantage.

Football Australia has not announced if the rule has been officially changed at the time of writing which means Paulsen is still unable to be registered as an official Auckland FC player, despite the announcement.

It's a matter of time until we see the final verdict on this saga, but it will be intriguing to see if the deal falls through because of the 'Caceres Clause.'

The post The Caceres Clause controversy: History repeats in Auckland appeared first on Soccerscene.

Professional Footballers Australia (PFA) have released their annual Player Development Program (PDP) Report for 2023/2024.

This is an overall summary of the achievements and breakdown of data form the PFA  Programs with recognition of their important figures and feedback.

Established by the PFA in 2013, the PDP is the PFA’s approach to player development. The PDP is supported by the Collective Bargaining Agreements (CBAs) between the PFA, on behalf of the players, the Australian Professional Leagues and Football Australia.

Jackson Irvine, current Socceroo and PFA President sets the tone of the PFA mission.

“I firmly believe in the importance of footballers balancing their careers on the pitch with pursuits and interests off it. Personally, I’ve always felt that my identity and passions extend beyond football, enabling me to maintain a healthy balance off the field and be well-prepared for the inevitable transition after I hang up my boots.”

The Program’s overall objectives cover the 3 program sections of supporting players in their Career, Wellbeing and Retirement.

These objectives are:

1. To deliver high quality, evidence-based programs and services to ensure that players have access to the best education, information and practical skill building.
2. Empowering players to ensure a successful transition and retirement into a meaningful and fulfilling life.
3. To ensure the connection between players, the PFA and the game continues beyond their retirement as a player.
4. Establishing and foster industry commitment and awareness of player development.

Career:

This program is to ensure players develop an understanding of the industry, including their rights and responsibilities while transitioning into new environments in professional football.

Some of the resulting data includes:

• 203 Education grants provided to players.
• 211 players undertook PDP induction.
• 435 A-Leagues players attended PFA skill development workshops.
• 47 National Team players attended a financial education, tax and superannuation workshop.

Wellbeing

Player’s wellbeing has been the most evident growing part of the PDP.

The PFA PDP provides players access to a variety of programs and services to support their physical and mental health and wellbeing.

Through the PFA’s Mental Health Referral Network players and family members have been able to get confidential access to a selection psychologists, psychiatrists and psychotherapists.

Through then PFA’s new partnership with Sporting Chance Clinic UK the PFA can now deliver UK base Clinical support for players in the European leagues.

This network has been used to fight the many wellbeing areas in need of support

Some of these involve:

• Depression
• Anxiety
• Relationship breakdown
• Addiction
• Grief
• Body issues
• Performance anxiety

The PFA has recorded that 1,082 Confidential counselling sessions were provided to players in the 23/24 season.

A massive increase if you compared to just 773 sessions in the 22/23 season and 141 in 20/21 season.

Rita Mankowska, the PFA Head of Player Development, comments: “The new partnership with UK-based Sporting Chance Clinic will enhance the PFA’s mental health services available to players based overseas.

“The new partnership will positively impact over 150 of the PFA’s overseas based members and their partners, granting them access to receive emotional or mental health support by accredited expert practitioners in European-friendly time zones.”

Also, within the Wellbeing Program there has been:

• 10 GameReady recovery machines provided to players to support their recovery from injury.
• 30 Heart Health, Concussion and Skin Cancer Checks for Past Players.
• 45 Skin Cancer Checks for National Team Players.
• 115 players that undertook concussion, betting and match fixing education.

Retirement

A source of immense pressure for players in their relatively short careers is their eventual retirement opportunities.

The PFA focuses on fully preparing players for their eventual retirement by exploring post football careers and incentivising off field development and education.

In this season:

• 150 players joined the PFA Past Player Program.
• 18 past player events held across most major cities including 6 Women's World Cup special events.
• 76 players attended PFA centralised coaching courses.
• 16 players entered the PFA x Deloitte Salesforce Career Training Program.

Before the conclusion of each A-League season, the PFA invited all members to give feedback on the PFA PDP and staff.

The result of this review is a massive success:

• 97% of players were either slightly or extremely satisfied with the PDP.
• 97% satisfaction of PFA skill development workshops.
• 97% satisfaction of PFA education grants.
• 95% satisfaction of the PFA's Mental Health Referral Network.

These results solidify the healthy support the PFA receives in their effective programs and integral place in the Australian Footballing framework.

The PFA’s expansion into the UK with their Mental Health Referral Network also indicates their drive for expansion and still delivering top quality support for Australians who want to follow a career overseas.

This Player Development Program shows great promise and a rewarding metric for the PFA to try and exceed in the coming 2024/25 season.

You can read the PDP Report 2024 in full by visiting the link here.

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Western United has announced that it will continue its partnership with HART Sport for a fifth season, having been together since October 2020.

HART Sports has played a key role in supplying Western United's A-Leagues, Academy and Community programs with a multitude of training equipment and sporting goods.

Nathan Perrone, Western United Commercial Partnerships Executive, said regarding the extended partnership:

“We are grateful for the opportunity to extend our partnership with HART Sport. Andrew, Matt and the team have been fantastic supporters of the Club for a long period now, highlighted by their strong presence across our community programs," he said via a media release on the club's website.

"The quality and service the team provide has been incredible throughout the partnership and we look forward to this continuing."

Andrew Mills, HART Sport National Sales Manager, voiced his excitement to continue supporting Western United into the new season:

"We’re thrilled to extend our partnership with United in what is an exciting period for the club, as they settle into their new facilities. The decision to continue our support into a fifth season was quite straightforward and we look forward to the 2024/25 season," he said via a media release on the club's website.

HART Sport will continue to have a significant presence helping A-Leagues ball kids on matchday and supporting The United Football Program, which aims to support local football clubs in the Western region.

HART Sport has also been a big supporter of the WE ARE WEST community rewards program, which gifts community clubs in the west of Melbourne and Victoria with experiences, surprises and products when they sign up as a member of the club for the upcoming season.

The sports equipment manufacturer has provided $5,000 worth of vouchers for rewards potentially going to junior clubs in the West and will continue to help equip those clubs with the necessary gear for training and match days with this agreed extension.

HART Sport has been a massive contributor to Western United; having provided the essential training equipment and goods for not only their men's and women's teams but also their academy and community programs.

For more information about HART Sport, visit their website.

The post Western United and HART Sport strengthen relationship into a fifth season appeared first on Soccerscene.

South Melbourne FC is one of the most successful and famous Australian clubs, a powerhouse in the National Soccer League and Victorian NPL and is now set to be part of the establishment for the National Second Tier (NST) to arrive in 2025.

David Clarkson is a hall of famer at South Melbourne and one of the prominent players during the golden years of their dominance in the NSL from 1996-2003.

After years in the A-League within development, he has recently returned to the club to become their Head of Community Football Programs.

Soccerscene recently sat down with Clarkson, alongside South Melbourne FC President Nicholas Maikousis, to ask about why he joined the club, what are some of the new initiatives, and how these fit into the club's position in the NST and also the local community.

Congratulations on your new role David, what made you return to this club?

David Clarkson: I had played before with the club for seven years and had an amazing time. What we did speaks for itself with a great bunch of people on and off the pitch.

Nick’s been at the club for 35 years and he was around when I was playing, we have had a strong relationship and we’ve remained friends.

Why do you think you wanted to participate in this initiative?

David Clarkson: I do my best thinking when I'm running and one day I was out and thought I wanted to speak to Nick again, and I wanted to put another proposal.

Nick said that ultimately it was the timing that worked.

I've learned a lot over the journey and for many years I worked in the A-League.

As the football environment changed, I believe I'm able to bring those learnings back to this club which is part of my DNA and always in my heart; I know it sounds cliché but it’s the truth.

Where I feel I can add benefit to the club is in this community space, working with juniors and bringing people back. South Melbourne is a big brand, and a big brand must deliver.

I'm really excited about the opportunity for myself and the club.

What are the initiatives and strategies you were planning to roll out?

David Clarkson: We wanted to start with the basics and that is setting up holiday camps. We know in this day and age that parents are looking for things for their kids to do during the school holidays.

Why not go to your local football club and do something you enjoy?

We had very little lead-in time for these school holidays, and we got around 50 boys and girls each doing the program.

From these camps, we plan to grow and add in more initiatives, including things such as pre-academy programs and squad development programs.

Nicholas Maikousis: Due to our history, we have a lot of community clubs that are South Melbourne-friendly clubs for decades.

As a resource, David will be able to further support the relationship with these community clubs, so his role is critical in managing those relationships and adding value to those South Melbourne community clubs.

David Clarkson: On top of that, we must respect our past. This Club has an unbelievably rich history with not just players but terrific individuals.

We won four national championships over the journey and for these individuals, South Melbourne is still who they are. I want to reach out to those old members and bring them back, and I feel that’s an important part of this role.

South Melbourne is one of the establishment clubs for the upcoming National Second Tier. With the announcement of this community initiative, we were wondering how these two projects are connected.

Nicholas Maikousis: Unlike the A-League franchises, we are still a members-based club, our community owns this club and so the value we add to the NST can really take us back to our roots.

The national second division allows us to add resources back into the club. If we are truly back onto the national stage, then there are certain parts of the business that need to be strengthened – with the community support program being one of those areas.

David Clarkson: On that, we have a wonderful opportunity to create something special; the foundation is what you build on, we need a strong foundation for the future.

The NST is a pathway for young players, they don’t need to look elsewhere and they can come into the South Melbourne system that is structured and set up and now they can play in a national competition.

This really takes the ceiling off for the club to progress.

Nicholas Maikousis: We were Australia’s biggest club before the turn of the century and although we maintained momentum for years, thanks primarily to David's team, we are only recently seeing that diminishing.

I believe the National Second Tier will be a renaissance for us.

The opportunity lets us play on the national stage and still maintain relationships with the clubs that are from the broader South Melbourne family. This will be key to David's role.

Are these initiatives going to engage with these partner clubs and will it be solely football or aspects of the business be involved as well?

David Clarkson: Everything we do with our partner clubs has to be a 50/50 benefit for both. This is the way I've set up these programs before in the A-League. Because the question you need to ask is if there's no profit, why are these clubs sending the kids to us?

What we plan to do is run programs in conjunction with the clubs, including player development programs which means the money that comes in will go to the club's players, parents, and the registration.

This grows the game, and the money coming in from this can be reinvested back into football, new facilities and new equipment, and scholarship programs. These are really important to us.

From what you guys have said currently, do you think the National Second Tier is allowing the club to be more ambitious?

Nicholas Maikousis: The reality is we got to invest in the club and build its resources; the NST will double our expenses and revenue streams.

South Melbourne will turn into a four-million-dollar business from a two-million-dollar business right now including expenses.

In the old NSL days, we had about 4-5 individuals in the administrative team, and that is where we are going to be in this new second tier.

Also, the amount of talent these old clubs produced was because kids got an opportunity in the old NSL. We’d sell players overseas, it’s good for the game to have this back.

We only tick the basic boxes now, so much more we could and should be doing, David’s appointment is an example of that progression.

David Clarkson: There is money in football, the NST just needs to be supported and it will grow.

On the other hand, with the new NST in conjunction with these community initiatives, do you think South Melbourne and other NST clubs will be able to bridge the gap in Australian football between community clubs and the A-League?

Nicholas Maikousis: Football Australia has talked about building a proper football pyramid, which has been lacking because of the gap between the A-League and state competitions.

Our clubs in the NSD will be able to bridge that gap.

With the history and heritage of the club, is there a sense of responsibility for South Melbourne to deliver development to the community and the game in the NST?

Nicholas Maikousis: I’ve heard this argument before, of trustworthiness and integrity which is critical to us and something unique to us.

We have a responsibility to our own community and the broader footballing community because we have delivered before on so many levels.

So many of the great stories and personnel for the A-League and Australian football are from South Melbourne, the greatest of all of course is Ange Postecoglou.

Any final messages about your initiative and goals?

David Clarkson: South Melbourne is a club of the people, serving the community, girls, boys, and persons with disabilities, you are welcome at our football club.

We are going to provide programs and look after people, players and parents to try and give them everything from their first experience into football, to playing for the Matildas or Socceroos.

This badge means a lot to people but only if it keeps delivering and that’s what we intend to do.

David Clarkson and Nicholas Maikousis are proud of their club and ambitious about their new goals combining both community initiatives with their rise to the National Second Division.

More will come in the coming months from the “Oceania Club of the Century” both in the community and wider footballing spheres.

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Melbourne Victory shareholder, Joe Mirabella, was introduced to football at an early age when he was taken by his father to watch his beloved Juventus in the Victorian State League.

Following a playing career where he reached reserve grade status, Mirabella became president of the club in 1990, served on the board of Football Victoria in 1991 and 1992 and became a shareholder of Melbourne Victory when the A-League commenced in 2005.

He is one person who puts his money where his mouth is, through his highly successful trading company, Mirabella International, which currently has a 12.5% shareholding in Melbourne Victory after it was diluted from 19% when 777 acquired its majority interest in the club.

Mirabella’s motivation to see football succeed in Australia is clear for all to see but he is also realistic there are many challenges facing the game.

In this interview with Roger Sleeman, Mirabella discusses all things A-League, the proposed National Second Tier competition, the future of Melbourne Victory and his hopes for the progress of the game.

ROGER SLEEMAN

What motivated you to seek a financial stake in the A-League?

JOE MIRABELLA

There’s a family connection here as we put our money into the State League and N.S.L. and it was my late father who encouraged  us to buy shares in Victory at the start of the A-League.

He was a true believer in Frank Lowy who was tough but craved success for the game so it was a natural process for me to be involved at Victory when Lowy came back to the game at the start of the A- League.

Personally, I have a love affair with the game and it’s my dream the game will reach its true potential in the not too distant future.

R.S.

The A-League experienced many years of success.

In hindsight, was it a wise move to unbundle the League from the F.A.?

J.M.

It was a big mistake by the owners of the A-League clubs and the removal of Steven Lowy was catastrophic.

The Lowy family had the ability to negotiate with government and keep the League on a good financial footing so they should never have been removed from power.

My statements supporting  this view are recorded in the Melbourne Victory records.

R.S.

What was your reaction to the removal of over forty employees from the APL in January?

J.M.

It had to happen because the league was bleeding money with clubs facing insolvency.

Critically, there should never have been so many employed in the first place.

R.S.

Are you confident in the current executive management overseeing the APL?

J.M.

Not impressed at all and they’re doing nothing except talking since Stephen Conroy came to power as Independent Chairman.

When Conroy took up his position, he had three tasks to perform.

(1) Advise the clubs that none of them could be directors  of the APL and an independent board would be installed for the benefit of the game.

(2) An enquiry be undertaken to account how the $140 million from Silver Lake was spent, e.g.$40 million to Keepup and subsidies for Perth Glory to stave off bankruptcy.

(3) A comprehensive review of the television deal with Ten and Paramount.

None of these tasks have been achieved.

R.S.

What was your take on the reduction of funding to the A-League clubs from $2 million to $530,000 per season announced in May?

J.M.

I knew it was coming and told Stephen Conroy he should go back to basics like the NSL model.

I suggested no levy or licence fee should be charged even if it meant the $530,000 contribution to the clubs was reduced.

Also, that prize money should be allocated for the minor premiership and end of season playoffs and the salary cap removed.

There should also be an increase in the League to sixteen teams to create economies of scale  and the clubs should be encouraged to build their asset base to provide income streams and consequent financial stability.

[caption id="attachment_25617" align="aligncenter" width="1024"] Joe Mirabella with his two sons & Keisuke Honda, at Melbourne Victory's Round 14 match with Wellington Phoenix on January 20, 2019.[/caption]

R.S.

What is your opinion of the proposed National Second Tier competition?

J.M.

I can’t see it going ahead and believe the FA always knew this under the current plan.

If it goes ahead, they’ll send the clubs bankrupt.

Without promotion and relegation it’s not sustainable because without this carrot there’s no incentive for the clubs.

R.S.

What is your view of the current Paramount television deal?

J.M.

It’s not successful with subscriptions right down, and with revenue to the clubs only paid on pro rata subscriptions, it’s not an ideal situation.

R.S.

Melbourne Victory was always a flag bearer of Australian football.

Where do you see it now, and in the future?

J.M.

We have to look at the financial situation first because there’s no olive tree in the backyard.

The deal for 777 to buy out the club within five years doesn’t look promising because the club doesn’t have sufficient assets to make a wholesale purchase attractive.

The company also has the weight of the Bonza airline liquidation to contend with and recently their proposed purchase of Everton F.C. has failed.

Consequently, 777’s ability to buy the balance of Victory’s shares which will cost them $40 million seems remote.

Therefore, the only way Victory can stay afloat in the long term is for bank finance to be raised.

However, the question is without sufficient asset backing, who is going to guarantee the bank loans because the existing shareholders certainly won’t.

[caption id="attachment_25618" align="aligncenter" width="1024"] Jim Christo, Anthony Di Pietro & Joe Mirabella with his two sons at the A-League Men semi-final in Sydney on April 28, 2018.[/caption]

R.S.

How do you see the future of the A-League?

J.M.

Most of the clubs, except for the Wanderers and Sydney FC, have financial constraints but with new ownership at Perth Glory and Newcastle there is hope on the horizon.

All clubs need is to increase their asset backing and diversify their revenue streams so they can live within their means.

Promotion of the league is also tantamount to its long term stability.

The post Joe Mirabella: Melbourne Victory on my mind appeared first on Soccerscene.

Sydney FC has announced a new partnership with cybersecurity platform Acronis, to be the official cybersecurity provider.

Acronis is a data security and cyber safety leader in the world, and this will be its first football partnership in Australia with this 3-year contract with the Sky Blues.

The Acronis system will be working in collaboration with the exclusive cyber protection partner of Sydney FC Hyperix;  managed services provider (MSP).

Founded in 2019, Hyperix is an MSP based in NSW, Victoria and Queensland.

Acronis can deliver advanced data security systems such as Endpoint Detection and Response (EDR) to counter any cyber threats.

The collaboration marks Acronis' 15th #Team-up with professional football clubs worldwide and the second sporting team-up in Australia.

This partnership isn’t just one-sided with major branding opportunities for Acronis and Hyperix including networking events and co-naming rights on the Allianz Stadium Sydney FC Business Club and the ‘Sky Blue Lounge’.

They will also gain an advertisement spot on the A-League Men’s and Women’s coach’s polo collar.

As said by Kelly Johnson, General Manager ANZ at Acronis.

“This partnership is a winning play, fortifying the club’s digital defence with our advanced cybersecurity solutions," she stated via media release.

“By joining forces, we’re not only reinforcing our dedication to protecting organizations but also underlining our support for the sports community in our region and across the globe.”

In modern sporting clubs’ cybersecurity is a must for those who want to increase their image of professionalism, effectiveness and importantly trust in their supporters and potential investors. Not to mention this also includes a very profitable exercise for both parties involved.

For companies in the cyber security industry, the exposure given to them by football clubs is a huge bonus and an important part of the sponsorship system in the Sport.

There is no shortage of clubs needing an upgrade in cybersecurity and with the recent rise in Australian footballing viewership, this is an untouched sector and a massive exposure opportunity for cybersecurity businesses.

Both clubs and investors in the cybersecurity business should be looking to do similar expansions.

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To the relief of Newcastle Jets fans and those of the A-Leagues alike, Maverick Sports Partners were unveiled as the Club’s new owners.

The June announcement ended months of speculation, with questions being asked about whether the Jets would even survive financially.

Now under fresh leadership, Maverick Sports Partners will support the Club’s future and build on the tight-knit community that Newcastle represents.

Speaking to Soccerscene after the deal was confirmed and ahead of the Round of 32 Australia Cup tie with Rockdale Ilinden, Jets CEO Shane Mattiske describes the feeling of elation, the challenges it presented, upcoming business plans and how the A-Leagues will still thrive.

How has everything been since the confirmed announcement?

Shane Mattiske: It’s the end point of one big stage of the Club’s history.

We’ve been working hard in the background to build a strong foundation for growth in a real transitional period.

The critical thing was to find a new permanent ownership group – we are really pleased to launch into that new era alongside Maverick Sports Partners.

It’s great for the players, community and stakeholders because it sets up our future and puts us in a position where we can focus on growth and makes everyone happy.

What have you seen in the Newcastle community with their support?

Shane Mattiske: We are seeing strong engagement from the corporate sector and our members.

Our memberships went on sale and our target of 10,000 members is ideal but we of course aim for more. We’ve already had a great response from our membership base, with early renewals and quite a few new members coming in despite being away from the formal part of the season; this is really encouraging.

We’re looking forward to the team getting back on field and seeing the fans come out and we’re confident that the work’s been done to support that through good crowd growth and build on the successes of the women’s and men’s teams.

It is exciting to see so many people lean forward and now want to get involved in the Club, with the comfort of the new era that also celebrates our 20^th year coming up, highlighting the heritage and history of the Jets.

[caption id="attachment_25624" align="aligncenter" width="1024"] Mattiske has been instrumental in securing the services of Maverick Sports Partners, among existing sponsors of the Newcastle Jets.[/caption]

Do you have any plans in mind with Maverick Sports Partners at this stage?

Shane Mattiske: We are already making changes. Jason Hoffman is the first big example where he has come in from being an elite player to the corporate side of the Club.

He’s creating a connection between the men’s playing squad and our community team. Jason is one of those people that has got a big presence and has an identity.

Through his efforts, we are already seeing some great engagement at corporate level.

In addition, we are launching a new product called ‘Jets in Business’, where the broader business community come together and network with other organisations that has got an interest in football through this community and the success of our men’s and women’s teams.

We've also added Ken Schembri as General Manager of Football and Ben Hawes as General Manager of Commercial, Digital and Marketing.

We do have some big ambitions in terms of our growth. We are focusing very hard on our corporate revenue growth and membership numbers, with some big targets for our community engagement going forward.

From a personal point of view, how were the challenges in your role?

Shane Mattiske: For the past three and a half years, this has been a period where we’ve seen the game come together, particularly representatives from clubs in the game who recognised the importance of Newcastle and this region.

We’ve received great support and without it, we couldn’t progress to this stage.

There has been a lot of work on creating a strong platform to grow from, when further resources came under a new ownership structure.

A lot of people here, such as our playing group, have worked hard and performed really well despite the uncertainty that was going on.

All our people inside the Club and our corporate partners believed that this club did have a strong future here, with dedication and commitment that we would realise.

It’s really rewarding to get to this point where we’ve set ourselves up to grow and got a good collective within the Maverick Sports Partners ownership, with interesting dimensions that will help us for business skills and great experience in the football space.

What do you make of the state of the game and the A-Leagues?

Shane Mattiske: The last 12 months have been an incredible period for the game, featuring the Women’s World Cup. That has unlocked a connection to the whole Australian population – there would be very few families, adults or children that wouldn’t have been inspired and engaged by the success of the Matildas.

The diversity that exists for the tournament proved to be a watershed moment for football in this country.

At the elite level, you’re seeing people engage in football and you can see how that’s driven growth.

From a Newcastle perspective, we more than doubled our average crowd for women’s football, ending with 7,000 to set a new record for the semi-final.

We’ve seen huge growth across the board in participation; football is the one sport that’s booming and there’s incredible numbers in female participation, so we have some really bright signs for the game’s future.

You can’t get away from the fact that the APL have had to work through some challenges as they refine their economic model. Being close to it, we think they are short-term challenges and there’s confidence around the way they intend to work through them.

You look to those indications around the strength of the base that sits behind football and that gives everyone comfort that in the medium-longer term, there is a strong future for football.

The economic model just needs some slight refinement, and that’s what it being worked through at the moment.

The post Newcastle Jets CEO Shane Mattiske on Maverick Sports Partners ownership: “It is exciting to see so many people lean forward and now want to get involved” appeared first on Soccerscene.

Western United FC has announced a two-year extension with Science in Sport as its Official Performance Nutrition Partner.

Science in Sport is one of the world’s leading performance nutrition brands, combining world-class knowledge and scientific formulations to provide optimal performance solutions across the nutritional need states of energy, hydration, and recovery. This is done through world-leading research and their innovative programme, Science in Sport formulates evidence-based products aiming to aid an athlete’s performance.  

Science in Sport have been partnered with Western United since November 2020 and they will reach a sixth season after this deal. The nutrition brand has played a pivotal role in player nutrition and performance at the club.

This recently signed two-year extension will allow the club and its academy players to continue to access Sports in Science’s award-winning sports nutrition products and expertise. 

Mal Impiombatio, Western United General Manager of Football, spoke about continuing their partnership with the nutrition brand:

“We are thrilled to be extending our partnership with Science in Sport for another two seasons. Sports in Science has played a key role in our player's nutrition and performance throughout the past four seasons, and we are excited to continue working with a world leader in performance nutrition,” he said in a media statement on Western United’s club website.

Sports in Science Global Head of Elites, Tom Rose, added about the two-year extension:

“We are delighted to be renewing with Western United, providing the team with world-class nutritional support and latest innovations to fuel their performances in the A-League,” he said in a media statement on Western United’s club website.

They have also worked with many Australian sports teams and organisations such as the AIS and fellow A-League sides Sydney FC and Wellington Phoenix FC.

Sports in Science have also branched out internationally with other football clubs such as Premier League side Tottenham Hotspur and MLS outfit New York City FC.

Nutrition has become an essential part of a footballer’s routine and this partnership between Western United and Science in Sport will prove beneficial in ensuring players will play to an optimal standard.

For more information about Science in Sport and its products, visit their website.

The post Science in Sport continues as Western United’s Official Performance Nutrition Partner appeared first on Soccerscene.

Football Queensland CEO Robert Cavallucci is steadfast in capitalising on the World Cup hype, as lofty goals are at the heart of his success metrics within the member federation.

His ambition of football becoming the number one sport of choice in Queensland is backed by strategic objectives that focus on all facets of the game, all released within the last few months.

In a wide-ranging chat with Soccerscene, Cavallucci discusses the 2024-2026 Game Development Strategy, 2024-2026 Referee Strategy, 2023-2026 One Football Strategic Plan and his perspective on the National Second Tier situation in Queensland.

[caption id="attachment_25557" align="aligncenter" width="1024"] The Matildas celebrate Cortnee Vine's decisive penalty.[/caption]

How was the 2024-2026 Game Development Strategy developed with forming objectives? 

Robert Cavallucci: Our strategic plan mirrors Football Australia’s, but translates directly into a Queensland context; the KPIs, planning structure, priorities and pillars are the same, but we break it down into what the Queensland contribution to the national objectives are.

My role as CEO is to operationalise that plan. If you look at it and see a whole bunch of things in here – such as gender parity, referees, fans, coaches and pathways that should be in a plan – my job is to see what tasks are needed and what organisational design is required to deliver these objectives.

We’ve constructed 11 operational plans which includes the game development plan, futsal, referees, coach education, women & girls, elite pathway government relations and stadium strategy.

Within each of those 11 plans, it’s got all that we need to do over the next four years across each of the 10 regions of Queensland to realise these goals.

How we do it is working with our game development team, GMs and stakeholders across the state.

All KPIs are broken down across each of the 10 regions - each of our region managers understand what to do for their area: including Far North, Wide Bay, South Coast or Darling Downs.

Knowing what we’re meant to do in a region means that it can translate to successful outcomes which delivered over the last four years. Without those frameworks in place, you really are just a rudderless ship and you're very unlikely to achieve anything.

We've got a good framework behind us with our budgets around it and therefore across all those strategic objectives, we're absolutely making material differences which is good.

When you're out there working with stakeholders such as schools, community groups, or clubs to drive interest in the game, we must translate that in through several different channels and mechanisms.

We then translate that into decisions to move them into clubs within their community and then we can bring them through the different programs at a club level – which includes social engagement, social interaction and social participation.

Whether it's multicultural, women & girls, school or indoor, there's dozens of different programs that we have that make it possible – and we've expanded that even more with the Brisbane Roar in new community programs that we're doing under their brand.

[caption id="attachment_25553" align="aligncenter" width="1024"] The Game Development Strategy is across 10 regions of Queensland.[/caption]

How is the general interest in the game across the regions?

Robert Cavallucci: I don't think I’ve ever seen it as extensive as it is now in Queensland, the interest is off the charts.

It's easy to have interest but you must have the programs to match that interest. Events will come and go such as World Cups, but if you don't have the mechanisms in place to keep that interest thriving and to transition it into active participation, then the interest is not relevant and it's wasted.

One of the primary jobs of a member federation is to do that, it's one of our key obligations to generate interest and bring active participation.

[caption id="attachment_25550" align="aligncenter" width="1024"] World Cup tournaments have been a key driver for participation rates.[/caption]

The 2024-2026 Referee Strategy has been created, what are some of the differences to support officials?

Robert Cavallucci: The Referee Strategy is one of the most important ones, but one of the more complex as well.

You can put on a thousand courses, and you can drive interest, but there's so many other factors outside of our control that severely impact referee numbers.

We have broader issues in our society that has nothing to do with football, but relates with interpersonal relationships - how do people treat and talk to each other?

What's acceptable in levels of aggression or abuse? There is none, but people might have differing opinions about what that is. What are the factors that people believe that, in a sporting context, they’re allowed to drop societal rules from general discourse with someone and abuse someone in the middle of the field?

To support referees, we have the three strikes policy and it’s probably the hardest in Australia, but they're built on collective responsibility. Everyone at a club is responsible for the actions of every participant and player at the club.

You can't just disassociate yourself and go, he or she is a bad egg, everyone else is fine. No, if you see abuse, you are obligated to say that behaviour is not welcome here.

Until we have collective responsibility over these issues where they are some positive outcomes, I don't think we're going to be able to reset the behavioural norms at a football field.

That’s what it will take to see a meaningful change in the number and quality of referees.

If the churn rate is so high, how do you have someone in a system developing for 3, 5 or 10 years when they're barely lasting just a few years? It's a broader issue, but ultimately, we can only solve societal issues to a certain point within the context of a football club.

Social media is a significant issue and challenge for us. That's another mechanism by which people can aggregate in groups, large or otherwise, and disassociate themselves from societal norms, and treat people appallingly.

Who wants to be a referee when you see people behaving like that and criticising or diminishing referees in a cruel way, particularly under 18 referees? It’s just unacceptable.

We can have whatever strategies we like around referees and numbers, but they're always going to be constrained by our ability to address social issues.

The strategy itself was constructed with the same methodology as all the other 11, but it's what do we need to do within our control as a member federation to get more referees interested, support them and keep them in the game longer.

[caption id="attachment_25555" align="aligncenter" width="1024"] Building and maintaining respect for officials is the number one priority for the Referee Strategy.[/caption]

You mention churn being a key issue, what measures have you implemented so far?

Robert Cavallucci: We're trialling video cameras on the chest with Football Australia, so it'll be interesting to see how that goes.

The intent for doing it is to develop better solutions to some of those issues in a game setting. It’s also to support transitioning to a single point of accountability in a team, such as a captain.

It’s done in other codes, and it always seems to work well. When it comes to officiating, there's some lessons to be learned.

Rugby Union has extraordinary levels of respect being commanded by referees. I don't think there's any code that does it as well as they do in terms of senior, national and international levels. It’s just incredible and that's where we want to get to as a sport.

All it takes is a small minority to ruin any progress we’ve made from an investment or participation point of view. Everyone, whether it be A-League or NPL level, needs to understand what good behaviour looks like.

Gender parity is the theme of the 2023-2026 One Football Strategic Plan, how is that tracking?

Robert Cavallucci: Gender parity is everyone getting involved; including referees, coaches, players, boards, club boards, club committees and FQ committees. It's parity across the board, so it's not exclusive to participation on the field.

We’ve seen some significant success in participation – we’re 44% higher this year in female growth.

We're well on track to hit gender parity in 2027-2028 and we’ve pushed that out slightly only because we've had a lot more growth in the boys than we thought we would. Whilst we hit our targets with the girls, we got more boys than we thought.

Ultimately that brings the curve back together slightly. It's making a lot of progress, as we're about 69% for boys now. Only a couple of years ago, we were at ratios of 80:20 and now it’s moved to 69:31.

We're pulling it back by 4-5 percent each year, so over the next three or four years we absolutely want to be as close to 50:50 as we can and that meets our participation targets as well; particularly in Queensland we'll be in a good spot as a as a code.

We'll not only be the largest male code, but the largest women's sporting code in Queensland. We're not far off it now and in turn netball but we're hunting them down at a great rate of knots.

Our objective is ambitious, but we've absolutely been tracking there the last three years at incredible speed so it's staggering what can be achieved when you do have extremely well thought out documented plans. It's been very carefully constructed over the last three or four years and it presents one of our greatest challenges which is infrastructure, but at the same time it's a challenge that we want and we are solving with government - that was a challenge of our own doing as a sport.

For 20 previous years we did a poor job of working with government of all persuasions and didn’t articulate the needs of football. We never had the confidence to tell the football story in Queensland or Australia for that matter and we always pushed ourselves down the ranks, and I don't know why. Maybe because we were embarrassed about the disarray of the governance that the game was in, or the administration, and didn’t think we had the right to stand up and be counted in years gone by.

We are a massive global sport and the biggest in Queensland & Australia. We're the fastest growing and have global events such as World Cups and Olympics. Which part of any of that story should we not be overwhelmingly proud and feel like we've got every right to take our place as the most dominant code in Australia?

It's just unbelievable that we haven't had the leaders who felt that way and absolutely by design say football's not ready to do that yet.

If you don't tell people who you are, everyone else will say who you are and that's the football story over the last 20 years.

My aim is to reposition that which has occurred over the last three or four years, as we have an excellent relationship with government and communicate with them weekly; we've had some massive outcomes in a funding shift, but we've still got a long way to. From where we started, the difference is staggering.

[caption id="attachment_25554" align="aligncenter" width="1024"] Gender parity targets are promoting the game in Queensland to be inclusive for all.[/caption]

What has been observed in participation rates post men's and women's World Cups?

Robert Cavallucci: The important thing to recognise is football doesn't want anything that it doesn't deserve based on its representation in the community. Any government funding, no matter what it is, should be based on community need.

If there's a community need from a football perspective, then that needs to be addressed; it’s not like we want something that is over and above, it's just meeting some minimum basic standards of what the community needs to be active and healthy.

What I think often gets lost is the way that some within the game put that argument forward that they give the impression that they're entitled to things over and above what other sports have been getting.

Other sports have just done a better job historically at demonstrating their needs, whereas we've done a bad job and we're not patient enough to know the turnaround will take time and no one wants to wait.

As a sport, we shouldn’t be asking for the world, but there is a need and its data-driven need for the community. Other sports have gotten away with socialising their costs and privatising their profits for the last 20 years, which has allowed them to be in a very strong position of their professional game, and that has never been afforded to football.

I see the football community being annoyed that other massive codes with billion-dollar incomes have had the bulk of their cost base for infrastructure paid by the public taxpayer, which has allowed them to be in a position of strength at a professional level.

No one plays those sports at a community level, but at a professional level where it's privately owned, they've done a very good job of socialising their costs. And that provides a huge advantage at that level of the game that we see the A-League suffering the consequences from because of the absence of relevant infrastructure.

It's going to be a very volatile next 10 years as we work through that. I'm not saying that football should be funded by the taxpayer at all, but there's got to be a better share of reasonable outcomes from governments of all persuasions at all levels.

[caption id="attachment_25552" align="aligncenter" width="1024"] Infrastructure is one of the key challenges that Football Queensland are addressing.[/caption]

Tell us about the Equaliser campaign and what you’ve seen to date?

Robert Cavallucci: The #EQUALISER State Election campaign is an initiative driven by the need of our Queensland football community. Data gathered by Football Queensland shows that 71% of greenspaces and football fields across the state suffer from inadequate drainage and only 42% of fields with lighting meet minimum playing and safety standards. These statistics highlight just a few key areas of infrastructure that have suffered from lack of investment and are now holding football in Queensland back from thriving.

With the state election approaching in October, the timing of the #EQUALISER initiative couldn't be more crucial. We’ve gathered survey responses from more than 6,000 members of the Queensland football community and over 76% of respondents indicated that their voting preferences could be swayed by political candidates' commitments to investing in football clubs.

It is with this information that FQ is driving the #EQUALISER campaign, engaging in conversations with government officials to advocate for greater investment that will ensure safe and accessible green spaces for the more than 300,000 football participants across the state, both now and into the future.

[caption id="attachment_25551" align="aligncenter" width="1024"] The Equaliser campaign is designed to collate the needs and requirements of the football community.[/caption]

You’ve been working closely with Brisbane Roar; do they relay some of their challenges?

Robert Cavallucci: We’ve got a great working relationship now with the Roar and it's how it should be. About 10-15 years ago it was there but not really and then it just descended quite badly in recent years. Since I've been at Football Queensland and since Kaz Patafta and Zac Anderson have been at the Roar, we're all had a similar mindset about uniting the game and coming up with the best way of making that happen. That means not everyone has to do everything and we'd look at each other's strengths and what we're investing in.

We address what we want out of it and figure out strategies. For example, supporting academies which makes sense for Football Queensland to do.

Instead of the Roar having to deliver something not as optimally as they should, we can do it because we're already doing it 10 times bigger.

Together, it means integrated staff, integrated systems and good technical outcomes. We've already got 11 offices across the state, 100 casual staff and thousands of programs. The Roar trying to do similar is disjointed and doesn't deliver outcomes for them or us. It's getting together and saying, how can we do this better together?

We just want to make things simple and streamline it, so the Roar get the outcomes they want – such as more kids at games, more memberships, and greater interest in the A-League.

Those things are all essentially what we want and it's what the Roar wants as well. If there’s good governance and oversight, the game wins.

Ultimately that's a best practice scenario with how we should be looking at this right across the country to change the delivery model of many parts of the game.

[caption id="attachment_25556" align="aligncenter" width="1024"] The 'FQ & Roar Football in the Community’ program was introduced this year.[/caption]

Can you shed some light on the National Second Tier (NST) situation in Queensland?

Rob Cavallucci: I love how people view Football Queensland negatively because clubs in Queensland have common sense; there seems to be this rationale that if a club chooses not to participate in the NST, then there must be something wrong with Football Queensland.

The logic escapes me, it's an egotistical perspective; surely your ego as a club is so extravagant that you can't help but want to be in the NST competition.

There are massive clubs such as the Queensland Lions that say they are not interested.

The reality of the decision-making process for Queensland clubs is how they view success – do they want to sacrifice 100+ teams for one men’s team?

It's a simple, rational decision made by logical people that whilst in principle they would they think it’s great to have a NST and compete at a higher level, the reality is none of them are willing to sacrifice 100 teams and their success just on the basis of one.

There are 10 possible models and there's two or three logical models that could be used to start the league with different permutations from there.

I don't think that the clubs have an interest in the current design based on the risk and the barriers to entry and that's a risk that none of them can process in a way that doesn't expose the club to any form of harm or detriment whether it be financial or otherwise.

Had it been another model or format, then it's quite likely that they would participate for sure. It might appeal to Victorian or New South Wales clubs, but it certainly doesn't appeal to the broader Queensland environment.

You can't understate the experience of the Queensland clubs; we've been doing planes and travel weekly for NPL and otherwise for nearly 10 years.

They know what it's like and they're doing it now. We've got flights every weekend, with clubs going all over the state for Champions League, the Kappa Pro Series, and the Queensland Cup. They're doing that and have done so for a decade.

Therefore, it's not a foreign concept to them and they know what the travel’s like. It’s not the same as Sydney or Melbourne where everyone's within a few kilometres or an hour's travel time.

It’s a conscious decision from Queensland clubs who would rather not, and we shouldn’t be throwing criticism at them, but rather accept the fact that not all clubs want to take this kind of risk.

They aren’t ruling out ever being part of the NST, but when the time is right; Presidents and GMs absolutely love the concept.

The post Football Queensland CEO Robert Cavallucci: “We’ve got every right to take our place as the most dominant code in Australia” appeared first on Soccerscene.

The Australian Professional Leagues (APL) has announced Mitre as the A-Leagues’ new Official Match Ball Partner for the next three seasons, switching over from Nike. 

Mitre, an English sports equipment manufacturer based in Wakefield, has a leading brand with a storied history dating back to 1817. With over 200 years of experience in the game, Mitre has continually delivered high-performance footballs to major leagues and tournaments around the world.

The brand has served as the official ball supplier for many competitions including the English Football Association, the FA Cup, the Australia Cup, and the Australia National Soccer League. 

The new partnership will see Mitre and the A-Leagues launch the official design of the match ball for the 2024/25 season, along with special edition match balls planned for the season. Also, there will be an A-League Final series match ball for both the A-League Men's and Women’s competitions.

For this upcoming season, Mitre will introduce the Ultimax Pro as the official match ball of the A-Leagues. The Ultimax Pro is an iconic and much-loved Mitre football, that utilises contemporary modern styling with cutting-edge football technology to deliver exceptional performance.

A-Leagues Chief Commercial Officer Ned Negus commented on Mitre being welcomed as Official Match Ball Partner:

“Mitre is such a historic brand with strong football credibility, so they’re the perfect partner to deliver our official Isuzu UTE A-League Men and Liberty A-League Women match balls,” he said in a media statement on the A-Leagues website. 

“At a time when A-Leagues is putting football and fans first, Mitre is best placed to deliver a uniquely designed range of Ultimax Pro official match balls and a broad retail range offering more fans the opportunity to engage with A-Leagues and football.”

Mitre Brand Director, Simon Rowe, expressed his excitement about the three-year partnership and Mitre’s contribution to the A-Leagues:

“We’re thrilled to kick off our partnership with the Australian Professional Leagues. Our top-level Mitre Ultimax Pro is the perfect ball for the A-League, built for elite players and delivering ultimate power, accuracy, and on-pitch performance,” he added via A-Leagues website. 

“Globally, Mitre continues to lead the way in ball development and technology. We are excited to partner with the pinnacle of professional football in Australia and New Zealand. Core to our brand values is providing balls for all levels of the game so we’re delighted to offer the supporting replica and training range so all fans and players can play like pros.” 

Mitre Australia’s Gerrard Woods, added about the new partnership:

“We are delighted to support the A-Leagues as they embark on their new season. Our footballs have been tested at the highest levels of the game, and we are confident that they will contribute to the dynamic and engaging football that the A-Leagues are known for,” he said in a statement via the A-Leagues website. 

Mitre will also offer four replica variations inspired by the Ultimax Pro, catering to different skill levels and price points, making footballs accessible for all.

These variations will be launched in late August and will be available at leading sporting retailers around Australia, which will enable fans and players to experience the look and feel of the new ball designs for this upcoming A-Leagues season.

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APIA Leichhardt President Tony Raciti has weighed in on recent developments about the National Second Tier (NST), following uncertainty about its proposed format.

It has been reported that there has been a stall in talks about the formatting and schedule of the new NST.

However, speculation about turbulent recent meetings between founding clubs and Football Australia is not backed up by one of the leading football clubs in the NST.

Raciti has been the president of APIA for 40 years and uses that vast time and experience to bring a sense of calm to the dialogue around the talk of the NST.

Speaking with Soccerscene, as Raciti sees it, he needs to be the wise head at times to calm the storm.

“APIA Leichhardt have had no issues with the recent conversations with the FA over the Second League, a lot of what is going around is disingenuous and deceptive,” he said.

“If the league has to wait another year and start later, it only means the clubs care enough about the league that we want to do it right, more time for sponsorship deals, more time to build the league and talk to Football Australia about the future, I don’t see any of this as a bad process.

“With extra preparation, I'm confident more clubs can reach the standard to join the league. In my opinion, a team in Queensland, South Australia, Tasmanian and another in Melbourne is a must and possible.

“Our expectations for this league and the impact it'll have on Australian football has not diminished.”

Raciti voiced the positive developments at his club as evidence of continued progress.

“APIA is not hoping the league will be good, we know it will. We are confident we will sell 2500 seated tickets 2-3 months before the league begins,” he stated.

“There is sponsorship out there and there is money when we need it.

“APIA is still kicking - we are out finding 15-20 signage sponsors, a $100,000 major sponsor deal and a three-year sportswear deal for all ages from the professional league teams down to the youth development and also in amateur older leagues.

“If all the clubs were broke, we wouldn’t exist now! But we are strong clubs with history and importance in the Australian Football sphere and we understand that.

“Saying support in the clubs is diminishing is ridiculous, APIA is cooking with gas and many other clubs are doing the same.”

Raciti was realistic with the questions on the A-League and the pushback of promotion and relegation. A man in the game this long knows that respect and time builds leagues and competition.

“The A-Leagues have their professional licences for a few more years until they run out. When that’s done, the conversation for promotion and relegation will expand. We are supportive of their leagues as well,” he said.

“We want a strong A-League just like we want a strong Matildas and Socceroos; there is unity in football right now.

“All the clubs have been very supportive, and the FA have been in open conversation. We need the legislative body for the league they are imperative.

“Whenever the league starts and how its presented, you can be sure that APIA will be the first on the dancefloor.”

Raciti has shown he is a strong figure with drive and ambition. This confidence coming from the head of one of the oldest sporting clubs in Australia gives a potent counterargument to the current negative press coming out of negotiations.

When information is thrown around, the words of an experienced campaigner like Raciti should never be taken lightly.

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The Australian Professional Leagues (APL) have confirmed the return of Unite Round to the A-Leagues for the 2024/25 season with some changes from the first edition.

The A-League's 'ultimate away day' utilises the same idea as the AFL and NRL with 'Gather Round' and 'Magic Round' respectively, where one round for both men's and women's leagues will all be played in one city.

The second instalment of Unite Round will be once again hosted in New South Wales and will now start on 22 November and conclude on 24 November, instead of taking place in January.

The six games from each league will be split into three double headers throughout the weekend. All of the men's games will be played at Allianz Stadium whereas the women's games will be played at Leichhardt Oval. However, Commbank Stadium will not be a featured venue, unlike last season.

Due to the inception of Auckland FC into the A-League Men, there will be an uneven number of teams in the league and therefore each club must serve a bye each weekend. The bye will fall onto Melbourne City during Unite Round, but their women's side will still play that weekend.

The APL seems to be satisfied to give it another shot, but it still raises many questions about what has been done to entice fans to make the journey to New South Wales and what improvements have been implemented to make this round sustainable for future seasons.

Last year's fixtures showcased many high-scoring games, with four out of the six men's games during Unite Round having five or more goals scored- with Adelaide United's Hiroshi Ibuski and Macarthur FC's Ulises Dávila both scoring hat-tricks during the weekend.

However, crowd numbers were quite low given the stadiums where these games were being played. To provide context, Leichhardt Oval, Commbank Stadium and Allianz Stadium have a venue capacity of 20,000, 30,000 and 42,500 respectively.

A-League Men Unite Round Crowd Numbers:

• Macarthur FC vs Western United at Commbank Stadium: 3,441
• Western Sydney Wanderers vs Melbourne City at Commbank Stadium: 7,117
• Central Coast Mariners vs Melbourne Victory at Allianz Stadium: 8,147
• Sydney FC vs Adelaide United at Allianz Stadium: 11,918
• Brisbane Roar vs Newcastle Jets at Allianz Stadium: 3,948
• Perth Glory vs Wellington Phoenix at Commbank Stadium: 1,632

A-League Women Unite Round Crowd Numbers:

• Melbourne Victory vs Perth Glory at Leichhardt Oval: 1,130
• Wellington Phoenix vs Central Coast Mariners at Leichhardt Oval: 1,938
• Canberra United vs Adelaide United at Leichhardt Oval: 1,183
• Brisbane Roar vs Newcastle Jets at Leichhardt Oval: 1,417
• Western United vs Sydney FC at Allianz Stadium: 4,039
• Western Sydney Wanderers vs Melbourne City at Commbank Stadium: 1,515

For the first time as a way to get more people to travel to New South Wales, full-season members at every club will be given access to complimentary tickets to their club's fixtures at Unite Round. This could potentially see an increase in crowd numbers, but there are still other factors that may steer fans away from travelling.

According to the Unite Round FAQs on the A-Leagues website, the APL is working with a few providers on travel discounts for fans to travel to New South Wales, but at the moment, flights aren't the cheapest if you decide to plan ahead.

The cheapest interstate flights in Australia can range from $200 to $600 depending on where you are travelling from. But when you take into account fans of Wellington Phoenix and Auckland FC who may want to travel from New Zealand, the cheapest flights will cost from $400 to $600. Also, fans would need to sort out accommodation and that too is still another expense fans will have to deal with.

The idea to bring Unite Round for a second season enables fans from Australia and New Zealand to come together and celebrate football in one location. The fixtures that have been released should excite all A-League fans as the two New South Wales derbies are being played that weekend.

Taking into consideration the expenses fans have to deal with, it may not be feasible for some fans to enjoy the festivities. However, it's still early days and the APL could potentially sort out ways for fans to make it easier for them to travel.

Considering the league undergoing some financial troubles, they'll be hoping to make the most out of Unite Round and continue it for more future seasons to come.

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The highly anticipated National Second Tier (NST) in its proposed format is set to be postponed by Football Australia, with the body looking to find alternative ways to include these NPL clubs into a similar structure that would be more financially viable.

Vince Rugari of the Sydney Morning Herald broke the news on Tuesday claiming the highly ambitious second tier was likely going to be put on hold after the original plan was to have 10 to 14 foundation clubs forming a separate league, without promotion or relegation to start.

There was a very high financial threshold that the eight foundation clubs needed to reach in order to be granted a licence and unfortunately with rumours of some in the eight sceptical of its viability, other NPL clubs with a proposal in the original plan have backed away from the idea for the time being.

For what is meant to be a 'national competition', having clubs from NSW and Victoria only is quite restricted but the search for a financially strong club outside of the two states, willing to take that massive financial risk, is a task that is too difficult in the country's current state of football affairs.

There has been a lack of a clear message from Football Australia across the past 12 months. The eight foundation clubs were left on standby about important information like the correct format, whether it was going to expand to 10 or 12 teams that Football Australia promised multiple times, or when the league would actually kick off in winter of 2025 or beyond that considering the shaky A-League finances being the main subject of discussion surrounding the initial success of the NSD.

After the A-Leagues controversial call to reduce initial funding of top tier clubs to $530k a year from its usual $2m a year, a properly run second division seems like a task too far down its priority list despite the positive feedback it has received from fans and clubs about implementing a 'transformative' system mirroring European football.

An idea being floated around as a possible solution to the unviability of a separate league is to add existing A-League teams to the ‘Champions League-style’ second division, which would essentially be a more exclusive version of the existing Australia Cup.

Football Australia CEO James Johnson told The Asian Game exclusively that "we will have a (national) second tier it will exist," but the home and away format played during the winter is a long shot and the foundation clubs are left in limbo wondering what their immediate futures are considering the heavy financial investment they will have to make if it goes ahead.

This whole saga has been a case of Football Australia pushing away the problems that quickly arose from this ambitious idea and being too reactive when it comes to finding a solution that would be fair for the foundation clubs financially.

The NSD must wait and not force itself into a fragile Australian football landscape that has many more issues it must worry about in the top flight before building a second division that could financially damage some of the most historic clubs in Victoria and NSW.

In a world where Australian football needs authority and structure, the collapse of the original idea of the NSD proves there is a long way to go and communication towards the clubs and fans involved has to improve.

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The Australian Professional Leagues (APL) have confirmed the annual grants distributed to A-League clubs will be slashed close to 75 per cent for the upcoming 2024/25 season.

After an APL board meeting, clubs were informed that next year's distribution would total to just $530,000, from $2 million the season before.

The A-League Men minimum spending floor is $2.25 million with a salary cap limit of $2.6 million.

For wealthier clubs such as Melbourne City, they would be able to cover the remaining costs to reach the minimum spending floor. However, this would leave smaller clubs in the A-League in a much more complex financial position.

Back in 2018, before separating from Football Australia, the annual club distribution was around $3.6 million.

APL Chair Stephen Conroy released a statement concerning the significant financial cuts.

"The decision, which has been under discussion with league and Board representatives over the past few months, aligns with the Board's commercial review of the A-Leagues since the original three-year strategy came to an end," Conroy said via the A-Leagues website.

"We are committed to right-sizing the A-Leagues which is why we’ve been focused on cutting costs across the leagues, growing our core football product and uniting the football pyramid to support the growth of our game.

"The Board, the Leagues and the Clubs are committed to continuing to deliver the best football possible. We have our eye firmly on the future. Our core metrics are positive, with three years of growth, which will position the league for revenue growth in the future."

These recent deductions raise many questions about how the APL and A-Leagues ended up in this financial conundrum and where has their money gone over the last couple of years?

One of the main reasons the APL was forced to make these financial cuts was due to overspending on its website, KEEPUP.

Launched in 2021 during the peak of COVID, the former APL CEO Danny Townsend said the cost to set up the league's digital content production arm was estimated to be around $30 million. However, the site was not popular with the fans who criticised the app and website for not solely focusing on Australian football.

Despite showing potential, the APL went overboard very early and now has to deal with the consequences of it.

Another key event that has contributed to the recent financial issues dates back to December 2022, where the league signed a controversial deal with Destination NSW to host the A-Leagues Grand Finals in Sydney regardless of which teams qualified. The deal - which was worth an estimated eight-figure sum - received a lot of backlash from fans leading to protests such as the infamous pitch invasion during the Melbourne Derby.

Even former Adelaide United player and Socceroo Craig Goodwin, who was involved in the promotional video for Destination NSW and the A-League Grand Finals, posted a tweet saying he did not support the partnership. However, the league eventually turned their back on the deal after just one season.

The A-Leagues has also struggled to gain revenue from its current TV-rights deal with Paramount+ and Network 10 due to the numerous targets that the A-Leagues must meet to guarantee funding from their broadcast partner. The initial deal which was signed before the 2021/22 A-Leagues season was worth $200 million over five years.

After one season these goals were not met, it led to the Destination NSW deal. Also the decrease in subscribers due to issues with Paramount+, such as the inability to pause and rewind as well as significant streaming issues, combined with the lack of popularity and publicity of the league resulted in the APL only taking $5 million from the deal last season.

With broadcasting deals being such an integral aspect of generating income in the footballing world, the fact the APL only received such a small sum from a deal where they could have received much more is a big reason for their financial difficulties.

Despite the APL chair Stephen Conroy claiming the reductions in central distribution has come as no shock to clubs, this is a worrying time for the A-Leagues. The APL will need to find quick and responsible solutions to combat their financial difficulties if they want the leagues to continue to be operational and have some sort of future to expand and grow.

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Canberra have been dealt a cruel blow in their bid to have an A-League Men's side, with the A-League confirming that the expansion bid wouldn't be viable for season 2024/25.

A-Leagues commissioner Nick Garcia has however backed Canberra United to join as the 14th team in the league for the 2025/26 season, following the announcement of Auckland FC as the 13th.

Initially, the goal was to have a 14 team league for 2024/25 to avoid any fixture difficulties with a bye, however the lack of movement surrounding funding for a team in the capital halted those ideas.

The group behind an expansion bid “aren’t able to stand up a team in time for season 2024-25” and frustratingly, fans in the ACT are made to wait another 12 months to see a team they were promised a long time ago.

A-Leagues commissioner Nick Garcia discussed the next steps the league will take to ensure the team stands up and is sustainable long term.

“We are still in discussion with a preferred consortium for an A-League licence in Canberra, but they aren’t able to stand up a team in time for season 2024-25,” he said in a press conference confirming the news.

"The ACT has a fantastic football fanbase, and we remain committed to Canberra and a 14th A-League team. We want to give new owners the proper runway to set up a team to ensure long-term success.

“The preferred consortium has the right capability – a mix of European top-flight experience, and local Canberra knowledge and relationships – and we continue to work with them.”

The APL had hoped to raise $100m in franchise fees – $25m per club – from Canberra, Auckland and two other sides by the start of the 2025-26 season.

This news comes not long after Canberra United Women's team were saved by a crucial $200,000 investment by the ACT government and Capital Football were confirmed to be owning the team for the next season.

It is all a bit unorganised from the A-Leagues and the failure to start this Canberra Men's team will create a bit of fixture difficulty with a bye that compromises the schedule.

The success of Auckland FC is vital for the A-League to be correct in their decision to delay Canberra United and both teams will need to hit the ground running on and off the field to save any embarrassment.

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Newcastle Jets have confirmed Maverick Sports Partners as the Club's new owners. This ownership, subject to final approval from the APL and Football Australia, will launch a “new era” for the Jets under MSP ownership.

This massive announcement comes not long after Australian Professional Leagues chairman Stephen Conroy failed to guarantee Newcastle’s future only three months ago.

The statement said that Maverick Sports Partners have confirmed an agreement to acquire the Newcastle Jets Football Club and are now deeply focused on implementing their plans to bring long term stability and success to this Club.

The Group lead by experienced sports administrator Maurice Bisetto who played a major part in the establishment of Western United FC in the A-Leagues.

Maverick Sports Group is an Australian sports consortium based out of Wetherhill Park in Sydney's South-West.

Newcastle Jets CEO Shane Mattiske confirmed the significant news.

“Today is a hugely significant day for this Club and this community, as we confirm Maverick Sports Partners as the new owners of the Jets,” said Mattiske in a club statement.

“Over the last three years, we have built a strong foundation for the future of this football club, and it is exciting to be beginning a new era with incoming owners who believe in the opportunity that exists with this Club, with this community and with football as a whole.

“Throughout our process, Maurice Bisetto, the consortium representative, and his partners have demonstrated a deep understanding of football and how to bring success. They also understand this community and their plans are very much aligned with the work that is already underway. I know the Group will bring positive new thinking, new connections and a wealth of experience that will drive the growth of this Club moving forward.

“With this transition to a permanent ownership structure, it is important to acknowledge the support that the outgoing ownership group has provided to the Club over the last three and a half years. These owners believed in the importance of this Club to this community and to the A-Leagues’ competition as a whole.

“They have played a hugely significant role in the history of this Club and on behalf of all fans and stakeholders of the Jets I want to acknowledge the commitment and contribution they have made to us all. Their huge support of this Club will forever be remembered.”

Maverick Sports Partners Director Maurice Bisetto is determined to connect with the Newcastle, Hunter Valley and Northern NSW Community.

“We believe in this Club, the A-Leagues and its players and we’re determined to build success for the Jets and this region,” said Bisetto in a statement.

“We have been impressed by the strength of football here in this region. We know there is a strong historical fanbase and a strong participation base here and we want to bring all of these people together for our Men’s and Women’s games.

“Our team at Maverick Sports Partners are absolutely committed to, and very excited, about the opportunity that exists here at the Newcastle Jets. We see this as the beginning of a new era for the Newcastle Jets and look forward to building a truly great Club with the support of this community."

This news is huge for the league and the Jets financially, with the club no longer being a financial responsibility for the four other A-League clubs that funded them (Sydney FC, Western Sydney, Western United and Wellington Phoenix).

The Jets can easily recruit players and rebuild to become a stronger unit on the field whilst securing stability off it, and the foundation A-League club with a healthy fanbase and great location can continue to exist.

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The Ministry of Sport, in collaboration with YouGov Sport, have released promising numbers regarding the A-League Men's digital engagement.

In a study done by YouGov where they analyse every major Australian Men’s sporting league, 2,700 sports fans answered questions regarding their digital consumption of each of the seven major sporting leagues.

Between the ages of 18-34, the A-League is the second most engaged league in the country, sitting only behind the AFL.

In the 18-34 age range, the data extrapolated the total number of digital engagers to be around 1.53 million whilst the 35+ age group surpassed 2.7 million but was in 4th place behind the NRL, BBL and AFL.

The data showed that 15% of Australian sports fans aged 18-34 regularly streamed the A-League Men whilst 19% of the demographic follow the league on its respective social media channels.

7% of Australian sporting fans in this age range visited the official website in the last 30 days which sat second again behind the AFL and 9% claimed to regularly use the A-Leagues official app on their phone.

The APL were on high alert after the incredibly disappointing 2021-22 season that saw the average attendance hit an all-time low of 5,353 with eight of the clubs in the league experiencing all-time lows in that same season.

After adjusting kick-off times and improving the schedule to suit fans better, the league in 2023/24 currently averages 8,087 fans in attendances, which is the highest figure since COVID.

According to the Ministry of Sport, the league saw a growth of 31% in the A-League's Men's viewership numbers (aggregate minutes watched) and 63% in the A-League Women's across the 2022/23 season.

It's anticipated that it has only grown again following improved attendance numbers and now the digital engagement statistics proving that there is plenty of interest.

This is all excluding the fact that the A-League Women's competition saw a surge in digital viewership, memberships and broke attendance records both single game and season average.

According to the APL there are over 10 million football fans and it’s important that the league converts those that majorly follow the European leagues into ones that support locally whether that is at the ground or digitally.

There are promising signs ahead for the future of this league but only if they can properly capitalise on the uptick in popularity through intelligent marketing and delivering a high-quality product on the pitch in years to come.

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As the A-League Women's Grand Final approaches and season comes to an end, it is a time to reflect on a season of incredible growth and broken records.

Similarly to the National Women's Soccer League (NWSL) post-2015 Women's World Cup, there was a popularity boost that translated into increased attendances and revenue for the league.

However, as the NWSL continued to rapidly develop, it seems as if the Liberty A-League struggled to consistently grow after a fantastic first round showing that involved a record-breaking 11,471 crowd for the Sydney Derby.

In the top 10 attendances of the regular season, eight feature games played before the new year despite the Matildas set to sell out a 14th consecutive home match before the Olympics commence in July.

The Liberty A-League crowd average is a little over 2,200 per match, which is a great benchmark for future growth but doesn't do the participation and momentum justice.

The NWSL is a great case study to look at, with the league being formed only 12 years ago in 2012 and its first season started in the April of 2013.

In its formative years, the NWSL averaged an attendance 4,270, with a high of 17,619. A decent foundation but plenty of room to improve in the world's biggest sporting market.

It wasn't until the 2015 season where the league was forced into a shortened schedule and some early-season roster instability due to the 2015 FIFA Women's World Cup in Canada.

The World Cup, which was won emphatically by the USWNT also provided invaluable exposure to the NWSL, which was credited with boosting attendance numbers across the league.

Instantly, teams such as Seattle and Washington who averaged 3,500 crowds per game were selling upwards of 6,000 to their next home game, an immediate resurgence.

So what did the NWSL do to fast-track growth using the World Cup?

Ticket prices

The NWSL, immediately after the 2015 Women’s World Cup pledged to keep the ticket prices consistent within teams, as it sat at $10-$15 USD (AUD $15-$23) across the league.

It was extremely cheap in a saturated and quite expensive US Sports market that allowed the league to use it as a point of difference.

It's a simple solution that Melbourne City coach Dario Vidosic hinted at for this weekend's Grand Final in his recent press conference.

Vidosic claimed that "If it was up to him, everyone would be let in for free for Saturday's final."

This is simply to create an exciting atmosphere that legitimises the league's biggest game of the year on a national stage.

Breakaway from Men's competition

NWSL Commissioner Jessica Berman made an extremely interesting point about the NWSL being its own entity.

Speaking to reporters at the Financial Times' Business of Football summit in London, Berman said the "superpower" of the NWSL was its "independence" - notably from men's clubs and leagues, which is not the case in Europe or Australia.

It certainly isn't an overnight fix by any means but allowing the A-League Women's to run separately from the A-League Men's, even if it is just ownership could provide a difference that attracts more fans.

Maintaining local star players

Even in it's infancy, the NWSL were able to show off USWNT stars like Lynn Williams, Megan Rapinoe and Alex Morgan during their 'Golden Era.'

It collectively brought in more fans to the stands and increased the league's exposure in the mainstream media.

It certainly isn't as easy as that when the prospect of playing for more money and exposure in the US or Europe is a possibility now, but Cortnee Vine provides a great example of a star Matilda willing to be the face of the league to inspire young girls.

If the league are able to keep hold of exciting prospects like Daniela Galic or legends like Michelle Heyman for a few years, it would benefit the league greatly as an entertainment product.

Providing a great fan experience

There was an onus on the NWSL clubs and the league itself to make sure matchdays are an experience that brings fans back.

Two clubs in particular Angel City and San Diego Wave fans host tailgates pre-game near the stadium for anyone to join on top of other activations inside the stadium to connect fans closer to the team.

The WSW Women's team are a fantastic example of an effort to build support, with their Wander Women program, school clinics, fan interactions and their own social media channels helping them grow slowly but surely.

It's time the others follow suit in a collective attempt to maximise exposure.

To conclude, the NWSL used the 2015 World Cup as leverage to strike a quick deal with Fox Sports to broadcast 15 games for the rest of that season, cashing in on the national team's success.

Now it boasts the biggest ever Women's football media deal in history, with the recent four-year $240 million USD ($324 million AUD) domestic broadcast deal across four major streaming and cable partners.

It will be extremely interesting to see the direction the Liberty A-League takes before it renews its broadcast deal in 2026 as it simply cannot waste this golden opportunity it was presented.

The post How the Liberty A-League can learn from the incredible growth of NWSL appeared first on Soccerscene.

The A-Leagues have had an interesting past week, to say the least - as the league's production partner for live broadcasts, Global Advance, was placed into voluntary administration.

This past weekend, the league managed to secure a last minute deal with international broadcasting and media services group NEP who will cover the remainder of the 2024 season.

The league just got the deal done in time, hours before Central Coast Mariners played Western United in an A-League Women clash and they were able to avoid an embarrassing Easter Thursday blackout.

The A-Leagues currently are understood to pay $12 million to Global Advance for production of all men’s and women’s games, the league is hoping to recuperate close to $1 million from Global Advance but it may be difficult.

Global Advance was established in 2020, its first major partner was the A-Leagues following the competitions' split from long-term broadcaster Fox Sports.

Until they were placed onto voluntary administration, they had broadcasted every Men's and Women's match on Network Ten and its streaming partner Paramount.

The APL released a damning statement last Wednesday night that outlined the lack of communication from Global Advance regarding their financial situation.

"We are disappointed in the manner in which this has come to our attention, and the risk this has placed on our fan, player, club, broadcast and commercial commitments," the APL said in a statement.

"We have been let down and will be working with the administrators to recoup monies owing to APL.

"Through a lot of hard work by a new production company, Ten-Paramount, and our team, we are close to finalising an agreement and are confident all matches will be broadcast, starting tomorrow.

"There are many challenges that such a short timeframe presents, but we are working through this urgently with all of our stakeholders, and we thank the production company for their co-operation, flexibility and expertise at such short notice."

However, Said Jahani of Global Advance's administrators Grant Thornton reiterated that there was immediate contact with the A-Leagues.

"We have immediately commenced a dialogue with the Australian Professional Leagues at the most senior levels to determine whether television coverage for all A-League men's and women's games this weekend can continue to be provided. he said in a statement

"At this stage, it remains uncertain as to whether this will be possible."

It hasn't quite been all smooth sailing to kick off the NEP era of broadcasting, with the cameraman being the butt of all jokes online after showing his phone notes to direct a message towards his director in the huge game between Sydney FC and Melbourne Victory in the Liberty A-League that had title implications for the Sky Blues.

It will be interesting to see how the APL can salvage this streaming mishap and produce some quality broadcasts as the finals approach for both competitions.

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Stall warnings have alarmed for Newcastle Jets as it’s understood that beyond this season, Australian Professional Leagues (APL) are unable to continue financially supporting one of the A-Leagues founding clubs.

The club was founded in 2000 by Con Costantine, who used the remnants of the defunct Newcastle Breakers FC in whom operated from 1991 until 2000. The Breakers within their tenure where unable to reach finals within the NSL.

The only success the newly reformed Jetts would taste came in the 2007-08 season where they would win their maiden and only A-League Championship against the the Central Coast Mariners.

Since then, the Club's financial stability has been shaky to say the least. In 2015, Football Australia (FA)had revoked their A-League licence due to unsettled debts. However in the same year, the FFA would issue a licence for a new Newcastle based club. The new entity effectively allowed the Jets to survive, with the club keeping its badge, colours, stadium and playing staff. Their coaching staff at the time however, where dismissed. This indicated what the FA hoped would be the beginning of a successful self-sufficient era for a club.

A club renowned for its passionate fanbase, considering the lack of success the club has experienced, it’s rather unfortunate to learn the position the club is entering. Since the early stages of 2021, a consortium consisting of A-League clubs Western Sydney, Western United, Sydney FC and Wellington Phoenix have a 6.25% stake of the club. With the remaining 75% split into three other investors. The APL are hoping that a financial takeover settlement occurs in quick fashion, to keep the Newcastle based outfit alive.

Considering the recent intervention of Ross Pelligra and his financial takeover of fellow struggling A-League outfit Perth Glory, it does not look all that bleak for the Jets. Football clubs across the world remain hot commodities for international and domestic investors.

Despite this, It’s difficult to shine light on what looks like what could be inevitable for the Jets. The club may be playing their last games before our very eyes. A turn around for a club with little promise, history or prestige may be a challenge that isn’t viable for new investors. On the contrary, we have seen clubs from various parts of the world, venture around the globe looking to purchase other clubs, in order to breed an academy within a foreign country.

Their youth academy have not produced major names across Australian football, their fan participation although passionate is in the third lowest across the league. Their situation may be entering added time, and they are in desperate need of a miracle.

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Recently through the clamour in which the A-League churns out each season, Central Coast Mariners have been quietly charging towards what could be considered one of the club's greatest accomplishments.

Australian football sometimes needs reminding regarding the pedigree in which their second football confederation boasts. Asia has the largest fan following of football than any other continent across the globe, residing over 800 million, passionate football fanatics. Since joining the Asian Football Confederation in 2007, Australia as a footballing nation has drastically improved. An Asian Cup triumph on home soil, accompanied by a series of successful World Cup Qualifying campaigns, has our presence within Asia definitely been understood.

In 2014, Western Sydney Wanderers notoriously defied the odds against Asian Moguls Al-Hilal over a 1-0 win played across two legs of extremely intense finals football. It catapulted a relatively newly founded club at the time, into current financial stability, recognition, and prestige across both Asia and Australia. The total prize money the Sydney-based club had earned from winning the most coveted prize in Asian Football, was a whopping 3.5 million dollars, and the opportunity to play in the FIFA Club World Cup.

Since 2007, A-League clubs at the business end of the ladder, are eligible for Asian football qualification, qualifying for both the Asian Champions League, or AFC Cup. The cash injection Asian football has had upon the A-League is what the doctor ordered for Australian football. Influxes of revenue generated through international advertisement, television rights, international sponsorship proposition. The possibilities are open-minded. As are the Central Coast Mariners who are currently three games away from their biggest pay-day in their history.

The Gosford based outfit have been custodians of the A-League since its inception. Their youth academy is considered as one of the best across the country, breeding the likes of Mile Jedinak, Tom Rogic and Mat Ryan, who all shared successful careers in both domestic and international football, spanning across Europe. A-League Premiership triumphs occurred in 2007-08 and 2011-12, culminating in Champions League qualification. A maiden Championship win in 2013, was complemented by another, a decade later. A second place finish in the 2022-23 season, resulted in qualification for Asia’s second most coveted prize, the AFC Cup.

The new format of the competition means that clubs within the tournament are divided into five separate zones. Central Coast were victorious within their zone, beating fellow A-League side Macarthur in the inter-zonal final. The Mariners have positioned themselves into a semi-final, and will face Chinese outfit FC Abdysh-Ata Kant, over two legs to determine the finalist. The new format of the AFC Cup was implemented to provide more financial opportunity and prestige to competitions across the continent, simultaneously providing clubs with more incentive to perform within their own leagues, while having a trophy in which they can be competitive in, despite their lack of financial support or global recognition.

The Mariners are primed for this opportune moment. They overcame a relentless Macarthur in a gruelling inter-zonal final that has set them up for the the prestigious Asian title, and all the financial beneficiaries it can allow the yellow and navy to continue their resurgence and ultimately the key to becoming the powerhouse within Australian football.

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Many professional footballers face a harsh reality when their playing careers come to an end.

So entrenched in the weekly routine of training and playing, they find it difficult to adjust to a new way of life without the activity which has dominated their lives and provided their livelihood.

Not so for Alex Wilkinson - the former Northern Spirit, Central Coast, Sydney FC and Socceroo defender who was earmarked for a career in football management at least five years ago by the management of Sydney FC.

As the club captain, he exhibited extraordinary leadership skills and always expressed a desire to be involved in the game after his playing career finished.

Furthermore, his contribution for a number of years as the President of Professional Footballers Australia (PFA) clearly indicated his interest in supporting players during their careers and was a natural progression to football management.

Consequently, it’s no co-incidence since his appointment as Head of Football Operations in July 2023, that Sydney FC are entering a period of renewed strength both on and off the field.

In this interview with Roger Sleeman, Alex Wilkinson discusses his role at Sydney FC, the new era for the club and other key issues in the game.

[caption id="attachment_23459" align="aligncenter" width="1024"] SYDNEY, AUSTRALIA - NOVEMBER 20: Alex Wilkinson of Sydney FC heads a shot at goal during the A-League match between Western Sydney Wanderers and Sydney FC at CommBank Stadium, on November 20, 2021, in Sydney, Australia. (Photo by Mark Kolbe/Getty Images)[/caption]

ROGER SLEEMAN

Reflecting on your extensive football career, do you miss playing, and did you envisage a successful transition to your current position  at Sydney FC?

ALEX WILKINSON

I was lucky to have such a long, playing experience and if you had said to me when I was a 16 or 17 year old I would play at the top level for 21 years, I would’ve been happy with that.

I was fortunate to play with some outstanding performers, good teams and win some trophies.

Obviously, playing for the Socceroos was the pinnacle which gave me a great sense of pride.

Critically, if I could go back in time there are no regrets but the ball also rolled with me as I had very few injuries and the right coaches at the right time.

So many players with ample ability don’t necessarily have long careers either due to injuries, unfavourable coaches or luck just not going their way.

[caption id="attachment_23460" align="aligncenter" width="1024"] SYDNEY, AUSTRALIA - AUGUST 30: Alex Wilkinson of Sydney FC lifts the A League Trophy after the 2020 A-League Grand Final match between Sydney FC and Melbourne City at Bankwest Stadium on August 30, 2020 in Sydney, Australia. (Photo by Ryan Pierse/Getty Images)[/caption]

R.S.

Can you elaborate on your duties and responsibilities as Head of Football Operations?

A.W.

For the last few years, retirement was on my mind but I had no desire to follow a coaching career.

I was more interested in the business side of the game so I undertook a degree in sports management and coaching.

During this process, I sat down with club management to discuss a future role which led to my current position.

I’m also very close to completing my MBA which has been of major assistance in my role.

The role involves looking after A-League squad member requirements, helping the Academy players transition into a full time environment and some involvement with the women’s squads.

For the Academy players progressing to the senior squad, it’s important they adjust to full time football, especially if they’ve moved away from home.

I assist them to have a stable life off the field which provides for better on field success.

R.S.

Since you commenced the role in July 2023, are you achieving your objectives?

A.W.

Wanting to cement a place in the business space of football, after 20 years as a player is a great challenge starting from scratch.

However, at Sydney FC the job has been made easier through my constant liaison with the football, marketing and media departments.

R.S.

Under the leadership of Ufuk Talay, the club is really capturing the attention of the football community.

How much input have you contributed to this success?

A.W.

It was a hard act for Talay to follow Steve Corica with three grand finals, a premiership and FA Cup.

However, he has brought a different way of playing and a definite style to the playing group. After 17 weeks in, the players are benefiting which is showing with the great run of wins and elevation up the table.

I’m confident in his playing methods and the players are enjoying it , even with the physical demands of pressing and how high up the park he wants them to play.

Opponents are finding difficulty with the relentless pressing , denying them time on the ball and consequent, increased turnover.

Dave Zdrilic has also made a major contribution with the critical experience he has gained overseas.

[caption id="attachment_23461" align="aligncenter" width="1024"] SYDNEY, AUSTRALIA - JANUARY 16: Nicolai Muller of the Wanderers shoots under pressure from Alex Wilkinson of Sydney FC during the A-League match between Sydney FC and the Western Sydney Wanderers FC at ANZ Stadium, on January 16, 2021, in Sydney, Australia. (Photo by Mark Kolbe/Getty Images)[/caption]

R.S.

Are you happy with the transition of youth team players into the first team since your appointment?

A.W.

This year, especially, the young players are getting greater game time and you can watch the ceiling of their performance increase accordingly.

It doesn’t always work smoothly but we’re getting results now.

The jump from the Academy to senior football can’t be underestimated but its working for them and the club now.

R.S.

Which of the new players have made a big impact in the team?

A.W.

Jake Girdwood-Reich who isn’t even a centre back has really shone, Corey Holman has taken like a duck to water in the number six role and has the ability after ball winning to mount attacks. Jordan Courtney Perkins is making great strides in the left back position for the injured Joel King, even though he was previously a centre back, Hayden Matthews has shown great promise in the last few matches and Jaiden Kucharski is a great talent who scored 20 goals last year in NPL and is knocking on the door to play regularly.

R.S.

How important is Joe Lolley to the current run of Sydney FC?

A.W.

Lolley’s contribution has been critical to the team and I believe he’s been the best player in the A-League this season.

Under Talay, he’s taken his game to a new level with work ethic and desire to win the ball back.

His dribbling ability is unquestionable and the killer ball, shots on goal and one on one duels are a feature of his game.

R.S.

How closely do you work with Talay and Zdrilic?

A.W.

The football department is really working well and although I’m not out on the training ground every day, when I’m not in the office, I try to be there as much as possible.

The culture within the football department is solid so the coaching staff will listen to my input.

Both Talay and Zdrilic will let you make suggestions and they’re not close minded.

[caption id="attachment_23463" align="aligncenter" width="1024"] SYDNEY, AUSTRALIA - JANUARY 12: Alex Wilkinson of Sydney FC kicks during the FFA Cup Quarter Final match between Sydney FC and Brisbane Roar at Netstrata Jubilee Stadium on January 12, 2022 in Sydney, Australia. (Photo by Jason McCawley/Getty Images)[/caption]

R.S.

What was your take on the 4-1 win in the Sydney derby two weeks ago?

A.W.

A demolition and one of the better wins for Sydney FC over the years.

From the first minute we showed we wanted it more and were more aggressive and dominant.

They couldn’t get out of their half in the first 10 minutes and after we scored the two early goals, it was virtually all over.

We didn’t sit back after scoring those two goals and Talay has encouraged the players to be relentless, create pressure and aggressiveness which led to the third and fourth goals.

The pace of our game is really upsetting opposition which happened in this game so all we have to do is maintain consistency for the rest of the season.

[caption id="attachment_23464" align="aligncenter" width="1024"] MELBOURNE, AUSTRALIA - AUGUST 10: Alex Wilkinson of Sydney FC in action during the Australia Cup Rd of 16 match between Bentleigh Greens SC and Sydney FC at Kingston Heath Soccer Complex on August 10, 2022 in Melbourne, Australia. (Photo by Graham Denholm/Getty Images)[/caption]

R.S.

Does Sydney FC have the potential to become a super club like Melbourne Victory and the Wanderers?

A.W.

I think we’re already there but while the salary cap is present, it’s difficult for teams to maintain this status. When players want to be rewarded, it’s hard to pay them more so they leave the club. Therefore, you have to have this production line in constant motion to keep the club at the top of the ladder.

Overseas clubs can see the value of Australian players so if clubs like ours can continue to produce quality players through our Academy, we have a great source of revenue.

Also, fans want to see young players who have no fear, more than happy to dribble and take opponents on. As the players develop and they have opportunities overseas, the regular income stream for the club is guaranteed and the national team also benefits.

[caption id="attachment_23465" align="aligncenter" width="1024"] SYDNEY, AUSTRALIA - OCTOBER 08: Alex Wilkinson of Sydney FC passes during the round one A-League Men's match between Sydney FC and Melbourne Victory at Allianz Stadium, on October 08, 2022, in Sydney, Australia. (Photo by Cameron Spencer/Getty Images)[/caption]

R.S.

How did you regard the Socceroos performance in the Asian Cup?

A.W.

Great success in the last World Cup but the Asian Cup was disappointing, especially when we should’ve beaten South Korea.

However, the Asian countries are well ahead us in terms of investment in the game and in 10-15 years if we don’t invest more, they will be the favourites when we play against them.

R.S.

As immediate past President of the PFA, are we utilising the abilities of past players sufficiently?

A.W.

Probably not, but just because they played shouldn’t guarantee them a position.

The PFA has a past players program which players can access to find jobs plus well being initiatives.

In the business side of sport, the former players need to be qualified rather than being appointed because they played the game.

We need to grow the professional game so more money is attracted and an increase in A-League teams would provide more opportunities for former players in coaching and administration.

Notwithstanding, the transition from playing to the real world of football business can be difficult and I’m living it now.

However, I fully support the introduction of greater input and influence from former players.

[caption id="attachment_23466" align="aligncenter" width="1024"] SYDNEY, AUSTRALIA - FEBRUARY 11: Alex Wilkinson of Sydney FC celebrates winning the round 16 A-League Men's match between Western Sydney Wanderers and Sydney FC at CommBank Stadium, on February 11, 2023, in Sydney, Australia. (Photo by Cameron Spencer/Getty Images)[/caption]

R.S.

What is your opinion of the proposed National Second Division?

A.W.

It will certainly create more opportunity for players at semi-professional level and will bring more money into the game.

Also, with the proposed broadcast deal for the Socceroos, Matildas and National Second Division, it would be ideal if the clubs received some funding from this package to boost their operations.

In saying that, there will be significant costs with interstate travel, accommodation and general overheads.

There is also the question of promotion and relegation which seems to be in the too hard basket.

The post Alex Wilkinson: A life after football with Sydney FC appeared first on Soccerscene.

The ownership of long-standing A-League team Perth Glory has changed hands, with property mogul Ross Pelligra taking the reins.

The multi-millionaire Melbournian has pledged to Glory fans his intentions of reinvigorating the club into becoming 'a benchmark club of Australian Football'.

The sole Western Australia club have had to earn their stripes and achievements while accommodating for difficulties, which other A-League clubs have not endured. Initially the Glory were seeking to become a National Soccer League (NSL) tenant in the mid-1970s, given the talent showcased by their state representative side. Due to financial and logistical issues, Western Australia had a football outfit, without a title.

A consortium spearheaded by Joe Claudio, founded a Perth based club, known as the Perth Kangaroos IFC. Although a licence to participate in the NSL never materialised, the club where granted entry into the Singapore Premier League (SPL). Within their maiden, and only season, the Kangaroos breezed through their competition, winning the League Title while remaining undefeated in the process.  Although there was success on the field, the wheels off the field had violently, fallen off.

Italian Australian Entrepreneur Nick Tana capitalised upon the financial failure that was the Perth Kangaroos. NSL representatives, noticing the talent pool within Western Australia given their success in Asia, combined with the potential for another Australian market, led to Perth Glory’s creation, making their debut in the 1996-97 NSL Season, taking place a full year after their materialization.

Acknowledging their early hardships yet successes, the fluctuation from Glory to of the club is somewhat built in its DNA.  Both on and off the pitch, post their success in the late 1990s and early 2000s, Perth had lost its previous ambition. It had taken the club 14 seasons to taste their first A-League Title, with two runners-up medals in A-League Finals.

The consortium that had acquired Tana’s club in 2006, were unable to eclipse the dominance of their previous owner. Recently, the club was almost pawned off to an illegitimate London-based, Cryptocurrency football exchange. Insert, Ross Pelligra.

Perth fans have reason for prosperity, as their new owner is no stranger to the football world. Historic Italian outfit Catania FC had gone into administration in 2022 culminating in all board, playing and non-playing staff to face redundancy. The club where excluded from the Serie C in 2022, with their future in limbo. Pelligra, showcasing passion for his heritage and football, acquired the club in which is the birth place of his mother, in order to save it from termination.

Pelligra and his ambitions resulted in the club swiftly reinterring the third tier of Italian Football, as the club where able to win the Serie D (Group 1), granting promotion. This man oozes passion. In comparison to football club owners on an international scale, in who do have the financial capacity, do not showcase the desire Pelligra possess, in wanting to see his outfits succeed.

To succeed in both off park stability, and on park triumph, football is within Pelligra’s fabric. It is a safe assumption, that Pelligra is not undertaking the financial pressures involved in club ownership, for monetary gain. This is heritage, this is a way of life.

But how is he going to lead Perth to Glory? What does he have within his arsenal?

His passion is combated by football brains in whom represented the Socceroos.

Asian Cup and Socceroo legend Marc Bresciano is rumoured to feature as a prominent figure under the Pelligra hierarchy within the football department. Vince Grella, who is Pelligra’s right-hand man in Catania’s 2023 Serie D Title Win, is also tipped to be involved.

The warning signals haven’t quite rung out yet, however it is best believed that Perth are looking to emphasise the Glory part of their name - the era we are about to see may just be their Glory.

The post Perth looking to pave new Glory through fresh ownership appeared first on Soccerscene.

Central Coast Mariners announced a partnership with Liga Portugal club Portimonense SAD.

The club, which now competes in the Portuguese first division, has a long history of generating top-tier players via both its academy and first-team programmes.

This collaboration is intended to mutually benefit young development for both teams, as well as general progress for Portimonense and the Mariners, making it a strategically smart move from Mariners who also have a history of producing young talent.

The contract would allow prospective Central Coast players to transfer into Portuguese first division football, one of Europe's best divisions, while the Mariners will receive access to outstanding players from Portimonense SAD to enhance their team.

This has already begun with Mariners signing Ronald Barcellos on loan, with the goal of assisting both teams in their respective divisions while also allowing our players to continue their football growth.

Central Coast Mariners' Sporting Director Matt Simon is eager to be working with Portimonense.

“To be able to work closely with a club of Portimonense’s pedigree is extremely exciting and an opportunity that we are greatly looking forward to,” he said via press release.

“We are clubs who see youth development as extremely important and to be able to work together on this will only benefit us both.”

Central Coast Mariners Chairman Richard Peil also commented on the partnership outlining the importance of the alliance.

“We’d love to own a network of clubs to be able to help players progress their careers and maximise their value, but that is just not realistic,” he stated via press release.

“This is the next best thing. The relationship with Portimonense is an important step in our progression to becoming a self-funding football club.”

Officials from Portimonense's elite coaching squad are scheduled to visit the Central Coast Mariners Centre of Excellence this month (February) to begin work on the relationship.

The post Central Coast Mariners academy even stronger with top-tier Portuguese side appeared first on Soccerscene.

The first iteration of Unite Round has not gone by without criticism, but the product itself may well have saved the Australian Professional Leagues (APL) from a complete disaster.

With high-scoring thrillers, player milestones, and little controversy, A League football delivered when it really needed to, and it should give the APL plenty of marketable content for future editions of the round.

In addition, match-going fans performed admirably to help create atmosphere within the grounds.

This includes valiant efforts from interstate fans, particularly Adelaide United and Brisbane Roar, and not least those from the Wellington Phoenix and Perth Glory.

These fans were treated to some rip-roaring football, but there simply was not enough of them, with data analysis reporting a total attendance rate to be 47,425 across 12 games; an average of 3,952 per match.

Attendances continue to be the major talking point for fans and critics of the A League, but a simple fixturing change to the round could make the difference next time.

Wellington Phoenix and Perth Glory fans had their women’s sides play at Leichhardt Oval on Friday night, before having to wait until Sunday night for their men’s match.

Given the distances fans from both sides have to travel, situating their games as bookends was far from accommodating and recorded a combined attendance of under 5,000 across the club’s three games.

The reverse of this occurred to Western Sydney Wanderers and Melbourne City, with the men’s match taking centre stage on Friday night, whilst the women’s encounter took place at 5:00PM on a Sunday.

While some Wanderers fans did turn out in the grandstand for their women’s team, the RBB was nowhere to be seen and contributed to the low crowd of 1,515.

Finally, there was a same-day clash for Adelaide United fans, who had to make an incredibly tight public transport connection between Leichhardt Oval and Allianz Stadium, or fork out money for a taxi/uber fare between grounds.

It led to many Reds’ fans either leaving their women’s team early, or arriving late to their men’s encounter.

A mirroring of the men’s and women’s league fixtures could have alleviated some of the pressures on attendances, and delivered a more economical and logistically sound solution for fans.

In addition, the APL would be allowing clubs to do its own Unite Round marketing for them, by encouraging their fans to attend both their men’s and women’s fixtures.

We could have seen popular active supports’ such as the RBB, The Cove, The Red Army and The North End, supporting their men’s and women’s teams throughout one night.

Instead, we had disjointed looking crowds at the men’s double-headers, with women’s double-headers left hung out to dry in Leichhardt.

Furthermore, the APL’s decision to pair its newest clubs Western United and Macarthur FC to play at 5PM on a Friday only accentuated doubts over its fan base growth.

The logic may have been to capture match-going fans of Wanderers and City, but it simply did not work, recording an attendance of just under 3,500, with many fans not arriving until the conclusion of what turned out to be a thrilling encounter.

Again, the APL could look at scheduling games between clubs with smaller fan bases, as well as clubs with the greatest amount of travel, Perth and Wellington, to take place at smaller venues that will enable a greater atmosphere.

Twelve games across three venues makes sense, but the scheduling did not. Thankfully, this should be an easier fix for the APL if Unite Round returns next season.

Most disappointing from the perspective of match-going fans, though, was a lack of entertainment at the grounds.

Whilst in-stadium DJ’s and compares did their best to engage the crowd in-between games, there was very little activities on offer with no food vans or sideshows present.

Regardless, with grassroots participation in football so strong the APL cannot let up in finding solutions to entice juniors and their families to A-League matches.

Player and fan interaction could be the place to start, evidenced by the frenzied post-game atmosphere involving Wanderers and Adelaide United fans, who stayed well after the final whistle to meet the players, take selfies and sign shirts.

Could the APL have created exclusive areas, similar to those at the Melbourne F1 Grand Prix, for fans to meet players across the weekend?

There is also the potential to replicate what AFL sides did during Gather Round by conducting open training sessions the day before their matches begin, so that fans can again interact with their clubs.

Even further afar, Major League Soccer continually provides examples of how to engage fans into football whilst battling several high-profile codes.

Offering free merchandise to fans outside the ground such as scarves, hats, banners or even t-shirts are a fixture of the MLS fan experience, whilst brand partners of clubs and the league itself immerse their names and products around stadiums.

To the latter point, sponsor involvement has been so successful that a 2022 survey revealed 73% of MLS fans would try the products of brands associated with their MLS club.

Connecting league and club sponsors, especially during a landmark event like Unite Round, should be pivotal to its success. Of course, the APL will need its representative clubs to pull their weight by getting their sponsors on board.

Finally, in relation to off-field entertainment, the APL cooled some doubts about the round clashing with the Socceroos Asian Cup opener against India, announcing it would provide a fanvzone outside the stadium for spectators to watch the match.

However, fans leaving the Allianz Stadium were led on a merry dance around Moore Park, as the big screens in the designated fan zone failed with very little explanation.

A pub in the entertainment quarter graciously re-opened its doors to show the match on its two big screens, but many fans had already called it a night, leaving them disgruntled despite a terrific night of A-League football.

Indeed, situations like this re-ignite lingering resentment towards the APL, particularly from clubs outside New South Wales, who still hold the organisation accountable for its now-reversed decision to move grand finals exclusively to Sydney.

The reversal gave birth to the Unite Round, and it is likely that many fans chose not to support the initiative because of its connection to the APL’s initial decision.

Meanwhile, reports of financial turmoil within the organisation are being attributed to its redundancy measures, which will see its digital content arm KeepUp effectively removed.

This turmoil could explain the APL’s hasty approach towards its organisation of the round, as well as its conservative approach to its marketing and promotion.

Responding to the redundancies, an APL statement released on Tuesday offers reassurance for stakeholders, clubs, and fans.

“With the original three-year strategy coming to an end, a planned full strategic and commercial review has taken place over the last several months,” it read.

“The review has identified significant opportunities to create efficiencies through consolidation and this necessitates an organisational restructure that is now underway.

“APL’s priorities remain the same – to deliver commercial growth and sustainability by creating the most exciting competitions possible for our fans – with strong teams producing great young players across Australia and New Zealand.”

If the APL stays committed to these priorities, we will hopefully be treated to a more successful edition of Unite Round, and more importantly, a football experience befitting of what is being delivered on the field.

The post Scraping through: What the APL can improve ahead of the next Unite Round appeared first on Soccerscene.

The Western Melbourne Group (WMG) has revealed its major partners for the $2 billion project that will become Australia’s first sport and recreation focused suburb.

WMG and Western United FC Executive Chairman, Jason Sourasis, made the announcement via the club’s website last Friday, revealing Victorian property developer YourLand Developments and global building technology firm Johnson Controls as its major project partners.

Johnson Controls are a world leader in building sustainability and technology, and will provide valuable input to the sporting infrastructure of the development, which includes Australia’s first privately-owned, football-specific stadium.

They will also assist in the expansion of United’s current football facilities, including 3 FIFA Pro outdoor playing surfaces and a 5,000 capacity second stadium.

“We’re absolutely delighted to work alongside some of the leading Australian and international property partners for this ground-breaking project, which will deliver both economic and social benefits to Melbourne’s West and, more broadly, the state of Victoria,” Sourasis said via press release.

Ali Badreddine, Vice-president and head of Project Delivery and Sustainable Infrastructure for Johnson Controls - Asia Pacific, is confident the company will deliver the long-held aspirations of Western United.

“At Johnson Controls, we have a legacy of nearly 140 years of innovation, technology, and energy efficiency. We are proud to be a technology leader with deep experience in the sports and entertainment sector, providing enhanced safety, improved sustainability, and more connected experiences for fans and athletes,” he added in a statement.

“We look forward to working with Western Melbourne Group and other valued partners to deliver sustainable development through our integrated solutions.”

The second major partner announced, YourLand Developments, has delivered several residential projects and redevelopments across the state of Victoria.

It is expected to take the lead on the project’s residential plans in conjunction with the Wyndham City Council, aiming to provide over 900 residential dwellings and recreation focused wetlands.

Sourasis believes its affiliation with the property developer is a no-brainer.

“YourLand Developments’ experience in creating sustainable communities, where people aspire to live and work, aligns perfectly to the values of our region and was therefore a natural partner,” he added via press release.

“YourLand has a proud legacy in Melbourne’s west, delivering over 2,500 lots as well as town centres, parks, open spaces and wetlands, in addition to commercial assets.”

YourLand Developments Chief Operating Officer Dean Gold considers the company as the best fit for the community-building aspect of the project.

“YourLand Developments has a proud history of successful development in the western suburbs of Melbourne, delivering places and communities with real substance and integrity that are designed to leave a positive and enduring legacy. YourLand’s team of highly skilled professionals have the experience and passion to take this project from vision to reality,” he added in a statement.

Returning to its focus on sport and recreation, WMG plans to include a high-performance district within the mixed-use suburb that Western United’s official gym partner, VERVE Fitness, will help to develop.

The club is currently in a four-year collaboration with the Australian-owned company, who provide the club with state-of-the-art gym facilities that aid the development of its A-Leagues and football academy players.

VERVE CEO Niall Wogan explained it will make a valuable contribution to WMG’s desire for a high-performance district.

“Our sponsorship of Western United Football Club marks a commitment to not only fostering athletic excellence but also championing the development of the precinct area, where our facilities will serve as a vibrant hub for the entire Wyndham community,” he said via media release.

“Together, we aim to build a legacy of health, unity, and shared victories that resonate far beyond the pitch.”

The entire project is forecast for completion by 2034 and will play a huge role in football’s expansion both locally and nationally. Executive Chairman Sourasis summated the importance of the plan.

“This is truly the most exciting project in Melbourne’s sporting landscape and will create only the second A-League broadcast compliant, rectangular stadium in the State. As one of the newest football teams in the Australian domestic league, creating a welcoming and safe space for our fans is our top priority and this project will set our club up for the long-term,” he added in a statement.

The investment in football infrastructure and community development by Western United should inspire its competitors to make similar headway, and capture the sport’s current boom following the 2023 FIFA Women’s World Cup.

The post Western Melbourne Group unveils plans for landmark sports and residential development appeared first on Soccerscene.

Football Australia has confirmed the successful conclusion of Phase 3 in the National Second Tier (NST) process, paving the way for a final outcome of clubs to be involved.

Phase 3, the Assessment and Review Phase, was dedicated to selecting the most viable and progressive proposals to carry into the future of Australian football.

Now into Phase 4, the Completion Phase, Football Australia will work with selected clubs to finalise the essential participation documentation and other necessary requirements for their NST inclusion.

As such, Football Australia's Completion Phase has resulted in a change to the NST's start date, now slated for March/April 2025.

The updated schedule has been made to finalise the competition structure and also grants all stakeholders sufficient time to finalise all logistical, regulatory, and operational aspects to guarantee a successful inauguration of the competition. Member Federations will also have more visibility about competition structures in 2024.

Football Australia will reveal the clubs that have been selected to participate in the NST on Monday, November 20 - once the Completion Phase is finished.

For more detailed information and ongoing updates on the NST Application Process, the public and media are encouraged to visit HERE. 

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Ahead of the upcoming weekend of A-League Men and Women, the Australian Professional Leagues have announced a three-year sponsorship with trading and investing platform eToro.

eToro is now the Official Trading and Investing Platform of the A-Leagues, where their branding will appear on the back of all mens’ playing jerseys for the 2023/24 season, as well as on all the substitution boards across both the Isuzu UTE A-League Men and Liberty A-League Women competitions. In an example of the digital presence they will have, eToro will take ownership of the ‘eToro Assist of the Month’ and all transfers or trade editorial throughout the season.

Founded in 2007 is committed to help you invest, share and learn. Boasting over 33 million users from more than 100 countries, eToro allows everyone to invest in a simple and transparent way.

eToro has already built a significant global sponsorship portfolio - including English Premier League, German Bundesliga, Spanish Liga ACB and UK Premiership Rugby.

With the A-Leagues welcoming great crowds across the opening rounds, this deal promises to promote further fan engagement.

“We are delighted to announce eToro as our new Official Trading and Investing Platform partner for the next three years,” APL’s Commissioner Nick Garcia said via a statement:

“With attendance and viewership records already broken in the Liberty A-League Women, and the Isuzu UTE A-League Men kicking off with a bang, we are ready for an incredible season of A-Leagues football. eToro has a long standing connection with football globally and we look forward to developing our long term partnership.”

eToro Australia Managing Director Robert Francis explained how they will connect with the A-League supporters.

“We are inspired by the strong sense of community within the A-Leagues’ fan base that reflects eToro’s focus on community, collaboration and shared knowledge,” he added via media release.

“Following the success of the FIFA Women’s World Cup and as part of our mission to empower everyone to take control of their financial destinies, we are excited to be supporting both male and female teams.

“We hope to inspire more people to explore investing as a way to secure their financial future. We are looking forward to attending the games and enjoying some great football.”

Technology companies are a huge addition to Australia's sporting landscape and with the worldwide appeal that eToro has, this will promote the A-Leagues even further.

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For Stephen Conroy and the Australian Professional Leagues (APL), it has been a time of significant change.

In his new role as Independent Chair, Conroy has recently seen the departure of former Chief Executive Officer Danny Townsend, leaving A-Leagues Commissioner Nick Garcia and KEEPUP Managing Director James Rushton to lead the APL.

Ahead of launching the 2023/24 A-Leagues season, it has proved to be a very busy period for the APL in amongst the CEO change – with the reversal of the Grand Final decision, announcing the brand-new U-Nite Round to take place in Sydney, confirming the sale of Perth Glory and identifying the preferred bidder for the Auckland licence.

After bidding farewell to the APL’s inaugural CEO, the focus has shifted to restoring faith in the A-Leagues fanbase – as the men’s and women’s World Cups need to be the kick-starter for football in Australia.

Speaking at Melbourne Victory’s Chairman function at AAMI Park before the Round 2 match against Newcastle Jets, Conroy reflected on a whirlwind period for the APL and football as a whole.

“It’s an exciting time coming off the back of the exceptional performance of the Matildas,” Conroy said.

“The standalone women’s round for the Liberty A-League was hugely positive with the record crowd and atmosphere we saw at the Sydney Derby.

“You’re seeing the enthusiasm with 1.6 million Australians and two million New Zealanders watching the two respective nations play.

“In funny because people almost forget the Socceroos and how well they did at Qatar – we talk about 2006 and the Golden Generation, but genuinely the performance in this tournament was absolutely stunning.”

The record attendances and memberships have been a huge plus for Conroy and the APL, particularly for women’s teams with numbers reaching unprecedented levels.

“As an example we’ve already seen Melbourne Victory go past 20,000 for memberships, so that’s a huge tick,” he said.

“With record turnouts and memberships, we are getting the sense that it is really happening now for people around the country in football.

“There’s so much in front of us at the moment.”

An integral part of the APL has been KEEPUP, which has recently undergone a revamp to split A-Leagues content into its own site.

Conroy outlined the digital strategies behind KEEPUP which has been a major inclusion since the APL’s inception.

“KEEPUP was launched when we unbundled from Football Australia – recently people might have been wondering why the app has morphed back into A-Leagues,” he said.

“In the rush to unbundle, we didn’t own the rights to call it the A-League app, but now we’ve got that sorted.

“What we will now start to see is a more rich product and this turns eyeballs into bums on seats or viewing on TV.

“KEEPUP’s mission is to drive people to watch the game at the ground, through free to air or streaming.”

Conroy also linked back to the numbers we saw from the Women’s World Cup, and how that will be a motivator for future growth of the A-Leagues.

“For all of us that went to any of the World Cup matches, part of it was needing to download the FIFA app,” he said.

“As we saw earlier, there’s 1.6 million Australians who want to watch a game of football – so we’ll be sitting down with Football Australia to work out how to succeed together.

“What we want to see is which team people want to support, get them to more games in-person and turn more casual fans into fully-fledged members.”

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The sale of Newcastle Jets has been announced by the club's Executive Chairman Shane Mattiske, where they have appointed professional services firm KordaMentha to oversee the formal process.

A consortium of parties formed in 2021 that was linked to other A-League clubs was initially started as a provisional measure to maintain the Club, to put out a team that could compete and strong growth during a challenging period for the Jets in the middle of the Covid crisis back in January 2021.

KordaMentha is an independent and reliable firm providing their knowledge on cybersecurity, forensic, financial crime, performance improvement, real estate and restructuring services across the Asia-Pacific region.

Fast forward to now, the owners of today have been responsible for the successes of the increasing membership signups, captivating more sponsors and developing a strong core of talent through the Youth Academy.`

KordaMentha Partner Scott Langdon spoke to Soccerscene - providing an insight of his involvement in the sale process, what he hopes to achieve for the club and the A-Leagues as well.

“The shareholders reached out to us a few weeks ago in relation into commencing a sale of the club - they considered at the time to put Newcastle Jets on the market and find a long-term owner, for someone that won’t be there for a short period of time,” he said.

“The current shareholders didn't have the intention of being there long-term, so we need to be there for Newcastle to get them through a challenging period.

“Shane has done a great job in getting the club as a business back on its feet - it's now in a position where it's stabilised and it's time for a long-term owner in a natural progression stage for the club.”

Langdon explained what he sees in Newcastle and why should someone should get behind them, tapping into the unique area they represent.

“In the last couple of weeks that l have been involved, it has been overwhelming, for the local community and the region that Newcastle has and the support for them,” he said.

“l think that whilst we are looking globally to find an owner and we are having conversations with people throughout the world, there is a great ability to connect within the Newcastle region which is a very passionate soccer region.”

“The strong local links to the community is another key reason why we're involved, and it's an exciting opportunity to be part of the process.”

As recently seen with Perth Glory and their new Australian consortium owners Primeland Group signing the contract, Langdon shared whether KordaMentha is looking for someone within Australia or abroad.

“We are definitely looking on a global stage for a long-term owner - we have attracted interest within our first 48 hours from around the globe,” he said.

“We are all focused on completing it by Christmas which we think is entirely achievable.”

Newcastle Jets now has highly competitive men’s and women’s A-League teams, underpinned by a strong academy containing 13 boys' and girls' teams delivering exciting talent into these squads.

It is now a key time for the club to follow suit with what has gone ahead at Perth Glory, to lock in a sustainable future.

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The Australian Professional Leagues (APL) have revealed that Chief Executive Officer Danny Townsend will take up a new role based in the Middle East.  

During a two-and-a-half year spell, Townsend has not always pleased the passionate fanbase, but he departs the APL with significant changes and additions that the game will now benefit from.

Townsend's tenure includes the foundations of the APL where he began in December 2021, at the time where they separated from Football Australia.

Townsend was also the catalyst behind the five-year broadcast deal with Paramount ANZ we see today, backed by orchestrating new naming rights partners in rebranded A-Leagues competitions for men and women.

The creation of a record-length CBA embedded gender equity and extended further to welcoming three new teams to the Liberty A-League.

Going forward, A-Leagues Commissioner Nick Garcia and KEEPUP Managing Director James Rushton will lead the APL - reporting to the Board and newly appointed Independent Chair the Hon Stephen Conroy.

Garcia and Rushton will combine to oversee the A-Leagues strategic and tactical business operations in its administration, and the development of digital strategy to sustain and increase fan engagement.

Chair of the Board, the Hon Stephen Conroy, stated via media release:

“The APL has undergone extraordinary growth in just a two-and-a-half-year period under Danny’s leadership, and we thank him for his service to football in Australia and New Zealand, both as CEO of the APL and before that as CEO of Sydney FC. Danny leaves the game stronger than ever, and with a talented and committed executive team in place.  We wish him every success in his new role.”

“As the organisation moves into its next phase of development, we welcome the joint leadership of two highly experienced global sports executives and passionate football fans, in Nick Garcia and James Rushton.  Each of their appointments was the product of extensive search processes that resulted in what is an incredibly strong APL executive leadership team.

“The focus of the whole organisation remains on delivering a successful Isuzu UTE A-League Men and Liberty A-League Women 2023-24 season.”

In a closing statement, Townsend reflected on his time that saw considerable growth.

“We’ve made incredible progress over the last three years and I am extremely proud of what we have achieved as independent leagues.  I will always feel privileged to have had this opportunity to serve the game I love.  I very much look forward to seeing it continue to grow at pace,” he added via media release.

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The Australian Professional Leagues (APL) have confirmed that Bill Foley, owner of Premier League side AFC Bournemouth, has been identified as the “preferred bidder” for the A-Leagues expansion licence into the Auckland market.

The Auckland Club’s first season of competition will be in season 2024-25 across both the A-League Men and A-League Women.

Foley is a US-based owner of multiple sporting teams as a general partner of global multi club football operator Black Knight Football Club, which owns 100% of AFC Bournemouth and a significant minority ownership interest in French Ligue 1 side FC Lorient. Foley also owns NHL’s Vegas Golden Knights, who won the Stanley Cup in 2023.

Foley has significant business connections to New Zealand and owns multiple business across the country.

These businesses include Foley Wines Ltd, a public company listed on the NZ stock exchange consisting of five wineries in Martinborough, Marlborough and Central Otago, as well as a significant restaurant group with venues in Auckland, Wellington and Queenstown.

Nick Garcia, Commissioner of the A-Leagues, stated via media release:

“The awarding of Preferred Bidder Status is an important step towards new professional women’s and men’s teams in Auckland,” he said.

“Bill Foley and Black Knight Football Club are committed sports investors and bring direct elite football experience via their investment in AFC Bournemouth in the English Premier League and other European clubs. Importantly, Bill is passionate about Auckland and has a long-term relationship with New Zealand through his business interests.

“Auckland has been the largest city in Australia and New Zealand without a professional football team, despite football being the most popular team participation sport nationally in New Zealand. We look forward to building on the success of the FIFA Women’s World Cup, providing football fans in Auckland with their new home team.”

Licence approval is subject to successful completion of the necessary approval processes by the Australian Professional Leagues and regulatory processes by Football Australia. The club will also require endorsement from the Asian Football Confederation, the Oceania Football Confederation and New Zealand Football.

Bill Foley added: “My family and I have a genuine appreciation and love for New Zealand. We will look to strengthen this connection even further by acquiring an A-Leagues expansion licence in Auckland, which will allow us to establish both a men’s and women’s club in the city.

“Black Knight Football Club operates with a commitment to excellence on and off the pitch. Our goal will be to build a winning organisation while simultaneously serving the community and growing the sport – and passion for the sport – at all levels. We are extremely excited to reach this stage in the process and look forward to the next steps.”

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The Australian Professional Leagues (APL) recently released its Annual Report for the last season of A-Leagues action, for 2022/23.

The period was marked by an increased interest in football across Australia and New Zealand due to the successful hosting of the Women’s World Cup in July, and a Men’s World Cup in late 2022, where the Socceroos performed above expectations.

The key takeaways from the APL’s report included:

• Record number of eight A-League men players selected for the Socceroos squad for the 2022 World Cup
• 100% of Matildas selected for the 2023 World Cup squad play or have played in the A-League Women competition
• Aggregated attendances across both A-League Men and Women competitions were up by 46% from the previous season - with record attendances set in both competitions’ final series’
• 31% year-on-year increase in aggregate minutes viewed of A-League Men matches go on 10 Bold, 10 play and Paramount+
• 63% year-on-year increase in aggregate minutes viewed of A-League Women matches on 10 Bold, 10 Play and Paramount+
• 57% increase in goals by U23 A-League Men’s players since 2019
• 42% increase in contracted players in the A-League Women’s competition since 2018
• 174% year-on-year increase in KEEPUP users
• 368% year-on-year increase in social media video views of KEEPUP content

Outgoing APL Chair Paul Lederer elaborated on the achievements of the Australian national teams, 43 of 46 of whom were developed in the A-League Men and the A-League Women competitions.

“The impressive contribution of A-Leagues players to our national teams is not an accident. It is the direct result of investments over many years by our clubs with a vision of a thriving league where fans can watch fast-paced and exciting football,” Lederer said on the release of the annual report.

“This year has seen us begin to awaken the global football economy to the strength of the A-Leagues. Our annual transfer fee records were broken in a single transfer window thanks to the international interest in academy products such as Sammy Silvera, Jordan Bos, Anthony Pavlešić and Marco Tilio.

“It is vital that we continue to support our players’ journeys overseas, and equally vital that we are a destination of choice for local and international players alike.

“Next season, we will add new clubs in both Australia and in New Zealand, with further expansion planned in the following year, creating more opportunities for players, more competitiveness, and more compelling drama for our fans.”

APL CEO Danny Townsend stated that the APL has set in motion an ambitious new strategy in the past two years to help realise a vision - to establish football as the most entertaining and popular sport across Australasia.

“At its heart, APL’s strategy had the intent of inspiring the next-generation of A-Leagues superstars to fulfil their potential,” Townsend said via media release.

“On the eve of a new season, and with unprecedented numbers of young players making their mark in our leagues, there is much for the A-Leagues to be proud of and excited by.

“The FIFA Women’s World Cup has delivered football in our region an enormous opportunity. We all must now take responsibility for leveraging the momentum created by the excitement of the tournament. We want to make sure the almost two million fans who attended World Cup games, or the many millions more who were enthralled by the event’s broadcast, look to the A-Leagues as their way of continuing to feel the excitement provided by top-quality football.

“Last season saw the highly successful debut of Western United’s team in the Liberty A-League as part of APL’s expansion strategy across the A-Leagues. This coming season will see the Central Coast Mariners women enter the Liberty A-League providing even further opportunities for talented young girls across Australia and New Zealand.

“The growth of APL’s content business, KEEPUP, has continued at pace over the past year. As a demonstration of the maturing of KEEPUP, it was one of the leading publishers of digital content during the FIFA Women’s World Cup despite not being an official rights-holder.”

Townsend also paid tribute to Lederer, APL’s inaugural Chair in the release of the report.

“Paul has been at the helm through the time of the global pandemic, and during our subsequent extraordinary growth. Quite simply, we could not have done this without Paul’s leadership over the past two and a half years,” he added.

APL recently announced the appointment of former Federal Government Minister, the Hon Stephen Conroy, as its first ever Independent Chair. Lederer will also still remain a member of the APL Board.

The A-League Women competition kicks off on October 14, with the A-League Men start on October 20.

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Central Coast Mariners and Central Coast United have announced an official collaboration with the shared goal of nurturing local football talent and ensuring a pathway for local stars to shine on the national and global stage.

The Mariners already have a reputation for being one of the most successful football academies in Australia and will now continue to develop talent from Central Coast United as they have done so for the six years since United's inception.

Over 100 players have moved from Central Coast United to the Central Coast Mariners academy and this official partnership signifies a commitment to creating the best possible environment for up-and-coming footballers in the Central Coast region.

Central Coast United currently act as the feeder club for the Mariners, bridging the gap between grassroots football and a chance to play elite level professional football.

From U9s to U18s, Central Coast Mariners Academy and Central Coast United will be conducting joint open trials for Youth Boys, resulting in one of three possible pathways for players:

1. Central Coast Mariners Academy
2. Central Coast United
3. Foundation Program

The Central Coast Mariners will continue to run and operate the Girls SAP and Youth Girl’s Academy programs for local aspiring female footballers on the Central Coast, a goal outlined in their 2023/24 season plan on their website.

A key factor in this partnership is improving players' journeys and giving them a second chance. The partnership aims to create an environment where players who narrowly miss out on Central Coast Mariners’ selection can develop further at  Central Coast United or the foundation program in hopes to have another crack at it the next year.

Not only does this create a happier, less stressful academy system for the young prospects but it also allows the Mariners to monitor these players yearly and ensure they don't miss out on any top talents.

Central Coast Mariners Sporting Director Matt Simon expressed his excitement for what the partnership brings for the future of Central Coast football.

“The Central Coast Mariners are committed to creating a pathway for all kids on the Central Coast and are proud to reaffirm this with a formal partnership with Central Coast United,” he said in a club press release.

“This partnership will enable all kids on the Coast to have a clear pathway to the Mariners Academy and this has been proven over the years to be one of the best pathway relationships in the country.”

Central Coast United General Manager Matt Crowell is also pleased to join officially with the Central Coast Mariners, a move that has been in the making for a few years.

“We are delighted to formally announce a partnership with the Central Coast Mariners. To have a professional football club in our region where local boys and girls have an opportunity to become professional footballers is incredibly special,” Crowell added via Mariners press release.

“For us to give our players this pathway to potentially reach the very top is something we support one hundred percent. Between CCM, CCU, CCSC, CCF and all the local clubs, I think football on the Coast is in a great place.”

Building this foundation with Central Coast United allows footballers in the Central Coast region to have a clear pathway into the professional game, whilst also providing an environment that allows them multiple chances to make it. The reigning A-League Men's champions are making an intelligent move in building a stable foundation for their future which could contribute to even more success for the club.

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New Zealand Breakers minority owner Marc Mitchell is understood to be the man behind a consortium seeking to enter an Auckland team into the A-Leagues.

According to Stuff NZ, multiple sources have indicated the consortium is in the advanced stage of discussions with the Australian Professional Leagues (APL), the governing body that runs the A-Leagues. A public announcement is expected to be imminent.

In late July, a company was set up by Mitchell titled ‘Auckland Football Limited’ where he was listed as its sole director. Stuff NZ understands there is set to be no connection between the football club and the New Zealand Breakers Basketball team.

In recent times, a website has been set up for the proposed team under the web address of Auckland.football.

Social media accounts on X, Facebook, Instagram and other platforms have been set up with similar branding.

All Whites Coach Darren Bazeley recently stated that he thinks proposed new Auckland team will turn out much better than the Knights.

“The Phoenix have done a great job showing how a New Zealand team can perform in the A-Leagues, though they've obviously had ups and downs.

“This Auckland franchise has now got a great opportunity to come into a big market that has turned up for football matches, turned up for the Phoenix, turned up for international games. Hopefully now people will get behind an Auckland A-Leagues franchise and turn up to watch the team.

“I'm hearing that the people that are going to be running the club are top people and it's going to be financially stable, whereas I think the first Auckland franchise, potentially wasn't financially stable, but it was the beginning of the league and people didn't really know.

“I think this one will be a lot different, I'm very excited.”

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In a significant development for Perth Glory FC, the Australian Professional Leagues (APL) has taken charge of the club's management by appointing receivers to oversee the sale of its licence.

This move comes after the license was returned by the previous owner, Tony Sage. The advisory firm KordaMentha is now responsible for ensuring the smooth continuation of the club's men's, women's, and academy operations as they prepare for the upcoming 2023–24 season.

During his 15-year ownership tenure, Tony Sage claims to have invested approximately $50 million into the club. However, the past season posed challenges, including the need for upgrades at HBF Park for the FIFA Women's World Cup and limited compensation for temporary relocations, which added financial pressures.

Consequently, Sage, who had been trying to sell the club for some time, had to take a loan from the APL to cover player and staff payments.

With the APL now actively searching for a new owner, optimism surrounds the prospect of finding one within the next ten weeks.

The APL's Chief Executive, Danny Townsend, had this to say when speaking to ABC Perth:

"We've already got the City Football Group, Manchester City owning the Melbourne City Club, [the] 777 Partners who own a bunch of clubs around the world investing in Melbourne Victory," he said.

"So, we see the international investor market as being pretty buoyant right now. The enterprise value growth of A-League franchises is all ahead of us – so it will probably be a mixture of local investment and international investment."

On the government's involvement, WA Sports Minister David Templeman totally rejected the notion that the government was to blame, also telling ABC Perth Mornings:

"We commissioned an independent report, from Deloitte, to look at what financial support was required by the government to compensate for those challenges," he stated.

"That report highlighted that the government's payments of just over a million dollars were appropriate.

"The government's made the decision that further compensation of Glory was not warranted and in the best interest of the taxpayer, we aren't in the business of bailing out what is essentially a business."

Perth Glory fans can find reassurance from the APL that the club is not facing bankruptcy or administration. The focus now firmly rests on securing a new owner, as the club eagerly awaits to begin a new chapter in its history.

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The Central Coast Mariners confirmed that they have extended their relationship with MATE, who will remain as a major sponsor for the club over the next two seasons.

For the 2021/22 season, MATE assumed the status of the club's full-time major sponsor after joining the Mariners as a co-major partner in 2019.

Since the start of the 2019–20 A-League season, the MATE trademark has been on the front of Mariners jerseys. It also had pride of position on the Mariners’ A-League Championship-winning jersey.

MATE is a 100% Australian owned award-winning customer service centre and provides internet and mobile data plans, all while staff are employed locally with a passion for providing phenomenal customer service.

MATE and the Central Coast Mariners have been able to bring to life multiple ‘Bring a MATE through the gate’ initiatives over the partnership, while also helping with the MATE cashback membership offer for the past season.

The collaboration used this initiative for the last game of the season where any members of the club were able to bring additional people to the game with them for free. The Mariners purpose was to achieve a vibrant atmosphere with as many seats filled as possible, giving back to the community that has supported them as an A-league club outside one of the major Australian cities.

MATE would also benefit from the initiative as many new fans walked through the gates on the final match day and were exposed to a plethora of Mate signage and advertisement, increasing MATE's brand awareness.

Mariners CEO Shaun Mielekamp was pleased with the deal, stating via club press release:

“This is an exciting announcement for the club and is a clear sign of the continued commitment to the Mariners, football and the Central Coast community by our great friends at MATE. Since initially partnering with MATE, together we have been on a great journey which has seen the club grow and develop into what we are today.”

The partnership will see MATE and the Mariners continue to incorporate initiatives to benefit both parties over the next two seasons.

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The Australian Professional Leagues (APL) have confirmed that Canberra and Auckland will be the A-Leagues’ preferred markets for the next round of expansion for the 2024-2025 season.

The decision was based on judging key criteria in areas such as potential fan-base, appropriate stadia, whether or not it would cannibalise existing fans and expanding the competitions’ footprint.

The A-League Men’s competition is set to further expand by the 2025-2026 season, with a further two teams to join the league. Expansion candidates are understood to include a second team in Brisbane, Wollongong, Adelaide, Perth, Gold Coast and Tasmania.

“We’re focused on building really strong sustainable clubs into the future, and we definitely think Canberra and Auckland fit that bill,” APL CEO Danny Townsend said.

“We want to go and look at all the things that you need to deliver a really successful football club... so we can sort of build a club in a box, and then find the right owner for the box.

“We’ve got under-served markets as the priority in this round…next round… we’re certainly looking at derbies (as a reason for expansion).”

[caption id="attachment_13796" align="aligncenter" width="800"] Danny Townsend addressed the media regarding the latest expansion.[/caption]

AAFC Chairman Nick Galatas, in response to the A-Leagues announcement, stated to Soccerscene:

“The A-Leagues have always said they want to expand, so I understand their decision in that context,” he said.

“Having said that, that was before the new NSD was firmly in the works and it comes at a time when Football Australia has also flagged it aims to expand the number of strong clubs in the country, by means of a new national second tier. 

“In doing that, Football Australia has called for EOI's from clubs with a demonstrated tradition and contribution to the game with a connection to their community - whereas the A-League is proposing to expand by creating new, private entities and then deciding on a location or territory for them. 

“My concern is about how the two diametrically opposite, and perhaps competing, approaches to building strong clubs will be incorporated into a coherent strategy, allowing unification of our tiers consistent with FA's stated objectives.” 

Canberra will be returning to the national men’s top league for the first time in over 20 years with the Cosmos folding in 2001, while the Auckland-based Football Kings folded back in 2004.

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Football Australia CEO James Johnson had a chat with Paramount+ commentator and the host of SEN’s The Global Game podcast, Simon Hill.

Johnson was a recent guest on the show to discuss the National Second Tier, as well as the reason for the lack of funding in football for the national team.

Over 400,000 people have engaged with the social media posts of Football Australia, which is not a surprising figure due to the build-up of the Expression of Interest (EOI) which has been a topic of many football fans and players alike in the broader local community. From everything that James Johnson has seen to date, there is exceptional interest for this to go ahead.

With the men's national team achieving their best result on the world stage since 2006, narrowly missing out in a hard-fought battle against the eventual winners in Argentina, and also to add the women's national team preparing for a historic FIFA Women's World Cup campaign co-hosted by Australia and New Zealand, the interest and the ever-growing engagement and success of football in Australia has been more prominent.

The recent split of the A-Leagues from Football Australia presents a special opportunity for the governing body to direct and invest resources into an excellent standard of measure for football development and performance that is capable of producing and improving the connection of various levels, pathways and participants throughout the Australian football ecosystem. For these goals to become attainable, the Board of Football Australia is confident that this is the right time to create a National Second Tier and set in motion a new and exciting future for the sport in the country.

From his appearance on The Global Game podcast, Johnson stated:

“We’ve really tried to steer away from it from becoming competition with the A-League, it's actually the opposite and it needs to be complementary to the A-League and also the NPL and broader ecosystem and that’s why this competition is really fabricated on a winter competition, one that’s going to be focused on sporting merit.”

In regard to how the two competitions will align in the future for the second division, as stated by Johnson these discussions have occurred with the CEO of Australian Professional Leagues, Danny Townsend, who has been very supportive of this concept, and also the process to introduce an aligned transfer system. This will be beneficial for the younger group of players who are not getting minutes for an A-League club to be loaned out to a second-tier club to develop their skills.

However, James Johnson briefly mentioned why the Socceroos do not even get $1 from Sport Australia via The Global Game:

“At this point, the Socceroos do not get $1 from Sport Australia, because the way the funding model works for high-performance sports in Australia, which is decades old, is it focuses first of all on Olympic tournaments only, the men’s World Cup is not considered important for the purposes of high-performance funding and secondly your probability of meddling at the Olympics is that we’re probably not going to get a gold medal anytime soon.

“Our view is that this model needs to be flipped on its head and we need to look at more competitions like the men’s World Cup that brings 2 million people together in Australia, we need to look at our competitors because governments in China and Japan now are investing millions and millions of dollars in their national teams.”

Interested clubs would have need to registered for the EOI Response, with the next stage due on March 3.

To listen to the full podcast between Simon Hill and James Johnson, click here.

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Western Sydney Wanderers FC have revealed a three year partnership with BMD, Australia’s biggest privately owned and operated civil engineering, design, construction and land development contractor.

The agreement, set to last until 2025, will centre primarily on the Liberty A-League, in line with the company’s commitment to bolster women’s representation for industry sectors where a female minority currently exists.

BMD, officially known as The BMD Group, operates five companies in BMD Construction. These are BMD Urban, Empower Engineers & Project Managers, JMac Constructions and Urbex. Established in Queensland in 1979, they now employ over 1800 workers Australia-wide, resourcing and delivering projects across the country. Most notably for their latest partnership, they have been operating in the Western Sydney region for more than two decades already.

In addition to establishing themselves as a leading company in the construction sector, BMD are simultaneously spear-heading women’s involvement in an otherwise under-represented field.

BMD CEO, Scott Power, said via press release:

“We are committed to ensuring our female representation sits above industry standard and we are proud that over the past eight years we have seen a 74 per cent increase in the number of women in our business which currently sits at 19 per cent. […] The partnership with the Wanderers women’s team is the perfect opportunity to extend this commitment to help other underrepresented industries, while giving back to the local community in which BMD operates.”

Western Sydney Wanderers CEO Scott Hudson added via press release:

“BMD has been industry leaders in their work in supporting and advocating for women in a number of industries, so it is fantastic to see this now transition to their support of women in sport. We look forward to working closely with CEO Scott Power and his team at BMD over the next three years.”

Western Sydney Wanderers are the latest in a series of partnerships undertaken by BMD in the sporting sector, which caters for National Rugby League (NRL) team North Queensland Cowboys, Australian Football League (AFL) outfit Brisbane Lions in both men's and women's leagues, and the Queensland Rugby League senior women’s state-wide competition, the BMD Premiership.

The post Western Sydney Wanderers and BMD to bolster the women’s game appeared first on Soccerscene.

Following the return of the A-League Men’s season, the Australian Professional Leagues – the sporting body which represents and administers the A-Leagues – announced a seismic partnership with Destination NSW (DNSW) which will see Sydney become a hub for the A-League Men’s and Women’s Grand Finals.

Beginning in this campaign, the Isuzu UTE A-League and Liberty A-League Grand Finals across the next three seasons will be held in Sydney as part of a lucrative partnership with Destination NSW.

The decision – which has been labelled a ‘bold move’ by APL CEO Danny Townsend – has confounded Australian football fans, leaving supporters, players, coaches, and administrators alike apoplectic at the move. A-Leagues Socceroos and Matildas stars Craig Goodwin and Remy Siemsen – both of whom appeared in the APL’s promotional video release accompanying the announcement – have distanced themselves from their appearance in the video, inferring their words were taken out of context without prior notice.

Understandably, the partnership has been a catalyst for league-wide immediate backlash, with Channel 10 and Paramount+ commentator Simon Hill calling it a 'misreading of the room' via Twitter. Club owners and administrators were similarly left perplexed as they were seemingly left out of the final decision to announce the partnership, with Perth Glory owner Tony Sage confirming that clubs were meant to vote on the Grand Final decision this Thursday at a shareholder’s meeting via 6PR Perth and Brisbane Roar Executive Chairman Christopher Fong stating: “We were not happy with the recommendation, voiced this position, and were surprised by today’s announcement and had no representatives present in Sydney,” in an email response to a fan.

The message and stance being amplified by the APL across its announcements and media arm KEEPUP has been made clear, with Danny Townsend relaying the necessity to “increase tradition into our game” and to bring the spotlight directly onto football to catch the much-needed attention of the mainstream media and casual sporting fans.

Speaking with Soccerscene following the joint announcement between the APL and Destination NSW, Townsend identified what APL believes to be the holistic benefits of the partnership for football.

“Anytime you can put your event on the national calendar and have the rest of the country stand up and watch is an important moment. It’s challenging for us to do that when we have a limited run-in through the existing model, so by really focusing in on that first week in June for the Men and in April for the Women’s competition we’re really able to drive a lot of the commercial outcomes that will entice fan over and put on a proper event. When you don’t know where it’s going to be six days out it’s hard to plan anything, let alone just try to get people into the stadium itself,” Towsend explained.

“I think you can probably read between the lines in terms of what’s happened before in Grand Final week that we’re working on at the moment. And like I said, we want to make sure that if you’re a football fan of any club you want to be in Sydney for that weekend, and if your team’s in it, it’s a bonus. But I think certainly when we announce those other events during the week of the Grand Finals I think people will start to get a picture for why are we doing this and really get behind. Because I hope that, as that dust settles, football fans are able to really get behind it because we want to show the rest of the Australian sporting landscape that we’re real.”

The partnership, which Townsend confirmed stems from the NSW Government’s willingness to host the Grand Final between Sydney FC and Melbourne City during the COVID-19 affected 2019-2020 season, is said to have been developed over a 12-month process. The importance of fixture clarity, which was undeniably detrimental to the A-Leagues across three COVID-19 affected seasons, has become a priority for the APL after seeing their plans forcibly amended time and time again by the pandemic.

Minister for Sport Alister Henskens, who was present at the APL’s announcement at CommBank Stadium, identified the projected flow-on effects of tourism in Sydney due to the Grand Final hosting with DNSW estimating the arrival of $26 million in visitor expenditure over the next 3 years of Grand Final weeks in Sydney.

And with the Men’s Grand Final week set to take place in early June just ahead of the start of the 2023 Women’s World Cup in Australia, the APL’s rationale is that, for at least for 2023, it organically builds a festival of football atmosphere in Sydney to bring attention to the sport. However, what about beyond 2023?

Making NSW the central hub for Australian football’s showpiece event may bring in a new wave of supporters in 2023, but in doing so it will force out football adherents who have endured enough alienation and broken promises. Attracting away fans, let alone neutrals with no impetus to support either side, is an unlikelihood even in the hypothetical where football is at its healthiest here.

Admittedly it is a ‘bold move’, but it is not the bold move anyone was asking for. Rather, it is steeped in an innumerable number of ill-purposed intentions that are contradictory to football’s current needs. It begs the question: why make such a negatory decision at a time when football is rebuilding?

The partnership has sparked greater questioning and confusion than it has euphoria and satisfaction as the APL have attempted to justify it with promises of building football culture and tradition. The reality is however that the APL are in dire need of a cash injection for football here. And as much as it may assist the clubs on and off the pitch, it leaves fans – the soul of the league – forced into a decision they should not have to make.

Accommodation offers have been secured through the league’s Official Hotel Partner, IHG, and will serve to incentivise fans looking to travel to support their team – except these will be offered well in advance when the two Grand Final teams are not known. To add to this, the price of travel and accommodation (regardless of any discount) will be steep for fans. And for the average working-class family, this is unfeasible. Domestic flights are currently exorbitant and aren’t likely to change for some time as airlines look to recoup their losses from the impact of the COVID-19 pandemic. Plus, cost of living prices makes the proposition unrealistic and almost unfathomable for many fans who want to support their club.

Furthermore, the damage this does to the A-League Women’s competition – where travelling fans are less commonplace than in the Men’s competition – is potentially enormous. There are greater challenges at hand that need solving in the A-League Women’s competition before this, with a clear absence of strategic thinking going into the promotion of the Women’s top flight here proving the priority for the APL is a short-term cash injection over what is in the best interests of fans, players, and coaches.

And contrary to aforementioned statements from the likes of Perth Glory and Brisbane Roar, Townsend reiterated that the game’s stakeholders – namely club owners and fan groups – were consulted as part of a 12-month process to coordinate this deal.

“We did of course. APL is owned by the clubs so of course we were consulting with the clubs along the way. A lot of the backlash we’re hearing is very much consistent with that feedback and we knew that was coming. But again, it’s about having the conviction to make that decision, stand by it, and really make the most of it,” he said.

“We hope that once the emotion fades away that people realise that this is going to be an amazing festival and that all eyes across Australia are going to be on Sydney city. And we want as many people from around the country, whether their teams are playing in the Grand Final or not – to want to be in Sydney because of the events that are around it which are there to celebrate football.”

Despite fan reaction lending heavily to the exact opposite, Townsend claims that fans were also not shut out of the consultation process.

“There was – we had some focus groups setup along the way to check-in and the feedback we got was consistent with the feedback we got today. But I think what they enabled us to do is spend more time with them and get them to better understand the rationale. And I think in the fullness of time, the emotion of it all I think fades away and I’d really hope that fans can get behind it and show the rest of the sporting landscape that there’s enough people in Australia who love football and want to travel and support the game.”

The reaction across the league says otherwise. And the inherent problem with the APL digging its own contradictory hole is that we are invariably pulled into it with them as fans wanting the league to thrive. Even if fans and club owners were consulted, they certainly were not heard.

APL’s decisions thus far as a governing body unbundling from previous administrators Football Federation Australia (now Football Australia) have largely been in the A-Leagues’ best interests. The challenges they have faced were almost insurmountable at times. Reeling from the effects of COVID-19, dwindling crowd numbers, and limited funding, all the while operating at the whirlwind pace of a start-up where every hand on deck is dedicated to steadying the ship in the day-to-day chaos of transitioning from the FFA era to new horizons. It’s understandable then why they have made certain decisions in the interest of raising capital and expanding the potential for investment opportunities – namely partnering with American private equity firm Silver Lake to receive a substantial cash injection which has helped launch the indeterminately successful social media strategy.

This however, is the type of risk that feels significantly out-of-touch with the APL’s surroundings.

The argument is often thrown football’s way that the A-Leagues’ finals series feels more aligned with the NRL and AFL than with football's traditional method of crowning the league champion (points accumulated). Football’s point of difference in this regard has always been that the A-Leagues Premiers earn the right to host the Grand Final, and now this has been destroyed. Even if we’re uncertain as football fans about the place of a finals series within our identity as a game, we cannot deny the scenes we have been afforded by Grand Finals.

Adelaide United fans will always be able to regale future supporters with stories of their side’s inimitable last place to Championship-winning 2015-16 season and the sea of red accompanying it at Adelaide Oval. Loyal Roar fans will always have their back-to-back triumphs at Suncorp Stadium.

The passion of fans is what drives this league, and the tremendous, inescapable highs and lows of football fandom are what translate to lifelong fandom. Fans in Australia will forever be able to pass down memories of their experiences in a grand final atmosphere, thus allowing new generations of fans to forge a love for and an identity around the very same club. To deprive them of this is devastating, especially when it is spun with a tone of misguided optimism.

How does one develop football culture without the fans? In the very possible scenario where two non-NSW teams earn their spot in the Grand Final (and therefore the right to host it) and are forced to travel to Sydney, how can we expect to see Allianz, Accor or CommBank sell out? The reality is that we are currently not at a stage where rusted-on and casual fans alike will willingly travel to support their teams. Building football culture stems from embracing our uniqueness as a game, not from attempting to replicate what the NRL and AFL do.

Melbourne Victory’s Original Style Melbourne (OSM) and Melbourne City’s City Terrace active support groups have committed to departing this Saturday’s Melbourne Derby from the 20th minute onward and have encouraged supporters at AAMI Park to do the same. The fact that the APL would potentially be willing to see a showpiece event exhibiting the overwhelming strengths, points of difference, and unique identifiers within the A-Leagues become a platform for protest against their own decision instead of an opportunity for celebration is insulting to fans, players, coaches, and anyone with a vested interest in the A-Leagues.

It’s difficult not to get caught up in our faults as a game here, but the reality is football in Australia feels perennially destined to repeat the mistakes of the past. The United States’ Major League Soccer (MLS) similarly implemented the same concept from 1996 to 2012 which saw their equivalent Grand Final match-up MLS Cup hosted at a predetermined neutral venue for several years. However, this idea was shifted to allow the team who finishes highest in the regular season to earn the right to host a Grand Final. And whilst at-home viewership numbers have remained steady, MLS Cup has broken records for attendances in the league and has served as a dispay of the massive financial investment into football in America.

Whether the APL looks to backtrack or stay true to their word, the damage done will take time to mend, and for many fans this will be the final straw.

The post A ‘bold move’ or a total ‘misreading of the room’? Analysing the APL’s Grand Final announcement appeared first on Soccerscene.

The prospect of a National Second Division below the A-League Men has captivated the day-to-day speculation and debate of Australian football’s dedicated adherents for some time now.

For the Association of Australian Football Clubs (AAFC) – the body which represents the collective of National Premier League clubs looking to initiate the National Second Division – it is about transforming the aforementioned hypothesising and conversation into a tangible reality.

Realistically, the implementation of a National Second Division has taken its time for myriad of reasons, namely due to having to balance multiple stakeholders, needing to meet Football Australia’s (FA) requirements during their transition from Football Federation Australia, and recovering from the collateral damage caused by the COVID-19 pandemic.

In a conversation with Soccerscene, AAFC Chairman Nick Galatas discusses how the National Second Division is shaping up ahead of the organisation’s 2024 deadline (which has been confirmed by FA CEO James Johnson via ESPN) and what the next steps are for the clubs involved.

What was the outcome of the AAFC’s meeting in late October regarding the prospective National Second Division?

Nick Galatas: We convened that meeting at the conclusion of FA’s presentations to the clubs about the work FA have done on the National Second Division. The FA met with the various clubs and sought feedback from the clubs on a state-based format. After attending those meetings, we thought it would be helpful to convene all the interested clubs from around Australia – after they’d had time to consider what FA put to them and the issues about which FA sought their feedback.

We met in Sydney, and together the clubs considered the important issues about which FA sought their input and feedback and reached consensus on those areas. We’ve given that feedback to FA to inform FA’s further work in completing the structure of the NSD.

Undoubtedly the establishment of a National Second Division is going to require a lot of impetus and momentum alongside the knowledge and experience of various industry experts. What areas of expertise are the NSD’s organisers looking to utilise in order to drive the league forward effectively?

Nick Galatas: Impetus and momentum are key. That’s both from our perspective in keeping FA and the public onto it, and also our clubs in reminding them of what’s coming so that they keep getting ready and maintain that momentum.

To preface your question on industry experience and expertise, just to break this up a little bit, this will be a FA run competition – that’s what’s proposed. Football Australia will be the administrator as they were when the A-League started and the clubs understand and agree with that. FA will look to commercialise it, implement strategies, and engage various experts.

Having said that, at the same time the clubs as a group operating through us are also working with some experts in order to inform club thinking individually and collectively, which in turn we hope to inform FA with. The clubs are individually and collectively working on revenue-raising, how to best capitalise themselves for the increased expenditure that will come with a National Second Division, and how to cooperate within that national environment to grow the competition and their clubs.

As well as that, some market research and surveying – a lot of these clubs have now been operating within a much smaller market within the NPL for a long time, and they currently connect with their larger latent supporter base only on special events. For example, having a deep run into the Australia Cup tournament – as we’ve seen recently – and lots of their supporters who long to see their clubs on the national stage playing bigger matches emerge but they’re not necessarily in contact with these clubs on a regular basis while they’re NPL clubs, restricted in what they can do.

Assisting the clubs to understand what their supporter base is likely to look like now for some of the existing clubs who were previously playing at national level 20 years later is important. So, work has been done there, as well as about the available broadcast options.

As stated by the AAFC following that meeting, the 30 clubs collectively welcomed FA’s proposal to “proceed with a financially viable national ‘Home and Away’-style second division competition which will sit between the NPLs and the A-Leagues which largely mirrors AAFC's model”. How close are we to having this now implemented?

Nick Galatas: Again, this comes back to FA, but we’ve said in our press release now that 2024 is our goal. FA had said 2023 - that’s obviously unfeasible and can’t now happen, but we think it will happen in 2024 and it must. The understanding that we have is that FA will complete its modelling and put out an expression of interest in the first quarter of next year, by around the end of March.

Interested clubs will all basically be with a deep history and involvement in football, grassroots and otherwise – that’s part of FA’s model. Clubs will apply through an expression of interest. After that, with a view to that process taking place over a two-three month period, so that FA can select the teams and announce the participants of the second division for ’24 in ’23. It will be a fantastic impetus to our game, helping with its unification and growth, following the Women’s World Cup here and New Zealand and the Matildas playing in another World Cup, by starting in 2024.

How is the NSD looking to engage sponsors and investment into the league?

Nick Galatas: No doubt this question is predicated on what’s been done by the entities in the A-Leagues. For the National Second Division, many of its clubs will already have a presence – whether they be clubs in their current form or clubs in combination with others – and will have a tradition and reputation to draw on from the start. Therefore, that will become apparent when the clubs are known and they’ll have those reputations and traditions both individually and collectively, so, there’ll be a multiplying effect.

You’ll be able to tap into the past and you’ll be able to look at matches that go back 20, 30 years and that’s one element. Other elements are there could be clubs that are rising in particular regions – such as growth areas in Brisbane and other cities – which will have a very strong local flavour. These clubs, with their current reputations given that they exist already, will be able to leverage that reputation, history, knowledge, and tradition in attracting sponsors.

When the historic clubs overseas were proposing the European Super League, one of the British members of Parliament referred to the English clubs as “cherished cultural institutions”. And that’s what we’ve got here. Now, I think what we haven’t appreciated properly yet – in our rush for our game to become major in this country – is that a lot of clubs that were formed by various communities have so much to offer on our quest for growth and we shouldn’t lose that. It’s irreplaceable.

From the oldest club established in Newcastle over 100 years ago, to some now being 60, 70 or 80 years old, to some being a bit newer, I think we’ll eventually come to realise that we’ve got in this country. Organisations that have been formed by members of various communities and they have grown and evolved and continue to do so – which really, we should be cherishing. Instead of doing what we did 20 years ago and that is to bury them effectively, we should be cherishing them, understanding their cultural significance and with successful, major sports being embedded in our culture, that such clubs are key to game’s growth here.

We’ve come a long way recently, but for example, while we’ve still got a long way to go with our First Nations recognition, understanding that they are a major part of our society in every sense, that’s one area of our community. What I think will happen is – as we deal with that – the next part will be to go back again and look at the great immigration waves in Australia and realise their importance too, in their own way. They played key roles in the development and enrichment of our communities, people and social structures. Football, and our football and community, are interwoven in that way. And I think that understanding will also be a major sponsorship driver. Sponsors will want to associate themselves with the fantastic positives of what these grassroots cultural institutions have brought to this country.

Similarly, we’ve seen how women’s football has grown and attracted sponsors who understand the obvious central role women have in our community. I think we are poised to embrace the whole of our cultural heritage and see the migrant waves segment grow in a similar way. And as the younger generation comes through there will be a desire to appreciate whole of our history.

Is there enough fan interest for these historic clubs to properly be a part of an NSD? Will there be a benchmark of supporter numbers that clubs have to meet?

Nick Galatas: What we did at AAFC when we prepared our report for FA is we conducted a capability study among our clubs. The purpose of that was to inform FA of what we can do, because there’s no point coming up with an arbitrary set of benchmarks with parameters and criteria that we don’t have the clubs to meet. Then we won’t have a second division or anything like it.

So, the idea is not to create a second division as such, but the idea is to look at the clubs that you’ve got available and look at how to best organise it. Now, are they all the same? If not, and if you’ve got 12, 14, 16 clubs that emerge across the country as being in a position to play nationally and grow from there, a second division is created. So, what we say is, let’s look at our strongest clubs, let’s reflect what they can do individually and collectively. Obviously, they’re going to be stepping out of the NPL as the new competition will afford them better opportunities to grow from where they are and they’ll be better once there. And that will be the initial level. The level will be informed by the capability of the clubs, rather than the clubs being required to meet an arbitrary level. That’s absolutely, fundamentally key for it to be financially viable.

Some of these historic clubs have been in a state-level environment for the last 20-odd years and that’s not their natural environment nor is it for their supporters as their clubs’ DNA and background is national. So, they haven’t been there for years and what they are now is not what you’ll hopefully see when they’re back on the national stage. Start low and grow, rather than setting an arbitrary benchmark and not being able to reach it and crash.

It will be a good thing to have a National Second Division; we all agree on that. In order to ensure it works however, it needs to reflect the capability of the clubs. We think therefore it can work, and there are clubs with sufficient numbers and supporters which will be significantly in advance of what they’re delivering now in the NPL.

One of the outcomes of the National Second Division is to initially provide development opportunities for players dropping down from the A-Leagues or coming up from the National Premier Leagues. How critical is it that this then develops into a second division under the A-Leagues with promotion and relegation?

Nick Galatas: Undoubtedly, that will be one of the outcomes of the second division but it is not inherently a part of it. What is inherent to it is that we need to develop more strong clubs. That’s where players play. If we try to develop players externally in independent programs separate to clubs then we’re not going to have players. Players develop at clubs. A club has supporters; it has fans; infrastructure. It nurtures players; provides money, generates sponsorship, etc. And there’s a living to be made, an economic benefit for players, at all levels.

Retention; everyone from the top internationals through to the A-League Men’s good player; the A-League Men’s workman-type player; the A-League Men’s sub; all the way down to the community guys – and I’m talking of men at the moment, but of course hopefully women down the track also – is what football is. You want retention of players; you want to occupy the sporting landscape and you want footballers playing everywhere at every level.

So, what we’re aiming for with the National Second Division is enabling more strong clubs to develop within it. Instead of sitting there wondering, as the A-Leagues is now doing, where is our next expansion going to come from, you shouldn’t have to wonder. Your next expansion club should be from among those coming through from the division below. There’s your issue. Instead of wondering ‘where’s the market’ to insert one in, it should be about allowing the best clubs to emerge where they are suited and where the local community most supports them.

Ultimately, I think the second division is very important, and I sense the FA does as well, but the issue at the moment is we need to get there. So, one of the issues that we’ve got is the division doesn’t currently exist. The minute you have promotion and relegation from the A-League Men’s, an A-Leagues club owner who has invested into the club will ask whether dropping down leads them to oblivion. A fair question if you’re a business. I would be asking it too if I was a business.

So, we need to create a National Second Division that reaches a level which ensures that if you’re getting relegated from the A-League Men’s you’re not only surviving; you’re thriving. You’re rebuilding and recharging to have another tilt when you get back there. That’s what the second division is about and it needs to ultimately align with the A-League Men’s but there’s no point talking theoretically. We need to start it and let it develop. But I think the aim always has to be – from my perspective and others will have a say in this – that the job will not be completely done if it’s not linked because we’ll have parallel national competitions and that’s not ideal.

That doesn’t mean immediate promotion and relegation, that just means an understanding of the game from all those involved, and in fairness to the A-Leagues I believe they see that these national competitions must relate to each other in a positive way, rather than compete with each other.

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It has now reached that critical point in the domestic football calendar where the Australian Professional Leagues (APL) – the sporting body in charge of the A-Leagues – must capitalise on the momentum set by an impressive Socceroos showing at the 2022 World Cup in Qatar.

Without a doubt, the onus is on the APL to transform the buzz generated by the Socceroos into fans itching to be a part of the action both at the ground and at home. The storylines well and truly write themselves. For example, images of Central Coast Mariners starlet Garang Kuol’s near-equaliser late in the game against Argentina will remain entrenched in the minds of Socceroos fans for some time, and now they have their chance to witness the dynamic youngster in the flesh in an F3 Derby this weekend against the Newcastle Jets to further solidify their connection to the player and game as a whole. To put it plainly, Kuol’s denial by the arm of Argentina goalkeeper Emiliano Martinez may have signalled the end of the Socceroos’ campaign, but it marks a whole new beginning for Australian football.

As confirmed by the APL, the restart of the A-League Men’s competition will see returning Socceroos celebrated with guards of honour in Sydney, Central Coast and Brisbane, on pitch presentations, and signing sessions (where fans will be encouraged to wear their Socceroos jersey) in and amongst a plethora of physical and digital marketing.

Accompanied by a slogan – “Where Socceroos Are Made” – and campaign image showcasing each member of the Socceroos squad that has come through the A-League Men, the restart of the season is perched readily to add to the resurgent crowd numbers already notched this season.

To learn more about the APL’s efforts to make the most of the good will earnt by the Socceroos, APL CEO Danny Townsend chatted with Soccerscene to gain an insight into how the A-Leagues will effectively embrace the fearlessness and pride elicited by the Socceroos to take the game to new heights.

How does the APL plan to capitalise on the momentum set by the Socceroos following their 2022 World Cup performance?

Danny Townsend: We’ve got many a different strategic initiative aligned to try and convert those interested fans into the A-Leagues, both short, medium, and long-term. But I think the important thing is we’ve put into place the foundational requirements to take advantage of it from the unbundling almost two years ago.

We’ve built a strength that will enable us to connect with those fans, bring them into our stadiums, and give them a product that they can engage with well into the future. That starts with the financial security of the professional game which we managed shore up through our capital raise process with Silver Lake, but also the media deal with Paramount that assured that the financial performance of the game was underpinned for the next five years. Those two things then enabled us to invest in our KEEPUP network and digital proposition that will allow us to connect.

So, there’s not one single solution to transferring that interest but there’s certainly a lot of strategic initiatives that will play out to take advantage of it.

With the returning A-League Men season set to celebrate the competition’s World Cup participants this weekend, what was the APL’s thinking during the Socceroos’ journey to the Round of 16?

Danny Townsend: There’s a lot of different sorts of emotions that you experience at that time, I think one of them was validation. The A-Leagues owners have committed over the long term both financially and with other resources around developing young football talent, and with 65% of those players in Qatar coming through A-League academies it was something that we could all be proud of obviously. Especially having the 8 players there – who set the record for the most current A-League Men representatives at a World Cup – was great, but also having 21 of those players actually having played in the A-League as part of their football journey is something that again demonstrates that we are on the right track and we really need to continue to sustain that commitment to development. But certainly, the young players playing in the A-League Men and Women are the Socceroos and Matildas of the future.

With the A-Leagues now being run by the clubs for nearly two years, what opportunities do you feel this has opened up in terms of development pathways and providing chances for youngsters to come through?

Danny Townsend: Well, I think that we’ve got to remind ourselves that the A-Leagues academy systems are only 7 or 8 years old, so we’re seeing players coming through now who’ve had the majority of their football education in the A-League setups and I think the results are a consequence of that investment.

Although, that investment shouldn’t sit squarely on the shoulders of 12 private investors, it needs to be a collective effort from FA, the government, ourselves, and other stakeholders in the game to ensure that our men and women youth teams at national level remain competitive on the world stage and continue to have a greater impact on the global game. And that’s something that only football can do. The scenes we saw across the country over this last month are really a result of us competing in what truly a global game and competing at the highest level. So, it’s going to take sustained investment and collective effort and we’re certainly playing our part.

Just touching on those scenes across the country, has there been an effort to capitalise on the interest of those Socceroos supporters at the live sites and potentially give them discounts to games or free tickets? What’s the approach been like to that?

Danny Townsend: It’s more so engagement. We certainly want them to come to our games, and you’ve only got to look at the demographic of the majority of those live sites are a reflection of what’s strong about our game. We’re the number 1 sport for under-35s in the country and they’re largely those populating those sites along with late teens and early-20-year-olds who are demonstrating what joy can come from supporting football. And we need all of those fans to pick a football team; to pick an A-Leagues team and go out and support them week in, week out because that atmosphere that was existing in those live sites exists every weekend across the country in the A-League.

So, we’ve got the capability now from a digital and data infrastructure standpoint to capture them, engage them, and then deliver them a live experience that keeps them coming back. We’ve got plans for ticket offers and the plan for this weekend around encouraging fans to come out and recognise those Socceroos and watch them play in the flesh across the country, so there’s an opportunity to plan ahead.

Obviously 16 years ago the Socceroos qualified for the Round of 16, and now, the 2022 group has matched and arguably bettered their efforts. How is the APL looking to embrace and broadcast this generation of the Socceroos? What’s the message you want to put across to football fans and casual sporting fans alike?

Danny Townsend: I think it was a validation of the fact that we’ve always known the A-League to be quality. Graham Arnold mentioned it in his press conference that, for whatever reason, the perception is that the A-League in Australia is not at a high standard but we’ve proven that it is. He has the best oversight of leagues because he’s watching them week in, week out in his role as the Socceroos head coach, and he’s made it clear that the A-League is up there with that second tier of competitions in Europe.

So, we’ve got a lot to be proud of in terms of what our domestic product is, we just need to get behind it as a footballing public and give it the credit it’s due and go watch it. Because when you watch it, you’ll realise that it is great quality and there’s some really exciting talent developing here that’s playing week in, week out.

Obviously, the APL as an organisation do not want to linger on the past in terms of how the sport was previously governed, but what have you learnt from previous administrations that you want to improve on in terms of capitalising on this type of momentum?

Danny Townsend: It just takes investment. We’re at the beginning of an investment cycle for the game and that’s why we raised the capital. We wanted to ensure that we were able to do the things that we know the name game needs to step change and realise its potential. We don’t have the luxury of a multi-billion-dollar broadcast deal like the other codes have, so we’ve got to craft our own economic future and we’re doing that through things we’re putting in place.

It is a parallel effort on many different levels to grow the game and we can’t do it alone; we need to do it in partnership with the FA. There’s been a lot of talk about the cost of playing at grassroots level and it’s our responsibility to work with FA on inverting that pyramid and really generating the dollars at the top of the pyramid and having that trickle down rather than the opposite.

So, there’s lots to do, and I think the FA played their role in the journey of the professional game for many years and that set the foundation for us now to take that forward, and we’ll continue to work with them on developing the game further.

We’re excited about what the impact of the Socceroos’ performances all means for this weekend’s games. And as we’re heading towards the traditional summer school holiday period, which is a strong attendance period for us, I think we’ve got some wind in our sails and the Women’s World Cup next year will be another benchmark moment for the game that will be huge. So, lots to look forward to.

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In a season built around rejuvenation, the in-house produced A-Leagues All Access has led the way for the Australian Professional Leagues (APL) in 2022-23.

A-Leagues All Access – a key part of the APL’s strategy to start to win back the disenchanted many left alienated by the previous administration – was set to debut as a flagship offering under the APL’s first full season in charge of the A-Leagues (2021-22). However, as has been the case since 2019-20, COVID-19 delivered disruption in spades, and the APL were forced to shelve the project until now.

The series is presented week-to-week in a fly-on-the-wall manner akin to Amazon's 'All Or Nothing' show, except in comparison A-Leagues All Access delves into the experiences of one individual's actions on matchday and the broader impact of their influence on the team. So far, the series has given fans insight into Central Coast Mariners starlet Garang Kuol, Sydney FC detractor Milos Ninkovic, and Chloe Logarzo's role at the heart of the debut Liberty A-League campaign for Western United women's.

Accumulating more than 2.2 million video views and over 4.6 million social media impressions (as of November 23), the success of A-Leagues All Access thus far is reflected in the correlation between the aforementioned video views and social media impressions and transition of interest onto free-to-air (FTA) broadcasts of the A-League Men, with the APL confirming a 33% growth in FTA viewership between episodes 1 and 4 of A-Leagues All Access.

The reception alone is an indicator of eyes and ears being pulled towards the sport, as well as the hearts and minds being won back by the APL.

Speaking with Soccerscene ahead of the restart of the A-League Men’s season, APL CEO Danny Townsend explored why exactly A-Leagues All Access is resonating with fans, the motivations behind the series, and how the series provides football with an edge over the rest of Australia’s competitive sporting landscape.

Why do you feel that A-Leagues All Access has resonated with Australian football fans?

Danny Townsend: Well, I think at the end of the day football fans want to look under the hood and see what goes on. Watching 90 minutes of football can be compelling but really getting to understand the behind-the-scenes ongoings they’re not accustomed to seeing is something that I’m sure has driven a huge amount of the interest in A-Leagues All Access.

When you’re close to the action as someone who works in the game you take it for granted, but when you’re a fan on the outside and you’re not accustomed to seeing it, it really brings to life that experience of being inside of a dressing room or board room, or at a training ground. But more importantly when you’re watching the game unfold over 90 minutes you can connect those things together and get a full experience.

It feels like A-Leagues All Access is connecting fans to the leagues in a way they’ve always craved for. How significantly did re-engaging disenchanted fans play into the motivations behind A-Leagues All Access?

Danny Townsend: The APL has an overarching strategy that has three key pillars to it - one being how do we re-engage our core fans who’ve drifted particularly with COVID making it so difficult to give them certainty around when matches are played; that really affects your core more than anything else.

Our second pillar is looking at how we grow new audiences and the All Access program serves both. It serves to re-engage our core and gives them another reason to reignite their interest in their clubs or their players, and for new fans who haven’t watched the A-Leagues before, it maybe exposes them to some interesting content that draws them into it.

Finally, our third pillar is to grow the capabilities of our clubs and equally a lot of the content we’re creating through the capturing of All Access is finding its way to club socials, which is driving a lot of engagement there. So, it’s really designed to serve all three pillars of the APL’s strategy.

Obviously, A-Leagues All Access captures the unpredictable nature of football and more broadly, live sport. Why do you feel the series gives an edge to football over the other codes?

Danny Townsend: We’re not a sport that has 60 scoring opportunities in the actual match itself. The euphoria around goals being scored is limited in our game but when they are scored, they’re celebrated, but there is so much more to it. It drives excitement as you see the coach and how they’re engaging with their players, it shows how players are reacting to certain circumstances in the dressing room – those things are all heightening the experience for a fan. And if we can bring fans as close to live as we can that’s only going to bring them closer to our game.

If you look at other fly-on-the-wall documentary series’ like ‘The Test’ for cricket, it was launched over a year after the period it documented. Formula One ‘Drive to Survive’ is a retrospective look at the season that’s already gone and everyone that’s watching knows what’s already happened on the grid. Whereas with what we’re embarking on with A-Leagues All Access it’s live; it’s in the now; it’s basically bringing to life the match on that weekend and driving interest into next weekend’s match.

How is the series coordinated? Is the whole season mapped out or is it organised on a week-to-week basis?

Danny Townsend: We looked at the first six weeks to start with because we had some fairly predictable stories that would surface such as the Ninkovic example which was always going to be one that the fans would want to get in behind. Nani’s first game was an obvious one at the new stadium in Sydney that we wanted to follow. And Chloe Logarzo’s was her first game returning from injury at a new club in pursuit of being a part of the Matildas at next year’s World Cup.

So, there are certain ones we’ve identified throughout the 30 weeks that we’ll be going after and there’s ones we’ve left open. As stories evolve throughout the season based on the ebbs and flows of competitive sport there’ll be stories that unfold that we don’t know of yet that will be part of the 30 episodes.

Will the A-Leagues All Access series be looking to expand beyond players and coaches to potentially highlight fan groups such as the team at RBTV or any of the active support groups?

Danny Townsend: Absolutely! There’s only so many dressing room sprays that you want to put on air before they get boring.

But on a serious note, we’ve got so many colourful stories in our league from the fans to even the administrators and how decisions are made around clubs. There’s just so many different components of the A-Leagues that we want to bring to life. Obviously, you start with players because they’re the stars of the show and coaches are major contributors to the game. But as you move through those stakeholder groups, there’s certainly interesting stories in there and fans are certainly going to be a focus in upcoming episodes.

Has there been an onward effect in terms of viewership of and engagement with TV and Paramount+ viewership since the series started?

Danny Townsend: Absolutely. We’ve looked at it through two lenses: how do we drive full episode viewing on any of the platforms it’s on (KEEPUP, Paramount+, 10Play, YouTube) but also just as important is the social reach that we’re generating from it. The clips and the cut-up short-form content that we’re distributing has been enormous and has so far accumulated over three million views, which for Australia and our game is enormous. That’s building every week as it becomes more appointment viewing for people waiting for Thursday night for the next episode to drop and that’s something we expect to continue.

For mine, A-Leagues All Access is only one part of a broader content strategy for KEEPUP Studios. We’ve launched All Access with KEEPUP Studios but you’ll start to see a lot more content alongside our podcast series’ that have been coming out – I think our current podcast is the number one in football at the moment and that’s going to continue to build. And from a video standpoint you’ll be seeing more original content being developed by the APL and KEEPUP Studios, and as the season rolls out there’ll certainly be more shows to engage A-Leagues fans and football fans in general, so, watch this space!

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Australian Professional Leagues (APL) and Paramount ANZ have announced that the innovative new documentary series, A-Leagues All Access, will be broadcast via the home of Australian football, Paramount ANZ.

Produced by KEEPUP Studios and JAMTV, the show will premiere each Thursday at 7:30pm AEDT on 10 Play, KEEPUP.COM.AU, the KEEPUP app and KEEPUP on YouTube. It will be available on Australia’s fastest growing streaming service, Paramount+, and will then be broadcast on 10 Bold at 2:00pm AEDT on Saturday afternoons ahead of the evening’s Isuzu UTE A-League Men game on the same channel.

The A-Leagues All Access series is a new behind-the-scenes documentary series that is designed to bring fans closer to their favourite A-Leagues players and clubs than ever before in 2022-23.

Ant Hearne, Chief Commercial Officer at the APL, voiced his excitement at having the series available for fans on multiple platforms.

“A-Leagues All Access is a groundbreaking series that offers more access than ever before to our fans, and now we are giving them even more ways to watch thanks to Paramount ANZ. This real-time, weekly format is a first for Australian sport, offering our fans the opportunity to get up close and personal with the stars of the A-Leagues, every single week,” he said via media release.

The first ever episode will go live this Thursday October 13, and will give fans full access to Melbourne Victory marquee player Luis Nani and lead them through the Portuguese starlet’s viewpoint during Victory’s dramatic 3-2 defeat of Sydney FC in the Big Blue last weekend.

Each episode – 30 across the course of the season – focuses on one of the A-Leagues stars, and is turned around at rapid speed following the weekend’s action for broadcast every Thursday during the season.

The next episodes will feature Brisbane Roar’s Charlie Austin, Melbourne City Coach, Patrick Kisnorbo and rising Socceroos and Central Coast Mariners star, Garang Kuol. During the season break for the FIFA 2022 World Cup, Liberty A-League stars will shine with Western United and Matildas Chloe Logarzo, Melbourne Victory’s Kayla Morrison and Melbourne City and Matildas goalkeeper Melissa Babieri the featured stars.

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Football commentary serves as our definitive point-of-reference for all of the happenings in a match. Often a commentator assumes multiple roles, including that of a storyteller, guide and veritable ‘hype man’ (or woman) throughout the 90 minutes.

Having previously spent time with beIN SPORTS France as their Ligue 1 World Feed commentator, and also as the World Feed Commentator for Fédération Française de Football (Football Federation France), Canberra-raised Robbie Thomson returned to Australian shores in season 2021-22 to be part of the team covering football at Channel 10.

Throughout an extensive career abroad, Thomson has covered numerous World Cups and has seen his voice broadcast all over the globe. Moreover, Thomson’s years of experience within the world game means he has seen the sport transition from primarily being covered via television, newspaper and radio to taking on a life of its own in the digital age.

Sitting down with Soccerscene ahead of his second season as a lead commentator for Channel 10 and Paramount+, Thomson discussed his career thus far, his learnings from world football, and his anticipation for the A-League Men and Women’s seasons ahead.

In your earlier years, what inspired you to become involved in football broadcasting?

Robbie Thomson: Like with anyone, my dream was to play – not to sit and watch. In the late 1980s when SBS started showing the Italian football on the weekends and production levels started to amp up in the English First Division, I became heavily invested in the game.

We were a whole new generation here in Australia to fall in love with Italian football, which wasn’t unique to us because it was the best league in the world at the time. It had colour; it was well-filmed; and Martin Tyler was commentating there in addition to his work in England. They were great times to be a football fan and probably that is where the seed was planted.

I used to commentate my mates playing soccer games on the arcades, which is where the realisation started that I could mimic the commentators I’d heard on television and perhaps make a career of it.

How did you become involved in Australian football?

Robbie Thomson: Well, it’s not easy to get involved in Australian football. In Canberra, where I grew up and went to University, I played football and wrote match reports for my local club. I went to Melbourne with a bunch of mates and after a year there, a contact had told me that there were part-time jobs going at the Victorian Soccer Federation. I applied for a job which was essentially me calling clubs and answering telephones on Sundays to find out all of the results. That’s how tragic I was at that stage, because I was someone with a degree who by this stage was doing anything just to be involved.

I started meeting people through playing the game down in Melbourne. And then it was David Basheer who was at SBS at the time and was preparing to go to the World Cup for France ’98. SBS had done a lot of work on Italia ’90 and USA ’94 as well, but France ’98 saw a big push from them to get media over there. I’d met David Basheer and he’d taken me under his wing at the time because I knew so much about the NSL – he thought that was odd. And because SBS were so heavily involved in covering the local scene, he gave me a chance. When he went off to France ’98, I took his place on The World Game filing stories during the day. Once he came back, I continued to do anything really.

That was a part-time job and it wasn’t going to lead to anything commentary-wise. So, after a while of having a little taste of what football could do and the jobs that were in it, I packed my bags and headed for Europe.

You’ve spent time all over the world covering football, how significant has your career path been in allowing you to embrace and submerge yourself in global culture? Has football been a catalyst for your journey or was it always your desire to spend time abroad?

Robbie Thomson: I came from an un-football family but it was one that had travelled a lot, being a family of talented ballet dancers who’d travelled overseas as part of companies. As a family we knew that we’d be encouraged to travel and we were fairly open-minded to the world as a result of that. But it was, going back, watching Italian football and seeing the fans that were there – and playing with the Italians, Greeks, and Croatians at my school and at my local clubs in Canberra that really opened my eyes to wanting to travel the world.

It took about 10 years because I moved to France when I was 26. From those first late teen years of falling in love with football, and seeing how international it was, to actually going. I probably would’ve gone to Italy but I had a contact in France where I knew I could stay. From there, I’d always been open to the world and football is a fantastic greeting card and icebreaker.

It’s considered a bit differently perhaps in some parts of Europe. France; it’s not a massive sporting nation and whilst it’s considered culturally significant being that France are world champions, they don’t give it the respect that a fanatical Australian thought they should. In Italy its very much a religion; in Spain its somewhere between the two; in Germany, and even Belgium and the Netherlands, its working class but its really popular; in England its obviously working class and massively popular.

A lot of your recent football experience has been within French football as you said. What are the strategies and approaches you’ve seen adopted by Ligue 1 and the French Football Federation (FFF) to effectively grow the game there and combat that cultural disconnect?

Robbie Thomson: I’ve worked quite closely with a number of clubs and also with the Ligue de Football Professionnel (LFP) and the FFF in France. I was there in the mid-2000s when the LFP really tried to launch itself internationally. At the time I was basically a one-person news feed in English for French football. I’d write match reports that they’d syndicate to newsrooms around the world and commentary notes for the world feed commentators.

At that time the LFP split from FFF and that’s when they started seeing the necessity to start producing English language content. The LFP have been taking their Community Shield equivalent (the Trophée des Champions) overseas for the best part of a decade. The last two were in Israel but I’ve been to Montreal, Tunisia, Morocco, Gabon and all over the place – usually to French-speaking countries or countries with French links.

The FFF have been a little bit slower on the uptake by comparison despite hosting something like EURO 2016 which was a great platform for them. Even though they’ve had teams that have won the World Cup in 98 and 2018 and were a finalist in 2006, it took them years to get their website into English. Basically, like Italy and Spain (outside of Real or Barça), they were years behind and missed that boat. The Bundesliga and Premier League were the frontrunners and AS Roma were the odd exception who got on top of it.

Social media is a huge thing and I think there’s a bit of reticence in Europe towards completely changing the game and the communication around it. There’s a fear that you’re losing your identity and traditions if you’re changing times to reach different markets. There’s a struggle from loyalists to maintain their fervour and passion for the clubs, but the next generation will carry that on in a different way.

Almost 10 years prior to re-joining the A-Leagues banner as a commentator, your voice was heard during the 2011/12 and 2012/13 seasons when Fox Sports owned the broadcasting rights. What do you feel has changed between that period and now?

Robbie Thomson: It’s clearly been through a difficult period. In my absence I kept sort of abreast of what was going on and had former colleagues that were back here. By all accounts the split between FA and APL was very complicated and bitter, and it certainly appears that we’re still feeling the effects of the split because it seemingly was acrimonious. There was so much energy left on the battlefield that now people are struggling to pick themselves up and move forward again.

10 years ago, there was still Frank Lowy and a centralised power and I didn’t think much of this at the time. But clearly in the absence you see now – and not necessarily of Frank Lowy but of someone of a presence and strong leadership with influence – it's crucial for a sport (and we’re not the only sport obviously) – we’re a sport that needed to have that influence just because we’re up against sports where clearly its in their best interests to keep football small and underdeveloped.

So, that’s the biggest change I think that I can see. Soccer was and is the victim of the fact that it’s not Fairfax Channel 9 or Murdoch News Corp realms. And you can’t compete in the national psyche if you have no presence and if you have no voice. It’s nearly impossible to get any airtime, but it needs a shot in the arm and to not have COVID and the terrible weather that blighted last season. We need to have a good season of football, we need to have a pause and a rewind button, and we need to have people get behind it and somehow try to translate participation numbers and a clear love of European football into a love of domestic football. For kids and adults that are playing they need to see that there’s A-League on – Men and Women – and that it’s worth watching.

As someone who has commentated on and soaked in football from around the world, what are the points of difference between the A-Leagues and football elsewhere?

Robbie Thomson: Well, there are the structural compositions that are obviously different when positioning the A-Leagues in Australian society, because football is a sport but its not the same as an individual sport like golf or tennis, a football team like a rugby league or AFL team represents a community, an area, a city, or a people, and carries their identity. And that’s the thing that’s the hardest to create in Australia.

Perhaps we could look more at how it’s been done in Japan and the USA rather than Europe or South America where the football clubs have been around for over 120 years, because they have a different anchorage in the society and the community. Not talking promotion-relegation, salary caps, structural league differences… the biggest difference in Europe, South America, Africa and football around the world to Australia is that the clubs here are very much a franchise in so far as there is not enough anchorage in community.

There’s not enough identity with the clubs. And maybe that’s a question of time, we’re going into our 18^th year and we know that certain clubs do have an identity; that Sydney FC have an identity; Melbourne Victory; the Mariners, it’s more difficult with clubs such as Newcastle who don’t have a solid owner. Brisbane Roar have been cut off from their community; Perth fans when they lose their home ground for a while will feel disconnected; Adelaide has a good identity but could still be stronger. For me, that’s the big difference in terms of cultural importance to a country, that’s where the A-League is lacking.

[caption id="attachment_17039" align="aligncenter" width="495"] Image provided by Australian Professional Leagues.[/caption]

The A-Leagues have stepped up their content production in the off-season with video season previews and the arrival of the A-Leagues All Access series which is a first of its kind. Can you give us some insight into the motivation behind this content?

Robbie Thomson: To connect. The whole idea is to try and connect to the fans and to the future fans that are coming through, to the young fans that are all across social media. I think that the A-Leagues would’ve tried to run it last season but there was so much putting out fires that it was difficult to get everything up and running.

This weekly behind-the-scenes, ‘Drive to Survive’ all-access style show has been planned since day one. And the idea is we have to consolidate the fans we have. Social media is very pervasive in the world – everyone has a mobile phone and a content device and more and more people are using them – and this is a great way of reaching them. If we can do young, funky, cool content that sounds interesting with video clips that look more and more like the Premier League or European football then it will naturally grow interest.

I doubt very much that Formula One would’ve anticipated the success of ‘Drive to Survive’. In France the ratings for Formula One were through the roof the year after the show’s debut. And Formula One was dying because people saw it as the cars drive themselves. There were no characters, it was seen as this pristine thing that no one could actually relate to in the end. This documentary created all of this underbelly and made people intrigued, and that’s the idea of A-Leagues All Access to make sure we’re consolidating the fans we have now and connecting with the young fans take us into the next decade.

There’s a real desire to ensure that the support content is as high quality as anywhere in the world because there’s no reason it can’t be. We can get more access here than we can say Paris St. Germain players to do this type of thing. And in all honesty, our players are not at the level of Ronaldo, Messi, Haaland or Mbappé, but the football last season was entertaining. It’s just that people didn’t give it a chance or didn’t know it was on. So, if we can shine a light on it and connect with the young fans and bring a few people through the gates, then the football doesn’t need help. It’s about getting fans passionate and loyal to the product.

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Professional Footballers Australia released their annual A-League Men’s report last week, which indicates the wheel has turned against two persistent criticisms of the league: a lack of opportunities for young players, and the recycling of similar faces between clubs commonly described as ‘player churn.’

The report highlights that the competition led all leagues within the Asian Football Confederation last season in providing opportunities for players aged under 21, with steady growth across the past three seasons decreasing the average age of the league from 27 years to 25.

The signing of a five-year collective bargaining agreement ahead of the 2020/21 campaign between the PFA and its players also provided clubs and players a degree of stability not previously afforded. This has seen contract lengths increase across the board, allowing clubs to move away from the need to sign players at short-notice, and therefore reliance on ‘known quantities.’

TALENT FACTORY

A key point to emerge from the report is that perceptions that the league leans heavily on the tried and true, and is reluctant to roll the dice on young talent, is no longer accurate. Within the AFC, the league topped all for the percentage of match minutes played by those under 21, at 11.1% of minutes across its 257 matches.

This places it comfortably ahead of its nearest competitors in Asia: the Arabian Gulf League - sitting second with 9.3% of minutes allocated to players in the bracket. The J2 League (Japan’s second division) was third with 5.5%. Japan’s J1 League, widely considered Asia's strongest league, sat fifth with 5.4%.

Globally, Australia’s figure placed it eighth on a list of 60 comparable leagues, considerably behind the world leading Danish Superliga and Venezuela’s Primera Division, tied on 16.5%. Notably, A-League Men’s sits above the Dutch Eredivisie (10.9%), commonly considered one of world football’s strongest development leagues. However, it should also be considered that the figure is drawn from 306 matches, as opposed to Australia’s 257.

France’s Ligue 1 leads all comers across Europe’s ‘Big Five’ on 9.1%, ahead of the German Bundesliga (7.1%) and England’s Premier League (4.4%).

Brisbane Roar’s Kai Trewin (2,416 minutes) and Central Coast Mariners’ Jacob Farrell (2,338) topped A-League Men minutes for players in the age bracket in 2021/22; Farrell and Sydney FC’s Patrick Yazbek were both within the world’s Top 100 players to play the most senior football in the first half of 2022, from the under 20 bracket (CIES Football Observatory).

How has this happened? The reduction of the A-League’s salary cap from $3.2million to $2.1million during the nadir of Covid-19 in October 2020 played a significant role. Paired with global travel restrictions, inhibiting foreign recruitment during the period, clubs were forced to look inwards and become resourceful, rather than spending bloated figures on overseas recruits.

The updated CBA brokered by the PFA in September 2021 will see the cap gradually rise back to $2.6million by 2024 and features greater flexibility for clubs to spend outside of it. But some clubs, having been forced to live lean during crisis time, are in no hurry to return to their old ways.

The Central Coast Mariners developed a well-earned reputation for the promotion of their own in the club’s formative years, largely through financial necessity. Mile Jedinak, Trent Sainsbury and Mat Ryan all made their professional debuts in Gosford, and would each go on to captain the Socceroos. 

Post-Covid, the Mariners are back at it under Nick Montgomery. In 2022 they ranked 17th among 40 leagues globally for percentage of minutes played by academy players: 47.1% of all minutes of 22 matches, , shared among eleven homegrown products (CIES Football Observatory).

For context, the famed Ajax academy provided 39.7% of their senior sides’ total minutes from 12 players across 29 matches (ranked 34th). The global leader was Slovakia’s MSK Zilina, sharing 85.5% of minutes across 23 academy players (28 matches).

THE NEXT STEP

The report also proves that clubs and players have used these heightened match minutes for youngsters productively, with players developing onto the next stage of their careers at an increasing rate.

A-League Men clubs have stitched themselves back into the global player market this year, taking a combined $3.4million in international transfer receipts across the January & May-September transfer window. Socceroos Connor Metcalfe, Kye Rowles and Nathaniel Atkinson headline the list of those to move abroad.

This figure demonstrates a bounce back from the seven-year low of 2021, when clubs pocketed a collective $1.6million. 2022 is still someway off the league’s highpoint of $5.4million (2018), which included moves for Daniel Arzani to Manchester City and Andrew Nabbout to Urawa Reds.

CHURN OUT

The report also shows steps have been taken towards the reduction of ‘player churn’, whereby a small, familiar pool of players are recycled amongst clubs, leaving fans bemoaning unimaginative recruiting and being unable to form a loyal connection with those on the pitch.

The percentage of players coming off contract at the start of 2021/22 was the lowest it had been in the eight years of recorded PFA contract data, at 48%. The previous low was 52% in 2015/16, while at its highest the figure blew out to 68% at the start of 2020/21, which came in accordance with the league’s Covid-inflicted salary cap reduction.

PFA research conducted in partnership with Twenty First Group also reveals the A-League Men’s leads all Asian leagues for contract length; at 1.51 years on average, longer than local competitors in the J1 League (1.01 years) and South Korea’s K League 1 (0.86).

Club’s attitudes towards long-term contracts have shifted markedly under the five-year CBA. The number of players on one-year deals has been reduced from 51% in the pre-pandemic season of 2019/20, to 39% last season. Conversely the percentage of players offered the stability of a two-year deal grew from 38% to 48%.

"The objective of agreeing to a five-year CBA was to provide both a genuine partnership between the players and the clubs and crucially to provide the professional game with a stable platform to rebuild the industry," PFA co-chief executive Beau Busch said as part of their report.

"Encouragingly, we continue to see a range of positive trends in relation to increased investment in players, the emergence of a host of talented players and improved contractual stability."

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Perth Glory has announced that the club’s ISUZU UTE A-League team will play 10 of their 13 home games of the 2022/23 Season at Macedonia Park, Stirling.

As a result of ongoing stadium renovations at their regular home ground HBF Park, the Glory has been forced to relocate to a temporary home. The side will then return to HBF Park for three regular-season home fixtures beginning on March 10.

“We have been confronted by a unique set of challenges caused by circumstances completely beyond our control,” Glory CEO Anthony Radich said in a statement.

“Being informed so late in the piece of the unavailability of HBF Park for an additional six home games beyond the original four has severely delayed and thrown our season-planning into disarray.

“Our Members and fans were our primary consideration throughout the decision-making process and there is no perfect outcome.

“We have worked tirelessly to ensure that our Members, partners and fans are able to attend games at a venue which is of a rectangular orientation and fit for football.

“As well as needing a rectangular venue, we wanted to avoid having to play “home” fixtures on the east coast given that our Members, partners and fans have been deprived of normality in terms of home games for the past two years.

“Obviously there are major financial implications for our club and we are discussing with the State Government potential compensation for loss of access to HBF Park.

“We’re pleased to say the State Government is looking to provide significant financial support, match day/event and temporary infrastructure support to enable us to host home matches at Macedonia Park.”

A-Leagues Commissioner Greg O’Rourke was quick to emphasise the importance of Glory not being forced to relocate home games yet again.

“The impact of this construction delay is considerable on Perth Glory, its Members, sponsors and corporate partners,” he added via press release.

“It was vital to ensure they were able play in their home city.”

Significant temporary infrastructure improvements will be made to render Macedonia Park fit for A-League football, including the addition of temporary seating to build its capacity, pitch renovation, additional parking and a temporary lighting upgrade and the State Government has agreed to assist in implementing these improvements.

This work, however, will take time to complete and as a result, Australian Professional Leagues (APL) has had to amend the club’s season fixtures.

The original first two home games of the ISUZU UTE A-League Men’s campaign, v Central Coast Mariners on Sunday October 23 and v Brisbane Roar on Sunday November 13, will be rescheduled at Macedonia Park for later in the season, thereby ensuring that the club retains its 13 scheduled home fixtures.

The first home game will now take place on Saturday December 10 at 7.30pm WST against Western United.

The game against Central Coast Mariners on Saturday October 23 will be reversed and played instead at Central Coast Stadium, while details regarding the new scheduling of the Sunday November 13 meeting with Brisbane Roar are to be confirmed.

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The Australian Professional Leagues (APL) have announced the launch of the A-Leagues' first ever Fantasy and Tipping competitions to commence this season.

With significant fan interest calling for a renewal of the A-Leagues Fantasy and Tipping competitions ahead of the season, APL have responded with an official unveiling of the twin men’s and women’s competitions.

This marks a significant escalation of the A-Leagues engagement with its fans, and will be based on a uniquely comprehensive scoring system drilling down into players’ real-life performances.

Former A-Leagues broadcasters Fox Sports had previously published A-League Fantasy and Tipping competitions for the Men’s league, but seemingly parted ways with the format ahead of the 2019-20 season.

Armed with a budget and with prizes at stake, fans entering the Official A-Leagues Fantasy Competition can use their skills to assemble their own dream teams for both the Isuzu UTE A-League Men and the Liberty A-League Women - making the A-Leagues the only Australian sporting code to have a league-licensed standalone fantasy competition for women’s sport.

Under the sophisticated model developed for the new competition, players’ performances in the actual A-Leagues will be measured over a broad range of categories - allowing fans to compete against other managers in their league to score points based on real football in the A-Leagues. Fans will be able to participate for prizes and bragging rights amongst mates, colleagues and everyone in between.

The A-Leagues Tipping Competition, meanwhile, will test fans’ result-predicting abilities in both the men’s and women’s competitions, earning points to secure a position on the global leader board that will determine the winner of prizes.

Ant Hearne, Chief Commercial Officer for APL, said in a statement:

“We want to create opportunities for fans to connect with the A-Leagues in any way they choose, and the demand for fantasy and tipping competitions is huge. This product helps fans to get more deeply invested in players and their performances, and helps fans to connect with one another to build social connections around the A-Leagues too.”

“Having a standalone competition for Liberty A-League Women is an important part of our investment to grow engagement with the women’s competition, particularly as we look forward to the FIFA Women’s World Cup.”

Both competitions are free to enter and will be available via the KEEPUP app and website, and will officially launch on September 21st for the Isuzu UTE A-League Men and October 12th for the Liberty A-League Women.

You can sign up and play here.

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Australian Professional Leagues (APL) and Paramount Australia and New Zealand (ANZ) have today announced a new television broadcast schedule for the 2022-23 A-Leagues season.

Each weekend, two Isuzu UTE A-League Men matches will be broadcast live and free on 10 Bold at 7.45pm on Saturday and every Sunday afternoon at 3:00pm, which represents an increase of 26 additional matches per season.

Every Liberty A-League Women match will be made available live and free on 10 Play, a platform with a 66% female user base, and on Paramount+, offering increased access to support the growth of the women’s game in the lead up to the FIFA 2023 Women’s World Cup and more access than ever before for Australian football fans.

Paramount+ will remain the home of all A-Leagues’ matches, men’s and women’s, which are available to stream live as well as mini-matches, highlights and replays. New for this season, the games will be ad-break free, whistle to whistle.

The schedule was developed after the first season of A-Leagues on Paramount ANZ’s platforms, which saw the free-to-air broadcast of the A-Leagues reach more than 6.5 million Australian football fans.

Australian Professional Leagues’ Chief Executive Officer, Danny Townsend said in an APL statement:

“Paramount ANZ is a committed partner in growing football in Australia, and this season’s broadcast schedule is designed to deliver more football to more Australian homes with 26 additional men’s games on 10 Bold and almost 100 women’s games on 10 Play. Football fans will know exactly where and when they will be able to watch A-Leagues football, week in and week out.

“Making every single Liberty A-League Women game available live and free on 10 Play means that every girl in Australia can turn on their device and have sporting role models at their fingertips. With nine months to go until the FIFA 2023 Women’s World Cup, we are maximising the opportunity to access the game at every level.”

Beverley McGarvey, Executive Vice President and Chief Content Officer, Paramount Australia and New Zealand said via press release:

“Both Paramount ANZ and the APL are guided by and committed to a vision to unite, entertain, and further grow the football audience in Australia, ensuring fans are treated to the best seats in the house.”

“The multi-platform broadcast approach guarantees increased availability and accessibility while acknowledging the changing consumption habits of A-Leagues fans.”

Casey Dumont of Melbourne Victory said via press release:

"When I was growing up, I was rarely able to see professional female athletes on TV. Today, it is completely normal for young girls and boys to watch both men and women at the highest level and know that a pathway to elite sport exists for them. This is a really significant step forward to ensuring greater access to the professional game, especially for young girls”

Josh Risdon of Western United added via press release:

"Last season was one of the most challenging ever with all the disruptions from COVID. This year, the fixture schedule is set, we have 26 more men’s games on 10 Bold and we are going to put on the best show for as many fans as possible every single week. Football really is back.”

The Isuzu UTE A-League Men season will commence on October 7 and run through to April 30, followed by a seven match finals series in May, with a break from November 13 to December 9 for the FIFA World Cup. The Liberty A-League Women fixture will be announced in the coming days.

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Australian Professional Leagues (APL) and Football Australia (FA) have announced the appointment of global football identity, Ebru Köksal, CFA, to the APL’s Board of Directors as FA’s nominated board appointment.

Köksal is an experienced football and finance executive, an advocate for women’s football and gender equality, who is currently an Independent Non-Executive Director on the board of the UK’s Professional Footballers’ Association (PFA), and also holds positions on the boards of Women in Football UK (Chair) and Doublepass BV (Non-Executive). She is a senior advisor at the investment management firm J. Stern & Co, where she advises on the football finance transactions and manages relations with wealth management clients.

Ebru previously served as a member of the Equality & Diversity Advisory Board of the Scottish Football Association, CEO & Board Member of Galatasaray AŞ, and consultant for UEFA and FIFA. While working with FIFA, she led their Women’s Football Administration Course in 2015 as well as the Female Leaders in Football Workshop in 2016 on behalf of Football Australia.

She was the first woman to be elected to the Executive Board of the European Club Association in 2011. Prior to working in the football industry, Ebru had a decade-long investment banking career with Morgan Stanley, Citibank and AIG Capital partners.

Commenting on the appointment, APL Chair, Paul Lederer said in a statement:

“Ebru Köksal is a trailblazer in the football world and is one of the most experienced experts in the industry today. It is an honour to welcome her to the APL Board, and we are excited to leverage her global experience in finance and football to propel the professional game forward in Australia.”

Ebru Köksal said via press release:

“I am delighted to join APL at such an exciting time for the professional game in Australia. I very much look forward to contributing to the significant innovation and evolution that APL is overseeing. The timing could not be better with the FIFA 2023 Women’s World Cup just a year away. There is an extraordinary opportunity for the entire women’s football pyramid to deliver a legacy for the whole game, and women and girls in particular.”

Chris Nikou, Chair of Football Australia, was excited to welcome Ebru as the Football Australia nominated Board member:

“Ebru Koksal is an outstanding, globally recognised and experienced football executive who brings a wealth of knowledge across many facets of the professional game. We are delighted to have secured Ebru to join the APL Board as the Football Australia nominated non-executive director and we look forward to continuing the strong collaboration with the APL to continue to grow the professional game in Australia.”

Ebru Köksal, who is a graduate of Advanced Management Program from Harvard Business School and holds a BA in Economics and International Relations from Brown University, will commence her role with immediate effect following the unanimous support for her appointment by the APL Board.

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A-League men’s clubs have been boosted by the introduction of a new rule which allows them to sign an extra star for up to $600,000.

The Australian Professional Leagues (APL) have fast-tracked a second ‘designated player’ slot into the salary cap for the 2022-23 Isuzu UTE A-League season, granting clubs the ability to both lure and retain more top-shelf talent to the ALM.

It means clubs can bring in an additional player on up to $600,000 – or shift an existing player into that position to free up a marquee player spot

Last season, some clubs brought heavyweight signings in directly as designated players – including Victory centre back Roderick Miranda and Jets top scorer Beka Mikeltadze – while others moved existing marquees into the role of designated player. Perth Glory for instance were able to sign Daniel Sturridge as a marquee after making Adrian Sardinero a designated player.

The first designated player slot was included in the salary cap last season as part of a five-year Collective Bargaining Agreement (CBA) struck with the Professional Footballers Association (PFA).

A designated player has an annual salary of between $300,000 and $600,000 – this sits outside the salary cap, along with the maximum of two marquee players per club whose wages also sit outside the cap.

From the 2022-23 campaign onwards, clubs will be allowed two designated players and two marquee players in a squad of 18-23 players (excluding scholarship contracts.

Originally pencilled in for the 2023-24 season, the increase of designated player slots was brought forward one season by the APL to enhance the quality of the competition, either via new signings or the retention of players already shining in the ALM.

A-Leagues commissioner Greg O’Rourke explained why the APL decided to accelerate its plan to implement the additional designated player spot in 2022-23:

“The addition of up to two designated players was something we negotiated with the PFA as part of the five-year CBA back in July last year,” O’Rourke said via KEEPUP.

“Our thought at the time was one immediately for last season and another by year three at the latest, however we feel it is the right time to accelerate this option and have brought the second player into play for next season.

“This allows clubs to target another player outside of the cap that improves the squad quality overall as there are requisite minimum investment levels required to satisfy this allowance and we look forward to many of the clubs taking up the opportunity.”

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The Australian Professional Leagues (APL) have today announced that the Liberty A-League Women’s competition will become a 12-team competition, with a full home and away schedule of 22 rounds by the 2023-24 season.

This investment brings the professional game in Australia in line with global standards for match minutes, and is part of a broader strategy to ensure a lasting legacy for the game following the FIFA Women’s World Cup Australia and New Zealand 2023TM.

Western United will officially join in season 2022-23 for a 20-round competition, and Central Coast Mariners have been given a provisional licence by APL and, subject to FA Board approval, will become the 12th team for 2023-24, taking the league to 22 rounds and a total of 132 matches.

A-Leagues CEO Danny Townsend said via press release:

“In the 18-months since we have been running the professional game in Australia, we will increase the number of regular season matches from 70 to 132, finally bringing Australia in line with global benchmarks and ensuring more opportunities for women to play at the highest level and for girls to benefit from the role models and expanded professional pathways this investment creates.”

“We are just 12-months out from the 2023 FIFA Women’s World Cup, and we want to make sure that every girl and woman in Australia has the opportunity to build and grow a lasting relationship with football, the country’s most participated in sport.”

The changes to the Liberty A-League follow close consultation with players and Professional Footballers Australia (PFA) and will lead to the minimum salary in the competition increasing by more than 50% over the next two years.

Kate Gill, Co-Chief Executive of PFA, said via press release:

“Today represents a significant step forward for women’s football in Australia that not only brings to life the players’ vision for a full home and away competition, but indicates the APL’s intent and belief in growing the women’s game.”

“Thanks to the genuine partnership with the APL, the players have played a central role in helping to design a competition that delivers meaningful employment, a professional career path and a strong and sustainable league that will develop the next generation of Australian talent.”

Liberty Chief Executive Officer James Boyle added the expansion of the Liberty A-League competition was welcome news that Liberty was proud to celebrate as naming rights sponsor.

“We’re passionate about championing women in sport and the growth of the Liberty A-League helps to elevate the profile of women’s football. The more women role models in the professional sporting arena, such as the A-Leagues, the richer the opportunities for future generations. APL shares our pioneering spirit and culture of diversity as it continues to take strides towards creating a more inclusive sport. We are proud to share with the A-Leagues our passion – and action – for fostering gender equality on and off the field.”

Chief Operating Officer of the 2023 FIFA Women’s World Cup Jane Fernandez said via press release:

“Huge congratulations to APL for this growth, and it really does follow the growth trajectory of women’s football right around the world.

“This is a once in a generation opportunity. We are heading towards Qatar, where the Socceroos have just qualified to play. Then we move towards the expanded Liberty A-League, with the Grand Final to be held right on the eve of the expanded FIFA Women’s World Cup with, for the first time, 32 teams playing in the competition.

“The benefits and the opportunities are huge, and it’s not just for the players, there are benefits also for those who want to volunteer, to coach and to be leaders in our game.”

This is the second expansion announcement in twelve months, following the addition of Wellington Phoenix’s women’s team in 2021. APL also signed an historic 5-year CBA last year, and launched the Club Championship trophy, designed to encourage better fan engagement with women’s football.

The expanded and extended 2022/23 Liberty A-League season kicks off on 18th November 2022 and all matches will be broadcast live on Network 10 and Paramount+, the Australian home of football.

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On Thursday, Football Australia released their reformed Club Licensing System Regulations that will increase standards at clubs across the top three tiers of Australian football - as a key part of broader structural reform they are engineering to take the game forward.

Reforming the Club Licensing System was an agreed responsibility Football Australia took on during its unbundling of the A-Leagues to the Australian Professional Leagues in December 2020, and is something Football Australia CEO James Johnson sees as critical to unlocking standstill issues facing the game, such as the proposed National Second Division (NSD) and Domestic Transfer System (DTS).

"We have challenges in the sport, namely around player development at the moment, and right at the very heart of the Club Licensing System are standards and requirements that really need to be reviewed on an annual basis. So we’ll continue to lift the standards in club football with a particular focus on youth development," Johnson, who oversaw the Global Club Licensing Program while at FIFA, told Soccerscene. 

"That’s going to align very well with some of our other initiatives, like a Domestic Transfer System that has player development at its very core. It’s something we need to fix now; it’s something I don't think is an opinion, it's a fact.

"These measures - Club Licensing, a transfer system, the second tier competition - are all designed to improve the level of our players, the benefit of which we will see in the years to come."

Club Licensing has historically been managed by the Asian Football Confederation as a means of ensuring minimum standards for clubs to compete in Asian club competitions. By taking it into their own hands, Football Australia can now raise and specify standards for clubs at not just the professional level, but the levels below it.

The regulations include certain criteria that must be met to compete and continue to compete in certain competitions, broken into five categories: Sporting, infrastructure, personnel and administrative, legal, and financial - with variations in each to reflect multiple levels of the pyramid. 

"First and foremost, this new Club Licensing System will be a set of criteria that needs to be fulfilled in order for all clubs to participate in Asian club competition, but also for all clubs in the A-Leagues to continue their ability to participate in that competition," Johnson said. 

"The second part, the more strategic football development angle, is that it is designed to become a strategic plan for club development and enhanced governance of clubs throughout the country. It really sits right at the heart of key decisions clubs would take, and how they operate on a day-to-day basis."

The new system is designed to cater for clubs at the professional (A-Leagues), semi-professional (NSD) and state-league (NPL) levels, providing an overarching set of standards to promote uniformity between clubs and divisions. Theoretically, it could also prepare clubs for movement between divisions if promotion and relegation were to come into effect.

Johnson sees that uniformity as vital to the game moving forward, given the three tiers will be administered by three different organisations: The A-Leagues by the Australian Professional Leagues, the mooted NSD by Football Australia, and the NPL competitions by their respective Member Federations. 

"You have to set different standards for different levels of football. As we roll out the second tier competition in the coming years, Football Australia would licence clubs to participate in that competition because it would be the competition administrator," he said.

"The next step would be to go down the pyramid. There’d be a continual evolution of the Club Licensing System where we'd set a strategic framework that the competition administrators, the Member Federations, would ultimately work under, in order to create their own criteria for participation and access to the state level competitions.

"That framework that the Member Federations would operate under would give each region across the country a good level of specificity to develop their own criteria to access their own region."

Concerning the level of football not currently in place - the proposed  second tier - Johnson stated the Federation had the backing of the AAFC, the representative body of the clubs looking to step from the NPL into the second tier of competition, over the new Club Licensing System.

"The AAFC are very much aligned with the direction Football Australia are wanting to go. Their interest in licensing is concerning the NSD, and I don't think there would be any issues there provided we set the criteria as the right levels," Johnson said.

"What we’ll get once the system is implemented is the ability to analyse clubs all around the country. We'll be able to benchmark how clubs in Victoria are performing on and off the pitch, against teams in Brisbane or Hobart or Perth.

"One of the big values of a CLS is it's a measuring stick that helps us understand which areas clubs around the country are strong in, and which areas they need more focus on. Ultimately, that's how we grow club football."

Tasked with overseeing the licensing reform is Natalie Lutz, who Football Australia hired as their Club Licensing Manager in January. Lutz has considerable experience in the field, having previously overseen the rollout of club licensing across the CONCACAF Federation. 

"Natalie knows what she's doing, she's very experienced, she was responsible for the roll out of a Club Licensing System in 40-odd countries in the Americas. We have her in the business now, which is why this project is evolving," Johnson said.

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Australian sportswear company Benchwarmers are targeting the issue of soft tissue injuries through their innovative product.

The company estimates that hamstring strain injuries account for 12-16% of all injuries in English, Australian and New Zealand professional Football. A key component of this can come from a players' time on the bench.

Traditionally played as a winter sport, amateur soccer players are at risk of injury in cold conditions.

Speaking to product creator Andrew Lauder, the body length sportswear came about from noticing an increase in hamstring injuries at local level.

"We noticed kids and adults going out with hamstrings," Lauder told Soccerscne.

"They’re sitting on these cold benches that are on parks everywhere, and they don’t really warm up. They just go out on the field and then they’ve pulled up with a hamstring.

"Two and two doesn’t take rocket science to figure out - sitting and cooling those muscles down and then using them straight away is fraught with danger.”

[caption id="attachment_14814" align="aligncenter" width="300"] A custom designed Benchwarmer.[/caption]

Designed for local and amateur players, Lauder wants to mitigate the risk associated at those levels. While elite athletes have access to the best medical staff, he doesn't want to see younger players at risk.

“At amateur and junior level, we don’t have proper medical staff or people that understand body mechanisms, and they just send the kids or amateurs out," Lauder continued.

"That’s when it pulls them all out. Benchwarmers is more just to say, ‘hey keep them warm’. A lot of them throw a hoodie on, but the legs and everything are still exposed.

"The main things that they are using all the time are the calves, quads and the hamstrings. We found it to be a very important thing.

"In junior and amateur level, when some of these guys and girls get hurt, they go into shock. They put them on the bench and have one of the medical staff looking at them who’s not really experienced, they might be a parent who’s done a course."

Being custom-made, Benchwarmers offer a ultra-lightweight solution that includes insulated inside pockets, a hood, resistance to water and wind, and fully fleeced lining for extra warmth.

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Football Australia’s (FA) efforts to implement a modern and progressive domestic transfer system in-line with football's global market within the Australian game has taken a positive step forward after FA ratified the removal of the cap on transfer fees for contracted players.

The removal of the cap on transfer fees for contracted players follows a lengthy consultation period with various stakeholders across the game after the release of FA's Domestic Transfer System Transformation White Paper in January 2021 and means that clubs outside the A-Leagues will be able to negotiate a fee for the transfer of a player on a contract, with free market forces determining the value of the transfer.

Since 2007, the maximum value of a fee that could be paid for the transfer of a player under a player contract and transferring domestically has been capped to 50 per cent of the total salary owing to the player under their existing player contract.

FA Chief Executive Officer James Johnson identified the development as a solid step forward in FA's plan to implement a modern and progressive Domestic Transfer System for Australian football, and will provide economic, sporting, and transparency benefits for the sport domestically.

"The Australian football ecosystem has been disconnected and misaligned, both domestically and with global football," Johnson said.

"Conflicting regulations domestically have also contributed to Australian football’s current player development challenges and the stagnation of the Australian football economy, despite the significant growth of the global football transfer market over the past decade.

"The removal of the transfer fee cap aligns Australian football with global practice where the international transfer market is usually worth $7 to $10 billion and players are transferred regularly during the transfer windows. Globally, it is common practice that a player can be signed by a club for up to five years and if they are transferred before their contract expires, the new club must pay a compensation to the previous club in line with market rates. This is known as a transfer fee.

"What we have seen because of the transfer fee cap being in place domestically in Australia is the opposite to what we see in global football because domestically, clubs have not been incentivised by the prospect of a potential transfer fee to sign players on longer term professional contracts.

"The removal of the transfer fee cap, along with the introduction of aligned domestic transfer windows via our Domestic Match Calendars, now means that fees can be paid for the transfer of a professional player during a transfer window who is under contract. The change ensures clubs outside the A-Leagues have a clearer and better opportunity to be remunerated and recognised for their capacity to develop great players.

"In addition to the sporting benefits and the potential for a greater number of clubs across Australia to focus on developing and training players, we also believe that this change will encourage transparency around player contracting and stimulate the Australian football economy as funds are circulated throughout the football ecosystem.

"We believe this update will also generate positive and forward-thinking conversations in the Australian football market, as clubs consider ways to optimise their operations and take advantage of the new regulation. In parallel, Football Australia must play its role in educating ambitious clubs and the football community of the new regulation, so that clubs of all shapes and sizes understand how to operate effectively in this new landscape.

"We recognise that this change is not a silver bullet, and it should be considered alongside the other initiatives we have introduced into Australian football, such as FIFA-aligned transfer windows in a Domestic Match Calendar and club licensing. This is the latest step in what will be an ongoing journey of transformation of Australian football.

Discussions regarding additional Domestic Transfer System reform within the whole of game are ongoing, with numerous stakeholders within the sport being consulted regarding matters related to the introduction of transfer fees between A-Leagues clubs, loan regulations, training compensation, home grown player rules and other reforms. It is envisaged that these discussions will continue to progress throughout 2022, with further announcements regarding Australia’s Domestic Transfer System to be made in due course.

Note: The removal of the cap on transfer fees for professionally contracted players does not permit A-Leagues clubs to transfer players between one another for a fee. However, it does enable A-Leagues clubs to engage in negotiation with, for example, a National Premier Leagues (NPL) club regarding the transfer of a professionally contracted player. Similarly, NPL clubs may engage with one another regarding the transfer of professionally contracted players within Australia’s transfer and registration windows.

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In the five years since their formation in March 2017, the Association of Australian Football Clubs (AAFC) have steadily carved out relationships and influence among Australian football’s key stakeholders. Initially derided by some as little more than the latest fanciful uprising looking to pull off the impossible task of implementing a National Second Division in Australia, they’ve progressed to a point where Football Australia CEO James Johnson has publicly acknowledged their consultation in driving towards that very concept. 

Following the February release of their ‘Final Report’ into a NSD, AAFC Chairman Nick Galatas spoke to Soccerscene about the organisation’s relationship with those key stakeholders, the preferred second-tier model of NPL clubs, and their future as a representative body should they achieve their aims. 

We’ve just moved past the fifth anniversary of the AAFC’s formation, and for much of that time your battle has been one of gaining public legitimacy. Football Australia clearly sees you as legitimate, as was evident when CEO James Johnson told ESPN in November that you had been consulted regarding a National Second Division that he said ‘will happen.’ Do you feel the last six months has seen a shift in the broader football community’s opinion of your legitimacy as an organisation?

Nick Galatas: Our original formation was in March 2017, and we moved to an elected board from an interim board that July. Rabieh Krayem was the chairman, and the state directors were all elected. Because there's been a lot of focus and attention on the NSD element, which is understandable, some of the other things we've done and pressed for have been in the background in terms of the public’s perception. For example, we played a major role in the removal of the National Club Identity Policy, which has been implemented by Football Australia. 

What we are is a representative body for NPL clubs, and that's our primary objective - to give them a voice. NPL clubs came together to form the AAFC precisely because they weren't taken very seriously, in their view. The next step was to gain legitimacy, a voice, and progressively we’ve done that. 

We did that initially by responding to events out of our control. The first of those was the then-FFA’s congress review, and you might recall FIFA was invited to Australia to review it, which then had the nine member federations and the A-League as the ten members. That was one of our major initial involvements at the back end of 2017.

Since then we've responded to a number of events, and there’s been Covid in between. The NPL clubs were not being sufficiently considered, their ambition was perhaps not understood by the governing bodies back when we formed. It’s true that as we have advocated for a number of football issues, including the NSD, NPL reform, representing the clubs in licensing discussions, the Domestic Transfer System, Domestic Match Calendar. We have demonstrated to all governing bodies that we’re a serious organisation and that we legitimately represent the interests of NPL clubs.

That’s where I think we have gained ground. As the issues we've advocated for have gained importance, we have also, in responding to them responsibly and effectively, achieved the level of respect and legitimacy that we deserve.

Former Football NSW Chairman Anter Isaac has been employed by Football Australia to liaise with the AAFC and in your words: ‘bring this NSD to life.’ Could you please discuss that relationship and the work being done there?

Nick Galatas: Sports management consultants Klienmann Wang, through Anter, are the appointed resource by Football Australia to assist in bringing the existing FA management team in bringing the NSD to life. Anter’s been engaged by Football Australia to focus on its delivery. I've known Anter from those 2017 congress review discussions when he was with Football NSW. We’ve established a good relationship, I think there’s respect both ways. We’ve recently liaised as part of the NSD development process and our relationship is a good one, it's robust.

What about the AAFC’s relationship with the APL? A-League clubs are theoretically the stakeholders with the most to lose if the NSD was to be implemented, so where does their involvement sit at present?

Nick Galatas: I disagree with the proposition that the A-League clubs have the most to lose, I think they’ve a lot to gain. I think they see it that way as well. Of course, there are many different club owners and I don’t know what each of their individual views are, I haven’t spoken to them all individually. But I have spoken to Danny Townsend, and my relationship with him is a good one. I think he recognises the value of what is being proposed, he supports it, and I don’t think for a moment the A-League has anything to lose, they have a lot to gain.

What’s emerging in the current football landscape is that these very substantial clubs that have existed for decades that we represent, that have survived a lot, are again coming to the forefront. They form a very important part of the football fabric in this country. They’re now being viewed as a potential source of A-League expansion and as the link to bridge the whole of our game, and the gap from top to bottom. I believe as soon as the start of the NSD is announced there will be great impetus for the game as a whole, and the A-League clubs stand to gain an enormous amount from that.

We’re keeping them informed with what we’re doing and with our thinking - we can’t control what they do, nor do we seek to, so in one sense what we do is independent. But in another sense it’s interlinked, and I’m very, very gratified that the A-Leagues are now supportive of us. They’re now engaging with us, and that’s what’s really changed in our relationships with everybody: we now speak to the APL and Football Australia regularly, and that's a positive. The NSD will not operate in a vacuum, we see it as being an integral part of our football environment. I look forward to engaging with the APL, the PFA and others in developing our thinking and shaping our clubs as the NSD starts and develops.

Have you had any engagement with the PFA? They are one year into their five-year collective bargaining agreement with the APL, so if an NSD was to be functioning next year, is it assumed that you’d need their cooperation in some capacity?

Nick Galatas: It’s clear from our perspective that we can’t see how the commencement of a new competition will be one where players are full time professionals, and we’ve made this known to everyone. Given we haven’t had a NSD and given these NPL clubs have had their ability to perform to their potential restricted by rules outside of their control, it’s a bit much to now ask them to just step up to a professional division.

Our whole approach is to look at what's achievable through the clubs that will comprise the NSD. We represent the resource for the NSD. We canvassed and researched that resource, assessed its capability and potential, and put it to Football Australia in our report. Stripped down to its essence, it says: ‘this is what you have available, this is what we think you can escalate it to to begin with, and this is the best the clubs can achieve.’ At this stage, that amounts to what is available and required for the competition to be financially stable and viable, and the clubs to be financially sustainable within it.

We’ve said: ‘let's start as part-time professionals; we don't expect players to step into a 40-hour a week environment from day one, most of them still have jobs, there needs to be a transition period. Our aim is to put the bones of a competition that is viable and can grow together, and then the players can move into a full-time professional environment as they go along. This is what we’ve told the PFA, and I think they understand and accept that.

We respect the fact that the players are a key part of our game and therefore the NSD, and if you don’t have a good relationship with the players you’ll have all sorts of problems. To that end, we see our relationship with the PFA as complementary, because they represent the players. It would be counterproductive not to; the better the relationship with the PFA, the better for everybody. 

You’ve mentioned the AAFC is no longer campaigning for the benefits of a second-tier, it’s now about advocating the specifics of a particular model. Your final report, released in February, states you favour a national tier with 12-16 clubs, while also considering the merits of a conference-style system, and a ‘Champions League’ model. Could you please discuss why you favour the national tier?

Nick Galatas: Anter Isaac, Klienmann Wang and James Johnson's new management team will look at these things and potential variations in some detail, and they’ll come to a view with our input and that of others. We’re confident that ultimately, and I think it's fair to say we've been ahead of the curve on this, we can reform the NPL by not having a national second tier comprised of 100+ clubs around the country, but to reform it and make it organic and have a more linear system involving clubs along a spectrum.

There’s loose talk about what certain models might look like or be considered, but I'm not actually aware of any other model having been formally proposed. They’ve not been fleshed out anywhere, so we’ve really adopted an approach that looked at clubs’ capability and asked them ‘where will you thrive best?’ Where we've landed, having considered various options, is the model we've identified.

Everyone has this knee jerk reaction: ‘Australia is a big place, and it’s not that populous, why don’t we look at a conference model?’ I think that’s in our consciousness because of the United States, and maybe Brazil, but these places are populous with stacks of clubs, and that doesn't apply to Australia. The US can reasonably have east/west divides in their competitions, but in Australia what would you do? Is it north/south, east/west? We say, you lose more than you gain. You'll save some travel time and cost if you do that, but you'll end up splitting Melbourne and Sydney, and that’s where the great revenue driver would be.

So we see that as counterproductive in order to make a small saving. We know travel is a big expense, that’s life, and some of our ambitions of what we can achieve are tempered by that, but we just have to do it differently and sustainably.

Your report states your favoured model ‘provides for football professionalism to be attained, rather than unrealistically imposed’. Have you considered any growth policies to bridge the gap between semi-professional and professional clubs, or is this a matter for the clubs themselves?

Nick Galatas: It won’t be our direct responsibility, as we’re the representative body. But what we’re expecting is clubs not currently operating to capacity due to restrictions placed on them by the NPL will be able to grow to their potential. This, remember, was one of the clubs’ principal frustrations when we came together as the AAFC: some of the smaller clubs struggled with second tier obligations imposed on them, and some of the bigger clubs struggled with restrictions. Each state was slightly different, but there was an NPL structure rolled out across the country that didn’t cater to the specific challenges and realities of different regions properly. It also imposed a purpose on NPL clubs to serve the A-League level clubs, rather than letting them be the best they can be.

We’re saying this competition will be a platform and a home where they can thrive, as opposed to where they are now, not thriving. That’s ultimately what we’re for. There’s been all sorts of silos in this country: ‘You’re an A-League club, you’re an NPL club, a state league club…’. That designates the level of people you attract, fans and sponsorship, administrators, which is limiting instead of enabling.

If you’ve got an ambition and an avenue to realise it you’ll attract different people, you’ll tap different resources, and you’ll grow. As these clubs grow within this competition with national exposure there will be interest in it, and we expect broadcast interest, and that escalates and feeds back on itself. We just want to put the bones in place and encourage and enable it to grow, and if everybody works together for it to grow we’ll have a really good competition from where clubs can bolster the A-League, both by way of expansion initially, and beyond that to replenish the top tier with promotion/relegation.’

The A-Leagues are currently driven by their representative body in the APL. They are operating under a ‘rising tide lifts all ships’ mantra, as seen in the ownership structure of the Newcastle Jets.
The AAFC are shooting for a more organic means of operation, so if the NSD is up and running, do you see the AAFC as still having a role and a guiding hand in proceedings? Or is your ultimate goal to dissolve the body, given the successful implementation of the natural flow of clubs?

Nick Galatas: We are constantly reviewing our function and aims. The clubs established the AAFC as a representative body that wanted to seek a voice, to enable the clubs to better streamline the national second tier so they could all find and operate at their true level. In a sense, our role will evolve, and what it evolves to, I don't know. But if the clubs gain voting rights within the member federations, which is currently indirect at best, then one might argue we’ve gained a voice at that level, and have been successful.

Secondly, if there's a NSD and the clubs are in that and they’re represented there, then they’ve got their voice within that environment. So if you address those issues, then what we change into depends on what emerges, and what the new environment is. But we would be a failure if down the track clubs are still wandering about the place saying ‘we want a voice’. So, as we progress and establish a voice for the clubs, we will have genuinely achieved much, so we’d need to genuinely review what the NPL clubs would then want from us, and we’d then see ourselves as evolving over time.

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A-Leagues and Professional Footballers Australia have announced a first-of-its-kind partnership with GoBubble Community, a discrete automated solution that hides hateful comments on social media channels.

In what is believed to be a world first, the social media channels of an entire sporting league (all A-Leagues clubs and players) will be shielded from abusive, derogatory, harmful or offensive language, thanks to the roll out of GoBubble Community's technology.

Launched late last year, GoBubble Community uses machine-learning based software that monitors social media accounts in order to identify and deal with abusive, derogatory, harmful or offensive content.

With hate speech increasing across platforms, this partnership effectively puts safeguards in place to protect the wellbeing of A-Leagues footballers, as well as the community of managers who run the official club social media channels.

A-Leagues CEO Danny Townsend:

“Football has a unique power to connect people from all walks of life, and we want the A-Leagues to be the most welcoming and safe place at every level - in our online communities and in real life.

“There is no place for online abuse in our game, and this move is part of our duty of care to players and our fans. GoBubble Community’s technology shields anyone who follows player, club and league accounts from seeing harmful abuse and keeps our communities safe.”

PFA Co-Chief Executive Kathryn Gill:

“Social media is a powerful tool that allows players to connect and positively engage with fans, promote their careers and clubs, and share their development as people on and off the pitch.

“But their presence on these platforms unfortunately exposes them to hate and abuse which has no place in our sport or society. This partnership with GoBubble Community continues our commitment to addressing the issue of online harm in partnership with the APL – and ensures we protect the wellbeing of our players and encourages positive experiences online.”

GoBubble Founder Henry Platten:

“GoBubble Community is proud to be working in partnership with A-Leagues and Professional Footballers Australia, as they make a powerful stand to eradicate online hate and discrimination through the use of our innovative software.

"The A League is taking the lead to roll out use of this technology across all clubs, and we now hope to see this approach replicated by sports governing bodies across the globe. This powerful step will protect teams, players and communities from online abuse, and promote a positive and supportive virtual experience across their social channels.”

eSafety Commissioner Julie Inman Grant:

“These days we often find the cheapest seats in the house are behind a keyboard, with players being subjected to terrible online abuse in the course of doing their jobs. Back in November last year we met with some of the biggest sporting codes in the country and pledged to work together to do more to protect players, coaches and support staff from online abuse.

“I think it’s great to see the A-Leagues and PFA making good on this pledge and taking a proactive approach to protecting their athletes. eSafety will continue pushing the major tech companies to embed Safety by Design into their platforms so that sporting organisations don’t need to take matters into their own hands to keep their players safe on these platforms.  And as always, eSafety is also here to help and all Australians can report serious online abuse to us at www.esafety.gov.au.”

This announcement follows a successful trial between February 25 and 26 by A-Leagues and PFA, using GoBubble Community’s software on the Twitter profiles of Adelaide United, Melbourne Victory and Central Coast Mariners - the clubs participating in the Pride Cup Double Header.

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Patrick Zwaanswijk paraded his talents in professional football as a player with Ajax Juniors, Utrecht FC, Oita Trinita, NAC Breda and Central Coast Mariners for nearly 20 years and is now trying to make an impact on Australian football in the coaching ranks.

In his time with the Mariners, he was one of the outstanding central defenders in the A- League and was selected in the A- League Team of the season in his maiden season, 2010/11.

All  those years in the Eredivisie with Utrecht and NAC Breda enabled him to rub shoulders with opponents like Zlatan Ibrahimovic and Luis Suarez in European competition while playing with stars like Dirk Kuyt and Richard Witschge.

He has held a number of coaching jobs since retiring from professional football at the Mariners in 2013 and at the moment  is overseeing youth development at Hills United while contemplating his future in Australian football.

In this interview with Roger Sleeman, Patrick  Zwaanswijk reflects on his playing career and espouses his views on youth development and the pathway of Australian football.

ROGER SLEEMAN

What was your background in Dutch football?

PATRICK ZWAANSWIJK

I was born into a football family in the Amsterdam suburb of Haarlem where the game is a way of life.

At the age of 14, I played in an inter- regional competition against Ajax and Feyenoord and eventually made the Ajax u/18 team which was influenced by Johan Cruyff and Louis Van Gaal who was the head coach of the club.

I played in the youth team from 1995-98  and in this time we won the Champions League in 1995 and were runners up in 1996.

After Van Gaal left for Barcelona in 1997, Morton Olsen came to Ajax and brought in a lot of foreign players which made it very hard for the youth team players to graduate to the senior squad.

Eventually, I joined Utrecht at the age of 22 where I spent five and a half  seasons and played in two Dutch Cup Finals.

ROGER SLEEMAN

While you were at Utrecht, Bobby Robson came to see you play with the intention of signing you for Newcastle United.

Can you explain the background to this event?

PATRICK ZWAANSWIJK

In 2002, one of my teammates at Utrecht, David Mendez Da Silva, was being looked at by an agent in a game against Sparta Rotterdam and I played really well that day. A scout came to view me again in an away game and Bobby Robson followed .

Subsequently, Robson made an offer to buy me but Han Berger refused the offer.

At the time, we had Dirk Kuyt and some Belgian internationals in the squad , had just won the Dutch Cup, were 5^th in the League but I was told they wanted to keep the squad intact.

Dirk Kuyt moved on and Berger went to Japan to manage OitaTrinta who also had Richard Witschge in the team.

I followed Berger to Japan.

ROGER SLEEMAN

After one season in Japan, you returned to Holland to play with Ante Milic’s former club, NAC Breda.

Can you relate that experience?

PATRICK ZWAANSWIJK

I played at Breda in the middle of the defence with Rob Penders and we became known as “the Twin Towers “.

The club had quality players and we always finished in the top 6-7 in the Eredivisie as well as competing in the Champions League and Europa League competitions.

However, at the age of 35, I  realised the club was looking for younger players so my future was uncertain.

ROGER SLEEMAN

What were the circumstances which led to your signing by Central Coast Mariners in 2010?

PATRICK ZWAANSWIJK

Graham Arnold was told about me by a few former players he knew from Breda so he made me an offer which would give me an opportunity to play in a new country for the rest of my career.

The decision paid off because we made the A-League grand final in the 2010/11 season, only to lose the match to Brisbane Roar , due to that contentious decision made in favour of Besart Berisha.

However, I received a great honor when I was selected in the A-League team of the year.

In the 2011/12 season we won the Premier’s Plate but were defeated in the semi-final , and in 2012/13 we were neck and neck for the season with the Wanderers before they won the Premier’s Plate.

We won in the grand final and I managed to score a goal which meant at the age  of 37, I decided to leave the game at a high point.

ROGER SLEEMAN

How did you rate the A-League when you were playing in it?

PATRICK ZWAANSWIJK

It was physical ,and at the Mariners, the players had great mentality and a willingness to work hard.

I was fortunate to be at the Mariners with the Golden Generation and Arnold wanted me to be their leader.

Players of the calibre of Ryan, Sainsbury, Wilkinson, Rogic, Duke , Ibini, Simon and Amini were a pleasure to play with and most of them progressed to great heights in their careers which vindicated the standard of the A-League at the time.

ROGER SLEEMAN

How do you compare youth development in Australia with that of Holland?

PATRICK ZWAANSWIJK

Critically, in Holland it’s free.

Technically, young Australian players are as capable as their Dutch counterparts .

However,  from a total development standpoint, they are worlds apart.

In Australia there is a set program and the players aren’t prepared physically, tactically and for superior decision making whilst in Holland players are taught these facets of the game at an early stage in their development.

There is definitely a structural problem here with too many conflicting philosophies and the absence of an effective talent scout system ,also means the best players don’t always come through the system.

ROGER SLEEMAN

You were involved with the Olyroos and the u/19’s.

How did you rate these players?

PATRICK ZWAANSWIJK

I was assistant coach under Gary Van Egmond for the u/19’s and up to three months before the Olympics.

Players like Metcalfe, Glover , Tilio,  Atkinson and Bacchus were still in development but performed well in Japan.

Atkinson’s move to Hearts was positive as he is in a country where there is no language barrier and Metcalfe’s imminent move to St Pauli will bear fruit when the club is promoted to the Bundesliga.

For these young players, they are leaving a country where football is number five compared to European countries where the sport is number one which can only contribute to their success.

ROGER SLEEMAN

You were employed by Wanderers as an assistant coach in September, 2020.

What was your experience of that?

PATRICK ZWAANSWIJK

I was assistant coach to Jean- Paul de Marigny but we never coached together because three weeks into the season , his services were terminated.

When Carl Robinson and Kenny Miller were appointed as the head coaches, I formed a good working relationship with them.

I took over the role of A- League youth coach and we finished second in the League.

We played the same formation as the first team and nine of the players from the youth pool gained contracts on scholarships. Also, I played an important role in development and mentoring.

However, CEO, John Tsatsimas, rang me at the completion of my contract to advise my contract wouldn’t be renewed due to Covid.

This was even after Carl Robinson had commented I was the best coach out of Labinot Haliti, Kenny Miller and myself.

ROGER SLEEMAN

Why are the Wanderers experiencing such turbulent times?

PATRICK ZWAANSWIJK

The truth is, they won’t return to greatness until they make major changes and the recent publicity surrounding the replacement of Mark Rudan ,when he was caretaker coach, by Ufuk Talay was an example of the uncertainty existing.

The appointment of Rudan to a full time position will hopefully be a positive.

ROGER SLEEMAN

Who are the people in Australian football you have been most impressed with?

PATRICK ZWAANSWIJK

I’ve always held the highest respect for Graham Arnold, especially at the Mariners and when he was assistant to Guus Hiddink and Pim Verbeek for World Cups.

The former F.A. Technical Director, Rob Sherman  ,who I did my A-Licence under was a man who was in the game for the right reasons but unfortunately was critical of the F.A. setup and didn’t think he could implement his ideas.

However, the man I believe should be centre stage in Australian football is the game’s most decorated player, Craig Johnston.

He loves Australia and is so passionate about youth development.

Craig has been accepted all around the world by people like Cruyff and Klinsmann for his training methods and skills development , yet Australia still hasn’t allowed him to influence the game in a profound way.

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The Australian Professional Leagues (APL) have officially secured the rights to the Asian Football Confederation’s (AFC) competitions via an exclusive media rights partnership.

With the 2021-2024 rights cycle now acquired together with 10 ViacomCBS, the APL have the opportunity to extensively cover the AFC Champions League, as well as the AFC’s club competitions, inclusive of the AFC Cup, AFC Futsal Club Championship Finals and all matches featuring Australian club teams on 10, 10 Bold and Paramount+.

AFC General Secretary Datuk Seri Windsor John:

"The AFC is delighted to enter into this partnership with the Australian Professional Leagues to broadcast the AFC’s world-class club competitions in Australia," he said.

"The AFC has outlined its ambitions to ensure football remains the Continent’s number one sport and this agreement with the APL will further strengthen the popularity of our club competitions and grow the passion for the Asian game among Australia’s passionate fanbase."

APL Chief Commercial Officer Ant Hearne:

"We’re proud to work in partnership with 10 ViacomCBS and the AFC to bring even more football to Australia. There is an increasing appetite for top quality international football and this partnership enables our fans to experience some of the best in the region," he said.

Board Member and CEO at Football Marketing Asia, Patrick Murphy:

"We are very pleased to welcome the APL to the AFC family of partners. Since its inception, the APL has embarked on an ambitious journey to drive fan engagement with club football in Australia, and we are delighted that the AFC club competitions form an integral part of their vision," he said.

"We are confident that the APL and its broadcast partner will strengthen the presence of high-quality Asian club football in Australia, and look forward to this exciting partnership."

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Australian Professional Leagues (APL) have announced that current Managing Director Danny Townsend will step up to the role of Chief Executive Officer full-time in the first half of 2022, transitioning from his dual role as Sydney FC CEO.

Townsend is a highly-regarded sports executive who has had a great influence in the unrivalled period of success that Sydney FC has seen both on and off the field. He has also made huge progression in a dual role leading the APL's first year of commercial, marketing and operational management for the A-Leagues.

APL Chairman Paul Lederer:

"In a year of significant developments and progress for APL, the transition of Danny Townsend as full-time CEO is one of the most important. Danny’s commercial acumen, passion for football and boundless energy stand him apart as the most dynamic leader in Australian sport.

"Danny and APL’s Executive Leadership Team have achieved significant results since professional football unbundled from football’s governing body in December 2020, including delivery of a new brand, a major broadcast rights deal with ViacomCBS and most recently the announcement of capital investment from Silver Lake.

"With this realised, and Danny Townsend leading APL in a full-time capacity, we can really accelerate APL’s digital transformation and support its continued momentum and ambitious vision for long-term sustainable and inclusive growth."

Townsend regarding the appointment announcement:

"I am proud to have led Sydney FC to an exceptionally strong position, with an exciting future and two world class facilities, Sky Park and the new Sydney Football Stadium, less than 12 months away. I have no doubt the club will continue to flourish both on and off the field.

"My role as APL CEO will enable me to put all of my efforts into ensuring Sydney FC and every A-League club reaches their full potential. I look forward to building on the achievements of the past year and leading and delivering on the strategy to grow the game."

Townsend's transition to the APL will be completed once a full handover to the incoming Sydney FC Chief Executive is finalised.

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As 2021 draws to a close, it has proved to be another fantastic year of growth for the game.

With the 2023 Women's World Cup on home soil edging closer, the tournament is one of the main driving forces behind facility funding and infrastructure in particular that will play a key role for the Matildas and visiting teams.

In a recap of 2021 highlights, Soccerscene picks out five contributors towards a groundbreaking year for Australian football.

The APL have officially been given the reigns

The long-awaited hand over of Australia’s professional leagues has provided A-League club owners with greater impetus to invest than ever before. The impact of the unbundling, which was officially confirmed at the last possible minute on December 31, 2020, is yet to be fully realised. But it has to be said that the signs thus far point to a positive future for football.

The Australian Professional Leagues (APL), the entity charged with growing the professional leagues in Australia, have already begun to endear themselves to the passionate domestic football fanbase, simply through making substantial decisions for the benefit of football in the short and long-term.

So far, the APL have delivered. A unified A-Leagues which has seen the Men’s and Women’s game united under one banner; the wholehearted support of broadcaster 10 ViacomCBS as the home of Australian football; the launch of the KEEPUP digital platform to serve as the go-to hub for all things domestic and international football; and a $100 million investment into football here from American private equity firm Silver Lake.

There is no denying that those who have sought to take the game in a positive direction are seeking to do as such through their actions, rather than their words.

Investment in National Premier Leagues infrastructure across the country

National Premier Leagues (NPL) sides across Australia placed a significant focus on the growth and investment into their infrastructure in 2021.

As of November, the upgrades to Clennett’s Lightwood Park are underway, ensuring that Kingborough Lions FC’s home ground will be given a significant opportunity to potentially host training basecamps for the FIFA Women’s World Cup 2023.

The club were recipients of a portion of the Tasmanian Government’s $10 million pledge to upgrade facilities in preparation for hosting World Cup content.

NPL NSW 4 side Parramatta Eagles FC were successful in securing a well-overdue upgrade to the iconic Melita Stadium. The Eagles contributed $20,000 to the upgrade and were successful in obtaining $50,000 from the Community Building Partnerships Program.

Melita Stadium is a historic venue known to all that love the world game and has been given a new lease on life thanks to the funding. Beyond the historic relevance, the arrival of the upgrade to Melita Stadium in 2021 contains with it the symbolic implication of an overriding investment into football facilities across the board.

Edgeworth Eagles’ nearly $1.5 million development has ushered the historic Northern NSW side into a new era. A quarter of a million of the investment went into floodlighting to provide adequate lighting for the club’s many programs and teams, leaving them as the only NPL side with 500 Lux on their ground.

In addition, Victorian NPL 2 side North Sunshine Eagles saw a newly redeveloped $8.4 million facility based in Ardeer established to house their entire junior setup out of More Park from 2022.

The facility has two full size rectangular pitches, a 21x12m fully enclosed futsal court, a mini pitch (suitable for MiniRoos), four female-friendly changerooms as well as a fully accessible sports pavilion, community social room and expanded carpark.

The efforts being made by these clubs (and plenty more) must be commended, particularly in light of yet another COVID-19 impacted season that forced competitions across the country to end early.

State federations make strides to advance the game 

Exciting partnership news extended across the country, with notable deals including: Football South Australia announcing a new eight-year partnership with leading LED manufacturer One World LED & Sportal; Football West linking up with Veo Technologies to support West Australian clubs; and Capital Football beginning their new apparel partnership with Australian sports clothing manufacturer ISC.

Football Queensland have taken immense strides as a member federation this year, following the release of Future of Football 2020+. In August, FQ Members voted on 11 resolutions put forward with an overwhelming show of support for the Future of Football 2020+ reforms, the first the game has seen in 20 years.

Football West CEO James Curtis stepped down from his role with the intention of setting a precedent of leadership succession for the West Coast’s representative football federation, and perhaps for Australian football as a whole.

In a sport where in-fighting and over-politicising has undoubtedly impeded the game in the past, such movements are indicative of the changing approach to how football is governed.

The women’s game is given the focus it deserves

With the excitement of an upcoming Women’s World Cup to be co-hosted with New Zealand in 2023, opportunities have finally been presented to the women’s game to give it the attention and investment it has deserved. Such spotlight is undeniably overdue, especially considering the overwhelming presence and support of the Matildas across the Australian sporting public.

With the women’s game expected to grow in interest and participation over the next decade, female friendly amenities are essential in ensuring a safe and inviting space is facilitated for women to prepare for competition and training.

The lack of female friendly football facilities has been slowly rectified in 2021, with the likes of Nepean Football Association side, St Marys Band Rangers FC, recently seeing an upgrade to the facility at their home ground, Kevin Dwyer Fields. Fresh paint, new bench seating and most importantly lockable showers and toilets for females has been added to the existing change rooms.

Football Australia’s announcement in August of a High Performance Coaching Initiative will look to help women’s football move beyond the well documented barriers. In an Australian football first, over 150 women coaches at various levels will partake in a comprehensive study to better understand their coaching landscape in the first phase of the Initiative.

By taking on an evidence-based approach, women coaches in football will be supported, engaged with, developed, and retained to increase the numbers in high performance.

For regional football, a NSW Government funded talent identification and youth development program was announced in January to take place over the next three years to help young girls who aspire to play for the Matildas.

The $750,000 initiative is designed for girls aged 12 to 18 years old, with funding to support the establishment of training hubs across the state and identifying talented young players will be further supported through the provision of training camps and player support scholarships.

Australian football finally has the 'new dawn' it’s been waiting for

Starting anew, with expansive scope available to Football Australia, the APL and the member federations to lead Australian football out of its tumultuous, and often chaotic, adolescent years, the opportunity is now here to ensure that Australian football reaches its lofty potential.

There is plenty to be excited for, particularly with a National Second Division touted for 2023 that will arguably stamp Football Australia and the APL’s commitment to uniting the game between the professional, semi-professional and grassroots tiers.

Ultimately however, Australian football needs to work to win back many fans who have become disenchanted with how the game has been run. In an interview with Soccerscene ahead of the A-Leagues season, 10 ViacomCBS Executive Producer Geoff Bullock acknowledged that the broadcasters were looking to bring a "fan-first approach to broadcasting football" in Australia. If one thing is clear about the future, Australian football must reignite the passion of the fans in this country.

References to a 'new dawn' for Australian football will understandably be taken with a grain of salt from the footballing public. But even the most tentative Australian football adherent would feel a greater hope and optimism for the future. It’s simply a matter of patience.

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Melbourne City FC has announced that MyRepublic will be the Official Internet Provider for the club going forward.

MyRepublic is a next generation internet service provider. They will have their logos feature on the sleeve and back of the City's Liberty A-League jerseys and will also be displayed on the front of the A-League Men’s training kit.

This new partnership is set to help City extend the reach of their matches to a wider audience, while highlighting the club on various social media platforms and delivering incredible experiences for City fans.

MyRepublic Group Chief Marketing Officer and Country Manager for Australia, Ji Jing:

"We are extremely proud to be the exclusive Official Internet Provider of Melbourne City FC. As an ISP in Australia, we are also a champion for diversity and inclusion by breaking down the digital divide. MyRepublic has brought fast broadband connectivity into many households in Australia.

"It is thus befitting that the theme of speed is chosen for this sponsorship deal. We hope to bring the fans closer to the football action, as we line up a slew of marketing activities for our customers with money-cannot-buy type of experiences."

Melbourne City FC CEO Brad Rowse:

"We are thrilled to partner with a business that is focused on becoming a market leader in the next generation of networks.

"Our fans want to see the fastest players on the pitch and I’m sure they want their club to partner with the best brands off the pitch. With MyRepublic we have opened a door for them to experience a genuinely trailblazing proposition and lightning speed internet connectivity.

"We look forward to partnering with MyRepublic in using football as a key platform to strengthen social and community bonding in Australia."

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Australian Professional Leagues (APL), the entity responsible for the operation, commercialisation and marketing of professional football in Australia, have today announced that Silver Lake, a global leader in technology investing, has made a significant minority investment in the organisation.

The investment will drive technology enhancements and innovation aimed at improving the fan experience and driving further development of the game in Australia. The transaction values APL at approximately USD$300m / AUD $425M.

Silver Lake’s investment aimed at supporting APL’s sustained, long-term growth strategy for the leagues, with a measured deployment of capital over the coming years. Funds will be used to drive enhancements widely across many aspects of the professional game.

APL’s digital first strategy will continue to evolve with a focus on marketing, product development and strengthening its direct-to-consumer execution.

Funds will also be allocated to support the on-field enhancement of the A-Leagues including increased investment in all competitions with a specific focus on extended growth in the Liberty A-League Women and A-League Youth competitions. Additional investment is planned to be deployed for development of unique community engagement propositions to further connect the game.

Silver Lake Managing Director Stephen Evans will become a Member of the APL Board.

Commenting on the announcement, A-Leagues Chair Paul Lederer said:

"Silver Lake is a world-class leader in technology and media investing and this partnership is a testament to the compelling opportunities for growth and even better, deeper fan engagement that our leagues are cultivating. This valuation recognises the latent potential that has long existed in the professional game in Australia, and the ability of our board and executive team to realise that potential.

"We welcome the opportunity to work closely with Silver Lake to harness the team’s experience, including around new technology adoption and other growth strategies critical to realising the potential of Australian football."

Silver Lake Managing Director Stephen Evans added:

"The Australian Professional Leagues has a large, growing and passionate fan base across its 13 teams and the organisation has made great strides as it focuses on leveraging technology to strengthen Australian football and enrich the fan experience.

"We are excited to partner with the Board, Danny Townsend, and the entire executive team to help further accelerate APL’s digital transformation and support its continued momentum and ambitious vision for long-term sustainable and inclusive growth."

The Silver Lake transaction has been approved by the Foreign Investment Review Board (FIRB) and Football Australia.

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Western United has announced that works have commenced on the construction of the Wyndham City Stadium precinct.

Works have begun on the site’s haul road, which the club’s statement described as 'the first tactile step in the project'. This means plans are officially underway as the club seeks to deliver a 15,000-capacity rectangular stadium and a surrounding training precinct which will include an additional 1,000-seat stadium.

Speaking on behalf of Western Melbourne Group (WMG) – Western United’s parent company – Chairman Jason Sourasis was proud to see works officially get underway.

"This is a proud moment for WMG, the football club and the community who have been on this journey with us from the start," he said.

"I am delighted that the first earth-moving vehicles are on site, we’re on our way now.

"Just to get to this point has been years of preparation and planning, and I’d like to thank our partner Wyndham City Council for their hard work and support.”

United CEO Chris Pehlivanis' excitement was the overwhelming emotion as first soil was turned on the 62-hectare site.

"It’s fantastic that early works have commenced on the site, this is the biggest milestone for our Club to date," Pehlivanis said.

"The best thing about our Western United community is their unwavering support and passion, this is a wonderful reward for all those who have been with us from the beginning.

"I’m excited. Get ready, from here on in, there will be plenty of moments to celebrate as we watch the precinct come to life with those on the journey with us – our loyal members, partners, footballers, staff, volunteers and fans."

The club statement outlined that these works represented the first phase of a multi-phase approach to the construction of the precinct.

Phase one is expected to take 8-12 weeks to complete.

The haul road which is being established will provide the site access to water, gas, electricity and internet, as well as providing heavy vehicle access to the new stadiums’ exact location.

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The A-Leagues have announced non-bank lender Liberty as the first ever naming rights partner of the newly rebranded A-League Women’s competition for the 2021-22 season.

Commencing today, the multi-year deal includes naming rights partnership of the A-League Women’s competition, Final Series, and the Official Lending Partner of the A-Leagues. Liberty will also be an official Partner of the Isuzu UTE A League, A-League Youth and A-League eSports.

With the season beginning on Friday December 3, this partnership signifies a new dawn for elite football in Australia, as men’s and women’s competitions become partners at the top of the A-Leagues game - furthering football’s position as the country’s most inclusive sport to grow the game for everyone.

The investment also marks a milestone in women’s professional football, with interest in the game increasing in the lead up to the FIFA Women’s World Cup 2023 to be held in Australia and New Zealand.

Announcing the partnership, A-Leagues Managing Director Danny Townsend stated:

"The A-Leagues is proud and excited to welcome Liberty as a new naming rights partner. The team shares our passion for football, for diversity and for empowering women to pursue their dreams.

"We have seen a significantly expanding interest in women’s football - from grassroots through to the Matildas. By investing in women’s professional football through Liberty A-League, we offer more pathways for emerging players, ensuring our world-class competition is truly sustainable”.

Liberty CEO James Boyle was delighted to further the company’s support and involvement in Australian sport.

"Through the Liberty A-League we reaffirm our support for women in professional sport. We are passionate about helping to provide the platform that women’s football deserves.

"As a pioneer of financial inclusion, we support those who forge their own path, both on and off the field. The athletes currently playing in the Liberty A-League embody this spirit - they are the trailblazers at the top of their game."

In another milestone, from Friday December 3, the A-Leagues will unify its Facebook and Instagram channels, reinforcing its commitment to providing the best football fan experience across all Leagues.

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Sydney FC’s A-League Men and Women sides have been named Australasia’s Best Sporting Team for 2021 and Best Female Sporting Team respectively.

This year saw the Sky Blues Men finish on top of the list and the Sydney FC Women fifth out of almost 200 professional teams. The yearly analysis is conducted by Platinum Asset Management, together with GAIN LINE Analytics.

Sydney FC’s Men won the award, having secured three A-League Men’s Championships in the last five years, while Sydney FC’s A-League Women have been represented in four out of the past five Grand Finals, winning one Championship and one Premiership, in an outstanding period for the club.

The analysis looks at every game in every Australasian sporting competition conducting a home/away or equivalent competition, including Australian teams.

The annual analysis, based on rolling five-year outcomes (2017-2021), contains 16 competitions, including 6 women’s competitions, and the unisex League of Legends Circuit Oceania (esports).

Almost 8,000 individual matches were included in the dataset analysed.

Chief Executive Officer Danny Townsend has previously gone on the record citing a “vision to be the best sporting team in the country of any code” and this award reaffirms this commitment.

"To have the highest rated men’s and women’s teams of all codes in Australia and New Zealand is a huge achievement," Townsend said/

"Over the last five years our Men’s and Women’s teams have competed in eight out of 10 Grand Finals and it is this consistency that has delivered this accolade.

"I’d like to congratulate everyone at the club from our owners David Traktovenko and Scott Barlow and our Board of Directors to our coaching staff and players, as well as our Members who have stuck by us during a difficult time through displacement from our home stadium and the global pandemic.

"It is an outstanding achievement to celebrate and we will look to challenge for the title again next year."

Sydney FC have nominated the Sydney FC Foundation to receive a $10,000 grant from Platinum, in recognition of their success.

The Sydney FC Foundation seeks to meaningfully connect with the Sydney FC community and enrich the lives of young people through the power of football and education. The grant will specifically go towards the Foundation’s community pillar and support the Sydney FC Powerchair football team.

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The sixth annual Indigenous Football Week 2021 (IFW21) will be held on November 22 to 27. A week-long program of events will shine a spotlight on the power of football to unlock the potential of Indigenous girls and women and improve gender equality, from grassroots to elite.

IFW21 is a John Moriarty Football (JMF) initiative in partnership with Australian Professional Leagues (A-League), Professional Footballers Australia (PFA), Football Coaches Australia (FCA), SBS, NITV, and FOX Sports.

The week will see some of football’s best take a deep dive into gender equality issues of women in football leadership and specific intersectional challenges and opportunities in football for Indigenous girls and women.

Events for IFW21 will include community gala days across JMF hubs in NT, Queensland and NSW, a Facebook Live interview series, an expert online panel, an online workshop for young female footballers throughout the country, and special announcements across the week.

IFW21 will feature a line-up of top Australian football experts, identities and IFW21 Ambassadors, including:

• Marra woman Shadeene (Shay) Evans - IFW21 Ambassador, JMF Inaugural Scholar, Young Matilda and Adelaide United A-League Women player
• Yorta Yorta/Wiradjuri woman Jada Whyman - IFW21 Ambassador, JMF Scholarship Mentor, Matilda and Sydney FC A-League Women player
• Wiradjuri woman Tiffany Stanley - IFW21 Ambassador and JMF Dubbo Community Coach
• Wurumungu man Patrick Coleman - IFW21 Ambassador and JMF Tennant Creek Community Coach
• Kanulu/Gangulu woman Allira Toby - Canberra United A-League Women player
• Craig Foster AM - former Socceroo, football analyst, JMF Board Member and human rights activist
• Tal Karp - Olympian, former Matilda and former Melbourne Victory Women captain
• Kathryn Gill - Former Matildas Captain and Co-CEO of Professional Footballers Association
• Glenn Warry - CEO of Football Coaches Australia
• Leah Blayney - Head Coach of the Future Matildas and Young Matildas

John Moriarty AM, Co-Founder and Co-Chair of JMF and the first Indigenous footballer selected for Australia, said:

"Indigenous Football Week is about the power of football to create change for good. It is a chance to bring the football community together to support inclusion, cultural recognition and diversity."

"Women’s and girl’s football is the fastest growing area of Australian football and we are certainly seeing this in JMF.

"JMF is committed to taking a leadership role on gender equality. Currently, 50 percent of our participants are girls, 40 percent of our coaches are female, 75 percent of our board are women, and we are always striving for improvement and creating best practice for gender and social equality in football.”

Outgoing inaugural FA Women’s Football Council Chair and Co-Chair of JMF, Ros Moriarty said:

"Over the past months we’ve undertaken a significant gender equality project to build on our own organisation’s best practice when it comes to diversity, equality and inclusion. The entire JMF team has collaborated on this project. We commissioned former Matilda, Olympian and leading sport and innovation strategy expert, Tal Karp, to help us create diversity tools and commitments that will be embedded into business as usual at JMF."

Based on a three-level approach, JMF is implementing:

1. A holistic training and development program to fast track more women into leadership.
2. Flexible, safe and supportive work environments to drive equal opportunity for mothers.
3. Awareness and culturally safe channels for proactive gender equality communications and respect.

According to Football Coaches Australia, only three percent of all accredited female football coaches have obtained a C Licence or above. IFW21 Ambassador and JMF Dubbo Community Coach and Wiradjuri woman, Tiffany Stanley, is among a very small cohort of Indigenous female football coaches to obtain a C Licence.

"Being a female player and coach, I see how differently women in football get treated. I believe it is time we come together as a nation to find better solutions to support women in the game and become leaders and role models for our upcoming generations," Ms Stanley said.

PFA Co-Chief Executive Kathryn Gill said the PFA remains a proud partner of JMF and Indigenous Football Week.

"Indigenous players have made a rich contribution to our sport, from Charlie Perkins to John Moriarty and Karen Menzies. However, there remains much more to be done to better engage and increase access for Indigenous communities to our beautiful game," she said.

"We now have many visible Indigenous role models, from Tate Russell to Lydia Williams and Jada Whyman, and by identifying intersectional barriers and solutions, we will hopefully ensure our game’s structures encourage more stars to emerge from communities into the A-Leagues and National Teams."

IFW21 partner Football Coaches Australia CEO Glenn Warry says it is imperative that we build a world-class coaching culture within Australia to be more inclusive of all coaches developing and progressing their coaching careers within community and elite football environments.

"Football Coaches Australia is extremely proud to partner with John Moriarty Football to celebrate Indigenous Football Week 2021 (IFW21), 22-27 November, and its theme of ‘gender equality in football’," he said.

"Since its inception FCA’s values, policies, strategies and programs have demonstrated that our Association fully supports working with the football community and stakeholders to support inclusion, cultural recognition and diversity. Indigenous coaching role models and ‘heroes’ such as Tanya Oxtoby, provide a career pathway goal for our upcoming JMF women coaching stars of the future."

The A-Leagues celebrates IFW21 and is a proud partner of JMF. A-Leagues Managing Director Danny Townsend commented:

"Football is the most inclusive sport, with the most diverse fanbase in Australia and we are committed to providing culturally safe and inclusive Leagues for our professional footballers. Representation of Indigenous communities in football is increasing, from grassroots to the A-Leagues, and we fully support programs and activities that increase engagement and access for Aboriginal and Torres Strait Islander peoples."

"We celebrate the Indigenous A-League / women footballers who are emerging as the future stars of our Leagues, including the IFW21 Ambassadors, and we remain committed to creating, supporting and increasing player pathways for First Nations women to the A-Leagues."

For more information visit www.indigenousfootballweek.org.au.

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Australia’s football players, coaches and administrators have committed to tackle online abuse – promising to call out perpetrators, ban offenders from matches, strip club memberships and refer incidents to the police.

The A-Leagues, Professional Footballers Australia (PFA) and Football Coaches Australia (FCA) will crack down on the rise in abuse directed at players and coaches, with a reporting platform established for players and a framework developed for elevating matters to authorities.

Earlier this month, the A-Leagues, PFA and Football Australia joined over 20 other major sporting organisations from around Australia in signing the Online Safety Statement of Commitment to actively support the work of the eSafety Commissioner to help keep all Australians – from grassroots to professional athletes, staff and officials – safe online.

With the Isuzu UTE A-League season kicking off tonight and the A-League / Women campaign on December 3, the zero-tolerance approach reaffirms the ongoing commitment from football to stamp out abuse; a message that will be broadcast in stadium at every A-Leagues match through the season.

APL Managing Director Danny Townsend said:

"We see the diversity of our fan base as one of the core assets of our game. In representing this fan base the A-Leagues are unequivocal in the rejection of online abuse and bullying. There is no place in our game for any action which deliberately causes a person embarrassment or harm.

"We welcome the joint initiative with PFA and FCA and are committed to working with our partners to ensure sporting environments are safe, inclusive, welcoming and respectful, and this includes in the online space."

PFA Co-Chief Executive Beau Busch said:

"Domestically and internationally, we have witnessed the impact online abuse can have on people. The PFA has a zero-tolerance approach to hate, abuse and discrimination, and we will hold those who engage in it accountable.

"Given the scale of the problem, a shared commitment is required to adequately deal with this growing issue, and we welcome the commitment of FCA and the A-Leagues to tackle this problem together."

FCA President Phil Moss said:

"Football is a passionate game, however, extending this passion to online abuse and vilification is unacceptable and tackling this issue is a priority of FCA.

"Coaches, referees and players are human beings pursuing the sport they love and doing their best in their respective roles in a high-performance environment. I’ve been on the receiving end as a coach hence why I’m so passionate about this campaign.

"A mutual respect and an agreed code of conduct needs to exist between all football stakeholders, including spectators and online ‘critics’.

"As was introduced in the Premier League in 2020, we support a dedicated reporting system being available for players, coaches, referees and their family members who receive serious online abuse."

The PFA has established a reporting tool for its members to report abuse and discrimination here.

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Late last week, the Australian Professional Leagues (APL) launched their new $30 million digital platform KEEPUP.

The main aim of the new digital hub is to convert a larger proportion of the 8 million football fans in this country into supporters of Australia’s premier domestic competitions.

“The platform was delivered to broaden and enhance the fan experience, connecting A-Leagues fans and international competition fans in one place,” a statement from the APL read.

“In its current form, the platform will focus on creating and curating content to bring fans close to the game however they choose, with significant expansion planned into the future.

“KEEPUP will feature compelling content from the best of the A-Leagues, European and world football, the Socceroos and Matildas, NPL, and FFA Cup.

“A-League clubs’ content hubs will also be integrated onto the platform to ensure fans are offered the most comprehensive football resource available in Australia.”

KEEPUP, across their website and app, have already begun producing a wide array of content from breaking news stories, expert columns from football journalists, articles on football culture, video productions and in-depth analysis features, not just on the A-League, but world football.

The KEEPUP team is led by Optus’ former director of sport Richard Bayliss, who is in charge of the editorial, social media and production practices across the platform.

KEEPUP will have a strong impetus on keeping editorial independence and not cheerlead for the APL and its clubs at every opportunity.

“Day one of the launch we had two A-League CEOs complaining about criticism on our platform, this is all about being authentic and you can’t have a propaganda site,” APL Managing Director, Danny Townsend, told the Sydney Morning Herald.

“Football fans are extremely discerning and the minute they see something that is not authentic...they’ll call that out.”

Alongside the diverse content on the platform, KEEPUP will look to innovate in ways which will engage new audiences and provide those they already have connected with, with unique experiences.

“This is just the beginning,” Chief Commercial Officer at the APL, Ant Hearne, said.

“We have a bold plan to evolve KEEPUP into an unparalleled global digital hub, expanding functionality beyond a content base to include gamification, e-Commerce, ticketing, second screen live stadium experiences and loyalty programs.”

Other codes in Australia such as Cricket, AFL and NRL have all invested heavily in their own digital content over time, however the $30 million digital investment from the APL is playing to the strategic advantages that football has over other sports.

“I look at what the other sports are doing and they’re very much wed, fortunately, to TV deals that mean they don’t need to do what we’re doing,” Townsend told the SMH.

“We’re in a situation where we’ve got an enormous base, we’ve got the youngest fan base of any sport in the country who are all digital natives. We’re going to get into the direct-to-consumer business and that will preserve the long-term revenues and build the football economy.”

If you register an account on KEEPUP (which is free to do so), you will receive a four-week trial to Paramount+ - the service which is showcasing the majority of Australian football games for the next five years.

This offer is a slice of things to come between the APL and their new broadcast partner ViacomCBS, with future plans for content from the digital platform to be integrated further into the Channel 10 Network and Paramount+.

“What Channel 10 and ViacomCBS bought into was our strategy,” Townsend told the SMH.

“The ViacomCBS deal was a really critical one for us on many levels financially, but equally the reach it delivers us. But importantly, the owners have continued to invest and put their money where their mouth is.

“The sports media and commercial landscape is changing and the days of sports just serving up content on television, taking a big cheque and playing sport are over. It’s changing in a way that requires sports to take the initiative and connect with their fans.

“We’ve got to become an entertainment business because at the end of the day, if we’re going to grow revenues of the sport, we need to engage our fans more effectively.”

The APL’s KEEPUP platform has only been around for just over a week, but its long-term agenda has the potential to change the perception of the game in this country.

The post How KEEPUP will revolutionise football in Australia appeared first on Soccerscene.

Western United have announced an exciting partnership with Japanese crypto exchange company JPEX, who will join the Club as a Gold Partner ahead of the 2021/22 season.

JPEX will also sponsor United defender and reigning Player of the Season Tomoki Imai throughout the upcoming campaign.

Western United’s General Manager of Commercial, Chris Speldewinde, praised the new partnership which shows the club is agile in the modern marketplace.

"Cryptocurrency and different ways of trading currencies have become such huge things recently, and to have this partnership with JPEX is massive for the Club," he said.

"It shows a really positive attitude from the Club, that we are dynamic, reacting to the real world and putting our best foot forward in a number of different sectors with our partnerships.

"JPEX is a company right at the forefront of this technology and we are really excited to work with them, and particularly as well to see them support Tomoki this season."

JPEX began working in cryptocurrency as recently as July 2020 and have already grown to be one of the leading players in the field.

The company’s values are aligned with those of Western United and are a big reason as to why this partnership has taken place.

"The Foodbank charity event gave us an unforgotten impression as WUFC is assisting the community, just like we are doing to help people with money," JPEX General Manager Vincent Le said.

"As a Japan based company, we grew up quickly in the past year in Asia, we are willing to enlarge our business and we are seeking more exposure in Australia. Hence, partnering with WUFC will be our steppingstone to let more and more Australian audiences know us.

"The Crypto market, especially under the COVID period, is becoming the mainstream of the world’s financial market. We hope we can make more Australian’s know more about what Crypto is."

JPEX operates with a professional team that ensures the security of all of its clients’ buying and trading, with the slogan 'fix the money, fix the world'.

Currently operating in the Asian-Pacific market, JPEX strives to expand globally and become one of the five largest exchanges in the world.

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A-League rivals Western Sydney Wanderers FC, Sydney FC and Melbourne Victory have joined forces off the pitch to provide a new education opportunity for students to further support their communities.

After the successful launch of the Melbourne Victory Sport & Business Program in Victoria this year, Western Sydney Wanderers and Sydney FC have launched a new dual Diploma program for students in New South Wales in 2022.

The Sport & Business Programs are a one-year dual diploma powered by SEDA Group (SEDA), the leaders in applied learning in the sports industry. Students will have the opportunity to develop skills in everything from football specific high-performance activities, such as coaching and sports science, to other areas around the business, including sponsorship, fundraising, event management, media and marketing.

Despite the impact of COVID-19 on the sports industry, the first year of the Melbourne Victory Sport and Business Program has given inaugural students the opportunity to thrive.

Student Joel Martin had the opportunity to work with the Melbourne Victory coaching and membership teams working on a blended approach to his work placement.

"There were a lot of positives for me to come out of the program placement. In planning for large scale projects, I have learnt from not just from Melbourne Victory but also other experts in the sports industry," Martin said.

Students will benefit from invaluable practical help on their career path, within the sports and recreation industry. Innovative new courses are designed to offer on-the-job training within professional football.

Football leads the way as the only Australian sport to have three A-League clubs offering this type of course for the benefit the sports community.

Melbourne Victory Managing Director Caroline Carnegie:

"Our partnership with SEDA has been essential to our education pillar. This has been an exciting way for Victory to identify and develop the next generation of talented off-field administrators and support staff just like Joel."

Sydney FC Chief Executive Officer Danny Townsend:

"Sydney FC are committed to making an impact on the educational journey of students who want a career in sport. We aim to expose students to a range of learning opportunities which will help them in designing their own careers and make positive contributions to their community."

Western Sydney Wanderers Chief Executive Officer John Tsatsimas:

"Students will not only have the opportunity to work directly on exciting projects such as our Community Development Programs but also connect in with some of our leading industry experts from the club across sports science and marketing."

Applications are open to all eligible Year 12 graduate students for the new diploma program, beginning in February 2022.

Prospective students can head to seda.edu.au for more information.

Students and parents will have the opportunity to attend information sessions being held prior to upcoming A-League Men's fixtures.

Sydney FC Sport and Business Program Information Session – Pre-game Saturday November 27 vs Macarthur at Netstrata Jubilee Stadium (5:30pm – 6:30pm)

Western Sydney Wanderers Sport and Business Program Information Session – Pre-game  Sunday November 28 vs Newcastle Jets at CommBank Stadium (4:30pm – 5:30pm)

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The Australian Professional Leagues (APL), the entity charged with growing the professional football leagues in Australia, has unveiled its unique digital platform KEEPUP in an effort to unite football fans on and off the pitch.

Featuring football content from around the world, the platform aims to broaden and enhance the fan experience by connecting A-Leagues fans and international competition fans in one place.

The KEEPUP digital platform and data infrastructure, which launched today, represents a major investment in football in Australia. It is currently available as a website or app on both IOS and Android.

In its current form, the platform will focus on creating and curating content to bring fans close to the game however they choose, with significant expansion planned into the future.

KEEPUP will feature compelling content from the best of the A-Leagues, European and world football, the Socceroos and Matildas, NPL, and FFA Cup. A-League clubs’ content hubs will also be integrated onto the platform to ensure fans are offered the most comprehensive football resource available in Australia.

“KEEPUP is a football platform, built by football people for football fans and which delivers a unique experience and provides a central source of news and features to unite the currently fragmented football market. Our digital-first strategy creates the opportunity for our fans to experience what’s happening in the world of football, both on and off the pitch,” said Ant Hearne, Chief Commercial Officer, APL.

KEEPUP will continue to evolve through the season as it adds layers of dedicated coverage, augmented by significant tie-ups with domestic and international content providers.

KEEPUP has already assembled an unprecedented array of voices to tell unique and powerful stories about football in Australia and around the world. The site and app will provide insights, in-depth features and analysis on games, transfer news, as well as stories on culture and football identities from a team of football journalists on staff led by Richard Bayliss, Director of Content.

APL will also feature commentary from some of Australia’s football elite including Premier League great Mark Bosnich, Matildas legend Melissa Barbieri and Socceroos captain Matt Leckie.

“And this is just the beginning. We have a bold plan to evolve KEEPUP into an unparalleled global digital hub, expanding functionality beyond a content base to include gamification, e-Commerce, ticketing, second screen live stadium experiences and loyalty programs,” continued Hearne.

Future phases of development also include engagement with Australian grassroots football players via digital products and services designed to improve their football experience, to ensure every fan can enjoy the football in the way they choose.

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Patrick Kisnorbo is busy preparing his Melbourne City Men’s team for the kick-off to the 2021-22 season after finishing his first season as Head Coach, as A-League Men’s Premiership and Championship winners. The first ever for Melbourne City!

He played his junior football at Essendon City and Bulleen, made his NSL debut with South Melbourne before heading to Hearts in Scotland as a 19-year-old. He then had a long professional career in England with Leicester City, Leeds United and Ipswich Town. Paddy, as he's affectionately known, represented the Socceroos 18 times and unfortunately missed the 2010 World Cup with a torn achilles.

Paddy’s preparation for coaching began while he was playing in the UK, where he started to gain his coaching licences before returning to Australia to play with Melbourne City.

He served a five-year apprenticeship at Melbourne with the Youth Team, the A-League Women’s Team and then the Men’s Team. He worked as an assistant with Joe Palatsidis, Joe Montemurro, John van’t Schip and Eric Mombaerts, learning from them all.

This is a fantastic conversation. Paddy is so open about his development as a coach, including his learnings and self-doubts from a run of losses. He talks about mentors and the importance of mental health for players and coaches.

Paddy’s ‘One Piece of Wisdom’ was ‘be true to yourself’. ‘Do your apprenticeship and don’t be in a rush, you need to learn and understand’.

Please join us in sharing Patrick Kisnorbo’s Football Coaching Life.

The post Football Coaches Australia presents ‘The Football Coaching Life Podcast’ S3 Ep 3 with Gary Cole interviewing Patrick Kisnorbo appeared first on Soccerscene.