Simon Pincic talks upgrades at Somers Street and future of Melbourne Knights

Knights Stadium facility upgrades are almost complete with new irrigation and drainage systems, perimeter fencing, turf for pitches 2 and 3 and an inaugural small-sided pitch 4.

Knights Stadium is one of the most iconic grounds in Australian football and has a storied history dating back to 1989, highlighting the longevity of the Knights’ success in Victorian football.

In an interview with Soccerscene, Melbourne Knights President Simon Pincic discusses the progress at Somers Street from its start in January, the clubs view on improving the women’s teams and how the Knights continue to focus on youth development at all ages.

The upgrades were confirmed in early January are part of a big plan by the Knights to ‘provide a leading sporting facility in Melbourne’s West.’

After the announcement of the upgrades in January, how are the developments coming along at Somers Street?

Simon Pincic: We’re now most of the way there, getting through the final stages and we hope the bulk of this project is completed by the end of next week.

It started out with doing a bit of pitch work just to make our playing surfaces better and we kind of adapted and evolved from what was a six week project to now a four month project.

We ripped up the existing surfaces then added drainage and irrigation to both pitches, levelling off the pitches then finishing it off by installing the turf.

Pitch 3 is down by the end of next week. It’s the training ground and now we’re able to make that a full size, community ground for the u18’s NPL side.

We were also able to add in a small-sided pitch for our younger age groups, so the u8’s and 9’s can play there.

In addition to that there is new perimeter fencing around those pitches, added footpaths, and then the final touch is installing new lighting for Pitch 3 but that probably won’t be until next year when we are planning on upgrading the lighting on Pitch 2.

The early stages of pitch works back in January.

The upgrades and your previous statements at events suggest there is an emphasis on youth development for the Knights. Has that been a big discussion point for the Knights board members?

Simon Pincic: The club have always prided ourselves on giving our juniors a chance. Every season or every second season we tend to push one or two of our junior players to the senior squad. They don’t always make it at the senior level, but we give them a couple of years in that space.

Recently we had [Luka] Kolic pretty much play two entire seasons as an 18 and 19 year old and then went on to sign for Melbourne Victory. As proud as we are of that sort of stuff, we think we can do better with the younger age groups.

Really putting a lot more emphasis into that real grassroots level so from the youngest ages of three to six and starting teams from the u7’s where we really drive home skill development and that sort of stuff.

The goal is trying to develop these players so we can have a crop of ten or twenty that come in from the u7 level and majority of them are still there when they get to the u18 or u23 level so instead of just poaching talent from elsewhere, we can utilise the players from our own set up.

Newly appointed Senior Men’s Head Coach, Ivan Franjic. Photo by: Mikko Robles/MKFC

What is the focus on women’s football now with the increased participation across the country? Is that a priority for the Knights?

Simon Pincic: With the youth set up, it’s not just with the boys but with the girls as well. We haven’t had much luck with that recently when we lost our senior women’s side a couple of years ago and we’re working on improving some facilities for them as well.

Part of the project includes adding girls and women’s changerooms and putting a big emphasis next season on growing the number of junior teams that we’ve got.

With these upgrades, we can have elite level facilities for women in the west which doesn’t exist at the moment so hopefully within a few years we can build that up, have most age groups and build an elite pathway for the girls to follow.

The stadium seems to be a part of a long-term goal to be one of the biggest clubs in the country. Are there any future ambitions for the club and the stadium that the Knights are focusing on?

Simon Pincic: We’ve got a master plan that we started around the start of Covid and have been campaigning for quite a while.

The southern end of our stadium will be flattened, the terracing behind that southern goal, which faces pitches two and three, will be removed and the new club house will be built there with some new terracing and stadium seating behind there.

Also the removal of the old clubhouse and the installation of the new synthetic pitch which is all part of a grand plan.

We obviously need a small amount of funding to get that started and we will breakdown how we complete these tasks and work around any issues.

There will be refurbishments to the clubrooms, changing rooms and stadium terracing to ensure we can host the bigger matches like the Brisbane Roar one again in the upgraded stadium.

There is quite a grand plan there and this year we are taking that first step to completing that clubroom plan.

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Superloop Scores Major Goal with Football Australia Partnership

Football Australia (FA) has today inked a landmark deal with telecommunications heavyweight Superloop (ASX: SLC) in a massive boost for the prestigious Hahn Australia Cup competition.

The telco challenger has secured naming rights as the official category partner for the Cup and also committed to revolutionising the sports broadcast capabilities through cutting-edge AI technology.

Superloop founded in 2014, is an Australian telecommunications company and internet service provider (ISP) that offers high speed connectivity to consumers with NBN deals and new AI connectivity.

The Hahn Australia Cup will benefit enormously from Superloop’s involvement as the telco giant looks to bolster its brand presence among the football market.

The multi-faceted deal will see Superloop deliver bespoke connectivity solutions, including business-grade NBN internet and mobile data services and AI technology cameras distributed to fields around the country.

This will support not just live broadcasts but also real-time collection of match and player statistics.

Football Australia CEO James Johnson described the collaboration as a pivotal moment in FA’s digital transformation.

“In today’s connected world, high-speed, reliable internet infrastructure is paramount. Superloop’s expertise and technology will allow us to deliver a more dynamic and engaging live streaming experience to fans nationwide, while unlocking cost efficiencies and new revenue streams for the sport,” Johnson said via FA official press release.

Already, Darwin Football Stadium has been kitted out with Superloop’s dedicated high-speed NBN connectivity, powering 4K resolution streams of all Men’s and Women’s Premier League fixtures.

The agreement blends well for Football Australia’s recent centralisation of live production and distribution for over 3,500 matches annually, spanning state leagues to flagship national competitions.

Superloop Group Executive for Business & Wholesale, Daisy Stampfer, highlighted the company’s commitment to Australian sport.

“We recognise the transformative power of connectivity in sports broadcasting and are committed to delivering the high-performance network solutions that will power FA’s vision for the future of football streaming.”

“Our exclusive sponsorship of the Hahn Australia Cup and our connectivity partnership with Football Australia underscores our dedication to supporting the growth and innovation of Australian grassroots sport,” Stampfer said via official FA press release.

This is a huge new step for Australian Football at all levels giving all clubs in the country and competitions support with the streamlined viewership nationally to enhance the game at little cost for the clubs.

For businesses such as Superloop, the football community is an untapped industry for them to help develop, market and stand out.

The footballing environment creates great publicity for the company and enduring respect in the community for future endeavours.

The strategic relationship promises a new era of digital engagement with the beautiful game, from suburban pitches to national showcases.

LaLiga records strong revenue and attendance growth

La Liga has reported its highest revenue since the pandemic, pushing through the €5bn barrier ($8.76bn AUD).

Across the 2023/24 season, La Liga recorded a total standardized revenue of €5.049bn ($8.84bn AUD), a 3.2% increase upon the 2022/23 season. However, the 23/24 season is still shy of the pre-pandemic 2019/20 season record revenue of €5.065bn ($8.87bn AUD).

Of La Liga’s revenue streams, broadcast income was the most influential – totaling $2.64bn AUD. The second largest source of revenue was commercial income, surpassing the organisation’s goal of over one billion euros for the second year in a row – totaling $2.25bn AUD. La Liga contributed its strong commercial growth to flourishing new sponsorships and licensing agreements, as well as the continuing popularity of the league overseas.

However, La Liga has credited the post-pandemic high total revenue due to the increase in matchday income from record attendances.

Throughout the 2023/24 season, 16 million fans lined stadium seats across Spain, contributing to an average stadium occupancy rate of 75.4%. An increase upon the previous season’s 72.5% average occupancy rate.

Due to this, matchday revenue grew 5% year-on-year to $1.25bn AUD in the 2023/24 season, culminating in a 25% increase over the past five seasons.

La Liga signified the effect of affordable ticket prices, stadium expansions and projects which improved facilities and amenities as crucial in inspiring more fans to come to games.

Furthermore, the league predicts that the 2024/25 season will welcome even more spectators, projecting 78% average occupancy across stadiums and nearly 18 million in attendance.

Among the clubs, members reduced their losses by approximately $493m AUD in 2023/24 from 2022/23, recording aggregate losses of $388m in 2023/24 and $881m in the prior season.

La Liga also projected that aggregate losses would fall even further in 2024/25, to $303m.

Interestingly, senior corporate net debt rose in 2023/24 to $2.34bn however, net equity remained healthy at $3.9bn – highlighting the stability of the league’s long-economic model, which continues to abide by Financial Fair Play.

Due to its positive year, continuing upwards revenue trends across matchday and commercial sectors and the successes of the Boost LaLiga strategy , La Liga projects that the organisation is on its way to breaking even under its Financial Fair Play criteria later in the year.

The Spanish competition’s record revenue raising 2023/24 season echoes that of the Bundesliga, announced earlier in the year.

Like LaLiga, the Bundesliga achieved soaring ticket sales, accruing 20.74 million tickets across the top two divisions of German football in 2023/24 – an increase of almost one million tickets from the 2022/23 season. These impressive results contribute to the Bundesliga’s highest average number of tickets sold, averaging 33,885 tickets per game.

Additionally, both clubs’ largest source of revenue was through media rights and broadcasting.

Such results from two of the big five European leagues could signify that football across the continent is in a healthy place after the COVID-19 pandemic and beginning to thrive once more.

However, until the remaining three big five leagues (Serie A, Ligue 1, EPL) and the majority of the continent’s competitions reveal their revenue reports for the 2023/24 season it is too early to determine if the trends are the same across the whole of Europe.

 

 

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