ReSpo.Vision: AI and AR/VR that revolutionises data tracking

ReSpo.Vision is an AI & Computer Vision-based optical tracking system which automatically collects player skeletal tracking data from any single camera recording of a sporting event.

Using immersive 3D visuals, the system allows the audience to unlock performance data and insights that weren’t before available like tactical or scouting insights with AR/VR.

Respo.Vision – a Polish-based start-up founded in early 2020 started by four founders – Pawel Osterreicher, Mateusz Szala, Wojciech Rosiński, and Łukasz Grad.

These four individuals have had combined experiences in data science, consulting and machine learning engineering, and believe AI can unlock a wealth of possibilities by capturing previously uncapturable player tracking data.

The company’s mission is to bring a new depth of analytics to sports using Computer Vision.

The product merges the immersive AR/VR world with the deep analytical environment that sports is, and the company specifically specialises in football.

They leverage bleeding-edge deep learning algorithms to automatically generate 3D skeletal tracking data from sporting events and analyse it with an unprecedented level of insight.

The technology system detects 3D positions of the ball and 50+ body parts of every player, in every video frame, using a single-camera video input (which can be any recording, present or past, a TV broadcast, or a training session recording). Fully automatically, for any game, with accuracy measured in centimetres, and without any wearable sensors or expensive pre-installed cameras.

The company are scaling up their clientele (among them clubs, leagues, federations, media, or sports data companies) and are doing so by offering an unmatched depth of knowledge in a scalable, and cost-effective way.

ReSpo.Vision Head of Product Mateusz Dłużniewski presenting at the GSIC powered by Microsoft Summit APAC in Singapore.

The technology is split into two different products: Data & Stats as well as Visuals which allow the audience a chance to choose how they want to experience the game.

This is how each work:

Data and Stats

– 2D & 3D Tracking data: Uses coordinates of players’ body parts & the ball generated from any match recording, even TV broadcasts with the option to view the game in either 2D or 3D.

– Physical data: Tracks accurate physical measurements, including speed, acceleration, body orientation, or motion types

– Game reports: 3D tracking-derived analytical summary of any game. Revealing unique metrics, including player zones of control, Team Compactness, Open Passing Lanes, Pressing performance, and more – all to power better tactical decisions

Visuals

3D Digital twin of football: Recreate any real-life game in a realistic, VR-ready 3D environment with unlimited camera perspectives and full immersion.

Matchday in the metaverse: Open the gates to the virtual stadium and use VR technology to teleport fans directly into the heart of the action for an incredible immersive experience.

Data visualisations & AR Add-Ons: Enhance the fan experience or aid the player coaching process with visualized stats & insights (e.g. tactical view, pitch control overlay).

ReSpo.Vision Body Keypoints Detection.

How this technology can be used in Australia

Specifically in Australia, technology like this is severely underutilised at the top level and will be part of football in the near future, where Australia can get ahead of other Asian countries in this field.

An example to look upon is Melbourne Knights and their recent partnership with advanced data tracking system ProTrainUp who aren’t currently connected to any other club in the country.

More clubs in the country should follow in these footsteps and invest in immersive and analytical systems that give them a deeper understanding of the game, where the top European clubs first flagged as a big importance on improving on the pitch.

The founders in a recent interview with SportsPro also suggested that the system can be used by broadcast media companies to give their audience an enhanced viewing experience by allowing them to view advanced metrics, a feature that Australian football also lacks on its A-League broadcasts.

The company is truly revolutionising the AI sports realm with fans, clubs and the media being the target audience for this technology to shape the way we view and analyse football.

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Chelsea FC Women Renews Partnership with Škoda UK

Chelsea FC Women has revealed its renewal and expansion of its partnership with Škoda UK, naming the automotive brand as the club’s first-ever Official Back of Shirt Partner.

The renewed agreement will carry through the 2025/26 season and beyond, strengthening a collaboration that first took shape in January 2024. It underscores Škoda’s ongoing commitment to investing in women’s sport.

Under the new sponsorship deal, Škoda’s logo will appear prominently on the back of all Chelsea FC Women matchday kits, beginning with the closing fixtures of the 2024/25 season. The branding launch will align with Chelsea’s historic celebration of a sixth consecutive Barclays Women’s Super League title — a moment of major visibility for both the club and the brand.

Strategic Sponsorship in a Champion Setting

The timing of the extended agreement comes as Chelsea FC Women continues its commanding presence in English football — boasting eight league titles to date and eyeing a domestic treble. Škoda branding will also feature during the Adobe Women’s FA Cup Final at Wembley on 18 May, providing a high-profile platform for national exposure.

Commercial Director at Chelsea FC Women, Giulia Mazzia, highlighted the brand’s alignment with Chelsea FC Women and its broader values.

“To welcome Škoda as our first Official Back of Shirt Partner illustrates our ambition to innovate and integrate partners into our business model.

“Škoda helps us connect with fans locally and globally through both matchday presence and digital content,” she said via press release.

Beyond the Shirt: Mobility, Media and Matchday Moments

Škoda’s joint venture with Chelsea FC Women extends well beyond shirt branding, underscoring a shared commitment to innovation, performance and progress in women’s sport.

As part of the renewed deal, Chelsea Women’s players and staff — including the Women’s Academy — will be supported with vehicles from Škoda’s all-electric Enyaq range and the Kodiaq iV plug-in hybrid. This seamless integration into the team’s day-to-day operations reflects both the practical and symbolic strength of the partnership.

Škoda will also:

  • Continue as title sponsor of the “We Are Chelsea” podcast
  • Deliver exclusive digital content across Chelsea FC Women and Škoda UK channels
  • Drive a Škoda vehicle ahead of the team bus into Stamford Bridge on select matchdays — a symbolic “arrival” moment that adds visual impact and storytelling potential

Amplifying Brand Values Through Women’s Sport

Škoda has long supported women’s sport, particularly through its established ties to professional cycling — including the Tour de France Femmes and the Škoda Cycling Academy. Its growing investment in women’s football through Chelsea FC Women reflects a broader strategy centred on mobility, inclusion and elite performance.

Head of Marketing at Škoda UK, Kirsten Stagg, underscored the shared values at the heart of the collaboration.

“Chelsea Women exemplify many of the core values we hold at Škoda. It’s a privilege to partner with a team that shares our commitment to excellence and community,” she said via press release.

The brand has also welcomed five Chelsea players as official ambassadors, who will feature across digital content, grassroots and community programs, and Škoda’s internal brand initiatives.

Commercial Significance and Industry Context

Škoda’s continued investment in Chelsea FC Women reflects key trends in the evolving sports marketing landscape. With growing fan engagement, the rising value of sponsorship on women’s kits, and brands aligning with purpose-driven clubs, the partnership showcases the shift towards purpose-led collaborations.

Digital-first engagement through podcasts, player content, and matchday activations is central to long-term sponsorship success. Women’s football is quickly becoming a powerful platform for brand storytelling and global visibility.

Elevating Aintree Football and grassroots sports

Football Victoria has acknowledged Melton City Council for the official opening of the $15.3 million Aintree North Recreation Reserve — a pivotal investment in community sport and active recreation that will serve the area’s growing demand for football and broader sporting participation.

In April, City of Melton Mayor Cr Steve Abboushi and State Member for Kororoit Luba Grigorovitch MP officially unveiled the reserve, which is positioned to play a central role as a district-level facility in Melbourne’s west and will accommodate a range of local sports groups, including football clubs.

City of Melton Mayor Cr Steve Abboushi described the reserve as a transformative development for the local community.

“Spaces like these make it easier for people of all ages and abilities to take part in regular exercise, social connection and outdoor activity,” he said via press release.

“I’d like to thank the Victorian Government and Woodlea for their contributions to this fantastic project.”

The state-of-the-art reserve features premium soccer pitches, an inclusive play area, a youth-focused skate park, a jogging track with a fitness trail, an off-leash dog park, public restrooms, a network of shared pathways, and a contemporary community sports pavilion.

The project was supported by a $11.9 million investment from Melton City Council, alongside a $2 million contribution from the Victorian Government’s Growing Suburbs Fund and an additional $1.46 million from developer Woodlea.

Josephine La Pila, Football Victoria’s Club Development Program Manager, expressed support for the reserve’s opening and commended the commitment to enhancing community football facilities.

“This precinct is a fantastic example of local government, developers and state partners working together to support grassroots football,” she said via press release.

“The facilities at Aintree will open new doors for clubs, players and families – especially in such a fast-growing area. We’re excited to see the positive impact it will have on participation, development and community connection.”

Football Victoria is excited to maintain its partnership with the City of Melton and local clubs, working together to establish the new reserve as a flourishing centre for football and community sports.

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