Sevilla FC: Transforming player scouting with IBM’s generative AI

In 2021, Sevilla FC, a premier team from Andalusia, Spain, faced an overwhelming amount of paperwork.

With a top-tier scouting team of 20 to 25 scouts, each player could generate up to 40 scout reports, necessitating 200 to 300 hours of review. Altogether, Sevilla FC had to manage over 200,000 reports on potential players, a task that demanded an enormous amount of time.

Earlier in the year, Sevilla’s fortunes started to change for the better in terms of time management.

They had introduced a collaboration with the International Business Machines Corporation (IBM) having confirmed Scout Advisor, a cutting-edge AI tool that will equip the club’s scouting team with extensive data for identifying and evaluating potential player signings.

Developed using IBM’s watsonx, which is an AI and data platform for businesses, the club introduced the Scout Advisor concept to integrate it into its existing suite of in-house data-generative tools.

IBM is a top provider of global hybrid cloud, AI solutions, and consulting services. They assist clients in over 175 countries in leveraging data insights, optimising business processes, reducing costs, and gaining a competitive advantage in their industries.

Over 4,000 government and corporate entities in vital sectors like financial services, telecommunications, and healthcare depend on IBM’s hybrid cloud platform and Red Hat OpenShift for rapid, efficient, and secure digital transformations.

IBM’s ground-breaking advancements in AI, quantum computing, industry-specific cloud solutions, and consulting provides their clients with open and flexible options.

Sevilla FC’s data department collaborated with the IBM Client Engineering Team to develop Scout Advisor, utilising watsonx’s natural language processing (NLP) and foundation models to search and analyse extensive information in the club’s databases for evaluating potential recruits. This encompasses quantitative data such as height, weight, speed, goals scored, and minutes played, as well as qualitative data such as a player’s attitude and alignment with the team philosophy from over 200,000 scouting reports.

During the period in 2021, Sevilla FC could quickly access and utilise quantitative player data within seconds, but retrieving qualitative information from the database was significantly slower in contrast.

The solution’s natural language processing capabilities allow the club to utilise multiple large language models (LLMs) to enhance the accuracy and efficiency of player identification. By interpreting scouts’ descriptions of key player characteristics, Scout Advisor creates a curated lists of candidates matching the desired traits and summarises comprehensive reports for each player. Additionally, Scout Advisor connects each player to the existing database to provide detailed quantitative performance data.

Player recruitment has traditionally relied on a mix of subjective human observation and data analysis. However, these methods are limited by the time they require and the few factors they consider. IBM’s Scout Advisor now gives the club a competitive edge by merging these existing indicators with generative AI, bridging the gap between data-driven scouting and hard to measure human behaviours.

This advancement will enhance Sevilla’s talent identification and support the decision-making processes.

The club’s scouting team is well-known for its data-driven approach to recruiting emerging talent. Furthermore, the club is at the forefront of developing innovative methods to use detailed information, allowing for a more holistic evaluation of every player they scout.

Watsonx processes this data and presents it in understandable terms, identifying potential signings using key qualitative indicators and expert scouting insights.

The club intends to use Scout Advisor during the summer in the recruiting season and expects to see results by September, with feedback having been positive so far.

With the time saved, scouts can now focus on human-centric tasks such as engaging with recruits, observing games, and making data-supported decisions.

One thing is certain is that the ability to make better-informed decisions about who to play, when to play them, and why has fundamentally transformed the recruitment process at Sevilla FC. This refined approach has not only enhanced the club’s ability to identify and secure top talent but has also provided a strategic edge in their overall team management and performance planning.

Recently, Melbourne Knights FC had agreed a new collaboration with leading football management software company, ProTrainUp. It would benefit local clubs, in terms of time management, to follow suit and by doing this they can focus their attention elsewhere.

Investing in AI is not a walk in the park as it does require large amount of funds, however A-League sides in both the men’s and women’s should also be taking an approach into implementing technology whether it’s for player scouting or the way footballers train, for a task that demands a vast amount of time that could easily be executed by AI as it eases the workload on team management and club operations.

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ESA’s Game-Changing Technology for Injury Recovery and Player Growth

Elite Skills Arena (ESA) has created cutting edge technology that is revolutionising injury rehabilitation and player development in football.

ESA is a company that designs and provides advanced football training technology used by top clubs and academies around the world. 

Founded by Eddie Mitchell in 2014, ESA creates innovative tools that help coaches track performance and develop players more effectively.

By combining smart tech with insights from leading coaches, ESA delivers data-driven solutions that improve training and sharpen key skills on the pitch.

When the company first settled on the idea of a circular wall with moving targets, the plan was to create an indoor space where players could work on their technical skills.

What started as a simple concept quickly took shape—so much so that the very first prototype was built in a backyard just to see if it would work.

That early test led to the launch of the first product and the creation of the now-iconic arena that remains a core part of what ESA offers today.

Currently, ESA offers three main product lines: the ICON range, the Wall range, and the Wireless range.

Each one has seen great success with professional clubs, academies, major organisations for marketing and events, and advanced training centres around the world.

Today, ESA products are used on six continents, and they’re getting close to a major milestone—1 million games played with their equipment.

But there’s one product in particular, the Wireless Circuit, that’s revolutionising injury rehab and player development in football.

Now ESA first tested the Circuit concept at Ipswich Town and Southampton Football Clubs in the UK.

But it was FC Barcelona who asked for a wireless version, eliminating the need for connecting cables.

The Wireless Circuit is made up of lightweight, cable-free modules — the Rebound, Pass-Through, and Gate — each featuring LED lights and vibration technology to give instant performance feedback.

Using motion sensors, the modules track passing, movement, and dribbling, while built-in modes recreate tactical game scenarios, making it a powerful tool for both training and recovery.

Since its introduction, the Wireless Circuit has been used extensively by Barcelona’s medical team during pre-season and injury rehabilitation.

Stars like Lionel Messi, Luis Suárez, Sergio Agüero and Ronald Araújo have benefitted from its data-driven approach, which benchmarks fitness levels and reduces the risk of re-injury.

The club has used the Wireless Circuit for the later stages of rehabilitation which has allowed players to build up match sharpness without being exposed to the danger of full-contact training.

Following the success at FC Barcelona, the Wireless Circuit has been making waves in the global sports world, having been nominated for Best Technology for Injury Prevention or Rehabilitation at the prestigious Sports Technology Awards.

With more than 50 installations across the globe, it’s quickly becoming a go-to choice for clubs and academies looking for reliable, cutting-edge solutions.

With injuries on the rise in elite football and top players spending more time on the sidelines, Premier League clubs are paying closer attention.

Leicester City FC, who’ve been interested in ESA technology for a while, recently added the Wireless Circuit to their sports science program to help monitor player fitness and support injury recovery.

After a successful demo in September 2023, they’ve started using the Rebound, Pass-Through, and Gate modules to help keep first-team players healthy and make rehab smoother and more effective.

Now the Wireless Circuit could offer substantial benefits to soccer clubs and organisations in Australia due to its unique combination of technology, portability, and proven performance outcomes.

Clubs from grassroots to A-League level can often face challenges in managing injuries, especially with limited access to advanced rehab facilities.

The Wireless Circuit enables low-risk, high-impact recovery by allowing players to rebuild match fitness through targeted, non-contact drills. This is particularly valuable in a sport where muscle and ligament injuries are common.

Also, with clubs becoming increasingly data-focused, the Wireless Circuit’s built-in motion sensors and instant feedback allow coaches to track a players movement, passing and dribbling

This gives coaches a more scientific, structured approach to player development, something especially useful in youth programs and academies.

So, as football continues to evolve, ESA’s Wireless Circuit stands at the forefront, offering a smarter, safer, and more effective way to train, recover, and develop the next generation of players.

Superloop Scores Major Goal with Football Australia Partnership

Football Australia (FA) has today inked a landmark deal with telecommunications heavyweight Superloop (ASX: SLC) in a massive boost for the prestigious Hahn Australia Cup competition.

The telco challenger has secured naming rights as the official category partner for the Cup and also committed to revolutionising the sports broadcast capabilities through cutting-edge AI technology.

Superloop founded in 2014, is an Australian telecommunications company and internet service provider (ISP) that offers high speed connectivity to consumers with NBN deals and new AI connectivity.

The Hahn Australia Cup will benefit enormously from Superloop’s involvement as the telco giant looks to bolster its brand presence among the football market.

The multi-faceted deal will see Superloop deliver bespoke connectivity solutions, including business-grade NBN internet and mobile data services and AI technology cameras distributed to fields around the country.

This will support not just live broadcasts but also real-time collection of match and player statistics.

Football Australia CEO James Johnson described the collaboration as a pivotal moment in FA’s digital transformation.

“In today’s connected world, high-speed, reliable internet infrastructure is paramount. Superloop’s expertise and technology will allow us to deliver a more dynamic and engaging live streaming experience to fans nationwide, while unlocking cost efficiencies and new revenue streams for the sport,” Johnson said via FA official press release.

Already, Darwin Football Stadium has been kitted out with Superloop’s dedicated high-speed NBN connectivity, powering 4K resolution streams of all Men’s and Women’s Premier League fixtures.

The agreement blends well for Football Australia’s recent centralisation of live production and distribution for over 3,500 matches annually, spanning state leagues to flagship national competitions.

Superloop Group Executive for Business & Wholesale, Daisy Stampfer, highlighted the company’s commitment to Australian sport.

“We recognise the transformative power of connectivity in sports broadcasting and are committed to delivering the high-performance network solutions that will power FA’s vision for the future of football streaming.”

“Our exclusive sponsorship of the Hahn Australia Cup and our connectivity partnership with Football Australia underscores our dedication to supporting the growth and innovation of Australian grassroots sport,” Stampfer said via official FA press release.

This is a huge new step for Australian Football at all levels giving all clubs in the country and competitions support with the streamlined viewership nationally to enhance the game at little cost for the clubs.

For businesses such as Superloop, the football community is an untapped industry for them to help develop, market and stand out.

The footballing environment creates great publicity for the company and enduring respect in the community for future endeavours.

The strategic relationship promises a new era of digital engagement with the beautiful game, from suburban pitches to national showcases.

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