Respondology: Blocking the negative social media noise

From what started out as a simple solution to a tirade of hate messages against sporting icon Serena Williams during the 2019 US Open, Respondology’s software has now become inherent across many business and sporting sectors.

After noticing the issue, the idea sparked behind Respondology’s main drive that is to eradicate online hate. They focused mainly on businesses as it erased unnecessary online bullying that was hindering the company’s success. Respondology provides a technology that is crucial for any social media presence today where cruel and unwanted messages are directed towards many up and coming sporting companies without any repercussions – it allows all these gruelling comments to be filtered out as soon as it pops up.

The technology uses a moderation system in which detection of any harmful content aimed at minority communities within the team or sports business are immediately muted, hence bettering the safety of the business as a whole. 

The company focuses on athletes, influencers, celebrities and brands under varying sectors to clear hate comments in order to promote a kinder social environment for both the influencer and their audience. A main facet of the company are the moderators as before the technology that sparks the filtration system, they evaluate the messages that choose which comments should be hidden. This halts the reliance on artificial intelligence as the differentiation between supportive messages and unhelpful ones are more clear with the presence of a moderator. In addition, the software stems across all social media platforms and matches accordingly with the timing of posts as well as real time analytics of all comments coming in with every new post. 

The main question underlying this software is why there is a demand for it and that is to understand the power of comments on the sporting community such as the players, teams or coaches. Many teams are victims of a slew of online attacks whether it be during a game loss or from rival supporters. This not only harbours a negative space within the online communities but could pose threats to the security to all the actors involved in these spaces. Safety within these communities online are a priority as it reflects that of the safety in real life during actual matches and how they interact socially. Technology such as Respondology acts as a protection against harmful comments that could affect the brand’s character.  

If these comments were to go unnoticed and left unmoderated, it could lead to a negative stance on the brand’s identity. Especially, in regards to comments that are racist, homophobic or sexist; these are simply not situations brands would want to be associated with. Furthermore, they would not want to be connected with ignoring these spiteful messaging as well. From a moral standpoint, Respondology is doing its part to protect the perception of a plethora of sporting clubs but also preventing the normalisation of a negative space within the supporters of these teams that can only occur if derogatory comments are stopped immediately as they appear. It does not even allow for these hateful activities to prosper. 

In terms of business, many brands could lose sponsorship opportunities due to connections with abusive online spaces. As a result, the brand’s revenue will be at stake. Additionally, when comments go unchecked, it perpetuates spam comments which could lead to illegal streaming and ticket scamming sites. These are all issues that are simply flushing money down the drain for most brands. However, by taking precautionary measures, with the likes of Respondology lessens the likelihood of burning money through unlikely means such as online comments. 

Evidently, the use of Respondology covers all the bases that comes with having an online presence; the barrage of hate and toxicity. With this slowly being stopped by this newfound technology, many businesses will continue to thrive without unnecessary harm to their business identity or their company revenue as a whole.

Check out Respondology’s features in full here: https://respondology.com/

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ESA’s Game-Changing Technology for Injury Recovery and Player Growth

Elite Skills Arena (ESA) has created cutting edge technology that is revolutionising injury rehabilitation and player development in football.

ESA is a company that designs and provides advanced football training technology used by top clubs and academies around the world. 

Founded by Eddie Mitchell in 2014, ESA creates innovative tools that help coaches track performance and develop players more effectively.

By combining smart tech with insights from leading coaches, ESA delivers data-driven solutions that improve training and sharpen key skills on the pitch.

When the company first settled on the idea of a circular wall with moving targets, the plan was to create an indoor space where players could work on their technical skills.

What started as a simple concept quickly took shape—so much so that the very first prototype was built in a backyard just to see if it would work.

That early test led to the launch of the first product and the creation of the now-iconic arena that remains a core part of what ESA offers today.

Currently, ESA offers three main product lines: the ICON range, the Wall range, and the Wireless range.

Each one has seen great success with professional clubs, academies, major organisations for marketing and events, and advanced training centres around the world.

Today, ESA products are used on six continents, and they’re getting close to a major milestone—1 million games played with their equipment.

But there’s one product in particular, the Wireless Circuit, that’s revolutionising injury rehab and player development in football.

Now ESA first tested the Circuit concept at Ipswich Town and Southampton Football Clubs in the UK.

But it was FC Barcelona who asked for a wireless version, eliminating the need for connecting cables.

The Wireless Circuit is made up of lightweight, cable-free modules — the Rebound, Pass-Through, and Gate — each featuring LED lights and vibration technology to give instant performance feedback.

Using motion sensors, the modules track passing, movement, and dribbling, while built-in modes recreate tactical game scenarios, making it a powerful tool for both training and recovery.

Since its introduction, the Wireless Circuit has been used extensively by Barcelona’s medical team during pre-season and injury rehabilitation.

Stars like Lionel Messi, Luis Suárez, Sergio Agüero and Ronald Araújo have benefitted from its data-driven approach, which benchmarks fitness levels and reduces the risk of re-injury.

The club has used the Wireless Circuit for the later stages of rehabilitation which has allowed players to build up match sharpness without being exposed to the danger of full-contact training.

Following the success at FC Barcelona, the Wireless Circuit has been making waves in the global sports world, having been nominated for Best Technology for Injury Prevention or Rehabilitation at the prestigious Sports Technology Awards.

With more than 50 installations across the globe, it’s quickly becoming a go-to choice for clubs and academies looking for reliable, cutting-edge solutions.

With injuries on the rise in elite football and top players spending more time on the sidelines, Premier League clubs are paying closer attention.

Leicester City FC, who’ve been interested in ESA technology for a while, recently added the Wireless Circuit to their sports science program to help monitor player fitness and support injury recovery.

After a successful demo in September 2023, they’ve started using the Rebound, Pass-Through, and Gate modules to help keep first-team players healthy and make rehab smoother and more effective.

Now the Wireless Circuit could offer substantial benefits to soccer clubs and organisations in Australia due to its unique combination of technology, portability, and proven performance outcomes.

Clubs from grassroots to A-League level can often face challenges in managing injuries, especially with limited access to advanced rehab facilities.

The Wireless Circuit enables low-risk, high-impact recovery by allowing players to rebuild match fitness through targeted, non-contact drills. This is particularly valuable in a sport where muscle and ligament injuries are common.

Also, with clubs becoming increasingly data-focused, the Wireless Circuit’s built-in motion sensors and instant feedback allow coaches to track a players movement, passing and dribbling

This gives coaches a more scientific, structured approach to player development, something especially useful in youth programs and academies.

So, as football continues to evolve, ESA’s Wireless Circuit stands at the forefront, offering a smarter, safer, and more effective way to train, recover, and develop the next generation of players.

Superloop Scores Major Goal with Football Australia Partnership

Football Australia (FA) has today inked a landmark deal with telecommunications heavyweight Superloop (ASX: SLC) in a massive boost for the prestigious Hahn Australia Cup competition.

The telco challenger has secured naming rights as the official category partner for the Cup and also committed to revolutionising the sports broadcast capabilities through cutting-edge AI technology.

Superloop founded in 2014, is an Australian telecommunications company and internet service provider (ISP) that offers high speed connectivity to consumers with NBN deals and new AI connectivity.

The Hahn Australia Cup will benefit enormously from Superloop’s involvement as the telco giant looks to bolster its brand presence among the football market.

The multi-faceted deal will see Superloop deliver bespoke connectivity solutions, including business-grade NBN internet and mobile data services and AI technology cameras distributed to fields around the country.

This will support not just live broadcasts but also real-time collection of match and player statistics.

Football Australia CEO James Johnson described the collaboration as a pivotal moment in FA’s digital transformation.

“In today’s connected world, high-speed, reliable internet infrastructure is paramount. Superloop’s expertise and technology will allow us to deliver a more dynamic and engaging live streaming experience to fans nationwide, while unlocking cost efficiencies and new revenue streams for the sport,” Johnson said via FA official press release.

Already, Darwin Football Stadium has been kitted out with Superloop’s dedicated high-speed NBN connectivity, powering 4K resolution streams of all Men’s and Women’s Premier League fixtures.

The agreement blends well for Football Australia’s recent centralisation of live production and distribution for over 3,500 matches annually, spanning state leagues to flagship national competitions.

Superloop Group Executive for Business & Wholesale, Daisy Stampfer, highlighted the company’s commitment to Australian sport.

“We recognise the transformative power of connectivity in sports broadcasting and are committed to delivering the high-performance network solutions that will power FA’s vision for the future of football streaming.”

“Our exclusive sponsorship of the Hahn Australia Cup and our connectivity partnership with Football Australia underscores our dedication to supporting the growth and innovation of Australian grassroots sport,” Stampfer said via official FA press release.

This is a huge new step for Australian Football at all levels giving all clubs in the country and competitions support with the streamlined viewership nationally to enhance the game at little cost for the clubs.

For businesses such as Superloop, the football community is an untapped industry for them to help develop, market and stand out.

The footballing environment creates great publicity for the company and enduring respect in the community for future endeavours.

The strategic relationship promises a new era of digital engagement with the beautiful game, from suburban pitches to national showcases.

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