Yoomeedoo Tracker for Better Player Performance

yoomedoo tracker

Spanish sports product company Yoomedoo is a successful startup that has achieved widespread acclaim across the country for its work with professional clubs and the grassroots football scene.

Utilising technology, Yoomedoo is charged with ambition to democratise sport by providing player across all levels with the tools and information they need to become better, more proficient athletes. Additionally, Yoomeedoo works to supply clubs across the amateur, junior, academy and professional elite level with what they need to perform better than ever.

Powering Yoomeedoo to support clubs and players is their FIFA certified GPS tracker – the Yoomedoo Sports Tracker v3.

The v3 Tracker 

Situated in a skintight vest that fits under a team kit, the v3 is a lightweight and unobtrusive device, weighing only 36 grams. Through this, players can still compete at their best while the device is fully operational, allowing for premium data without compromising performance.

To provide players and clubs with a wide range of playing statistics, the v3 features the following:

  • 10hz geolocation
  • Accelerometer
  • Gyroscope
  • Pedometer
  • Heartrate detection
  • ECG reading

Through these features, the v3 is able to note down how players are efficiently and effectively players are moving around a pitch, as well as their biological readouts – casting a light on their physical fitness and areas where training can improve their future performances.

To receive the data, clubs and coaches can use a simple USB-C cord to download the v3’s information or they can use non-wired methods such as Bluetooth or Zigbee. The v3 features 4.0 and 5.0 Bluetooth low energy compatibility, allowing users to download stored data from a large variety of their own personal devices. Additionally, Bluetooth allows users to set up the tracker’s features without a wired connection.

Catering for a vast number of users, the v3’s Zigbee compatibility allows for users to provide live information to the tracker from up to 200 metres away.

After the data is downloaded, it can be accessed in easy-to-read data boards available on mobile phones and desktop. The boards can then be customised to a coach’s personal liking, streamlining the process of analysis. Furthermore, analysts can manipulate different metrics to suit their needs, increasing the capacity for greater interrogation of results to strengthen future game and training plans.

Fantasy Football 

In a unique move, Yoomedoo not only provides trackers to clubs and players but has also moved into the real-life fantasy football market.

Through the company’s app, players can upload a profile of themselves that details key information about their footballing career. This profile is then uploaded to massive digital network where other players can see and learn about other athletes on the platform.

Profiles are rated and continually adjusted depending on player performance within games, allowing observers to see who the best players in the league are and who upcoming opposition clubs rely upon.

To inspire players to keep performing at their absolute peak, the Yoomedoo app features time-based challenges for players to complete in a race against their peers. Winning challenges can results in players earning impressive digital rewards.

Conclusion 

It is no easy feat to grow and flourish within a competitive sphere, but Yoomedoo have found a way to differentiate themselves while still providing a reliable and consistent product.

Through their work, the Spanish organsiation has been rewarded with a plethora of high-profile partnerships and collaborations, including more than 50 professional clubs. In particular, Yoomedoo has been a hit with Spanish clubs such as Celta Vigo and Mallorca, as well other European names like BSC Young Boys. Additionally, Yoomedoo has found work across Africa and the Middle East through a number of national federations, supproting countries such as Egypt, Qatar, Tunisia, Senegel and more.

 

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Chelsea FC Women Renews Partnership with Škoda UK

Chelsea FC Women has revealed its renewal and expansion of its partnership with Škoda UK, naming the automotive brand as the club’s first-ever Official Back of Shirt Partner.

The renewed agreement will carry through the 2025/26 season and beyond, strengthening a collaboration that first took shape in January 2024. It underscores Škoda’s ongoing commitment to investing in women’s sport.

Under the new sponsorship deal, Škoda’s logo will appear prominently on the back of all Chelsea FC Women matchday kits, beginning with the closing fixtures of the 2024/25 season. The branding launch will align with Chelsea’s historic celebration of a sixth consecutive Barclays Women’s Super League title — a moment of major visibility for both the club and the brand.

Strategic Sponsorship in a Champion Setting

The timing of the extended agreement comes as Chelsea FC Women continues its commanding presence in English football — boasting eight league titles to date and eyeing a domestic treble. Škoda branding will also feature during the Adobe Women’s FA Cup Final at Wembley on 18 May, providing a high-profile platform for national exposure.

Commercial Director at Chelsea FC Women, Giulia Mazzia, highlighted the brand’s alignment with Chelsea FC Women and its broader values.

“To welcome Škoda as our first Official Back of Shirt Partner illustrates our ambition to innovate and integrate partners into our business model.

“Škoda helps us connect with fans locally and globally through both matchday presence and digital content,” she said via press release.

Beyond the Shirt: Mobility, Media and Matchday Moments

Škoda’s joint venture with Chelsea FC Women extends well beyond shirt branding, underscoring a shared commitment to innovation, performance and progress in women’s sport.

As part of the renewed deal, Chelsea Women’s players and staff — including the Women’s Academy — will be supported with vehicles from Škoda’s all-electric Enyaq range and the Kodiaq iV plug-in hybrid. This seamless integration into the team’s day-to-day operations reflects both the practical and symbolic strength of the partnership.

Škoda will also:

  • Continue as title sponsor of the “We Are Chelsea” podcast
  • Deliver exclusive digital content across Chelsea FC Women and Škoda UK channels
  • Drive a Škoda vehicle ahead of the team bus into Stamford Bridge on select matchdays — a symbolic “arrival” moment that adds visual impact and storytelling potential

Amplifying Brand Values Through Women’s Sport

Škoda has long supported women’s sport, particularly through its established ties to professional cycling — including the Tour de France Femmes and the Škoda Cycling Academy. Its growing investment in women’s football through Chelsea FC Women reflects a broader strategy centred on mobility, inclusion and elite performance.

Head of Marketing at Škoda UK, Kirsten Stagg, underscored the shared values at the heart of the collaboration.

“Chelsea Women exemplify many of the core values we hold at Škoda. It’s a privilege to partner with a team that shares our commitment to excellence and community,” she said via press release.

The brand has also welcomed five Chelsea players as official ambassadors, who will feature across digital content, grassroots and community programs, and Škoda’s internal brand initiatives.

Commercial Significance and Industry Context

Škoda’s continued investment in Chelsea FC Women reflects key trends in the evolving sports marketing landscape. With growing fan engagement, the rising value of sponsorship on women’s kits, and brands aligning with purpose-driven clubs, the partnership showcases the shift towards purpose-led collaborations.

Digital-first engagement through podcasts, player content, and matchday activations is central to long-term sponsorship success. Women’s football is quickly becoming a powerful platform for brand storytelling and global visibility.

Minns Labor Government announces commitment to women’s football legacy.

The Minns Labor Government has announced an investment of $400,000 towards women’s football as a bonus of NSW hosting 11 games at the 2026 AFC Women’s Asian Cup.

The NSW Football Legacy Program includes five key initiatives designed to grow and support women’s football at every level, ensuring a lasting impact from NSW hosting matches during the tournament — including the Final at Stadium Australia on 21 March.

Here’s what the program offers:

  • Women in Leadership Program: Designed to boost confidence and leadership skills among women in football, helping them step into or grow in leadership roles while building a strong network of advocates for the game.
  • Body Image and Wellbeing Program: Aimed at female players aged 13 to 18 in the National Premier League, this initiative focuses on promoting healthy body image and overall wellbeing.
  • Flexible Football Initiative: Introduces more accessible and adaptable ways for women to get involved in grassroots football, removing traditional barriers to participation.
  • Coach and Referee Mentor Program: Helps develop a strong network of female coaches and referees by pairing them with experienced mentors, creating role models and encouraging more women to take on these important roles.
  • First Nations Football: Supports young First Nations footballers (aged 14–16) and coaches by providing opportunities to train and grow in high-performance environments.

Minister for Sport Steve Kamper stated that the Minns Labor Government aims to build on the success of recent women’s football events to create a lasting, inclusive legacy for women and girls in NSW through the NSW Football Legacy Program.

“Women’s sport has seen tremendous growth and success in recent years, including the unforgettable performances of the Matildas at the FIFA Women’s World Cup 2023,” Kamper said in a press release.

“The Minns Labor Government wants to ensure that the momentum from that tournament and NSW’s hosting of 11 games at the AFC Women’s Asian Cup Australia 2026™ leaves a lasting legacy for women’s football in NSW at all levels.

“The initiatives delivered through the NSW Football Legacy Program will ensure football is a safe, inclusive and supportive environment for women and girls to play the World Game.”

Football NSW CEO John Tsatsimas welcomed the NSW Government’s support, saying it will help make football more accessible, safe, and inclusive for women and girls as Football NSW works toward gender parity.

“Football NSW has experienced unprecedented growth in female football and we are delighted with the NSW Government’s continued commitment to our game,” Tsatsimas said in a press release

“The initiatives being supported, including the Empower Her body image and wellbeing program, will help to ensure that football is an accessible, safe and enjoyable sport for women and girls across the state.

“We look forward to seeing the impact of these new and expanded programs over the coming years as Football NSW continues towards the goal of gender parity in our game.”

The $400,000 investment and the initiatives within the NSW Football Legacy Program mark a significant step forward in strengthening women’s football across the state.

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