
The Australian Professional Leagues (APL) has announced Mitre as the A-Leagues’ new Official Match Ball Partner for the next three seasons, switching over from Nike.
Mitre, an English sports equipment manufacturer based in Wakefield, has a leading brand with a storied history dating back to 1817. With over 200 years of experience in the game, Mitre has continually delivered high-performance footballs to major leagues and tournaments around the world.
The brand has served as the official ball supplier for many competitions including the English Football Association, the FA Cup, the Australia Cup, and the Australia National Soccer League.
The new partnership will see Mitre and the A-Leagues launch the official design of the match ball for the 2024/25 season, along with special edition match balls planned for the season. Also, there will be an A-League Final series match ball for both the A-League Men’s and Women’s competitions.
For this upcoming season, Mitre will introduce the Ultimax Pro as the official match ball of the A-Leagues. The Ultimax Pro is an iconic and much-loved Mitre football, that utilises contemporary modern styling with cutting-edge football technology to deliver exceptional performance.
A-Leagues Chief Commercial Officer Ned Negus commented on Mitre being welcomed as Official Match Ball Partner:
“Mitre is such a historic brand with strong football credibility, so they’re the perfect partner to deliver our official Isuzu UTE A-League Men and Liberty A-League Women match balls,” he said in a media statement on the A-Leagues website.
“At a time when A-Leagues is putting football and fans first, Mitre is best placed to deliver a uniquely designed range of Ultimax Pro official match balls and a broad retail range offering more fans the opportunity to engage with A-Leagues and football.”
Mitre Brand Director, Simon Rowe, expressed his excitement about the three-year partnership and Mitre’s contribution to the A-Leagues:
“We’re thrilled to kick off our partnership with the Australian Professional Leagues. Our top-level Mitre Ultimax Pro is the perfect ball for the A-League, built for elite players and delivering ultimate power, accuracy, and on-pitch performance,” he added via A-Leagues website.
“Globally, Mitre continues to lead the way in ball development and technology. We are excited to partner with the pinnacle of professional football in Australia and New Zealand. Core to our brand values is providing balls for all levels of the game so we’re delighted to offer the supporting replica and training range so all fans and players can play like pros.”
Mitre Australia’s Gerrard Woods, added about the new partnership:
“We are delighted to support the A-Leagues as they embark on their new season. Our footballs have been tested at the highest levels of the game, and we are confident that they will contribute to the dynamic and engaging football that the A-Leagues are known for,” he said in a statement via the A-Leagues website.
Mitre will also offer four replica variations inspired by the Ultimax Pro, catering to different skill levels and price points, making footballs accessible for all.
These variations will be launched in late August and will be available at leading sporting retailers around Australia, which will enable fans and players to experience the look and feel of the new ball designs for this upcoming A-Leagues season.