Allambie Beacon Hill United FC’s Steven Gravemade gives account of the Local Sport Grant process and its benefits

Two historic clubs from the Manly Warringah Football Association – Manly Allambie Football Club and Beacon Hill Football Club – have amalgamated to create Allambie Beacon Hill United FC (ABHUFC) in the 2024 season.

Since the decision last year to merge together, the Club has been busy streamlining and preparing its operations in its inaugural campaign.

As part of their expansion, the ABHUFC have recently been approved by the Local Sport Grant Program form the NSW government.

They have successfully received two grants, helping to get a new coffee machine for the clubhouse and new flags for the numbering of fields costing just above $7,000.

With the new fields and more club members, these purchases have become important cogs in the building of this new Club’s culture.

Soccerscene spoke to ABHUFC’s grant advisor Steven Gravemade who saw a great opportunity arise through the grant.

How did you find out about the grant?

Steven Gravemade: I usually find them posted on social media adverts and many committee members forwarded stuff they find from social media.

We always need to keep our eyes open for any grant offers.

What was the process to get the grant?

Steven Gravemade: You need to start with the right documentation especially invoices and quotes for the products, such as the expected cost, and what they are needed for, club info.

Then you need to complete a lengthy online form with the details of the grant on the app called SmartyGrants.

This grants app then forwards the information to whichever grant program is requested. Us being the Local Sport Grant Program.

The Senior Men facing Narrabeen.

Was it a hard process to go through or straight forward?

Steven Gravemade: It was not lengthy and not hard. You need to know what you are doing in the sense of creating a quote for the grant and following a similar well-created format. You do have to work methodically through the form.

There was positive correspondence for 3-7 weeks before it hit the accounts. This means we can go out and purchase the products now and keep the invoice.

The final stage of the grant is putting back into the app system the purchase, and this should finalise the whole process.

It is dependent on the grants, these were smaller grants than others. Though we did two separate grants which added time but overall, a similar experience and therefore a fluid task.

There is obvious difficulty added when you are applying for grants that involve infrastructure zoning as it takes many months and is very taxing,

You’ll have to go through other systems as well including the local council and this naturally makes it a longer process.

Whereas with this grant it can be done just by the club without the association or council involved. Just through the app.

“Now he’s done it a couple of times for both infrastructure and smaller grants. I think we’ve become pretty efficient.

Do they think the funding was a good amount and adequate for the Club?

Steven Gravemade: In this particular case, it was exactly what we requested,

The form also asks if you are willing to contribute which can help gauge the grant, but for us, it was more than adequate and perfectly suited to what we had wanted.

How do you think this will benefit the club overall?

Steven Gravemade: These grants are a big help and help save valuable fundraising, that can go elsewhere.

For example, it was a big bonus in helping us with the processes that needed other funding such as our completely new purple kits, training equipment, updating facilities and club image.

It’s a massive help to the club and to the budget. Every little bit helps.

ABHUFC’s Women’s First Grade team against Manly Vale.

For the bigger picture and first-hand experience, do you see this program as a positive plan for grassroots football?

Steven Gravemade: Yes, we feel supported through grants like this as a club. You obviously need to work hard to get it.  Though the process was fluid and for our club, any grant is appreciated.

On this topic, do you think enough clubs/associations are aware of these grants?

Steven Gravemade: They do pop up, where mailing systems are also around and the main way to know of these grants and how to get them, a lot of clubs I presume are on them.

However, you still need someone proactive in the clubs to get the ball rolling such as a grants officer.

This one came up before the start of the season so maybe many weren’t looking then”.

We found out and applied for this one before the start of the season.

Also, if you look at all the grants there are a lot given out to all sports clubs, and they only show the grants that got accepted.

You can only guess how many actually applied for a grant and maybe could not be accepted.

However, I think a lot also don’t apply in the end. Overall, for me, I think these grants are beneficial.

ABHUFC’s mixed grading day in February.

 

The Local Sports grant was a massive project from the NSW government to help fuel the growth of the many codes within NSW.

The positive effect this has is massive on the infrastructure for the game and the quality and experience of grassroots sports.

The grants also show that the NSW government is invested in the growth of community football and wants to actively encourage and financially support the ambitions of these grassroots clubs.

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Chelsea FC Women Renews Partnership with Škoda UK

Chelsea FC Women has revealed its renewal and expansion of its partnership with Škoda UK, naming the automotive brand as the club’s first-ever Official Back of Shirt Partner.

The renewed agreement will carry through the 2025/26 season and beyond, strengthening a collaboration that first took shape in January 2024. It underscores Škoda’s ongoing commitment to investing in women’s sport.

Under the new sponsorship deal, Škoda’s logo will appear prominently on the back of all Chelsea FC Women matchday kits, beginning with the closing fixtures of the 2024/25 season. The branding launch will align with Chelsea’s historic celebration of a sixth consecutive Barclays Women’s Super League title — a moment of major visibility for both the club and the brand.

Strategic Sponsorship in a Champion Setting

The timing of the extended agreement comes as Chelsea FC Women continues its commanding presence in English football — boasting eight league titles to date and eyeing a domestic treble. Škoda branding will also feature during the Adobe Women’s FA Cup Final at Wembley on 18 May, providing a high-profile platform for national exposure.

Commercial Director at Chelsea FC Women, Giulia Mazzia, highlighted the brand’s alignment with Chelsea FC Women and its broader values.

“To welcome Škoda as our first Official Back of Shirt Partner illustrates our ambition to innovate and integrate partners into our business model.

“Škoda helps us connect with fans locally and globally through both matchday presence and digital content,” she said via press release.

Beyond the Shirt: Mobility, Media and Matchday Moments

Škoda’s joint venture with Chelsea FC Women extends well beyond shirt branding, underscoring a shared commitment to innovation, performance and progress in women’s sport.

As part of the renewed deal, Chelsea Women’s players and staff — including the Women’s Academy — will be supported with vehicles from Škoda’s all-electric Enyaq range and the Kodiaq iV plug-in hybrid. This seamless integration into the team’s day-to-day operations reflects both the practical and symbolic strength of the partnership.

Škoda will also:

  • Continue as title sponsor of the “We Are Chelsea” podcast
  • Deliver exclusive digital content across Chelsea FC Women and Škoda UK channels
  • Drive a Škoda vehicle ahead of the team bus into Stamford Bridge on select matchdays — a symbolic “arrival” moment that adds visual impact and storytelling potential

Amplifying Brand Values Through Women’s Sport

Škoda has long supported women’s sport, particularly through its established ties to professional cycling — including the Tour de France Femmes and the Škoda Cycling Academy. Its growing investment in women’s football through Chelsea FC Women reflects a broader strategy centred on mobility, inclusion and elite performance.

Head of Marketing at Škoda UK, Kirsten Stagg, underscored the shared values at the heart of the collaboration.

“Chelsea Women exemplify many of the core values we hold at Škoda. It’s a privilege to partner with a team that shares our commitment to excellence and community,” she said via press release.

The brand has also welcomed five Chelsea players as official ambassadors, who will feature across digital content, grassroots and community programs, and Škoda’s internal brand initiatives.

Commercial Significance and Industry Context

Škoda’s continued investment in Chelsea FC Women reflects key trends in the evolving sports marketing landscape. With growing fan engagement, the rising value of sponsorship on women’s kits, and brands aligning with purpose-driven clubs, the partnership showcases the shift towards purpose-led collaborations.

Digital-first engagement through podcasts, player content, and matchday activations is central to long-term sponsorship success. Women’s football is quickly becoming a powerful platform for brand storytelling and global visibility.

Next CEO of Football Australia steps into the hot seat

Whoever the new Football Australia CEO is. They will face tough challenges.

Last Thursday James Johnson announced his resignation as CEO of Football Australia (FA) after five and a half years at the helm.

James Johnson over his tenure has presented over much activity in Australian football.

He’s overseen Australia’s co-hosting the 2023 FIFA Women’s World Cup with New Zealand.

This event produced a record influx of girls and women to all levels of the game and highlighted that the current footballing system didn’t have the capabilities to sustain this increase.

He was partied to the A-Leagues break from the FA into the Australian Professional Leagues (APL) in 2020 in the midst of the COVID-19 crisis.

Only recently he was instrumental in the FA’s creation of the National Second Division (NSD) to develop the footballing pyramid.

Many of these initiatives had and continue to have a significant impact.

Yet the complexity and work for these undertakings continue.

Though who is going to be the successor?

Heather Garriock, ex Matilda, has been confirmed as Interim CEO.

She has had experience in this type of role serving as CEO of Australian Taekwondo and as a director on the FA Board since 2021.

Garriock currently serves on the Asian Football Confederation’s Technical Committee and is an exciting fit.

Other than Garriock’s appointment, very little has been spoken on the position.

State Federation CEOs such as Football NSW’s John Tsatsimas and Football Queensland’s Robert Cavallucci are well regarded in the industry.

Would taking them away from their state positions a wise plan or are they even keen to take this huge role anyway?

Maybe from outside the footballing space a CEO of business experience could be valuable.

That being said, caution of people with little ‘football knowledge’ should not be taken lightly.

Football fans know all too well the divisiveness of CEO’s who don’t understand the complexities of the game can be.

What challenges are ahead?

For whoever claims the top spot, they and the FA already face some important hurdles.

First and foremost, they will have to preside over the upcoming start of the NSD in October this year.

A huge occasion in the story of Australian Football and a competition that many clubs, fans and communities are banking on to be a success.

If successful, not only will it bring back into the limelight storied clubs, who’s history have woven the rich tapestry of Australian football, but it’ll open the pathway to a new and improved Australian footballing pyramid, giving clubs the following and support they need to grow and develop.

Things such as funding opportunities, more mainstream media audiences and the chance to stamp their mark into the footballing nucleus.

Though with great expectation comes more chance for disappointment.

The current system for the NSD can be argued to be sufficient, but like all great shifts in football it needs to grow, to expand and importantly to deliver on its goal of a more streamline pyramid.

This push will face funding and support challenges and the NSD, the clubs and the FA will struggle if this new chapter is stagnant.

Which brings us to the next challenge.

The A-League and APL

The A-league is producing an amazing new generation of players for Australia, with increased viewership, fan presence and transfer revenue from home grown talent its producing a record season.

However, under the surface the A-League has struggled since its break from the FA into the APL.

The funding and its recent overhaul paint a bleak picture for the clubs.

On top of this the prospect of future relegation would worry any figures of the clubs, from investors to the club’s lifeblood’s, the academies and fanbases.

Whoever takes up the new role must walk the uncomfortable tight rope of supporting the extensive and growing football scene while not ignoring our highest professional level.

The Women’s Game

The 2026 Women’s Asian Cup is just around the corner, providing an exciting opportunity to further elevate Australia’s women’s football journey and continue its impressive momentum.

On-field and tournament success are only the tip of the iceberg as the continuation of the game’s development is critical.

The positives of this progression far out way the negatives but the FA and its incoming CEO must make smart and well-constructed plans to keep the progress going.

Funding

James Johnson and the FA recently hatched together a plan for $3 Billion worth of Funding from the Government.

Funding through Government sporting grants is the backbone of football, especially the grassroots system, the highest participated sport community in Australia.

Before leaving James Johnson, the FA and the extensive member federations presented their Securing Footballing Future initiative before the 2025 Federal Election decided our new government.

This document 23 major points, spanning all levels of the game outlines where and how this funding should be allocated over 10 years.

Securing Footballing Future is bold and focuses on key aspects that have been present issues for football.

The new CEO should make sure that this initiative is a crucial deal to ratify with the government to stabilise funding for years to come.

The federal governments $200 million “Play Our Way” grants program in 2023 was created in the euphoria of the Women’s World Cup.

Though not centrally football focused and far smaller amount of funding, it’s proof that government funding can be acquired and allocated.

As the Sydney Morning Herald reported this week, the FA will record $8.3 million loss at the next general meeting on May 23, funding will become a fundamental issue.

Now more than ever the FA is calling for Garriock and its next potential CEO to be ambitious, show strong leadership and be open to taking calculated risks.

It’s a monumental task ahead, but for the passionate and invested football fans around Australia, they know that optimism for the future while simultaneously being grounded in the present is part of the beautiful game.

As the saying goes, ‘one game at a time’.

Whoever is appointed as Football Australia CEO, whether Garriock or another candidate, should seize the opportunity and lead with purpose.

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