Central Coast Mariners have announced a new partnership with local shopping centre Erina Fair for the upcoming 2023/24 A-Leagues season. …
Bitburger and football the perfect pair for UEFA Euro 2024
German beer titan Bitburger has been announced as the official beer of the UEFA Euro 2024. The beer will be …
Perth Glory set for a clean sheet with Uniting Global
Perth Glory has announced an exciting new partnership with leading cleaning company Uniting Global. Uniting Global is a Western Australia …
Cluey Learning announced as Football Victoria’s official tutoring and education partner
Football Victoria has announced a significant education deal with Cluey Learning. Cluey Learning is a Sydney-based tutoring service that specialises …
Brisbane Roar lock in strategic partnership with Club SOTA
Brisbane Roar have announced their strategic partnership with Club SOTA as a silver sponsor for the upcoming 2023/24 Isuzu UTE …
Everton agree to 777 Partners takeover amidst seasons of turmoil
Everton have agreed on a deal with 777 Partners, as the U.S. private equity firm is looking to taking over …
Macarthur FC set for huge membership boost thanks to deal with Cabra-Vale Diggers
Macarthur FC has announced a significant deal that will see its membership grow by 60,000. The deal with community association …
Wellington Phoenix to be in tip-top shape with Anytime Fitness
Wellington Phoenix has announced an exciting partnership with global fitness chain Anytime Fitness. The deal will grant the entire club …
Arsenal in global partnership with Good Is Dirt
Arsenal confirmed a new global partnership with Unilever’s Good Is Dirt laundry brand, that will see them become the Gunners’ …
Sustainable fan engagement made possible by Energy Floors
As the world looks to find way to be ‘greener’, sport is no exception. With many critics surrounding the carbon …
Bundesliga International extends Sony Pictures India deal
Bundesliga International has agreed to a three-year deal with Sony Pictures Networks India (SPN) for the exclusive media rights to …
Major League Soccer backed by popular energy drink
Major League Soccer (MLS) has sealed a multi-year partnership deal with popular energy drink CELSIUS. Although the brand is not …
AS Monaco enlist help from 6686 Sport to grow in Asian market
AS Monaco have announced a deal with leading sports and entertainment brand, 6686 Sport, which becomes the Club’s official regional …
Everton FC add streaming platform KICK as shirt sleeve sponsor
Everton has partnered up with new, innovative online streaming platform KICK who became their new sleeve sponsor for the 2023/24 …
Bundesliga International welcomes Minute Media as official content partner for North American audience
Bundesliga International has announced that they will be collaborating with leading digital content specialists Minute Media to provide more German …
Perth Glory on the move with Dream Car Rental deal
Perth Glory have announced a new three-year partnership with brand new Western Australian based and owned vehicle rental company, Dream …
Liverpool FC puts community health first with Peloton deal
Liverpool FC has announced a unique multi-year digital fitness partnership with Peloton. This deal is the first of its kind …
SPFL turns attention to Japan and South Korea market in broadcast extension
The Scottish Professional Football League (SPFL) announced they have signed multi-year extensions to its broadcast agreements with the BBC and …
Arsenal FC and Cadbury’s relationship grows sweeter
Cadbury has continued their partnership with London juggernauts Arsenal FC, as the official snack partner for the club. The partnership, …
Polish Ekstraklasa backed by Stihl to support the league
Stihl has announced that they will be renewing their agreement with the Polish Ekstraklasa to continue for a fifth straight …
Sydney FC break women’s membership record two months before new season
Sydney FC have announced that they have broken the club’s A-League Women’s Membership record two months ahead of the start …
Football Australia acknowledges successful FIFA Women’s World Cup to date as records are broken
Last Thursday, Football Australia honoured the end of an extraordinary group stage of the FIFA Women’s World Cup Australia and …
PSV launch partner programme through Eleven Sports Media
UK sports technology and marketing company Eleven Sports Media has made its first move into mainland Europe by agreeing to …
Matildas dominate in attendance and TV ratings across Seven Network
Last night, the Matildas’ enthralling opener against the Republic of Ireland in the FIFA Women’s World Cup saw a record …
Matildas football fan suite in Sydney a world first
Destination NSW and The Star Sydney have created the world’s first-ever CommBank Matildas Fan Suite, with the partnership providing another …
EFL and Smart Energy GB extend collaboration to benefit fans
The English Football League (EFL) and Smart Energy GB have extended their partnership for an additional two years. This collaboration …
Sydney Harbour Bridge transformed into Festival of Football for FIFA Women’s World Cup
With just over two weeks remaining until the FIFA Women’s World Cup Australia and New Zealand 2023, the iconic Sydney …
Major League Soccer and The Home Depot building the game together
The Home Depot, a renowned retailer of home improvement products, and Major League Soccer (MLS) recently announced the extension of …
Preston North End bring in Sodexo Live! to improve catering and matchday experience
English Championship football club Preston North End has appointed Sodexo Live! division of catering and facilities management provider Sodexo as …
Central Coast Mariners re-commit with MATE in major sponsorship
The Central Coast Mariners confirmed that they have extended their relationship with MATE, who will remain as a major sponsor …
Sydney FC ink three-year extension with sportswear giant Under Armour
Sydney FC has agreed a new three season extension on their current partnership with Under Armour which will continue the …
Melbourne Victory renew with MATE through 2023/24 to continue success on and off the field
Melbourne Victory shirt sponsor MATE has renewed their successful partnership with the A-League Women’s side for a third season in …
TDCOMM and Druid Software partner up to deliver Israel’s ultra-modern 5G stadium experience
Ranking first as a Private Network solutions company in Israel, TDCOMM has collaborated with Druid Software specialising in a core …
Fortuna Düsseldorf’s ambitious ‘Fortuna For All’ project allows free admission
Fortuna Düsseldorf, a well-known German football club, recently unveiled their ambitious ‘Fortuna For All’ project. This remarkable initiative aims to …
Newcastle Permanent and Northern NSW Football preserve partnership for 16th year
Northern NSW Football and Newcastle Permanent have announced their prolonged partnership will continue, with the streak now at 16 years. …
Sydney Harbour Bridge to hold festival of football for the FIFA Women’s World Cup
FIFA Women’s World Cup 2023 and Destination NSW have teamed up to transform Sydney’s iconic landmark on Sunday, June 25. …
Game Changer star awarded to Valentine Eleebana FC of NNSWF
Valentine Eleebana FC is the first Northern NSW Football club to gain one star and be officially recognised in the …
AC Milan and Molino Casillo celebrate Italian heritage and excellence
AC Milan, one of the world’s most iconic football clubs, recently signed a strategic partnership with Molino Casillo, a leading …
Football Victoria CEO Kimon Taliadoros on providing inclusion for the game
Football Victoria recently held their Community in Business (CIB) Kick-Off Breakfast event, with a topic of discussion being the obstacles …
TikTok and MLS unite to bring fans exclusive content
A multi-year partnership between Major League Soccer (MLS) and TikTok will aim to bring football fans closer to the action, …
A sweet new era for Manchester United and Chelsea beckons
Cadbury is continuing on with two of the biggest clubs in the English Premier League. A British multinational confectionery company …
Real Betis declares exciting international competition for stadium project
Real Betis Balompié has announced an international competition for the redevelopment project of Estadio Benito Villamarin, where construction will commence …
Scottish Football Marketing changes the game
The Scottish FA, Scottish Professional Football League (SPFL), and Scottish Women’s Premier League have united to form Scottish Football Marketing. …
Netflix collaborate with LaLiga to create a docuseries
LaLiga will be the centre of attention when Netflix produces the first sports series in Spain – currently in the …
Manchester City shares concepts for entertainment hub at Etihad Stadium
Manchester City has unveiled structural designs for an entertainment destination at their home venue of Etihad Stadium, with input from …
Banijay Iberia helps to establish LaLiga Studios
Banijay Iberia, along with one of the biggest leagues in the world, LaLiga Santander, have combined to launch LaLiga Studios, …
Chelsea and FansMall agree to regional deal in China
Premier League side Chelsea have teamed up with FansMall, China’s largest sports trading card platform – on a multi-year deal …
Cisco and St. Louis City SC are delivering world-class technology to CITYPARK
Cisco has joined Major League Soccer side St. Louis City SC as the club’s Technology Partner. In representation of their …
The Star backs Sydney FC Foundation’s “Memorable Experiences” program
In collaboration with the Sydney FC Foundation, The Star will assist in providing iconic and unforgettable moments to members, fans …
Preston Lions ambition matched with National Second Tier interest
Preston Lions have provided an update to their National Second Tier progress, following on from their expression of interest. In …
NNSWF provides more than $5 million for clubs with infrastructure funding
Northern NSW Football (NNSWF) has assisted its clubs to receive more than $1.3 million, credit to the NSW Government’s Female …
Emirates continue to back AC Milan with increased deal
Emirates will continue to be the Official Airline Partner and a Principle Partner of AC Milan in one of the …
D.C. United extend their association with Heineken USA
In the lead up to 2023 MLS season opener, D.C. United have announced a multi-year partnership extension with Heineken USA, …
Sydney FC lock in renewal with home appliance manufacturer
In a collaboration that started in 2021 between Sydney FC and global prestige appliance manufacturer Smeg, an agreement has been …
Townsville’s Home of Football gets fresh naming rights
Football Queensland have bolstered the growth of football in the Northern Region, announcing a partnership renewal with Paradise Outdoor Advertising. …
How FWP Group is changing architectural design for the football industry
The leading architectural, design and master planning practice, FWP Ltd, is a company that works on projects around the UK …
Eyes set on Women’s World Cup for Football West with key appointment
Jointly hosted by Australia and New Zealand, the FIFA Women’s World Cup 2023 is going to be one of the …
LaLiga seals content partnership with OneFootball
Spanish top-flight football league LaLiga have partnered with leading football media platform OneFootball, in an effort to expand its digital …
New world-class apparel for Northern NSW Football
Northern NSW Football has commenced a two-year deal with Umbro, announcing the Manchester-based company as its exclusive apparel supplier. Established …
Manchester City boosted with regional partnership in India
Manchester City has announced a regional partnership with Jio Platforms Ltd (“Jio”) that will see India’s leading digital services brand …
Arsenal team up with LABS Group for hotel and resort membership solutions
LABS Group has joined up with English Premier League side Arsenal to become their hotel and resort membership partner in …
Labor Government to improve football facilities and programs working alongside Central Coast Mariners
The Minns Labor Government will dedicate $3.7 million in the next term to develop access to the football facilities and …
Inter Milan increases their online presence
Italian Serie A club Inter Milan, and global commerce company eBay, have signed a deal that serves the remainder of …
Tottenham Hotspur in the driving seat with INEOS Grenadier
Tottenham Hotspur has signed a multi-year deal with INEOS Grenadier as its Official 4X4 Vehicle Partner. Late last year, Spurs …
Early joy for FIFA Women’s World Cup with over 500,000 tickets sold
In an announcement made by FIFA, they confirmed that over 500,000 tickets have already been sold for FIFA Women’s World …
Western United lay down the foundations in Esports
A-League Champions Western United are displaying continued growth with a recently formed partnership with SquadFalse9 (SF9). The partnership between both …
Other Media: Driving fan engagement and club presence in the online space
For over 20 years, London-based digital sports agency Other Media has been a pioneer in developing digital strategies for their …
FC Augsburg switch kit producer for the 2023/24 season and beyond
From the 2023/24 season, Japanese company Mizuno will take over in producing the kits and training clothing for FC Augsburg’s …
Free public transport to make Sydney FC games more accessible
Sydney FC members and their fans can have public transport fares to and from Allianz Stadium covered in the price …
Sevilla and LaLiga Tech develop Transfer Tracker for clubs
Sevilla and LaLiga Tech have announced the addition of an innovative new technology and legal consulting service known as Transfer …
Football West acquires new apparel supplier for key programs
Football West will be collaborating with Belgravia Apparel in a three-year deal which also includes New Balance, in an exciting …
Apple to revolutionise Major League Soccer with Season Pass
Major League Soccer (MLS) and Apple have announced the MLS Season Pass, which will launch on February 1 this year. …
Football stakeholders focus on strengthening women’s football, competitiveness and governance
The governing body of European Football, UEFA – the Union of European Football Associations – hosted the latest Convention on …
AAFC Chairman Nick Galatas: “Your next expansion club should be from the division below”
The prospect of a National Second Division below the A-League Men has captivated the day-to-day speculation and debate of Australian …
APL CEO Danny Townsend: “The atmosphere at the Socceroos live sites exists every weekend across the A-League”
It has now reached that critical point in the domestic football calendar where the Australian Professional Leagues (APL) – the …
APL CEO Danny Townsend on why A-Leagues All Access is giving football an edge
In a season built around rejuvenation, the in-house produced A-Leagues All Access has led the way for the Australian Professional …
World Sport Action to provide competition management services for Football Queensland
Football Queensland has partnered with World Sport Action (WSA), who will be the Competition Management software solutions provider for the …
How Commonwealth Bank is set to ignite women’s football in 2023
Commonwealth Bank – the official naming rights sponsor of the CommBank Matildas – has partnered with FIFA as a FIFA …
Football Victoria releases History and Heritage website
Football Victoria has released its dedicated History and Heritage website, comprising more than 100 pages of content that explores various …
Football Australia 2022 Annual Review details bounce back from COVID
The way the Australian football community has responded to the post-COVID-normal life this year has been extraordinary and the 2022 …
SEEN is spearheading data-driven video content
SEEN is the leading provider of data-driven video in the Nordics, providing fully automated solutions that significantly multiply the engagement …
Glazer family explores sale of Manchester United
In an official club statement, Manchester United has announced the company’s Board of Directors is commencing a process to explore …
U.S Soccer Federation and Truly Hard Seltzer to elevate fan experience globally
The U.S Soccer Federation and Truly Hard Seltzer joined forces on a multi-year strategic partnership, focusing on promoting inclusivity among …
Football Queensland’s 2023-2026 Strategic Plan to meet National Ambition
Designed to meet the targets and ambitions of a united, national strategy for the game, Football Queensland has released the …
SEN to broadcast Socceroos v France match live Australia wide
Sports Entertainment Network (SEN) have confirmed that Wednesday morning’s Socceroos versus France match in the FIFA World Cup Qatar 2022 …
Victorian Government pledges support for All Nations Cup
Ahead of the Victorian State Election decided on Saturday, November 26, the Victorian Labor Government has promised a $500,000 commitment …
Football Australia’s Play Football campaign to inspire next generation
With Australian football heading into the most significant 12 months in its history, the country’s Socceroos and Matildas stars have …
National Women’s Soccer League team up with MatchWornShirt
International fan engagement platform, MatchWornShirt, has kicked off a partnership with the National Women’s Soccer League (NWSL). Presented by Budweiser, …
Sportdigital confirmed as a media broadcaster for AFC Asian Cup Qatar 2023
The Asian Football Confederation (AFC) has expanded its media collaboration with Sportdigital to showcase the AFC Asian Cup Qatar 2023 …
Football NSW present strategic plan for 2023-2026
In creating a smooth experience for all, Football NSW has set in motion its strategic plan for 2023-2026, with its …
Carlsberg seals key partnership with Canada Soccer
Carlberg has become the new Official Beer and Non-Alcoholic Beer of Canada Soccer’s National Teams, as well as the Canadian …
Newcastle United and Sportsbreaks.com join forces
Leading sports travel experts, Sportsbreaks.com, will become the official travel supplier of Newcastle United by issuing official tickets and hotel …
EA Sports sign multi-year deal with UEFA Women’s Football
EA Sports, the leader that develops and publishes sports video games, has signed a multi-year deal to partner with UEFA …
South Australian Government to contribute $1 million for FIFA Women’s World Cup legacy
The FIFA Women’s World Cup is getting a boost from the Malinauskas Government over the next two years to build …
FIFA pens multi-year deal with software development company Globant
FIFA has announced a multi-year partnership with digital consultant and software developer Globant – a move looking to accelerate the …
FIFA and Roblox collaborate for a multi year partnership
FIFA, Football’s world governing body, and Roblox, the frontrunner metaverse platform which has seen 50 million daily active users, have …
Liverpool and Coca-Cola combine in partnership
Premier League giants, Liverpool, have partnered with a leader of the beverage industry, Coca-Cola. The world renowned brands announced a …
FIFA and Xero to empower women and change footballing landscape across the globe
FIFA’s redesigned commercial structure for the women’s game to grow and thrive has resulted in a partnership with Xero to …
Brisbane Roar and SENQ to promote local sport and connect with the world game
Brisbane Roar has partnered with Sports Entertainment Network Queensland (SENQ). The agreement with SENQ will enable fans of the Roar …