Football Coaches Australia and Global Institute of Sport to host Women’s Football Summit

Staff Writer
FCA Women's Summit

Football Coaches Australia is passionate about improving high performance environments for women football coaches in Australia.

In a collaboration between Football Coaches Australia (FCA), Global Institute of Sport (GIS) and XVenture, FCA will host a Women’s Football Summit at the Melbourne Cricket Ground on Tuesday July 25, 2023. The Summit is being held exclusively during the FIFA Women’s World Cup 2023, which begins on July 20.

Hosted by BBC Sport Presenter Mark Clemmit, the Summit will focus on the Australian women’s coaching landscape, discussing the evolution of coaches and the cultural changes required for the women’s game, based on past and current experiences.

Accredited coaches who attend the Summit will receive 30 CPD Points as determined by Football Australia Coach Education

For full details and to register for the event, please visit the following link: https://www.eventbrite.com.au/e/global-institute-of-sport-football-coaches-aus-womens-football-summit-2023-tickets-618400250797

The Summit will feature presenters who are  leading women’s football coaches and/or experts in their areas of coach and player professional development, wellbeing, advocacy and equity.

Belinda Wilson:

Belinda is the Senior Technical Development Manager at FIFA working with the Women’s Football Division based in Zurich She is responsible for developing and executing football development programs linked to the objectives of the FIFA Women’s Football Strategy.

Michelle De Highden:

Michelle is a member of the AIS High Performance Coach Development Team and is leading a national project to shift the dial on the underrepresentation and experiences of women in high performance coaching. Michelle is an experienced high-performance coach and coach developer, passionate about facilitating coach development at the high-performance level.

Aish Ravi:

Aish is a FCA Executive Committee member the Women’s Coaching Association Co-Founder/ Director , a Football Australia Women’s Council member; Secondary School and Tertiary Educator, Head Coach of Cobras FC. Aish has recently completed her PhD paper ‘Exploring the lived experience of women coaches in Australia’, which is the topic she will present at the Summit

Dr Deidre Anderson:

Dr Deidre Anderson AM is an outstanding social scientist and leader, who has worked with a variety of organisations and elite international athletes. She has held executive positions both at international and national level within elite sport and the private sector.

Mike Conway:

Mike is the founder/ CEO of  XVenture and was the Emotional Agility and Mental Coach, for the Socceroos at the FIFA  World Cup in Qatar having previously worked with Socceroos coach Graham Arnold as part of the team behind Sydney FC’s historic A-League Men’s success, He is a TV Director, writer, business leader, clinician and mental coach for organisations, teams and elite sports stars, senior executives and entertainers.

Glenn Warry:

Glenn is the CEO of Football Coaches Australia and has worked in professional sport since 1983 in all football codes in Club management and national player/coach professional development roles. FCA’s key pillars are advocacy, professional development, wellbeing and equity. Glenn is leading discussions with Football Australia and Australian Professional Leagues regarding benchmark employment conditions for coaches.

Mark Torcasio and Helen Winterburn – Western United Football Club Coaches

A-League Women’s Coach of the Year in Season 2022-23, Mark has been passionate about women’s football for many years and has only ever worked in the women’s game. He led Western United FC to the A-League Women’s Grand Final in their inaugural 2023/24 season. Western United welcomed Helen to the Club as the inaugural Liberty A-League Women Assistant Coach. After beginning coaching in the United Kingdom at the age of 16, Helen went on to earn UEFA B Licence and take on a four-year scholarship at Limestone University in South Carolina, United States.

The FCA/GIS expert football panel: Let’s Talk Football – FIFA Women’s World Cup

The expert football panel will discuss all the talking points of the FIFA Women’s World Cup.

Members of the panel are:

  • Gary Cole (facilitator): Host of “The Football Coaching Life” podcast and former Socceroo.
  • Heather Garriock: Optus Sport Football Expert & 130-capped Matilda Midfielder; FA Board member; former A-Leagues coach – Canberra United FC; CEO Taekwondo Australia.
  • Catherine Cannuli: Optus Sport; former Matilda; Technical Director Southern Districts Soccer Football Association; former Western Sydney Wanderers FC A-League Women’s Head coach.
  • Sarah West: FCA Vice President; former Canberra United FC A-League Assistant Coach.
  • Tom Sermanni: FCA Ambassador; Canadian National Team Assistant Coach; former Matildas, USA and New Zealand Head Coach.

Glenn Warry, Football Coaches Australia CEO:

“Football Coaches Australia seeks governance, professional standards, policies, regulations and professional development to appropriately support coaches within the women’s football coaching pathway and full time sustainable coaching roles at the professional level.

The A-League Women’s 2023-24 season will be a 20-round season extending to the full, 22 rounds (132 total matches) in 2024-25, bringing the league into line with global benchmarks. Whilst the structure was approved by the players through the Professional Footballers Australia, it is important that FIFA rules and regulation benchmarks, regarding the employment of coaches, are also adopted.

From an equity point of view, as we are about to kick off the FIFA Women’s World Cup in Australia, we only have two female head coaches appointed for the  A-League Women’s 2023-24 and only three women who hold a full time professional coaching role in the country.

We welcome coaches and leaders to join our outstanding speakers who will share their insights and drive interactive discussion in their areas of expertise, during the full-day professional development and networking event at the greatest sporting stadium in the world.”

Sharona Friedman, Global Institute of Sport President:

“We’re delighted to be able to host the Women’s Coaching Summit alongside our partners Football Coaches Australia during our annual student conference at the MCG.

This Summit is exactly what we aim to do at Global Institute of Sport to ensure our students have opportunities to learn from and network with the best in the game. It promises to be a fantastic opportunity not only for our sports degree students from across the globe but also for the Australian football industry to learn from those at the forefront of the drive for gender equity.

It is imperative that we work together as an industry and leverage the once in a lifetime opportunity of hosting the FIFA Women’s World Cup to create an environment that helps to provide better and increased opportunities for female football coaches.”

Previous ArticleNext Article

Chelsea FC Women Renews Partnership with Škoda UK

Avatar
Image Credit: Chelsea FC website

Chelsea FC Women has revealed its renewal and expansion of its partnership with Škoda UK, naming the automotive brand as the club’s first-ever Official Back of Shirt Partner.

The renewed agreement will carry through the 2025/26 season and beyond, strengthening a collaboration that first took shape in January 2024. It underscores Škoda’s ongoing commitment to investing in women’s sport.

Under the new sponsorship deal, Škoda’s logo will appear prominently on the back of all Chelsea FC Women matchday kits, beginning with the closing fixtures of the 2024/25 season. The branding launch will align with Chelsea’s historic celebration of a sixth consecutive Barclays Women’s Super League title — a moment of major visibility for both the club and the brand.

Strategic Sponsorship in a Champion Setting

The timing of the extended agreement comes as Chelsea FC Women continues its commanding presence in English football — boasting eight league titles to date and eyeing a domestic treble. Škoda branding will also feature during the Adobe Women’s FA Cup Final at Wembley on 18 May, providing a high-profile platform for national exposure.

Commercial Director at Chelsea FC Women, Giulia Mazzia, highlighted the brand’s alignment with Chelsea FC Women and its broader values.

“To welcome Škoda as our first Official Back of Shirt Partner illustrates our ambition to innovate and integrate partners into our business model.

“Škoda helps us connect with fans locally and globally through both matchday presence and digital content,” she said via press release.

Beyond the Shirt: Mobility, Media and Matchday Moments

Škoda’s joint venture with Chelsea FC Women extends well beyond shirt branding, underscoring a shared commitment to innovation, performance and progress in women’s sport.

As part of the renewed deal, Chelsea Women’s players and staff — including the Women’s Academy — will be supported with vehicles from Škoda’s all-electric Enyaq range and the Kodiaq iV plug-in hybrid. This seamless integration into the team’s day-to-day operations reflects both the practical and symbolic strength of the partnership.

Škoda will also:

  • Continue as title sponsor of the “We Are Chelsea” podcast
  • Deliver exclusive digital content across Chelsea FC Women and Škoda UK channels
  • Drive a Škoda vehicle ahead of the team bus into Stamford Bridge on select matchdays — a symbolic “arrival” moment that adds visual impact and storytelling potential

Amplifying Brand Values Through Women’s Sport

Škoda has long supported women’s sport, particularly through its established ties to professional cycling — including the Tour de France Femmes and the Škoda Cycling Academy. Its growing investment in women’s football through Chelsea FC Women reflects a broader strategy centred on mobility, inclusion and elite performance.

Head of Marketing at Škoda UK, Kirsten Stagg, underscored the shared values at the heart of the collaboration.

“Chelsea Women exemplify many of the core values we hold at Škoda. It’s a privilege to partner with a team that shares our commitment to excellence and community,” she said via press release.

The brand has also welcomed five Chelsea players as official ambassadors, who will feature across digital content, grassroots and community programs, and Škoda’s internal brand initiatives.

Commercial Significance and Industry Context

Škoda’s continued investment in Chelsea FC Women reflects key trends in the evolving sports marketing landscape. With growing fan engagement, the rising value of sponsorship on women’s kits, and brands aligning with purpose-driven clubs, the partnership showcases the shift towards purpose-led collaborations.

Digital-first engagement through podcasts, player content, and matchday activations is central to long-term sponsorship success. Women’s football is quickly becoming a powerful platform for brand storytelling and global visibility.

Next CEO of Football Australia steps into the hot seat

Avatar
Whoever the new Football Australia CEO is. They will face tough challenges.
Image Credit: Pxhere

Last Thursday James Johnson announced his resignation as CEO of Football Australia (FA) after five and a half years at the helm.

James Johnson over his tenure has presented over much activity in Australian football.

He’s overseen Australia’s co-hosting the 2023 FIFA Women’s World Cup with New Zealand.

This event produced a record influx of girls and women to all levels of the game and highlighted that the current footballing system didn’t have the capabilities to sustain this increase.

He was partied to the A-Leagues break from the FA into the Australian Professional Leagues (APL) in 2020 in the midst of the COVID-19 crisis.

Only recently he was instrumental in the FA’s creation of the National Second Division (NSD) to develop the footballing pyramid.

Many of these initiatives had and continue to have a significant impact.

Yet the complexity and work for these undertakings continue.

Though who is going to be the successor?

Heather Garriock, ex Matilda, has been confirmed as Interim CEO.

She has had experience in this type of role serving as CEO of Australian Taekwondo and as a director on the FA Board since 2021.

Garriock currently serves on the Asian Football Confederation’s Technical Committee and is an exciting fit.

Other than Garriock’s appointment, very little has been spoken on the position.

State Federation CEOs such as Football NSW’s John Tsatsimas and Football Queensland’s Robert Cavallucci are well regarded in the industry.

Would taking them away from their state positions a wise plan or are they even keen to take this huge role anyway?

Maybe from outside the footballing space a CEO of business experience could be valuable.

That being said, caution of people with little ‘football knowledge’ should not be taken lightly.

Football fans know all too well the divisiveness of CEO’s who don’t understand the complexities of the game can be.

What challenges are ahead?

For whoever claims the top spot, they and the FA already face some important hurdles.

First and foremost, they will have to preside over the upcoming start of the NSD in October this year.

A huge occasion in the story of Australian Football and a competition that many clubs, fans and communities are banking on to be a success.

If successful, not only will it bring back into the limelight storied clubs, who’s history have woven the rich tapestry of Australian football, but it’ll open the pathway to a new and improved Australian footballing pyramid, giving clubs the following and support they need to grow and develop.

Things such as funding opportunities, more mainstream media audiences and the chance to stamp their mark into the footballing nucleus.

Though with great expectation comes more chance for disappointment.

The current system for the NSD can be argued to be sufficient, but like all great shifts in football it needs to grow, to expand and importantly to deliver on its goal of a more streamline pyramid.

This push will face funding and support challenges and the NSD, the clubs and the FA will struggle if this new chapter is stagnant.

Which brings us to the next challenge.

The A-League and APL

The A-league is producing an amazing new generation of players for Australia, with increased viewership, fan presence and transfer revenue from home grown talent its producing a record season.

However, under the surface the A-League has struggled since its break from the FA into the APL.

The funding and its recent overhaul paint a bleak picture for the clubs.

On top of this the prospect of future relegation would worry any figures of the clubs, from investors to the club’s lifeblood’s, the academies and fanbases.

Whoever takes up the new role must walk the uncomfortable tight rope of supporting the extensive and growing football scene while not ignoring our highest professional level.

The Women’s Game

The 2026 Women’s Asian Cup is just around the corner, providing an exciting opportunity to further elevate Australia’s women’s football journey and continue its impressive momentum.

On-field and tournament success are only the tip of the iceberg as the continuation of the game’s development is critical.

The positives of this progression far out way the negatives but the FA and its incoming CEO must make smart and well-constructed plans to keep the progress going.

Funding

James Johnson and the FA recently hatched together a plan for $3 Billion worth of Funding from the Government.

Funding through Government sporting grants is the backbone of football, especially the grassroots system, the highest participated sport community in Australia.

Before leaving James Johnson, the FA and the extensive member federations presented their Securing Footballing Future initiative before the 2025 Federal Election decided our new government.

This document 23 major points, spanning all levels of the game outlines where and how this funding should be allocated over 10 years.

Securing Footballing Future is bold and focuses on key aspects that have been present issues for football.

The new CEO should make sure that this initiative is a crucial deal to ratify with the government to stabilise funding for years to come.

The federal governments $200 million “Play Our Way” grants program in 2023 was created in the euphoria of the Women’s World Cup.

Though not centrally football focused and far smaller amount of funding, it’s proof that government funding can be acquired and allocated.

As the Sydney Morning Herald reported this week, the FA will record $8.3 million loss at the next general meeting on May 23, funding will become a fundamental issue.

Now more than ever the FA is calling for Garriock and its next potential CEO to be ambitious, show strong leadership and be open to taking calculated risks.

It’s a monumental task ahead, but for the passionate and invested football fans around Australia, they know that optimism for the future while simultaneously being grounded in the present is part of the beautiful game.

As the saying goes, ‘one game at a time’.

Whoever is appointed as Football Australia CEO, whether Garriock or another candidate, should seize the opportunity and lead with purpose.

Most Popular Topics

Editor Picks

Send this to a friend