Business Insight: Founder of Faraday West John Paraskevas on his passion for supporting the self-employed and his love of soccer

John Paraskevas is the founder of Faraday West – a leading specialised lender for the self-employed.

As Australia faces uncertainly around interest rates, coupled with the cost-of-living crisis presenting its own challenges, approaching a bank for financial help can be a daunting experience.

Those with irregular income have often found themselves knocked back by a bank in times of need, where it appears the self-employed cannot be trusted.

However, Paraskevas’ business Faraday West has changed the game – supporting the self-employed and backing them in for 25 years.

Speaking with Soccerscene in a wide-ranging chat, Paraskevas discusses how his business began, why it’s a success, his approach to changing the lives of people on a daily basis and his affinity with the round ball game.

First of all, John, could you tell us a little bit more about the origins of Faraday West?

John Paraskevas: I finished up with university in the late 80’s, I did a business course in accountancy, so I was always going to be business focused.

I chose lending, it just resonated well with me. Meeting people, solving their problems and then watching their reactions as they start off nervous trying to borrow money, but once you approve the loan, the elation on their faces, knowing now they can focus on achieving their goals; it’s fantastic.

Lending was always a big part of me and I just found it really natural – with this business it is always about relationships.

That’s what I found over the last 25 years since starting Faraday West in 1999, it’s about relationships and listening to people. A lot of people try and sell something, but for me it was always about the relationship and building rapport with a person.

I’ve got clients that I dealt with 25 years ago that I’m still dealing with now, it’s extraordinary.

As an organisation we address the question of who looks after the self-employed people. They’ve struggled when they went to the bank and I remember personally my father facing these challenges.

He is still self-employed and it was always hard borrowing money from the bank.

For me, that was where my passion kicked in. My thinking was it’d be great to create lending products to support those who are self-employed, who the bank doesn’t really care about or they’re just too hard, whatever the case is.

That was the emergence of the self-employed space and from there came what we call low-doc programs and loans for the self-employed. 25 years later, these low-doc programs now are stronger than ever.

I realised very early that a lot of friends who were self-employed all struggled when it came to borrowing as well. With my dad being a builder, buying a block of land and building a couple of units should be simple, but unfortunately it was always more complicated with the bank.

Faraday West Founder John Paraskevas – Image Credit: One Nil Media

What is it like working alongside clients day-to-day?

John Paraskevas: We still have clients from decades ago, their kids now call us who are self-employed – so it’s incredible again to see the longevity.

It’s been a fantastic journey with a diverse range of clients.

From lawyers, to tradies, to engineers, to anyone in that self-employed space, we can support any industry. When people hear the term self-employed, they automatically assume one person; but self-employed could be the individual, a small team of 1-3 people or even 10-30 people. They’re all still self-employed, so it’s very much a medium enterprise.

There’s just been so many memorable moments, everyone’s story is a success.

It’s not about the size of the loan, it’s about the journey and helping that individual or group of people. There’s been many situations where you’ve got someone starting out in business, they’ve been working for a year, wanting to buy their first home and multiple banks have been saying no to them for a year.

Eventually, they come see us, you meet them and then if we tell them within an hour that it’s a done deal, they just can’t believe it. I love seeing that smile on their face, being surprised by the outcome.

That is the buzz for me where we approve loans, assist people and work through their financial duties.

Talk to me a little bit about your other love John, Soccer, what’s your background in the game?

John Paraskevas: I played soccer in my younger years for Thornbury United and then moved to Northcote City at a reserve state league level. We’re talking in the mid-1980’s, I loved playing soccer. I had a break for a few years and then in my late 30’s started playing again till about 50, so the sport has always been in the family’s blood and we’ve loved it.

I’ve got two daughters at NPL level, one is playing seniors at Boroondara Eagles and doing quite well with her development, while the other one is 17 playing at Bulleen and absolutely loves it – been at that club for two years now.

What is your view on the local game’s main strength?

John Paraskevas: The participation levels at a junior level are fantastic.

If you look at the women’s side of the game, I love to see the growth in that area and how it’s taken off over time.

For the girls and also the boys, participation in the game promotes a healthy lifestyle and these individuals can also make changes in the way they eat, train, socialise, it improves their mental wellbeing – there are so many benefits that are a result of engaging in the game of soccer.

What are the main reasons you’ve decided to partner with Soccerscene? What are the similarities you see across both businesses?

John Paraskevas: We are in very similar paths. Firstly, there’s a lot of risk in trying to start up a business. People always see the end product, but they don’t see the sleepless nights, the money you pour into something, the time and effort – a lot of the rewards, if they do come at all, they come later (sometimes 5-10 years down the track).

Looking at Soccerscene, it reminds me of the early days of Faraday West – you were told by others you couldn’t do something, this is not going to work, but ultimately it comes down to the passion you have in what you do.

With that passion, the product or business continues to develop and get bigger and bigger every year. You’re out there every day speaking with people and getting the message out there, but the most important thing is you have to love what you do and across both businesses you can see we share common values.

Faraday West Founder John Paraskevas – Image Credit: One Nil Media

On those values John, why should someone use Faraday West?

John Paraskevas: What generally happens is most borrowers or someone seeking a loan would simply go to the bank, generally the bank where you’ve got your savings account and ask for a loan – that’s the normal natural process.

You see these banks advertising here and there so instinctively you’re going to go there, which is 80% of people because of PAYG (they work for someone). However, the self-employed unfortunately don’t get that fair go because their situation is a bit more complex – their income could vary from week, to month, to year.

All those variables make it very difficult for the bank to be able to come back and say we can help you. They’ll say you’re great, but come back in three months.

From one bank to another, it becomes the same story; ‘I’m going to struggle to borrow money from the bank to buy my dream home’. Suddenly, they hear about Faraday West, loans for the self-employed and it’s almost too good to be true.

The fact that we can assess the position purely just by talking within an hour or two and give them that positive news that we can help, is just gold.

A lot of people just don’t believe it, because they’ve never experienced it before. Their experience has always been this long journey through the bank.

The fact that we can give them an answer straight away is what’s important. Not only that, people have this perception that low-doc loans or loans for the self-employed are expensive, but they’re not. They’re very similar to home loan bank rates.

Once people understand that it’s not too difficult to qualify for a loan, they warm up to it.  Once they do the transaction and it settles, you’ve got them as clients for life – because they believe you’ve delivered something for them, that they’ve been trying to do for years.

What could a self-employed person expect in a consultation with Faraday West?

John Paraskevas: I always say to people tell me your story and we will listen.

Every self-employed person can be supported. It could be that person isn’t quite ready yet to save for a deposit. Generally, as long as you’re self-employed, you’ve got an ABN number and you’ve been operating for more than 12 months, there are solutions to help you in that journey.

It’s also an education process, learning throughout the journey.

We have a motto here: keep it simple. How do you do things in the easiest, quickest way? That’s what people want.

Once they discover it, it’s like it’s a pandora’s box. It really opens up a lot of opportunities to them, such as buying another property for example – because at the end of the day they should be focusing on their business and their future.

Contact Faraday West today for a free consultation

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Why Australia is unlikely to host a Men’s World Cup in the near future

In December of last year, Saudi Arabia was officially announced as the host nation for the 2034 FIFA World Cup.

This makes them the fourth country from the Asian Football Confederation (AFC) to host the tournament—following Japan and South Korea in 2002, and more recently, Qatar in 2022.

What stood out about Saudi Arabia’s selection, though, was the lack of competition—they ended up being the only country to submit a formal bid.

Australia, a fellow AFC member nation had initially expressed interest in hosting the 2034 World Cup, but with Saudi Arabia heavily investing in their bid and momentum clearly shifting in their favor, Australia chose to step back.

Instead, they redirected their focus toward hosting the 2026 AFC Women’s Asian Cup—an event they were awarded in 2024—and the 2029 Club World Cup.

This isn’t the first time Australia has tried to bring the World Cup Down Under. Back in 2010, they launched a bid to host the 2022 tournament.

However, it ended in disappointment—they received just one vote in the first round, while Qatar controversially secured hosting rights under what many described as “suspicious circumstances.”

Now, 15 years after that failed bid, and with Saudi Arabia next in line to host, it seems increasingly unlikely that Australia will get a World Cup anytime soon. And there are several reasons why that might be the case.

Cost Factor

One of the major reasons Australia may not host a men’s FIFA World Cup in the near future is due to the enormous cost involved in staging the tournament.

According to Statista, Qatar spent a staggering $220 billion USD ($342 billion AUD) to host the 2022 World Cup, making it the most expensive edition in the tournament’s history.

This was largely due to Qatar needing to build much of the necessary infrastructure from scratch.

Even so, previous World Cups have still come with hefty price tags.

Russia spent around $11.6 billion USD ($18 billion AUD) to host the 2018 tournament, while Brazil’s 2014 World Cup cost about $15 billion USD ($23 billion AUD).

In fact, the last men’s World Cup to cost under $1 billion USD ($1.56 billion AUD) was the 1994 tournament held in the United States.

In contrast, the 2023 FIFA Women’s World Cup—co-hosted by Australia and New Zealand—had a far more modest price tag.

According to FIFA’s bid evaluation report, the tournament was expected to cost around $150 million AUD, with just over $100 million AUD contributed by governments.

Not only does the Women’s World Cup cost significantly less to host, but many of the stadiums and infrastructure acceptable for the women’s tournament would fall short of FIFA’s stricter requirements for the men’s event.

To meet those higher standards, Australia would need to make substantial upgrades, adding further to the cost.

Beyond the economic risks, there’s also a broader question of national priorities.

Australia may ultimately decide that the billions required to secure and host a men’s World Cup could be better invested elsewhere—into areas that deliver more lasting and equitable benefits for the population.

For example, upgrading the nation’s public health system, affordable housing initiatives, education infrastructure, and climate resilience projects are all pressing needs that demand long-term funding and attention.

Investments in regional transport networks, Indigenous community support, and renewable energy development could arguably provide a stronger return on investment in terms of social and economic outcomes.

Given these competing priorities and the immense cost of hosting, Australia may find that the pursuit of a men’s FIFA World Cup is a luxury it simply can’t justify—at least not in the foreseeable future.

Rival Interest

Rival nations within the AFC (Asian Football Confederation) would play a major role in limiting Australia’s chances of hosting a Men’s FIFA World Cup.

The FIFA World Cup is the biggest sporting event in the world, and the competition to host it is incredibly fierce.

Countries go to great lengths to secure hosting rights, especially within the AFC, where Arab nations in particular have been extremely proactive.

One major factor is the concept of sportswashing—the practice of using sports to improve a country’s global image, often as a way to divert attention from human rights issues or political controversies.

This has become especially common in the Middle East over the past decade.

Between early 2021 and mid-2023, Saudi Arabia alone reportedly spent $6.3 billion on sportswashing efforts, including around 300 sponsorship deals.

Their investments span across numerous sports: boxing, motorsport, snooker, golf, ATP tennis, cricket, and even the America’s Cup sailing regatta.

However, football has been their biggest focus.

In recent years, Saudi Arabia’s top-tier football league—the Saudi Pro League (SPL)—has emerged as Asia’s most high-profile domestic competition.

This rise in prominence has largely been driven by the league signing world-famous players to extremely lucrative contracts.

The most notable example is Cristiano Ronaldo, arguably the most recognisable athlete on the planet, who joined Al Nassr on a deal reported to be worth around $207 million USD (approximately $322 million AUD) per season.

But Saudi influence in football isn’t limited to their domestic league. They’ve also hosted major international club competitions.

For instance, five of the last six editions of the Supercopa de España—a tournament featuring the top Spanish clubs—have been held in Riyadh, Saudi Arabia’s capital.

Now it’s not just the World Cup, looking at the AFC Asian Cup, the premier men’s international football tournament in Asia, three of the last four editions were hosted by Arab nations.

Qatar alone hosted it twice during that period and Saudi Arabia is also set to host the 2027 edition.

So, Australia faces stiff competition within the AFC for the rights to host a World Cup—particularly from wealthy and politically influential Arab nations that have a proven track record of securing major football events.

The last FIFA World Cup (2022) was held in Qatar, and the next AFC host is Saudi Arabia and based on the current pattern, it wouldn’t be surprising if another Arab nation—such as the UAE—secured the next opportunity after that.

Location

One major factor that could affect Australia’s chances of hosting a men’s FIFA World Cup is its geographical location.

Because Australia is so far from Europe and the Americas—where most of the global football audience is—many matches would air at inconvenient times in those regions, potentially lowering TV viewership.

This issue was already evident during the 2023 FIFA Women’s World Cup, which was co-hosted by Australia and New Zealand.

According to FIFA, the final between Spain and England reached 222.02 million viewers.

That’s a noticeable drop compared to the 2019 final in France, where the USA faced the Netherlands and drew 263.62 million viewers.

A decline like this in viewership could make FIFA and its broadcasting partners think twice about holding a men’s World Cup in Australia.

Speaking of broadcasting, broadcast rights are another concern with time zone differences potentially reducing the value of international broadcast deals, since matches wouldn’t air during prime hours in key markets.

In fact, ahead of the 2023 Women’s World Cup, FIFA reportedly missed its target for selling broadcast rights by about $100 million USD ( $155 million AUD), according to the Wall Street Journal.

FIFA had hoped to bring in $300 million USD ($466 million AUD), but only managed around $200 million USD ($310 million AUD).

It even reached a point where FIFA president Gianni Infantino warned of a possible TV blackout across Europe unless broadcasters increased their offers.

All of this shows how Australia’s remote location could seriously impact global viewership and broadcasting revenue, making it a tougher sell as a host for a future men’s World Cup.

Conclusion

So, in light of these financial, geopolitical, and logistical challenges, it’s clear that the odds of Australia hosting a FIFA World Cup remain firmly stacked against them—making another failed bid not just possible, but increasingly probable.

Given the significant financial demands, complex geopolitical dynamics, and substantial logistical hurdles involved, it becomes increasingly evident that Australia faces an uphill battle in its pursuit of hosting a FIFA World Cup.

These compounding challenges not only diminish the likelihood of a successful bid in the near future, but also raise the probability that any renewed attempt could end in yet another disappointment.

Chelsea FC Women Renews Partnership with Škoda UK

Chelsea FC Women has revealed its renewal and expansion of its partnership with Škoda UK, naming the automotive brand as the club’s first-ever Official Back of Shirt Partner.

The renewed agreement will carry through the 2025/26 season and beyond, strengthening a collaboration that first took shape in January 2024. It underscores Škoda’s ongoing commitment to investing in women’s sport.

Under the new sponsorship deal, Škoda’s logo will appear prominently on the back of all Chelsea FC Women matchday kits, beginning with the closing fixtures of the 2024/25 season. The branding launch will align with Chelsea’s historic celebration of a sixth consecutive Barclays Women’s Super League title — a moment of major visibility for both the club and the brand.

Strategic Sponsorship in a Champion Setting

The timing of the extended agreement comes as Chelsea FC Women continues its commanding presence in English football — boasting eight league titles to date and eyeing a domestic treble. Škoda branding will also feature during the Adobe Women’s FA Cup Final at Wembley on 18 May, providing a high-profile platform for national exposure.

Commercial Director at Chelsea FC Women, Giulia Mazzia, highlighted the brand’s alignment with Chelsea FC Women and its broader values.

“To welcome Škoda as our first Official Back of Shirt Partner illustrates our ambition to innovate and integrate partners into our business model.

“Škoda helps us connect with fans locally and globally through both matchday presence and digital content,” she said via press release.

Beyond the Shirt: Mobility, Media and Matchday Moments

Škoda’s joint venture with Chelsea FC Women extends well beyond shirt branding, underscoring a shared commitment to innovation, performance and progress in women’s sport.

As part of the renewed deal, Chelsea Women’s players and staff — including the Women’s Academy — will be supported with vehicles from Škoda’s all-electric Enyaq range and the Kodiaq iV plug-in hybrid. This seamless integration into the team’s day-to-day operations reflects both the practical and symbolic strength of the partnership.

Škoda will also:

  • Continue as title sponsor of the “We Are Chelsea” podcast
  • Deliver exclusive digital content across Chelsea FC Women and Škoda UK channels
  • Drive a Škoda vehicle ahead of the team bus into Stamford Bridge on select matchdays — a symbolic “arrival” moment that adds visual impact and storytelling potential

Amplifying Brand Values Through Women’s Sport

Škoda has long supported women’s sport, particularly through its established ties to professional cycling — including the Tour de France Femmes and the Škoda Cycling Academy. Its growing investment in women’s football through Chelsea FC Women reflects a broader strategy centred on mobility, inclusion and elite performance.

Head of Marketing at Škoda UK, Kirsten Stagg, underscored the shared values at the heart of the collaboration.

“Chelsea Women exemplify many of the core values we hold at Škoda. It’s a privilege to partner with a team that shares our commitment to excellence and community,” she said via press release.

The brand has also welcomed five Chelsea players as official ambassadors, who will feature across digital content, grassroots and community programs, and Škoda’s internal brand initiatives.

Commercial Significance and Industry Context

Škoda’s continued investment in Chelsea FC Women reflects key trends in the evolving sports marketing landscape. With growing fan engagement, the rising value of sponsorship on women’s kits, and brands aligning with purpose-driven clubs, the partnership showcases the shift towards purpose-led collaborations.

Digital-first engagement through podcasts, player content, and matchday activations is central to long-term sponsorship success. Women’s football is quickly becoming a powerful platform for brand storytelling and global visibility.

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