Nick Maikousis on Greek Herald Cup, reviving heritage, and South Melbourne’s future in the NST

South Melbourne FC and Sydney Olympic FC hosted the highly successful second edition of the Greek Herald Cup at Lakeside Stadium.

Thousands of fans poured through the gates to enjoy a vibrant celebration of heritage, culture, and football. With Greek music and food creating a festive atmosphere, the event showcased the rich traditions of both clubs.

The match itself didn’t disappoint, delivering an entertaining 2-1 victory for South Melbourne, highlighted by memorable goals and moments that capped off a fantastic day.

In this exclusive interview with Soccerscene, South Melbourne President Nick Maikousis shares his thoughts on the Greek Herald Cup, the revival of ethnic clubs in Australian football, and the immense potential of the upcoming National Second Tier (NST).

Maikousis reflects on the club’s heritage, the significance of iconic rivalries, and how South Melbourne is poised to thrive in this new era for Australian football.

Theo Athans

What is the origin of the Greek Herald Cup?

Nick Maikousis

It started last year and that was the first time the competition took place. We flew to Sydney for that game. It’s based on the fact that we started to develop a relationship with Sydney Olympic and in particular their President (Damon Hamlin) and CEO (Lawrie McKinna) over the discussions about the National Second Division.

The second division was announced as a standalone competition and we thought let’s get ahead of the game and lets show what two big clubs from Melbourne and Sydney can do and that’s basically how it all came about.

We spent so much time with Olympic and the other National Second Division clubs so we thought let’s get on the forefront of this and start the competition.

T.A.

In your eyes, how successful was the second edition of the Greek Herald Cup especially for the Melbourne Greek community?

N.M.

Yeah, it was certainly a success and given it’s really just a friendly so we can build it up as much as we like but we’re pretty delighted with the attendance.

It’s a difficult time, it’s a couple of weeks out from the season so whilst we really want to give it a good shot, we also don’t want to incur any injuries and as it turned out we had a couple of minor injuries which might affect us in the short term.

It allows us to go back to our roots, played a lot of Greek music on the day and doing things that we have not really done for decades now in terms of acknowledging our heritage.

Given that Football Australia and the various federations have relaxed their stance on ethnic names, it allows us to reach out to our past again. Both South and Olympic represent the same thing, we have different supporters, but we represent the same community so it’s a great opportunity to showcase our heritage.

T.A.

Thinking back to the NSL days, can the NST and NPL ever get back to the passion we saw back then? 

N.M.

I think there’s a couple of stages to the commencement of the competition. Do I think it can get to the heights of the NSL? Look South Melbourne was a powerhouse back then and after the Cup game we had a look at some old footage with the 1984 NSL championship legends as a reunion dinner.

We had a couple of past legends there, including Alan Davidson, who wouldn’t stop talking about the old supporter base, how big and passionate they were and how it lifted them during that time.

So I think during certain fixtures, for example South Melbourne/Preston, will fill Lakeside stadium.

Some of the other games between the Sydney clubs perhaps it won’t be quite as full but I still believe we forecasted around 3,000-4,000 people per game so if we can get to that sort of number I’ll be delighted in the early parts.

It’s a competition that we need to build and we don’t know what it’s going to look like in five years or ten years’ time with the inter relationship between the NST and the A-League. I don’t think anyone quite understands what it is going to look like yet but we all have our own idea on that.

Will it be as big as the old NSL? I doubt it. But certainly there will be some fixtures that will be significant and that’s one of the reasons why I wanted Melbourne Knights to come into the NST. Their history and the original derby in this town would have made it even better.

T.A.

Do you think the South Melbourne and Preston game last year was a showcase into what we could expect out of the NST and its atmosphere?

N.M.

The atmosphere was incredible but not only that, it was a cold Tuesday night out at Reservoir. If you put that fixture on a Friday or Saturday night at Lakeside Stadium, you’d be filling both grandstands easily and you could get up to 10,000 people there so there’s huge potential.

T.A.

Now with the NST, ethnic clubs are back in the mainstream, how important is that for Australian football considering its historical roots?

N.M.

I think what they had done to ban ethnic flags and names was going too far but now that they have relaxed their position in regards to that, it’s a very positive thing.

It allows us to do what we did in the Greek Herald Cup and that is to celebrate our culture proudly from time to time.

Certainly, South Melbourne has evolved over the years as well so let’s not kid ourselves. In my case there’s been four generations following South and two of those generations were born in Australia and we’re all South tragics. So whilst we acknowledge our heritage, we have also moved on past that.

Whilst we have a very big Greek community, its reducing a little bit to how it was and the fact that South is in the NPL, soon the NST, we’ve also got a lot of other clubs have suburban level who are sort of competing with us.

Back when South Melbourne was a powerhouse, you’d find that everyone still had their suburban clubs but I’d say 75% of the Greek suburban clubs also followed South Melbourne.

Unfortunately when South Melbourne dropped divisions outside of the NSL, all of a sudden, we became competitors and that’s never what we wanted. So the NST will help us significantly because people will follow their local clubs and now South Melbourne which is a great opportunity for the community and the club.

If you look at our juniors, the cultural diversity as well is extraordinary, so whilst we respect our heritage, it suggests we have moved on.

T.A.

The NST will bring something fresh because apart from the finals, there isn’t much to play for in NPL so how will that benefit the club?

N.M.

Look the positive thing about this year is that there will be plenty of healthy games like Heidelberg, Oakleigh, Melbourne Victory got promoted and of course Preston is in there as well.

They have replaced teams which didn’t have massive followings so I’m looking forward to quite a few games with great attendances. It’ll be a great season.

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Chelsea FC Women Renews Partnership with Škoda UK

Chelsea FC Women has revealed its renewal and expansion of its partnership with Škoda UK, naming the automotive brand as the club’s first-ever Official Back of Shirt Partner.

The renewed agreement will carry through the 2025/26 season and beyond, strengthening a collaboration that first took shape in January 2024. It underscores Škoda’s ongoing commitment to investing in women’s sport.

Under the new sponsorship deal, Škoda’s logo will appear prominently on the back of all Chelsea FC Women matchday kits, beginning with the closing fixtures of the 2024/25 season. The branding launch will align with Chelsea’s historic celebration of a sixth consecutive Barclays Women’s Super League title — a moment of major visibility for both the club and the brand.

Strategic Sponsorship in a Champion Setting

The timing of the extended agreement comes as Chelsea FC Women continues its commanding presence in English football — boasting eight league titles to date and eyeing a domestic treble. Škoda branding will also feature during the Adobe Women’s FA Cup Final at Wembley on 18 May, providing a high-profile platform for national exposure.

Commercial Director at Chelsea FC Women, Giulia Mazzia, highlighted the brand’s alignment with Chelsea FC Women and its broader values.

“To welcome Škoda as our first Official Back of Shirt Partner illustrates our ambition to innovate and integrate partners into our business model.

“Škoda helps us connect with fans locally and globally through both matchday presence and digital content,” she said via press release.

Beyond the Shirt: Mobility, Media and Matchday Moments

Škoda’s joint venture with Chelsea FC Women extends well beyond shirt branding, underscoring a shared commitment to innovation, performance and progress in women’s sport.

As part of the renewed deal, Chelsea Women’s players and staff — including the Women’s Academy — will be supported with vehicles from Škoda’s all-electric Enyaq range and the Kodiaq iV plug-in hybrid. This seamless integration into the team’s day-to-day operations reflects both the practical and symbolic strength of the partnership.

Škoda will also:

  • Continue as title sponsor of the “We Are Chelsea” podcast
  • Deliver exclusive digital content across Chelsea FC Women and Škoda UK channels
  • Drive a Škoda vehicle ahead of the team bus into Stamford Bridge on select matchdays — a symbolic “arrival” moment that adds visual impact and storytelling potential

Amplifying Brand Values Through Women’s Sport

Škoda has long supported women’s sport, particularly through its established ties to professional cycling — including the Tour de France Femmes and the Škoda Cycling Academy. Its growing investment in women’s football through Chelsea FC Women reflects a broader strategy centred on mobility, inclusion and elite performance.

Head of Marketing at Škoda UK, Kirsten Stagg, underscored the shared values at the heart of the collaboration.

“Chelsea Women exemplify many of the core values we hold at Škoda. It’s a privilege to partner with a team that shares our commitment to excellence and community,” she said via press release.

The brand has also welcomed five Chelsea players as official ambassadors, who will feature across digital content, grassroots and community programs, and Škoda’s internal brand initiatives.

Commercial Significance and Industry Context

Škoda’s continued investment in Chelsea FC Women reflects key trends in the evolving sports marketing landscape. With growing fan engagement, the rising value of sponsorship on women’s kits, and brands aligning with purpose-driven clubs, the partnership showcases the shift towards purpose-led collaborations.

Digital-first engagement through podcasts, player content, and matchday activations is central to long-term sponsorship success. Women’s football is quickly becoming a powerful platform for brand storytelling and global visibility.

Next CEO of Football Australia steps into the hot seat

Whoever the new Football Australia CEO is. They will face tough challenges.

Last Thursday James Johnson announced his resignation as CEO of Football Australia (FA) after five and a half years at the helm.

James Johnson over his tenure has presented over much activity in Australian football.

He’s overseen Australia’s co-hosting the 2023 FIFA Women’s World Cup with New Zealand.

This event produced a record influx of girls and women to all levels of the game and highlighted that the current footballing system didn’t have the capabilities to sustain this increase.

He was partied to the A-Leagues break from the FA into the Australian Professional Leagues (APL) in 2020 in the midst of the COVID-19 crisis.

Only recently he was instrumental in the FA’s creation of the National Second Division (NSD) to develop the footballing pyramid.

Many of these initiatives had and continue to have a significant impact.

Yet the complexity and work for these undertakings continue.

Though who is going to be the successor?

Heather Garriock, ex Matilda, has been confirmed as Interim CEO.

She has had experience in this type of role serving as CEO of Australian Taekwondo and as a director on the FA Board since 2021.

Garriock currently serves on the Asian Football Confederation’s Technical Committee and is an exciting fit.

Other than Garriock’s appointment, very little has been spoken on the position.

State Federation CEOs such as Football NSW’s John Tsatsimas and Football Queensland’s Robert Cavallucci are well regarded in the industry.

Would taking them away from their state positions a wise plan or are they even keen to take this huge role anyway?

Maybe from outside the footballing space a CEO of business experience could be valuable.

That being said, caution of people with little ‘football knowledge’ should not be taken lightly.

Football fans know all too well the divisiveness of CEO’s who don’t understand the complexities of the game can be.

What challenges are ahead?

For whoever claims the top spot, they and the FA already face some important hurdles.

First and foremost, they will have to preside over the upcoming start of the NSD in October this year.

A huge occasion in the story of Australian Football and a competition that many clubs, fans and communities are banking on to be a success.

If successful, not only will it bring back into the limelight storied clubs, who’s history have woven the rich tapestry of Australian football, but it’ll open the pathway to a new and improved Australian footballing pyramid, giving clubs the following and support they need to grow and develop.

Things such as funding opportunities, more mainstream media audiences and the chance to stamp their mark into the footballing nucleus.

Though with great expectation comes more chance for disappointment.

The current system for the NSD can be argued to be sufficient, but like all great shifts in football it needs to grow, to expand and importantly to deliver on its goal of a more streamline pyramid.

This push will face funding and support challenges and the NSD, the clubs and the FA will struggle if this new chapter is stagnant.

Which brings us to the next challenge.

The A-League and APL

The A-league is producing an amazing new generation of players for Australia, with increased viewership, fan presence and transfer revenue from home grown talent its producing a record season.

However, under the surface the A-League has struggled since its break from the FA into the APL.

The funding and its recent overhaul paint a bleak picture for the clubs.

On top of this the prospect of future relegation would worry any figures of the clubs, from investors to the club’s lifeblood’s, the academies and fanbases.

Whoever takes up the new role must walk the uncomfortable tight rope of supporting the extensive and growing football scene while not ignoring our highest professional level.

The Women’s Game

The 2026 Women’s Asian Cup is just around the corner, providing an exciting opportunity to further elevate Australia’s women’s football journey and continue its impressive momentum.

On-field and tournament success are only the tip of the iceberg as the continuation of the game’s development is critical.

The positives of this progression far out way the negatives but the FA and its incoming CEO must make smart and well-constructed plans to keep the progress going.

Funding

James Johnson and the FA recently hatched together a plan for $3 Billion worth of Funding from the Government.

Funding through Government sporting grants is the backbone of football, especially the grassroots system, the highest participated sport community in Australia.

Before leaving James Johnson, the FA and the extensive member federations presented their Securing Footballing Future initiative before the 2025 Federal Election decided our new government.

This document 23 major points, spanning all levels of the game outlines where and how this funding should be allocated over 10 years.

Securing Footballing Future is bold and focuses on key aspects that have been present issues for football.

The new CEO should make sure that this initiative is a crucial deal to ratify with the government to stabilise funding for years to come.

The federal governments $200 million “Play Our Way” grants program in 2023 was created in the euphoria of the Women’s World Cup.

Though not centrally football focused and far smaller amount of funding, it’s proof that government funding can be acquired and allocated.

As the Sydney Morning Herald reported this week, the FA will record $8.3 million loss at the next general meeting on May 23, funding will become a fundamental issue.

Now more than ever the FA is calling for Garriock and its next potential CEO to be ambitious, show strong leadership and be open to taking calculated risks.

It’s a monumental task ahead, but for the passionate and invested football fans around Australia, they know that optimism for the future while simultaneously being grounded in the present is part of the beautiful game.

As the saying goes, ‘one game at a time’.

Whoever is appointed as Football Australia CEO, whether Garriock or another candidate, should seize the opportunity and lead with purpose.

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