Disney+ and the Matildas to showcase Australian sporting spirit

Staff Writer

The Walt Disney Company and Football Australia have announced a new Australian-commissioned Disney+ Original which will tell the story of the Australian women’s national football team – the Commonwealth Bank Matildas – as they prepare for the FIFA Women’s World Cup 2023™ on home soil alongside co-host New Zealand.

The six-part docu-series – yet to have its title revealed – will go behind the scenes of the popular Australian national sporting team, the Matildas, and track the rise of women’s sport through incredible and immersive storytelling. It will chronicle the highs and lows as well as extraordinary teamwork, trust and spirit – as the squad looks to create history and leave an unrivalled legacy for the sport in Australia and abroad.

Off the field, the series will highlight how the Matildas are pioneering change, as well as covering their experiences during the Tokyo 2020 Olympics and the 2022 AFC Women’s Asian Cup. The series will also explore the influence of head coach Tony Gustavsson, and the special connection the Matildas have with their fans. Overall, it will capture how the Matildas are able to unite Australians in the lead up to the FIFA Women’s World Cup 2023.

Production of the series is underway, led by Executive Producers, Steve Bibb (Inside the Sydney Opera House, Shipwreck Hunters Australia) and Christopher G. Cowen (Decades Series, College Football 150, State of Play) with Katie Bender Wynn (The Will To Fly) as Director. Fremantle and Boardwalk Pictures will lend services to this global production.

The series will launch on Disney+ locally in 2023 and be available on Disney+ globally at a later date.

The Walt Disney Company will reveal its 2022/23 scripted and unscripted Disney+ Australian commissions in the coming weeks, adding to the Matildas series.

Senior Vice President and Managing Director of The Walt Disney Company in Australia and New Zealand, Kylie Watson-Wheeler:

“The Matildas are game-changers for women’s sport in Australia and around the world. This Australian narrative details the impressive skill, determination, commitment, and stamina it takes in the lead up to the World Cup in 2023. The series transcends football and celebrates the true Australian spirit of the Matildas.”

Football Australia Chief Executive Officer James Johnson:

“The Commonwealth Bank Matildas represent Australia on the world stage as global ambassadors and are an inspiration to many, both young and old. This docu-series is an incredible opportunity to share their story not just locally, but globally, and at a time of rapid evolution in women’s football, we are proud to be working with the world’s best story-telling company to bring the Matildas spirit to life.

“In partnering with The Walt Disney Company, Football Australia has chosen a partner that focuses on stories with inspirational and aspirational themes. Together, we hope that this docu-series will inspire the next generation of footballers, girls and boys, around the world, and our players are excited by that challenge.”

Director Katie Bender Wynn:

“The Matildas have broken through massive barriers for women in sport, yet their story has never properly been told. I’m thrilled that Disney+ is shining a light on this inspiring group of women whose stories are worthy of the biggest platform. On its surface, this is a classic tale about a team of women preparing for the greatest tournament of their lives; but at its core, it’s an intimate portrait of a sisterhood that transcends the game.”

Executive Producer Steve Bibb:

“As a documentary maker and an inquisitive football fan, it’s a privilege to be given the opportunity to tell the Matildas’ story in this special moment in time. The behind-the-scenes access allows us to bring this story to the world as we chart the journey of these inspiring women writing the next chapter in their story on the road to the 2023 World Cup.”

Executive Producer Christopher G. Cowen:

“Disney+ and Football Australia have given us the opportunity to tell the inspiring story of the Matildas to the millions of young female and male football players around the globe, and that is a responsibility that our entire team takes on with great zeal.”

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Chelsea FC Women Renews Partnership with Škoda UK

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Image Credit: Chelsea FC website

Chelsea FC Women has revealed its renewal and expansion of its partnership with Škoda UK, naming the automotive brand as the club’s first-ever Official Back of Shirt Partner.

The renewed agreement will carry through the 2025/26 season and beyond, strengthening a collaboration that first took shape in January 2024. It underscores Škoda’s ongoing commitment to investing in women’s sport.

Under the new sponsorship deal, Škoda’s logo will appear prominently on the back of all Chelsea FC Women matchday kits, beginning with the closing fixtures of the 2024/25 season. The branding launch will align with Chelsea’s historic celebration of a sixth consecutive Barclays Women’s Super League title — a moment of major visibility for both the club and the brand.

Strategic Sponsorship in a Champion Setting

The timing of the extended agreement comes as Chelsea FC Women continues its commanding presence in English football — boasting eight league titles to date and eyeing a domestic treble. Škoda branding will also feature during the Adobe Women’s FA Cup Final at Wembley on 18 May, providing a high-profile platform for national exposure.

Commercial Director at Chelsea FC Women, Giulia Mazzia, highlighted the brand’s alignment with Chelsea FC Women and its broader values.

“To welcome Škoda as our first Official Back of Shirt Partner illustrates our ambition to innovate and integrate partners into our business model.

“Škoda helps us connect with fans locally and globally through both matchday presence and digital content,” she said via press release.

Beyond the Shirt: Mobility, Media and Matchday Moments

Škoda’s joint venture with Chelsea FC Women extends well beyond shirt branding, underscoring a shared commitment to innovation, performance and progress in women’s sport.

As part of the renewed deal, Chelsea Women’s players and staff — including the Women’s Academy — will be supported with vehicles from Škoda’s all-electric Enyaq range and the Kodiaq iV plug-in hybrid. This seamless integration into the team’s day-to-day operations reflects both the practical and symbolic strength of the partnership.

Škoda will also:

  • Continue as title sponsor of the “We Are Chelsea” podcast
  • Deliver exclusive digital content across Chelsea FC Women and Škoda UK channels
  • Drive a Škoda vehicle ahead of the team bus into Stamford Bridge on select matchdays — a symbolic “arrival” moment that adds visual impact and storytelling potential

Amplifying Brand Values Through Women’s Sport

Škoda has long supported women’s sport, particularly through its established ties to professional cycling — including the Tour de France Femmes and the Škoda Cycling Academy. Its growing investment in women’s football through Chelsea FC Women reflects a broader strategy centred on mobility, inclusion and elite performance.

Head of Marketing at Škoda UK, Kirsten Stagg, underscored the shared values at the heart of the collaboration.

“Chelsea Women exemplify many of the core values we hold at Škoda. It’s a privilege to partner with a team that shares our commitment to excellence and community,” she said via press release.

The brand has also welcomed five Chelsea players as official ambassadors, who will feature across digital content, grassroots and community programs, and Škoda’s internal brand initiatives.

Commercial Significance and Industry Context

Škoda’s continued investment in Chelsea FC Women reflects key trends in the evolving sports marketing landscape. With growing fan engagement, the rising value of sponsorship on women’s kits, and brands aligning with purpose-driven clubs, the partnership showcases the shift towards purpose-led collaborations.

Digital-first engagement through podcasts, player content, and matchday activations is central to long-term sponsorship success. Women’s football is quickly becoming a powerful platform for brand storytelling and global visibility.

Next CEO of Football Australia steps into the hot seat

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Whoever the new Football Australia CEO is. They will face tough challenges.
Image Credit: Pxhere

Last Thursday James Johnson announced his resignation as CEO of Football Australia (FA) after five and a half years at the helm.

James Johnson over his tenure has presented over much activity in Australian football.

He’s overseen Australia’s co-hosting the 2023 FIFA Women’s World Cup with New Zealand.

This event produced a record influx of girls and women to all levels of the game and highlighted that the current footballing system didn’t have the capabilities to sustain this increase.

He was partied to the A-Leagues break from the FA into the Australian Professional Leagues (APL) in 2020 in the midst of the COVID-19 crisis.

Only recently he was instrumental in the FA’s creation of the National Second Division (NSD) to develop the footballing pyramid.

Many of these initiatives had and continue to have a significant impact.

Yet the complexity and work for these undertakings continue.

Though who is going to be the successor?

Heather Garriock, ex Matilda, has been confirmed as Interim CEO.

She has had experience in this type of role serving as CEO of Australian Taekwondo and as a director on the FA Board since 2021.

Garriock currently serves on the Asian Football Confederation’s Technical Committee and is an exciting fit.

Other than Garriock’s appointment, very little has been spoken on the position.

State Federation CEOs such as Football NSW’s John Tsatsimas and Football Queensland’s Robert Cavallucci are well regarded in the industry.

Would taking them away from their state positions a wise plan or are they even keen to take this huge role anyway?

Maybe from outside the footballing space a CEO of business experience could be valuable.

That being said, caution of people with little ‘football knowledge’ should not be taken lightly.

Football fans know all too well the divisiveness of CEO’s who don’t understand the complexities of the game can be.

What challenges are ahead?

For whoever claims the top spot, they and the FA already face some important hurdles.

First and foremost, they will have to preside over the upcoming start of the NSD in October this year.

A huge occasion in the story of Australian Football and a competition that many clubs, fans and communities are banking on to be a success.

If successful, not only will it bring back into the limelight storied clubs, who’s history have woven the rich tapestry of Australian football, but it’ll open the pathway to a new and improved Australian footballing pyramid, giving clubs the following and support they need to grow and develop.

Things such as funding opportunities, more mainstream media audiences and the chance to stamp their mark into the footballing nucleus.

Though with great expectation comes more chance for disappointment.

The current system for the NSD can be argued to be sufficient, but like all great shifts in football it needs to grow, to expand and importantly to deliver on its goal of a more streamline pyramid.

This push will face funding and support challenges and the NSD, the clubs and the FA will struggle if this new chapter is stagnant.

Which brings us to the next challenge.

The A-League and APL

The A-league is producing an amazing new generation of players for Australia, with increased viewership, fan presence and transfer revenue from home grown talent its producing a record season.

However, under the surface the A-League has struggled since its break from the FA into the APL.

The funding and its recent overhaul paint a bleak picture for the clubs.

On top of this the prospect of future relegation would worry any figures of the clubs, from investors to the club’s lifeblood’s, the academies and fanbases.

Whoever takes up the new role must walk the uncomfortable tight rope of supporting the extensive and growing football scene while not ignoring our highest professional level.

The Women’s Game

The 2026 Women’s Asian Cup is just around the corner, providing an exciting opportunity to further elevate Australia’s women’s football journey and continue its impressive momentum.

On-field and tournament success are only the tip of the iceberg as the continuation of the game’s development is critical.

The positives of this progression far out way the negatives but the FA and its incoming CEO must make smart and well-constructed plans to keep the progress going.

Funding

James Johnson and the FA recently hatched together a plan for $3 Billion worth of Funding from the Government.

Funding through Government sporting grants is the backbone of football, especially the grassroots system, the highest participated sport community in Australia.

Before leaving James Johnson, the FA and the extensive member federations presented their Securing Footballing Future initiative before the 2025 Federal Election decided our new government.

This document 23 major points, spanning all levels of the game outlines where and how this funding should be allocated over 10 years.

Securing Footballing Future is bold and focuses on key aspects that have been present issues for football.

The new CEO should make sure that this initiative is a crucial deal to ratify with the government to stabilise funding for years to come.

The federal governments $200 million “Play Our Way” grants program in 2023 was created in the euphoria of the Women’s World Cup.

Though not centrally football focused and far smaller amount of funding, it’s proof that government funding can be acquired and allocated.

As the Sydney Morning Herald reported this week, the FA will record $8.3 million loss at the next general meeting on May 23, funding will become a fundamental issue.

Now more than ever the FA is calling for Garriock and its next potential CEO to be ambitious, show strong leadership and be open to taking calculated risks.

It’s a monumental task ahead, but for the passionate and invested football fans around Australia, they know that optimism for the future while simultaneously being grounded in the present is part of the beautiful game.

As the saying goes, ‘one game at a time’.

Whoever is appointed as Football Australia CEO, whether Garriock or another candidate, should seize the opportunity and lead with purpose.

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