“You really don’t know which way your career is going to go” – Aurelio Vidmar on Asian football exploits

Aurelio Vidmar

Aurelio Vidmar sees the impending reduction of Australian qualifying slots in the Asian Champions League as a ‘real disappointment’, but still believes Aussie sides can have a big impact on the competition.

Vidmar is as qualified to speak on the ACL as anyone in Australia, and to the shifting face of football in the region broadly; manager of Adelaide United’s ground-breaking run to the final in 2008 and follow-up trip to the Round of 16 in 2010, he more recently helped Thailand’s BG Pathum United to the knockout stage for the first time in their history in 2021.


13 wins from 25 matches has him only behind Tony Popovic as the most successful Australian in Asian football’s pinnacle club tournament, but chances for compatriots to replicate their feats appear bleak. From 2024/25 the ACL’s two-tier structure will split into three, with participants at the top level cut from 40 to 24. At most, Australia will have just one guaranteed top-flight entrant, as the AFC looks to redistribute revenue among participant clubs.

“It’s disappointing. I think Australian teams can still go there and have a big impact, but losing the second automatic spot and a playoff spot is not ideal. Results over the past three-to-four years haven’t been great and that’s probably why they’ve reduced our slots,” Vidmar told Soccerscene from his home in Adelaide, where he’s returned since leaving True Bangkok United in December.

“For a country like Australia, we should have two automatic slots. Our league needs to grow – if you look at Thailand they have four divisions, with 16-18 teams in each. So there’s competition for places, within the league itself, and we need to grow to that stage.”

Vidmar is well placed to give credence or otherwise to the general Australian notion that nations such as Thailand or Vietnam, sometimes patronised as ‘developing’ or ‘second-tier’ regarding football, are set to grow and engulf the stagnant Australian system.


The expansion of the World Cup means this is now unlikely to play out in the international arena. But Vidmar believes the shift is undeniably afoot in club football; through two stints as manager of BG Pathum (formerly Bangkok Glass) and one with Singapore’s Lion City Sailors, he’s seen how investment can accelerate a club, while watching Australian club performances wane from afar.

The Champions League has changed a lot. In 2007/08 only the top team qualified [from the group], most teams were only getting $25,000 to help with travel on away legs. Prize Money was not much for the winner or runners up, but that’s increased as well ($US600,000 in 2008 to $US4million in 2023),” he explained.

“Now the top two sides qualify [until the change from 2024/25], not that it makes it easier – I was at Melbourne City when they played Pathum and didn’t qualify with a very good team. That tells you the strength of the competition now.”


Vidmar’s introduction to Asian football came late in his playing career, aged 31. In mid-1998 he became the third Australian to sign at Sanfrecce Hiroshima under the man who’d managed him through the bulk of his Socceroos career, Scottish manager Eddie Thomson.

A hardened attacker who graduated through a golden age at Adelaide City, Vidmar carved a highly-successful career in Belgium, that peaked in winning the 1994/95 League golden boot with Standard Liége. But stints in Switzerland and Spain didn’t bring the same rewards, and he was only too happy to draw the curtain on Europe.

“At the time I was in Spain at Tenerife, but hadn’t been playing in my second year there. I got a call from the late Eddie Thomson and it wasn’t long before I said yes. Sanfrecce were a great club and Japanese football at that stage had boomed, with the J1 League starting in 1993,” he shared.

“But by 1997-99 it was in a bit of a lull. We were playing at the Arch Stadium, a 36,000 seater with only 15-16,000 there, so it had dropped off a hell of a lot. At the time Tony Popovic and Hayden Foxe were the two Aussies there, two top guys and top athletes, so we had a great time.”

A return to Adelaide followed as his career wound down in the dying days of the NSL, firstly with City and finally in the foundation years of United. By the time Vidmar ascended to the managerial top job after a year as John Kosmina’s assistant, Australia had achieved its long-held goal of shifting federations from Oceania to Asia.

The Socceroos had the first opportunity to make a mark for Australian football in its new home, but disappointed in exiting the 2007 Asian Cup at the quarter-final stage. Instead it was Vidmar’s Reds, in driving to the final of the 2008 Champions League, that made the first big inroads.

“It was an awesome period for the club. The first year we were in it, 2007 under Kossie, we didn’t qualify [out of the group stage], although we did well and learnt a hell of a lot from that first foray. No one, including supporters, really knew too much about it, but it really grew legs the following year because we did so well.”

Hindmarsh routinely drew sell-out crowds of 17,000 as Cassio, Travis Dodd & Sasa Ognenovski et al. topped their group, moved past Kashima Antlers and Karavchi (now Bunyodkor) through the knockouts, and ultimately met Gamba Osaka in the final. Few remember the 5-0 aggregate scoreline by which they lost, but many remember what a rollicking, if somewhat naïve, run it was.

“Every game was the old cliche, one at a time. We played against top quality opposition, had a little bit of luck, had good structures. We did the damage at the right time and got there in the end,” Vidmar said.

But for all this, Vidmar still didn’t envision he’d go on to spend the majority of his managerial career to this point in the eclectic environment of Asian football.

“It wasn’t a love of the region. We loved what we were doing, the profession is very difficult as we know, so just being involved in it and trying to give some sort of impact was really why we are in it  – the impact of doing well as a club or helping player’s careers, that’s why we’re in it. But you really don’t know which way your career is going to go.”



Vidmar managed United until the end of the 2011/12, before moving back to the familiarity of the national team as boss of the Under 20’s and senior assistant to Holger Osiek. Incidentally, he oversaw a 3-0 win over Canada between Osiek’s sacking and Ange Postecoglou’s appointment, in October 2013.

Vidmar was 46 and had spent his life in Australian football. A 53-cap Socceroo who’d lived the heartbreak of repeated World-Cup near-misses, he’d finished playing as a well-travelled professional and had grown into an experienced domestic manager.


But you never stop learning, and ahead was a plunge back into the unknown. Vidmar had seen the pinnacle of Asian football as a player and manager, but now loomed an education in the unpredictability and politics of the game further down the chain. 


“I’d finished with the national team and got a call from Bangkok Glass one day and to be honest, I didn’t know much about them. We knew Thailand had some talented national players but I didn’t know much about the Thai First Division,” he reflected.

“I went there, met them, and… it was very strange. As I’m talking to the owners and the board, the Chairman steps up and says to my agent he wanted to speak to him outside. The interview had only been going five minutes, so I thought ‘s**t, this has either gone very well or very poorly!’


“So I’m sitting there with the rest of the board, s**t talking, small talk, they come back in within two minutes and the Chairman taps his hand on the table and says ‘let’s just get this deal done.

“I had a really good time there but learnt very quickly that, especially in Thailand, they’re very passionate but also emotional and sometimes irrational – and that’s exactly how it panned out. I finished the last ten games of 2016/17 and went back for 2017/18, but it ended poorly.

“We had not a bad team, but weren’t the best because we were spending significantly less than Muangthong, Buriram, Chiangrai… when I got sacked we were sitting third. I was sacked as I wasn’t listening to what the Chairman wanted, doing my own thing. They couldn’t accept that, so I was shown the door.”

18 months later he signed as manager of one of Asia’s most ambitious clubs, Singapore’s Home United, on the verge of an influx of funding from incoming Chairman and Singaporean billionaire Forrest Li.


“I had no interest in going to Singapore but sometimes, right from the beginning, it’s what you’re looking for. There was synergy, people with the same ideas, the same direction. Within a week we’d agreed on a deal,” he explained.


“I knew the competition wasn’t the highest standard in South-East Asia, but they were just about to be bought by Li. We played one season, then he changed the name to Lion City Sailors. Not just the colours, but the whole fabric shifted; he spent over $15 million on buying a first team, academy, training centre. They’re miles and miles ahead of the rest in Singapore. 

“I was happy, doing our thing… and then out of the blue the Bangkok Glass Chairman rings me. He starts chatting away and says ‘look, I made a mistake, you’re the best coach we’ve had and I shouldn’t have done what I did. We want you back.’ I thought ‘Jesus Christ’, given the timing of everything!

“I was very honest with Forrest Li. He said he’d never stand in the way of me wanting to improve myself and coaching at a higher level. The Champions League was also very attractive to me – it was the first time Pathum United (rebranded from Bangkok Glass), as they were now called, had been there.”

Vidmar picked up where he’d left off, helping the side through a group that included the formidable Ulsan Hyundai, and onto a Round of 16 clash with Jeonbuk Motors. Domestically the side also lifted the Thailand Champions Cup, but Covid-complications meant Vidmar handed the reins to an assistant for the trip to South Korea.

“They did really well, got knocked out on penalties, the club never expected them to get that far. I do love the Champions League, it’s a great competition and I’ve had a great deal of fortune.”




If Australian sides are to return to the halcyon days of Adelaide’s 2008 run to the finals, or the Wanderers 2014 triumph, Vidmar sees the development of the domestic league, and an increase in competitiveness, as the means.

“I don’t know the mechanics of a ‘B-League’… but even in smaller South-East Asian leagues, it’s not a given that you’re in the top division. We really need to get to that stage.”

Football Australia’s progress towards a National Second Division continues gradually, and whether that will be stitched into the A-League remains a far-flung reality – ‘although it’s romantic, if I was an owner or chair I wouldn’t rush to jump in’, but there really is no time to delay as investment continues to flood into the broader region. In the short-term, increasing familiarity remains an option.

“I think the player market is still untapped. We’ve got a couple of good Japanese players in the League but places like Vietnam, Thailand… There are a hell of a lot of good players out there. They earn good money at home and that’s probably part of the reason why they won’t come out, but those sorts of regions need to be looked at.”

Next season Melbourne City will play in the Champions League, with no Australian sides afforded a play-off spot; by comparison, Japan and South Korea each have three sides guaranteed and one play-off spot, Thailand and China two and two. That the Central Coast Mariners and Macarthur Bulls will play in the second-tier AFC Cup says much about Australia’s slide in the region.

Unless changes are made, these nations will continue to shine on the Champions League stage at Australia’s expense. The trend is not irreversible, but the task needs to be fully embraced – take it from someone who knows what it is to break new ground in the region.

 

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Why Australia is unlikely to host a Men’s World Cup in the near future

In December of last year, Saudi Arabia was officially announced as the host nation for the 2034 FIFA World Cup.

This makes them the fourth country from the Asian Football Confederation (AFC) to host the tournament—following Japan and South Korea in 2002, and more recently, Qatar in 2022.

What stood out about Saudi Arabia’s selection, though, was the lack of competition—they ended up being the only country to submit a formal bid.

Australia, a fellow AFC member nation had initially expressed interest in hosting the 2034 World Cup, but with Saudi Arabia heavily investing in their bid and momentum clearly shifting in their favor, Australia chose to step back.

Instead, they redirected their focus toward hosting the 2026 AFC Women’s Asian Cup—an event they were awarded in 2024—and the 2029 Club World Cup.

This isn’t the first time Australia has tried to bring the World Cup Down Under. Back in 2010, they launched a bid to host the 2022 tournament.

However, it ended in disappointment—they received just one vote in the first round, while Qatar controversially secured hosting rights under what many described as “suspicious circumstances.”

Now, 15 years after that failed bid, and with Saudi Arabia next in line to host, it seems increasingly unlikely that Australia will get a World Cup anytime soon. And there are several reasons why that might be the case.

Cost Factor

One of the major reasons Australia may not host a men’s FIFA World Cup in the near future is due to the enormous cost involved in staging the tournament.

According to Statista, Qatar spent a staggering $220 billion USD ($342 billion AUD) to host the 2022 World Cup, making it the most expensive edition in the tournament’s history.

This was largely due to Qatar needing to build much of the necessary infrastructure from scratch.

Even so, previous World Cups have still come with hefty price tags.

Russia spent around $11.6 billion USD ($18 billion AUD) to host the 2018 tournament, while Brazil’s 2014 World Cup cost about $15 billion USD ($23 billion AUD).

In fact, the last men’s World Cup to cost under $1 billion USD ($1.56 billion AUD) was the 1994 tournament held in the United States.

In contrast, the 2023 FIFA Women’s World Cup—co-hosted by Australia and New Zealand—had a far more modest price tag.

According to FIFA’s bid evaluation report, the tournament was expected to cost around $150 million AUD, with just over $100 million AUD contributed by governments.

Not only does the Women’s World Cup cost significantly less to host, but many of the stadiums and infrastructure acceptable for the women’s tournament would fall short of FIFA’s stricter requirements for the men’s event.

To meet those higher standards, Australia would need to make substantial upgrades, adding further to the cost.

Beyond the economic risks, there’s also a broader question of national priorities.

Australia may ultimately decide that the billions required to secure and host a men’s World Cup could be better invested elsewhere—into areas that deliver more lasting and equitable benefits for the population.

For example, upgrading the nation’s public health system, affordable housing initiatives, education infrastructure, and climate resilience projects are all pressing needs that demand long-term funding and attention.

Investments in regional transport networks, Indigenous community support, and renewable energy development could arguably provide a stronger return on investment in terms of social and economic outcomes.

Given these competing priorities and the immense cost of hosting, Australia may find that the pursuit of a men’s FIFA World Cup is a luxury it simply can’t justify—at least not in the foreseeable future.

Rival Interest

Rival nations within the AFC (Asian Football Confederation) would play a major role in limiting Australia’s chances of hosting a Men’s FIFA World Cup.

The FIFA World Cup is the biggest sporting event in the world, and the competition to host it is incredibly fierce.

Countries go to great lengths to secure hosting rights, especially within the AFC, where Arab nations in particular have been extremely proactive.

One major factor is the concept of sportswashing—the practice of using sports to improve a country’s global image, often as a way to divert attention from human rights issues or political controversies.

This has become especially common in the Middle East over the past decade.

Between early 2021 and mid-2023, Saudi Arabia alone reportedly spent $6.3 billion on sportswashing efforts, including around 300 sponsorship deals.

Their investments span across numerous sports: boxing, motorsport, snooker, golf, ATP tennis, cricket, and even the America’s Cup sailing regatta.

However, football has been their biggest focus.

In recent years, Saudi Arabia’s top-tier football league—the Saudi Pro League (SPL)—has emerged as Asia’s most high-profile domestic competition.

This rise in prominence has largely been driven by the league signing world-famous players to extremely lucrative contracts.

The most notable example is Cristiano Ronaldo, arguably the most recognisable athlete on the planet, who joined Al Nassr on a deal reported to be worth around $207 million USD (approximately $322 million AUD) per season.

But Saudi influence in football isn’t limited to their domestic league. They’ve also hosted major international club competitions.

For instance, five of the last six editions of the Supercopa de España—a tournament featuring the top Spanish clubs—have been held in Riyadh, Saudi Arabia’s capital.

Now it’s not just the World Cup, looking at the AFC Asian Cup, the premier men’s international football tournament in Asia, three of the last four editions were hosted by Arab nations.

Qatar alone hosted it twice during that period and Saudi Arabia is also set to host the 2027 edition.

So, Australia faces stiff competition within the AFC for the rights to host a World Cup—particularly from wealthy and politically influential Arab nations that have a proven track record of securing major football events.

The last FIFA World Cup (2022) was held in Qatar, and the next AFC host is Saudi Arabia and based on the current pattern, it wouldn’t be surprising if another Arab nation—such as the UAE—secured the next opportunity after that.

Location

One major factor that could affect Australia’s chances of hosting a men’s FIFA World Cup is its geographical location.

Because Australia is so far from Europe and the Americas—where most of the global football audience is—many matches would air at inconvenient times in those regions, potentially lowering TV viewership.

This issue was already evident during the 2023 FIFA Women’s World Cup, which was co-hosted by Australia and New Zealand.

According to FIFA, the final between Spain and England reached 222.02 million viewers.

That’s a noticeable drop compared to the 2019 final in France, where the USA faced the Netherlands and drew 263.62 million viewers.

A decline like this in viewership could make FIFA and its broadcasting partners think twice about holding a men’s World Cup in Australia.

Speaking of broadcasting, broadcast rights are another concern with time zone differences potentially reducing the value of international broadcast deals, since matches wouldn’t air during prime hours in key markets.

In fact, ahead of the 2023 Women’s World Cup, FIFA reportedly missed its target for selling broadcast rights by about $100 million USD ( $155 million AUD), according to the Wall Street Journal.

FIFA had hoped to bring in $300 million USD ($466 million AUD), but only managed around $200 million USD ($310 million AUD).

It even reached a point where FIFA president Gianni Infantino warned of a possible TV blackout across Europe unless broadcasters increased their offers.

All of this shows how Australia’s remote location could seriously impact global viewership and broadcasting revenue, making it a tougher sell as a host for a future men’s World Cup.

Conclusion

So, in light of these financial, geopolitical, and logistical challenges, it’s clear that the odds of Australia hosting a FIFA World Cup remain firmly stacked against them—making another failed bid not just possible, but increasingly probable.

Given the significant financial demands, complex geopolitical dynamics, and substantial logistical hurdles involved, it becomes increasingly evident that Australia faces an uphill battle in its pursuit of hosting a FIFA World Cup.

These compounding challenges not only diminish the likelihood of a successful bid in the near future, but also raise the probability that any renewed attempt could end in yet another disappointment.

KAM Melbourne to acquire majority stake in Western United FC

KAM Melbourne has confirmed its agreement to acquire a majority stake in the Western United Football Club and its parent company Western Melbourne Group.

Since launching in 2018, Western United Football Club (WUFC) has quickly made its mark on the pitch.

In 2019, Western Melbourne Group (WMG) and its group of investors set out with a bold vision: to create a vibrant, sports-led hub blending retail, residential living, and football in Melbourne’s west.

Their 62.5-hectare site in Tarneit, 25 kilometres from Melbourne’s CBD is at the heart of a groundbreaking public-private partnership with Wyndham City Council, focused on building world-class sports infrastructure.

At the core of this development will be a purpose-built football stadium and a home for an elite professional club.

KAM Melbourne, part of KAM Sports, brings specialist knowledge and will work alongside WMG’s partners and stakeholders to bring this vision to life.

The company is headed by Chairman and co-founder Maciek (MG) Kaminski, and CEO and co-founder Mikhail Kaminski.

With a strong background in managing large-scale residential and commercial projects in the US and Europe, the team brings deep expertise in investment, development, and project structuring.

Looking ahead, WUFC will be part of a broader, international multi-club strategy focused on football development. The goal is to create elite-level opportunities and pathways for Australian talent.

With over 40 years’ experience in both public and private real estate sectors, the Kaminski family is well-placed to lead this ambitious project.

For them, combining their global property development experience with football club ownership has been a long-held dream—and WUFC, along with the larger WMG project, offers the perfect way to make that dream a reality in Australia.

Chairman of Western Melbourne Group Jason Sourasis expressed his excitement ahead of the acquisition.

We are thrilled by the significant investment and commitment from KAM Melbourne,” Mr Sourasis said in a press release.

“It was important to partner with a group that aligned with our values and believed in the vision.

It has been an intensive 12-month due diligence process, in which KAM Melbourne took the time to truly understand our vision and the role it will play in shaping the needs of a fast-growing community.”

The deal is still pending and will go ahead once it receives the required approvals from Wyndham City, the Australian Professional Leagues (APL), and Football Australia (FA).

Western United and the Western Melbourne Group will provide further comments once the necessary regulatory approves have been finalised.

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