KAM Melbourne has confirmed its agreement to acquire a majority stake in the Western United Football Club and its parent company Western Melbourne Group.

Since launching in 2018, Western United Football Club (WUFC) has quickly made its mark on the pitch.

In 2019, Western Melbourne Group (WMG) and its group of investors set out with a bold vision: to create a vibrant, sports-led hub blending retail, residential living, and football in Melbourne’s west.

Their 62.5-hectare site in Tarneit, 25 kilometres from Melbourne’s CBD is at the heart of a groundbreaking public-private partnership with Wyndham City Council, focused on building world-class sports infrastructure.

At the core of this development will be a purpose-built football stadium and a home for an elite professional club.

KAM Melbourne, part of KAM Sports, brings specialist knowledge and will work alongside WMG’s partners and stakeholders to bring this vision to life.

The company is headed by Chairman and co-founder Maciek (MG) Kaminski, and CEO and co-founder Mikhail Kaminski.

With a strong background in managing large-scale residential and commercial projects in the US and Europe, the team brings deep expertise in investment, development, and project structuring.

Looking ahead, WUFC will be part of a broader, international multi-club strategy focused on football development. The goal is to create elite-level opportunities and pathways for Australian talent.

With over 40 years’ experience in both public and private real estate sectors, the Kaminski family is well-placed to lead this ambitious project.

For them, combining their global property development experience with football club ownership has been a long-held dream—and WUFC, along with the larger WMG project, offers the perfect way to make that dream a reality in Australia.

Chairman of Western Melbourne Group Jason Sourasis expressed his excitement ahead of the acquisition.

“We are thrilled by the significant investment and commitment from KAM Melbourne," Mr Sourasis said in a press release.

"It was important to partner with a group that aligned with our values and believed in the vision.

“It has been an intensive 12-month due diligence process, in which KAM Melbourne took the time to truly understand our vision and the role it will play in shaping the needs of a fast-growing community."

The deal is still pending and will go ahead once it receives the required approvals from Wyndham City, the Australian Professional Leagues (APL), and Football Australia (FA).

Western United and the Western Melbourne Group will provide further comments once the necessary regulatory approves have been finalised.

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Brisbane Roar has announced a new partnership with ZECO, a leader in football sportswear, to support the club's National Premier League (NPL) program.

Through the collaboration, ZECO will become Roar's official grip sock and shin pad partner and will provide the club's NPL team with world class products to enhance player performance and comfort.

ZECO is an Australian owned and operated business, designing its own premium products like its famous mini shin pads favoured by players such as Nestroy Irankunda and Jaiden Kucharski.

ZECO is also the sister organisation of Joga, a world-renowned sportswear brand, known for sponsoring global superstars such as Jack Grealish, Harvey Elliott and Ansu Fati.

However, in addition to partnering with global players, ZECO has a history of supporting the A-Leagues, having previously worked with Sydney FC and the Newcastle Jets.

ZECO Co-Founder, John Kimbell expressed his organisation's enthusiasm for the partnership with Brisbane Roar.

We’re incredibly proud to announce our partnership with yet another top-tier A-League team,” he said in a press release.

“This collaboration marks a significant milestone for us, as we continue to align ourselves with organisations that embody excellence, determination, and passion.”

“Brisbane Roar holds a legendary status in Australian football, with a rich history and a loyal fan base. It’s an honour to support such an iconic club.

"At the heart of our mission is a deep commitment to helping athletes reach and exceed their peak performance.

"That’s why we’re genuinely excited to see our products playing a role in the team’s preparation and performance on and off the field.

"We’re confident that our support will contribute to their success—not only in the upcoming season but for many seasons to come.”

Together, Brisbane Roar and ZECO will aim to strengthen player performance and development through providing the necessary resources to grow to players.

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The Australian Professional Leagues (APL) have announced the appointment of two new Club Directors to the APL Board, as well as updates to the salary cap structure which will be implemented from the 2025/26 season.

At an Extraordinary General Meeting held earlier today, Club Unitholders voted to appoint John Dovaston, Chairman of Melbourne Victory, and Kaz Patafta, Chairman and CEO of Brisbane Roar, as new Club Directors to the APL Board.

Both bring a strong mix of football, business, and governance experience to the table, drawn from their work both within and outside the sport.

The rest of the Board — including the Chair, a Silver Lake Director, the FA-appointed Director, and three existing Club Directors — remains unchanged, as they were not up for election.

After consulting with the Board, Club Unitholders, and club reps, the APL also announced it will introduce a new financial sustainability framework for the A-Leagues, to be rolled out over the next three seasons.

The focus will be on revamping the salary cap system.

The current setup which includes a $2.55 million soft cap and six types of salary exemptions was originally designed to support financial stability and competitive balance, but it's no longer delivering as intended.

Starting from the 2025/26 Isuzu UTE A-League Men season, a $3.5 million hard cap trial will be introduced.

Then, in 2026/27, a $3 million hard cap (plus one marquee player) will be enforced. Clubs that exceed the cap will face financial and sporting penalties.

For the 2025/26 season, clubs will still operate under the current salary cap rules and exemptions, with the trial period acting as a transition to the new system.

A broader financial model, based on each club’s revenue will be finalised with input from clubs and the PFA and introduced in the 2027/28 season.

Executive Chair, Stephen Conroy, highlighted the need for change when it came to the current salary cap structure as well as the benefit of the new reform.

“Following consultation with clubs over the last twelve months, it was determined that the current spending structure, which has been in place since 2005, was no longer fit for purpose," he said in a press release.

“We are doubling down on strategies that are already working; investing in our product and highlighting our fantastic homegrown talent. 

“The implementation of these reforms over the coming years is designed to ensure a competitive balance and to build long term foundations for growth that helps unlock the full revenue potential of each club.

“The APL Board firmly believe this is the model for long term success, giving clubs time to assess and plan before a new model is agreed to for season 2027/28 based on global best practice, that can deliver greater outcomes for talent development and a better football product.ˮ

The APL’s latest moves mark a significant step forward for the future of the A-Leagues, with new leadership on the Board and a clear plan to overhaul the financial structure of the competition, the league is positioning itself for long-term stability and growth. 

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In recent news the A-league viewership on sky sports has climbed significantly in New Zealand.

Official A-League media sources have identified that 1.31 million people have watched the A-League through Sky Sports media channels this season.

This confirms an impressive 40% increase in viewership for the 2024-25 season.

To add to this an additional 228k, a 46% increase, and 167k, a prominent 115% increase, have also streamed on Sky's digital platforms.

This amounts to a huge increase in viewership of the sport for New Zealand and also a large portion of the respective nation’s population, displaying football's huge popularity in Australia’s close neighbour.

Sky Sports extended their exclusive rights for the Isuzu UTE A-League Men and Ninja A-League Women at the beginning of this season and this deal will be the sole provider for 2 more seasons.

Both Leagues through this season are available not only on Sky Sports but also Sky Sport Now and Sky Go.

This upward trend in popularity can be attributed to the addition of a second New-Zealand team in Auckland FC, who currently sit at the top of the A-League and look positioned to win the minor premiership.

To match this news with viewership Auckland FC and Wellington Phoenix have both recorded some of the highest game attendance in the league throughout most of their home games.

Auckland FC has had the overall highest attendance with a total of 211,095 so far and an average of 17,591. With the biggest attendance their derby against Wellington Phoenix at just above 27,000.

Auckland FC worst attendance at around 13,000 is almost double the next most attended team, Sydney FC. Wellington Phoenix have also recorded high attendance with 99,677 up to this point.

Though down averagely from last season, to maintain these numbers after a title chasing seasons shows fan dedication from the Kiwis.

The introduction of a new team from New Zealand's biggest city has turned out to be a successful investment by the Australian Professional Leagues (APL).

It has increased viewership, attendance and all round enjoyment in the A-league, helping the APL increase in value and quality this season.

The APL and New Zealand must now build on this momentum to keep viewership strong and continue growing the beautiful game across Aotearoa.

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Last week, Professional Footballers Australia (PFA) announced the appointment of Beau Busch as the organisation's new Chief Executive for a four-year period until 2029.

Busch is an experienced presence within the PFA, having joined the players' rights and wellbeing organisation back in 2013. Since then, he has held a number of key roles, including Co-Chief Executive, Head of Player Relations and Development, and Media and Communications Manager, in addition to being appointed FIFPRO Asia/Oceania President in 2024.

Across these positions, Busch has worked to protect players' welfare and rights, as well as push standards across the A-Leagues and National Teams.

PFA Chair Francis Awaritefe explained how Busch would deliver much needed stability in his new role during times of uncertainty for the sport in Australia.

“The professional game has reached an important juncture, with critical industrial and commercial negotiations set to occur. We have no doubt that Beau’s appointment will ensure the players can navigate the challenges and seize the opportunities over the coming years," he said in a press release.

“Beau has built incredible trust with the PFA membership, and this will be invaluable as the players seek to shape the future of the game.”

PFA Co-President Tameka Yallop described why Busch would be a valuable fit for the role.

“Beau’s passion for the game, integrity, and proven leadership make him the ideal leader to guide the PFA into its next chapter," she said via press release.

“The players are committed to ensuring we build an industry that we can all be incredibly proud of and we know that under Beau’s leadership the PFA will continue to a be a values-led organisation.”

In a statement, Busch expressed his joy at being selected for the position by the plays.

“It is an honour to represent our members and to work alongside an outstanding Executive, Delegates and staff team," he said.

“This generation of players have an opportunity to drive the success of the professional game and to leave a lasting legacy for the players that follow them.”

Together, Busch and the PFA will continue to protect players' rights and uphold the standards of the game across Australia.

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New Zealand A-League club Auckland FC has hosted its first Development Centre training camp as the club continues to elevate the standards of New Zealand football and foster young talent.

Through Auckland FC's Youth Development Club Partnership programme, the training camp ran welcomed 26 players aged 14-16 from 12 partner clubs to participate in a three-day programme.

Auckland's Youth Development Club Partnership aims to guide young players and build relationships with communities across New Zealand's Northern and WAIBOP regions. Via this, clubs affiliated with the club's Talent Devlopment Programme (TDP) from Auckland and areas such as Hamilton and Tauranga were represented at the training camp.

During the training camp, players had the opportunity to experience a professional sporting environment as they competed. Additionally, players were involved in educational workshops which relayed key information about fitness, mental resilience and Auckland's Black Night Football philosophy.

Furthermore, players also met and learnt from senior coaches and players.

Head of player recruitment Doug Kors explained how important the training camp was for both the young players and the club.

“It was great for us to get at a look at the young players coming through. We’re a club dominated by local talent, it’s part of who we are and what we set out to do in terms of providing pathways into the game. I don’t see that changing anytime soon,” he said in a press release.

“For players it provides them a chance to understand what it takes to make it professionally.

“Yes, it requires skill and talent, but also eating right, a tactical understanding of the game, as well as level of mental resilience. We try a provide all the players who come through with a basic understanding of that.”

Auckland FC CEO Nick Becker highlighted how valuable the Youth Development Club Partnership was for the club.

"There is a huge amount of untapped talent in New Zealand," he said via press release.

“Thanks to the relationships we have with partner clubs, Auckland FC can become a vehicle that helps talented young boys and girls realise their potential and make it at a professional level, right here in Auckland. That’s huge for the development of the game.

“Beyond that, our ownership structure means the connections exist to for the most talented of professionals to try to make it in Europe.”

The first of Auckland's development camps represents an impressive series of development for the A-League's youngest team.

Last month the club celebrated its first birthday and currently leads the A-League Men's ladder with a solid four-point lead.

Key to the club's success has been its ability to extract the best out of local talents, reinforced by the callup of six players to the All-Whites in the most recent international window, double that of cross-country rivals Wellington Phoenix.

If Auckland is to continue to rely on home stars, then continued investment in local football is necessary.

Auckland FC first launched the Youth Development Club Partnership in October 2024, creating the first step for athletes to become professional footballers via a defined pathway of the Rebel Sport Development Centre, reserves and then the first team.

Now, the programme unites 18 TDP clubs in fostering emerging talents. In creating partnerships with clubs across the country, Auckland FC is building a network of valuable win-win relationships that allow each organisation to develop and play the best talent available.

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Just this week the Isuzu UTE A-League has announced it has reached the 500-goal mark in record time this season in line with another recent report of another increase of viewership for the a-league.

Highlighting an exciting period of growth for the competition both on and off the pitch.

Western Sydney Wanderers defender Alex Gersbach’s strike against Western United on Sunday became the 500th goal of the 2024-25 campaign.

The milestone was achieved after just 150 matches, making it the fastest the league has ever reached this tally, surpassing last season's record of 152 matches.

The current season's goal-scoring rate dramatically outpaces historical comparisons.

During the 2000-01 National Soccer League season, it took 159 games to reach 150 goals, while the 1996-97 campaign required 161 matches. The 2022-23 season needed 163 games to hit similar numbers.

This scoring record was presented the same time as the encouraging news on the viewership front.

The A-Leagues reporting an 11% increase to last season in total viewership audience for 10+ and 10 Play according to recent data shared by the competition.

The league viewership currently sits at 3.96 million nationally and is expected to hit 4 million people at the end of the season.

This is a record increase of viewership and shows the popularity of the sport in a very saturated sporting market.

The twin developments of record-setting goal production and increased viewership point to a positive trajectory for Australian football and its ability to be an enjoyable an action-packed season for audiences.

The growth of the viewership should be built upon in coming seasons and proves that the league is continuing to grow traction.

One must point out if there is a connection between the number of goals and the rise in viewership.

The spread of goals however points towards not a league with huge differing quality of teams.

Another point to highlight, is that viewership is high is also being backed up by the active support at the grounds.

Big matches such as the Sydney Derby has brought in huge numbers, however, it will be at the end of the season if we see an all -round rise in ground attendance.

With this year also capping of the largest increase in transfer revenue and playing minutes for under 23 players.

These results points towards a wealth of quality players who can excite the league and develop its quality.

Also, with this comes the opportunity for increased transfer opportunities, revenue streams and sponsorship deals.

The potential for this league and its increasing popularity is something that needs to be supported and developed in the coming seasons.

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Wellington Phoenix has welcomed local family-owned business Holmes Construction as the club's major academy partner.

Through the partnership, Holmes Construction advertising material will feature in a prime location on the front of the Phoenix's men's and women's reserve team's shirt for the 2025 winter season and the National League Championship.

Founded in Wairarapa in 1957, Holmes Construction has been a consistent presence in the Wellington region for almost seven decades.

Currently, the business is run by the third generation of the family and has offices across Greytown, Petone and Christchurch.

Holmes Construction managing director Ben Holmes expressed his family's pride to enter into the partnership with Wellington Phoenix's academy.

“As a family-owned business with a proud history in the region, we value the development of local talent and the strong community spirit these teams embody,” he said in a press release.

“As a team, Holmes values being a part of our local community and supporting local.

“We look forward to cheering the Wellington Phoenix academy on throughout the season and wish them every success.”

Wellington Phoenix general manager David Dome highlighted his excitement to support a local business through the new partnership the Holmes Construction.

“Ben Holmes and his team at Holmes Construction are leaders in their field and are passionately local,” he said via press release.

“We know their work first-hand having been tenants at the world-class New Zealand Campus of Innovation and Sport since it opened in 2022.

“Together we’re looking forward to taking the academy to a new level and making it a major events hub in the Hutt Valley.”

Wellington Phoenix recently took over the Ricoh Sports Centre, branding it the new Home of the Wellington Phoenix for the club's academy to play at Fraser Park.

Here the club's new partnership with Holmes Construction will shine, showcasing the strength of supporting of local businesses and organisations.

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New Zealand A-League club Wellington Phoenix has announced a partnership with New Zealand media masthead Stuff, and its publication, The Post.

Through the new deal, the organisations' long-standing partnership will now be thoroughly cemented, as Stuff will be elevated to one of Phoenix's club media partners.

Stuff is one of New Zealand's largest media platforms, holding one of the country's largest websites and reaching over 3.4 million New Zealanders each month. Stuff also has an array of widely popular magazines and publications, such as The Post - a Wellington based daily business and politics newspaper.

Wellington Phoenix general manager David Dome expressed his excitement for the partnership by highlighting the history Stuff and The Post have had with Phoenix.

“Stuff has provided unmatched coverage of the Phoenix since we were established in 2007,” he said in a press release.

“In fact Post readers were asked for feedback on six options for the club’s name before then-owner Terry Serepisos settled on Wellington Phoenix.

“Stuff and The Post have followed the Phoenix through all of the ups and downs since and it’s great to have formalised the partnership.

“We look forward to connecting with Aotearoa’s largest digital and print audience.”

The Post Editor Tracy Watkins detailed the Post's eagerness for the deal.

“Our audience might be focused on our politics and business coverage through the
week, but come the weekends they are as sports mad as the rest of the country," she said via a press release.

“This partnership speaks to that enthusiasm, and showcases the Phoenix story far and
wide.”

Stuff’s Director of NZ Direct Markets Lee Piper outlined his organisation's commitment to supporting the club after years of work together.

“We’re excited to continue supporting the club’s growth and success,” he said in a statement.

“It’s been a privilege to witness the Nix’s progress season after season, and we look forward to being closely involved with the club as they continue to evolve.”

Wellington Phoenix, Stuff and The Post will seek to engage with the wider New Zealand community as they kickstart the next chapter of their collaboration.

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The Central Coast Mariners (CCM) have recently announced the continuation of their partnership with Coast Sport Performance Health Services for their CCM program.

Central Coast Physiotherapy, operating as Coast Sport, is a Central Coast-based performance health group dedicated to delivering first-class therapy and performance services.

Their goal is to become leaders in providing world-class Allied Health and Sports Medicine services.

They achieve this through premium healthcare delivery featuring clinical excellence, evidence-based practice, gold standard technologies and integrated multidisciplinary patient management.

This partnership will provide expert medical and physiotherapy care to youth development at CCM, primarily focusing on the academies. Making sure youth players have the best care and are educated on their bodies.

CCM expressed their excitement at this renewal on their social media channels.

"We're thrilled to announce Coast Sport - Performance Health Services as a returning partner in our MCC program! With their exceptional physio services, Coast Sport plays a vital role in supporting the health and performance of our Central Coast Academy athletes," via CCM official media release.

"Their continued commitment to athlete care is integral to our development pathway, ensuring our players receive the best support on and off the field. We look forward to this continued partnership and the success it will bring!"

Physical health is crucial to the development of players and to keep them in good condition to excel in football.

The strains on young players' bodies in academies means that good physiotherapy done by experts in the field is crucial to the longevity of the players.

It is an integral part of building a successful and inviting academy, players and importantly their families need to believe they are receiving support in all forms of development.

It's also key that young players are educated on their own bodies and make sure they understand how to maintain their ability and make sure they suffer no serious injuries.

This collaboration renewal also demonstrates how the A-League club supports local community businesses.

Using local businesses even for such an integral part of development as physical health shows commitment to the region.

Partnerships like this help clubs build strong relationships with the local community and solidify their integral position as a symbol of the local business environment and society.

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Paramount Australia and SportsPick Live have revealed a new multi-year partnership aimed at increasing football viewership across venues in Australia, an action that aims to enhance the sports presence in a local landscape in settings such as pubs, clubs, casinos, and gyms.

The partnership with Paramount Australia, the home of Australian football, grants commercial venues the distribution rights to Paramount’s exclusive and extensive package of domestic and international football matches.

This provides full-season coverage of both the Isuzu UTE A-League Men and the Ninja A-League Women, enhancing entertainment options for venue operators while making the game more accessible to fans nationwide.

This collaboration not only brings Australia’s premier domestic football competitions to screens in venues nationwide but also delivers over 100 international matches featuring the CommBank Matildas and Subway Socceroos, allowing fans to support their national teams in a vibrant, shared atmosphere.

Managing Directer of Entain Venues, Mark Sturdy, expressed his enthusiasm on sharing the sport across the nation.

“We’re excited to be partnering with Paramount Australia, allowing us to bring Australian football into venues nationwide, championing both women’s and men’s leagues with equal passion,” he said via press release.

“By consolidating the branding of Paramount Australia, A-Leagues, CommBank Matildas, and Subway Socceroos under the SportsPick Live initiative, the partnership aims to establish a robust platform for sports entertainment tailored to the commercial market.

“Our partnerships aren’t just about streaming matches; we’re completely invested in growing the sports in our portfolio while elevating the local venue as the place that unites fans."

This landmark agreement highlights both companies' commitment to growing football in Australia and aims to provide an outstanding viewing experience for fans in commercial venues, uniting communities through the power of sport.

Vice president of partner management and business development at Paramount Australia, Lachlan Roach, commented on the vitality of the collaboration.

“The SportsPick Live business is pioneering commercial venue distribution in the territory, and Paramount Australia’s inaugural and multi-year partnership is pivotal in delivering and making available our premium broadcast of all Australian football matches to fans across the country," he said via press release.

With Paramount's ambition to become the go-to destination for venues across Australia, the newly-founded deal between the two companies marks the beginning of something greater.

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Sydney FC have announced an impressive partnership with iconic Australian brand, Arnotts.

The collaboration will see Arnotts' branding feature in a highly visible location on the back of the Sydney FC Men's team shorts for the rest of the A-League 2024/25 season.

Sydney FC CEO Mark Aubrey expressed how valuable the partnership was to the Sky Blues.

“We are thrilled to bring Arnott’s on board as an official partner of Sydney FC," he said via press release.

“This is a brilliant alignment between two recognised brands that specialise in creating moments that matter.”

We also both value the importance of a high performance, high integrity environment as well as standing for equality and diversity.

“I hope this will be the beginning of a long and trusted partnership, and we can’t wait to see where this journey takes us.”

From the collaboration, both Sydney FC and Arnotts will work on a special content series featuring the "Arnotts Moments Matter" campaign.

Arnotts Group CMO Jenni Dill highlighted how excited the organisation was for the partnership.

“This partnership builds on Arnott’s desire to support Australian’s on and off the football field with healthier and delicious lunch and snacking choices," she said in a press release.

“Whether it’s a Vita-Weat with your favourite lunchtime toppings, or a pack of Snack Right Puffs on the way to game, we look forward to inspiring Sydney FC players and fans with more tasty and convenient ways to enjoy a snack or lunch.”

Further highlighting the importance of the brand deal, Arnotts branding will not only feature on the Sydney FC Men's kit but will also appear on the LED screens on matchdays, presenting with Arnotts with highly desirable marketing material.

The Arnotts-Sydney FC partnership is yet another major landmark deal for the club in recent months, adding to collaborations with Guaraná Antarctica and WHEN Fertility.

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The A-League reported last week that Australia's international transfer revenue has increased by a staggering 1344% over the past three years.

With 2023/24 recording transfer revenue of $16.5 million and 2024/25 reaching $16.9 million, these figures represent a significant improvement compared to the 2022 season, which recorded just $4.17 million in revenue.

This growth coincides with recent data from the A-League showing that the 2024/25 season has seen 39% of A-League minutes played by under-23 players, compared to just 18% in the 2023/24 season and 13% in the 2022/23 season.

This indicates that this season alone has seen a 26% increase in overall minutes played by young players since 2022.

The result of this rise in youth talent is evident with Australia qualifying for the Under-20 Men's World Cup for the first time in more than a decade and, just last week, lifting the trophy at the Under-20 Asian Cup.

The A-League's recent success in youth playing time is directly intertwined with the rise in transfer revenue.

This increase in youth participation has emerged as a silver lining from tough times in the league.

In the most recent "Off the Pitch" podcast from Soccerscene, guest speaker Gary Cole, current president of Football Coaches Australia, provided his professional insight into one of these situations.

He explained that the COVID-19 crisis and the financial constraints placed on A-League clubs forced them to look inwards for talent.

Another recent catalyst has been the reduction in funding from the Australian Professional Leagues.

With funding decreasing from $2 million to $500,000 in 2024, clubs have faced difficult financial decisions regarding their budgets.

Players from club academies or even NPL clubs are far more cost-effective for club budgets than more expensive signings.

Additionally, their selling and transfer value provides a huge boost to club revenues.

These events are not coincidental but are catalysts for the rise in homegrown talent testing their skills and showcasing their quality on the big stage.

It demonstrates how, during tough times for the league, supporting youth development has become a key part of the league's success and represents a profitable and dynamic opportunity for the future.

This opportunity to produce and showcase players to increase Australian youth football standards and therefore transfer value is a proven strategy in football.

Ajax's Academy is renowned for developing class players and has for many years been a funnel for building their academy graduates and selling players for a profit.

In South America, Brazilian and Argentinian clubs such as River Plate, Boca Juniors, Fluminense and Flamengo have been persistent sources of footballing talent.

Selling stars like Vinicius and Julian Alvarez to Europe for significant financial benefits while still maintaining a healthy domestic talent structure and international success.

Importantly, the common factor in these successful systems is regular first-team minutes at their clubs and even on the international stage.

The evidence from A-League transfer revenues is fitting this pattern.

One must point out that, though this is a great revenue source and a way to place Australian football on the map, this focus can have an adverse effect on the domestic scene.

Football fans are passionate about their clubs, and nothing brings out more pride than watching one of their own prospects grow and play for them.

To use academy players primarily as revenue-building prospects can undermine the important place they have at the club and the overall goal of academies.

This could potentially alienate fan bases, impacting popularity and therefore the quality and financial interests of the league.

Transfer revenue should not be the central response to the league's current financial burdens.

Being realistic about the position of the A-League in the international football hierarchy is crucial, though ambitions for the league to climb cannot be sidelined.

The rise in player transfer revenue presents an enticing prospect for investment and brings increased popularity.

Players themselves also have their own dreams and aspirations that must be taken into account, which can also encourage transfers and revenue.

Currently, the A-League has the unique opportunity to give its promising young players the chance to play top-level football while producing significant revenue and attracting sponsorship.

Australians playing overseas and at home, puts Australia on the map and solidifies our rise in the footballing scene.

If the focus on homegrown talent is managed well, Australian football will reap huge rewards.

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Melbourne Victory confirmed a partnership with the globally renowned analytics firm Jamestown Analytics.

Jamestown Analytics is a globally recognised leader in football data innovation, providing elite clubs across the UK and Europe with unique insights. Its partners include Brighton & Hove Albion (Premier League), Como 1907 (Serie A), Hearts of Midlothian (Scottish Premiership), and Royale Union Saint-Gilloise (Belgian Pro League).

The collaboration designates Melbourne Victory as Jamestown Analytics' sole football partner in Australia and New Zealand.

Jamestown Analytics will collaborate closely with Melbourne Victory to enhance data-driven decision-making across the A-League Men’s and Senior Academy programs.

Melbourne Victory's Director of Football, John Didulica, stated that player recruitment in professional football is undergoing significant changes.

“This partnership will place Victory alongside some of the world’s most progressive clubs,” he said via press release.

“Jamestown Analytics’ world-class innovations in the use of data has served a range of clubs incredibly well and we are excited that it will now play an instrumental role in shaping Melbourne Victory’s decisions across areas such as squad management and opposition analysis, all of which will be deeply integrated into our existing structures.”

Melbourne Victory's Managing Director, Caroline Carnegie, expressed excitement about partnering with a global leader in football innovation.

“Jamestown Analytics’ reputation speaks for itself, with a history of helping clubs achieve extraordinary results,” she said via press release.

“Being their exclusive partner in Australia and New Zealand highlights Melbourne Victory’s commitment to fostering a forward-thinking organisation that is laser focussed on delivering consistent sporting success.”

Managing Director of Jamestown Analytics, Justin Said, believes Melbourne Victory is the perfect club for a partnership in the Australia and New Zealand markets.

“We are very selective about who we choose to work with. The Club’s size and structure closely mirror those we work with across the UK and Europe, and we are confident that our insights can assist in delivering significant success, both in the short and long term at Melbourne Victory," he said via press release.

In addition to the advancements in data-driven decision-making, the alliance between Melbourne Victory and Jamestown Analytics opens up exciting opportunities for talent identification and player development. By integrating cutting-edge analytics, the club can refine its scouting processes, uncovering emerging talents from both Australia and New Zealand, and strengthening its pipeline for future stars.

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Auckland FC has confirmed meal kit delivery service My Food Bag as its newest official partner that was presented for their previous clash against Adelaide United.

The three-season alliance unites one of New Zealand's established food brands with the rapidly growing football club.

The collaboration promises to enhance the fan experience through exclusive foodie giveaways following Knights victories and innovative match-day activations.

To celebrate the joint venture, My Food Bag is offering all match attendees the chance to "Claim Their Steak" – providing free eye fillet steak with any My Food Bag delivery the following weekend if Auckland FC secures a win.

Auckland FC Chief Executive Nick Becker welcomed the agreement.

"We are delighted to bring My Food Bag into the Auckland FC family. Their commitment to delivering fresh, high-quality meals aligns perfectly with our values of providing the best for our community.”

“This partnership will help us engage with our supporters in new ways and continue to grow the Auckland FC brand," commented Becker via Auckland FC official press release.

Mark Winter, CEO of My Food Bag, expressed similar enthusiasm.

"At My Food Bag, we are passionate about helping Aotearoa New Zealand eat and live well. We are thrilled to partner with Auckland FC to support the club, its players, and its energetic fanbase.”

“Together we can bring fresh new experiences to fans and create memorable moments both on and off the field," explained Winter via Auckland FC official press release.

The contract comes as Auckland FC continues its record-breaking inaugural season, having quickly established itself as a club known for creating an electric and inclusive atmosphere at matches.

Auckland FC’s success on the field is partnered with its constant work in the business side of the sport.

All of Auckland FC’s sponsorships not only support the club’s portfolio but also engages more businesses into supporting the growth of the A-league.

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The Australian Professional Leagues (APL) have announced Stephen Conroy as Executive Chairman of the organisation, effective immediately.

The former Labour politician now has the mandate to complete the transformation of the organisation, which has undergone significant changes in the past couple of years.

The APL board unanimously voted in favour of the decision.

An APL statement on the matter read: "With significant progress made both on and off the field, the Board has unanimously asked Chairman Stephen Conroy to take on an Executive role to lead the final phase of this transformation.

"As Executive Chairman, Conroy will oversee the optimisation of APL’s operations. Once this process is complete, he will return to his Non-Executive role."

The news comes after the shock departure of A-Leagues Commissioner Nick Garcia, earlier this week.

The APL’s financial problems, which were largely inherited by Garcia, have been well-documented, with private equity firm Silver Lake’s $140 million investment in the A-League seemingly all spent.

It led to several APL staff members losing their jobs, and a significant reduction in club distribution fees from $2 million to $530,000 for the 2024/2025 A-League Men season.

Despite this, throughout season 2024/25, the A-League Men has continued to showcase growth in key metrics, with crowds up 14% year on year and free-to-air TV audiences on Network 10 increasing by more than 15%.

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Adelaide United has announced a new partnership with Thirteen Commercial Cleaning, which joins the club as its Official Cleaning Partner.

As part of this collaboration, Thirteen Commercial Cleaning will be responsible for maintaining the cleanliness and hygiene of Adelaide United’s Elizabeth Training Facility and Hindmarsh Head Office, ensuring an optimal environment for players, staff, and visitors.

A specialist in commercial and industrial cleaning, Thirteen Commercial Cleaning takes a comprehensive approach to maintaining high-quality environments.

Its services go beyond general cleaning to include pressure cleaning, industrial sweeping and scrubbing, and abseil cleaning, providing a complete solution for businesses and large-scale facilities.

With a directly employed team of over 60 staff, Thirteen Commercial Cleaning prides itself on professionalism, reliability, and industry expertise, never outsourcing to subcontractors.

The company has built a strong reputation through partnerships with major construction firms such as Hansen Yuncken, Built Environs, Sarah Constructions, and Built.

Nathan Kosmina, Adelaide United’s CEO, discussed the benefits of the partnership for the clubs facilities.

“Having Thirteen Commercial Cleaning as our Official Cleaning Partner is a fantastic outcome for the Club. Their experience and high standards align perfectly with what we require to maintain our facilities at an elite level," Kosmina said in a press release.

"The team’s dedication to quality and attention to detail will ensure our players and staff work in the best possible environment. We look forward to working closely with Frank and the entire Thirteen Commercial Cleaning team.”

Frank Tsianos, Thirteen Commercial Cleaning’s Director, also shared his enthusiasm.

“We are proud to partner with Adelaide United and provide our expert cleaning services to their facilities. As a company that values quality, reliability, and professionalism, we see a strong congruence with Adelaide United’s commitment to excellence," Tsianos said in a press release.

"We look forward to playing our part in ensuring the Club’s facilities remain in top condition throughout the season.”

The partnership highlights a shared commitment between Adelaide United and Thirteen Commercial Cleaning to high standards, innovation, and professionalism.

It's a deal that helps the club keep their facilities clean and continue to build their local sponsorship portfolio midway through the season.

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Melbourne Victory has announced Beveridge as the first home of its proposed campuses as part of the club's recently revealed new infrastructure strategy.

An in-principle agreement between the Mitchell Shire Council and Melbourne Victory has set forth plans for an exciting world class facility and open ground reserve that will be known as "Melbourne Victory's Northern Campus".

The facility will aim to support Victory's women's and academy football programs by providing three full sized football pitches, four synthetic small-sided pitches, and elite training amenities as part of a multi-sports hub owned, managed, and operated by Melbourne Victory.

Melbourne Victory Chairman, John Dovaston expressed enthusiasm for the new project.

"The Club was thrilled to join with Mitchell Shire for such an important milestone to kick off the Club’s infrastructure project, and with a strong member base in the North, opening our first site in that growth corridor was an easy decision," he said via press release.

Melbourne Victory Managing Director, Caroline Carnegie explained why the campus was so integral to the club's vision.

"The Northern Campus will be the first campus for the Club and will help elevate our Women’s and Academy programs while also fostering the growth of football for all Victorians and providing connection to a new community, as part of building fandom for the Club," she said in a press release.

In addition to aiding the development of Melbourne Victory players and talents, the Northern Campus will also act as a community hub. Alongside quality pitches, the campus will include a cafe, gymnasium, top end changing rooms, recovery facilities and other leading amenities which cater to both the club and community.

Mitchell Shire Mayor Councillor, John Dougal outlined the shire's excitement for the collaboration with Melbourne Victory.

“This is a fantastic development for an area where Council is working hard to provide the services and infrastructure," he said via press release.

“We’re always advocating to bring assets to the region that will enhance the lives of our communities and help to prepare them for the growth the area is experiencing.

“Sport is incredibly important part of life in Mitchell Shire. Which is why it is fantastic to be involved with Melbourne Victory who will provide a high-performance sport presence that will enhance community engagement and pride, bring economic development to the region and promote healthy lifestyles.”

The $35 million dollar plus project is aiming to commence construction in 2026, with a community consultation and feedback process to be announced shortly.

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A-League giant Melbourne Victory has revealed a brand-new extensive infrastructure strategy to foster and support tomorrow's footballing stars.

The strategic infrastructure plan set out by Victory will aim to develop youth and women's football programs by providing improved access to world class footballing facilities and player pathways across Victoria.

To achieve this, Melbourne Victory has opted for a campus model to enable players access to connected and consistent facilities across the North, East, South and West of Melbourne, all within an hour's journey of Victory's club administrative centre and the A-League Men's training facilities at Gosch's Paddock.

The club also intends to build another campus within the Melbourne city centre, with the first campus location to be announced by the club soon, as it continues to review and assess possible sites across the city.

Melbourne Victory Chairman, John Dovaston, explained why the club had chosen the campus model.

“The announcement of this project, and the direction taken, is aimed at ensuring we are best placed to attract and retain football talent across the State,” he said in a press release.

“Our innovative approach will allow us to have a number of campuses with not only an elite focus, but also, an eye on building our community to ensure that all Victorians have an opportunity to participate and engage in our game."

Melbourne Victory Managing Director, Caroline Carnegie, outlined why the new infrastructure strategy was so important to the club.

“It is well understood that sport and football can influence social cohesion, and it’s our responsibility as a Club to establish infrastructure and programs that can positively impact members of the community, regardless of gender, background or location, whether that be through training the next generation of football stars, or using football as a vehicle to lead, unite, connect and inspire the community more broadly,” she said via press release.

“By enabling Victory to connect with communities across the North, South, East, and West of AAMI Park, our spiritual home, we can truly grow the Victory family and set new standards for elite facilities in our Pathway and community programs.”

The infrastructure project is an important move for the club, allowing it to grow, improve and future-proof its current suite of footballing programs. Currently, Victory operates nine elite and 23 pathway programs, providing services to over 16,000 participants across Victoria. Through the campus model, the club hopes it will be able to more efficiently develop the new generation of A-League and national team players.

“The priority is to provide not just an entry point for individuals to engage and participate in football, but to keep them engaged and provide a holistic journey to grow the Victory family across the State,” Carnegie continued.

“We are excited about the opportunities that the project can provide and the potential for growth for our Club and for football in the future.”

Melbourne Victory will continue to issue updates as it sets on the 5-year-plus journey to complete the entire project. For more information on the club's major infrastructure strategy, access the plan HERE.

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Western United has welcomed Rebuild Health and Performance as the club's Official Physiotherapy Partner for the 2025 Junior Boys National Premier League (JBNPL) season.

Through the partnership, Rebuild will form an integral role in Western United Junior Academy's physical health and performance. For three nights a week, junior players will spend time with Rebuild physiotherapists at training, as well as on matchdays.

Additionally, junior players will receive 20% discounts off of physiotherapy services, and strength and conditioning gym memberships.

The Rebuild team will be led by sitting Western United Men's strength coach Louis Mezza, and former Western United Woman's Head of Performance George Mcheileh. Together they will work in tandem with Western United Academy staff and coaches to help care and develop Western United's young talents safely.

Western United Academy Director, Anthony Frost detailed his optimism for partnering with Rebuild.

“We are excited by the prospect of working with the staff at Rebuild to help our players physical development and wellbeing in 2025. The quality of care and experience that Rebuild’s staff can provide ensures we are able to offer the very best to our Western United Academy players.

“What is so reassuring is that there is clear alignment between the club and Rebuild to ensure the we are recognised as one of the most progressive and effective football academies in the country.

“This partnership reinforces our commitment to our vision and will look forward to seeing our athletes flourish with Rebuild’s support.”

Director of Rebuild Health & Performance, George Mcheileh outlined what Rebuild would deliver to Western United as a part of the collaboration.

“A partnership opportunity with Western United Football Club to provide our services presents an exciting chance to enhance athlete wellness and physical development.

“By integrating specialized physiotherapy into the club’s training regimen, we can address injury prevention, rehabilitation, and overall physical conditioning. Our experienced physiotherapists would work closely with coaching staff to create tailored treatment plans, ensuring players receive the best care possible while optimizing their readiness for competition.

“This collaboration aligns with Western United’s vision of athlete development, and we are excited to give the Junior Academy players every opportunity to flourish and be successful.”

Through the partnership, Rebuild will receive prominent advertisement on the lower back of Junior Academy kits, in addition to game day LED signage across A-League Men's and Woman's home matches.

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Melbourne Victory has celebrated a new partnership with Australian wellness brand, Hydrodol. The deal will see both parties collaborate for the rest of the 2024/25 A-Leagues season.

Hydrodol is a significant supplements provider across Australia, New Zealand the Asia Pacific, supplying customers with cutting edge products tailored to assist with hydration and a range of other health concerns.

Together, Melbourne Victory and Hydrodol will join their philosophies of driving health and fitness forward in order to bring attention to healthy living practices among the Australian football community.

Melbourne Victory Managing Director, Caroline Carnegie, expressed admiration for the partnership.

“We are delighted to welcome Hydrodol to the Melbourne Victory family," she said in a press release.

"This partnership reflects a shared vision of supporting individuals to perform at their best whether they’re on the pitch, in the stands, or in their daily lives. Together, we aim to provide meaningful benefits to our fans, players, and the broader Victory community.”

Hydrodol Marketing Manager, Jenn Leung, echoed Carnegie's applause.

‘Hydrodol is passionate about empowering people to feel their best, whether they’re elite athletes or everyday Australians," she said via press release.

"Partnering with Melbourne Victory, Australia’s biggest football club allows us to connect with a vibrant community that values health, performance, and well-being.”

Melbourne Victory Director of Football, John Didulica, outlined the significance of the club's collaboration with Hydrodol in a press release.

“To lead successful football programs, it is essential that we look to partner with companies like Hydrodol, who can help maintain and improve our players’ recovery from the demands of professional football and readiness to compete each week," he said via press release.

For the remaining games of the 2024/25 season, fans and spectators will be able to see Hydrodol advertisement material at the Home of the Matilda's and AAMI Park, as both Melbourne Victory and Hydrodol work to bolster the health and wellbeing of the community.

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New Zealand A-League club, Auckland FC, have announced a partnership with premier New Zealand institution, the Auckland University of Technology (AUT).

The collaboration will be a non-commercial partnership and instead provide several mutually advantageous bonuses to both organisations, benefitting AUT staff and students, as well as Auckland FC players.

Auckland FC CEO, Nick Becker, expressed the club's pride for the deal with AUT.

"We’re delighted to be collaborating with New Zealand’s top sports university and further cement our place as part of the Auckland community," he said in a press release.

“To have the support of, and access to, AUT’s people, resources and research is extremely valuable to the club and our aim of developing clear professional pathways for New Zealand’s top talent.”

As New Zealand's third largest university by number of enrolled students, AUT's partnership with Auckland FC is a significant signing for the young club.

AUT’s Vice-Chancellor, Professor Damon Salesa, explained why the upcoming collaboration was so important for the university.

"With AUT’s strong position in New Zealand’s sporting ecosystem – including its world-class sports research and our School of Sport and Recreation being ranked in the top 30 in the world – there is a natural synergy between the two organisations," he said via press release.

"The partnership is an ideal alignment from an educational, sporting and community perspective and will provide valuable opportunities for our students, staff and Auckland FC.

“This is also a significant moment for the development of football in Tāmaki Makaurau and we’re very proud to be standing alongside Auckland FC at the beginning of a new chapter of football in our city."

Consistently placing in the top 1% of universities across the world, AUT presents as a high-achieving and experienced partner for Auckland FC to continue to grow their brand with.

Auckland FC will continue to represent the Auckland community as it cements itself in the A-League as an ambassador of the city and New Zealand.

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The Newcastle Jets have announced a multi-year partnership with Eggy, an innovative employee experience app designed to streamline workplace efficiencies.

As part of the partnership, Eggy’s branding will feature on the shorts of the Jets’ A-League Men’s team for the 2024/25 and 2025/26 seasons.

Eggy was co-founded by Novocastrians Dr Kate Morgan and former NRL fan favourite Kirk Reynoldson.

Originally developed as a family organisation app, Eggy has evolved into a mobile-first platform that simplifies access to essential work information for deskless employees, reflecting the company’s forward-thinking approach.

It has many important features like Simplified centralisation, Segmented comms and Streamlined compliance that help employers manage employee's tasks a lot easier.

The app has amassed over 40,000 users with an app store rating of 4.5 stars and used across three different countries, highlighting its quick growth in the market.

This would become Eggy's first venture into the football market for a partnership and no better start than with local club Newcastle Jets who have built a very loyal fan base in Northern NSW.

Dr Kate Morgan explained the importance of the local connection to Newcastle and the Jets with this new partnership.

“While living in Newcastle, we made lifelong friends, soaked up the beaches, and fell for Newcastle’s vibrant charm,” said Dr Morgan in a statement release.

“So, when the Newcastle Jets started their grassroots reboot, the partnership was a natural fit.”

Kirk Reynoldson shared the same sentiment about this exciting new partnership.

“Sport builds strong communities,” Reynoldson explain in a statement. “And as a parent watching my kids play football, I see the same magic that Eggy aims to bring to everyday life: simplicity and connection.”

Partnering with Eggy strengthens the Newcastle Jets' ties to the local community while enhancing financial stability and brand synergy.

This collaboration reinforces the club’s commitment to supporting Newcastle businesses, driving economic growth, and fostering long-term success both on and off the pitch.

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Adelaide United has announced a new partnership with Australian vitamins and supplements supplier Orthoplex.

Through the deal, Orthoplex will become United's "Official Nutritional Supplement Supplier", and players will receive the advantages of Orthoplex's HASTA Certified range of nutritional products.

As extremely high-quality supplements, developed under a mantra of "Only the Best", Orthoplex's products are practitioner only supplements, requiring consultation to understand how the supplements can be best utilised for an individual.

With ingredients sourced from the around the world to uphold their defining ethos, Orthoplex is committed to driving the cutting edge of nutrition. By partnering with Adelaide United, the organisation has the oppurtunity to support a professional sports team in a fully active, high-pressure environment, allowing Orthoplex products to shine.

Adelaide United’s Commercial Manager, Gianluca Girolamo, expressed his admiration for the upcoming collaboration.

“Having Orthoplex as part of the Adelaide United family is a tremendous asset," he said via press release.

"The health and performance of our players are of utmost importance, and knowing they have access to the best nutritional supplements gives us confidence that they are receiving world-class support.

"We look forward to working closely with Orthoplex and seeing the positive impact their products have on our squad."

Orthoplex’s General Manager, Jane Hermann echoed Girolamo's pride for the partnership.

“We are incredibly honoured to partner with Adelaide United and to have the playing group using and supporting our products," she said in a press release.

"Our commitment to innovation and delivering the highest quality supplements aligns perfectly with Adelaide United’s dedication to high performance, and we are excited to contribute to the players’ success."

The partnership highlights both organisations' dedication to growth, innovation and development by providing players with the latest nutritional technology available, aiding them to push harder and further than ever before.

For more information on Orthoplex and their HASTA Certified range of supplements, click HERE.

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Brisbane Roar has announced a significant partnership with Hellyer Metals, a prominent mining company, as the club’s new Major Sponsor. The two-year agreement commences in the 2024/25 season.

As part of the sponsorship, the company has secured naming rights to the game day technical area signage for both the Isuzu UTE A-League Men’s and Ninja A-League Women’s matches.

Hellyer Metals, recognised for its commitment to responsible growth and operational excellence in the global mining industry, is also dedicated to fostering the development of women’s football.

Hellyer Metals is a base metals mining operation based on the west coast of Tasmania, Australia who are committed to playing a leading role in the global mining industry.

Their tailings reprocessing process produces high-quality lead and zinc concentrates, along with valuable gold and silver credits, powered by renewable hydro power.

Both parties are dedicated to success through innovative practices and responsible business strategies with the goal to become and remain industry leaders for years to come.

Hellyer Metals are entering the football market a year after first entering the Australian sports market with their Hawthorn Hawks partnership in 2023.

Brisbane Roar CEO & Chairman, Kaz Patafta spoke about his excitement for the future of this partnership.

“We’re pleased to have Hellyer Metals on board for this 2024/25 season, supporting our club as a Major Sponsor and getting behind the growth of women’s football. We’re looking forward to seeing this partnership grow over the coming seasons,” Patafta said in a press release.

Hellyer Metals CEO, Graham Cox echoed the same sentiment.

“The Hellyer Metals team are delighted to have partnered with Brisbane Roar for two seasons. We are passionate about seeing women’s football continue to develop and look forward to being a long-running partner of the club,” Cox said in a press release.

This partnership marks a strong collaboration between Hellyer Metals and Brisbane Roar, aligning the company’s commitment to excellence and community support with the club’s passion for football development.

The sponsorship not only enhances the club’s resources but also provides Hellyer Metals with a platform to amplify their brand while supporting the growth of women’s football—a win-win for both parties.

Brisbane Roar under CEO & Chairman Kaz Patafta continue to be one of the busiest A-League's clubs in the business side of operations, growing their already large corporate portfolio to ensure a sustainable financial future for Queensland's only professional football club.

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Auckland FC has embraced New Zealand based wealth management firm Alvarium as a premium partner to the club.

As a part of the collaboration, Alvarium logos and advertisement material will be featured on Auckland FC's game day shirt sleeve.

This provides Alvarium with exclusive and highly prized visible branding, enabling the club to be seen more easily by a wealth of A-League fans.

Chief Executive Officer of Alvarium, Malcolm McKinnon, outlined his organisation's enthusiasm for the partnership.

“Our team is always looking for opportunities to support commendable partners who combine high performance with great community engagement. We believe we have found that in abundance with Auckland FC,” McKinnon said in a press release.

Chief Executive Officer of Auckland FC, Nick Becker highlighted the shared aims of both organisations.

“Like Alvarium, we at Auckland FC are focused on bringing together the right mix of ideas and opportunities to achieve the best possible outcomes,” he said via press release.

Auckland FC expresses the deal with Alvarium is reflective of the club's commitment to "With Everyone, For Everyone", as the firm has a history of supporting the community. The organisation was a founding advocate of The King's Trust, which helps enable young people for the future ahead of them.

Additionally, the firm is a key partner of SailGP, a team that seeks to protect ocean welfare and advance environmental concerns across New Zealand and on the global stage.

Furthermore, Alvarium is also a team supporter of the New Zealand Paralympics team, demonstrating the company's commitment to social change in sport to help positively boost community awareness of diversity and disability.

As a company, Alvarium is excited to join forces with Auckland FC to bolster the firm's brand to a local audience across New Zealand through a new and lively club with a passionate fanbase, whilst expanding the company's advertising to an Australian market.

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The Central Coast Mariners have announced a new partnership with ASICS, naming the renowned sports performance brand as the club’s Official Footwear Partner and Corporate Supporter.

Under this agreement, ASICS will supply high-performance footwear designed to help Mariners players maximize their performance both on and off the pitch.

Known globally for its advanced sports footwear and apparel, ASICS will offer the team cutting-edge technology aimed at improving agility, comfort, and overall athletic performance.

For the Mariners, this partnership marks another step toward elevating their competitive edge and expanding their corporate portfolio with a big named sportswear brand.

Alyssar Narey, CEO of Central Coast Mariners FC spoke on the shared values between the two parties.

“ASICS is a global leader in sports technology and having them as our Official Footwear Partner is an exciting development for the club,” Narey said in a press release.

“Their commitment to innovation and performance will empower our players to perform at their best and we’re proud to have them as a supporter of our journey moving forward.”

Mark Brunton, Managing Director of ASICS Oceania spoke with excitement about the potential opportunity through this partnership.

“Our new partnership with the Central Coast Mariners is an exciting one for the ASICS brand. With our unique heel gradient technology, a key feature of our football boots providing extra player support, we’re excited to help some of the league’s top players perform at their best whether at training or on game day," Brunton said in a press release.

“ASICS, derived from the Latin phrase anima sana in corpore sano meaning ‘a sound mind in a sound body,’ is committed to promoting active, healthy lifestyles.

"We are therefore proud to support the Mariners in inspiring the benefits of sport and movement and supporting the Central Coast community.”

This partnership highlights the Mariners’ continued focus on excellence in the A-League and underscores their dedication to strengthening ties within the Central Coast community.

By joining forces, ASICS and the Mariners are committed to inspiring the local community through active living, promoting health, and supporting wellness initiatives across the region. It’s a great initiative from the club to benefit their fans.

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The Newcastle Jets have announced a multi-year partnership with power tool and equipment company Senix.

Through the deal, Senix branding will feature on Newcastle Jets Women's and Men's teams' shorts across the 24/25 and 25/26 seasons.

This grants Senix with extremely visible advertising, highlighting the Jet's dedication to the collaboration and providing a significant marketing opportunity for Senix as the company seeks to grow its new portfolio in Australia.

As a rapid developer within its industry, Senix has grown to operate in American, Southeast Asian, and recent Australian markets, with plans to move into New Zealand, Japan, Korea, India and the Middle East.

Vice President of Senix Australia & New Zealand, Tim Paton, described his pride and excitement for the partnership between Senix and the Jets.

“We are excited to partner with the Newcastle Jets as they embark on their new journey,” he said via press release.

“Senix is the fastest growing power tool company in the world and the Australian market is a key focus area, so it was a natural fit to partner with the Jets given their footprint in New South Wales.

“Jets fans and people of the broader Newcastle region will love our products. We create powerful but affordable products that remain eco-minded with low-to-no-emissions. Bottom line, we deliver premium performance at an exceptional value.”

Newcastle Jets CEO, Maurice Bisetto, outlined the benefits of the deal.

“Senix are a global powerhouse in the power tool and equipment category so for the Jets to be able to partner with them is a real coup for us,” he said in a press release.

“Senix are supporting the club as a whole with branding on our A-League and W-League teams and we are excited to work with them to grow their footprint in the Australian market and give Jets fans the opportunity to win some of their tools.”

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Japanese sportswear company ASICS has been confirmed as the Macarthur Bulls' official footwear partner for the 2024/25 season.

Through the collaboration, ASICS will provide shoes to club members, supporting the Bulls as they battle to make finals.

ASICS is celebrated for its incorporation of technology to drive forward what is possible in sport, the company's football boots support a variety of different athletes via ASICS' flagship Heel Grade Technology. This revelation means athletes can push themselves harder than ever without compromising comfort.

Managing director of ASICS Oceania, Mark Brunton, expressed his excitement for the partnership.

“We are thrilled to partner with Macarthur Bulls FC. This collaboration allows us to support some of the sport’s top athletes with our unique Heel Grade technology, helping them perform at their best, both in training and on game day," he said via press release.

“At ASICS, we believe in the transformative power of movement. We hope our partnership with Macarthur Bulls will inspire future football stars to get moving and experience the positive impact of the sport.”

Macarthur Bulls Chief Commercial Officer, Mark Jensen, applauded ASICS.

“ASICS is a globally respected leader in athletic performance gear and this is an exciting step for Macarthur Bulls FC as we warmly welcome ASICS as the Bulls Official Footwear Partner for the 2024/25 season,” he said in a press release.

“ASICS’s commitment to innovation and quality perfectly aligns with our club’s goals, supporting our players and staff at every level, from training to match day. This partnership reflects our mutual dedication to excellence and sets the foundation for a successful season, both on and off the field.

“It is a busy 12 months ahead as we gear up for another shot at the Asian Champions League (ACL2) in 2025 and compete in the current A-League season.”

The collaboration between ASICS and Macarthur highlights both organisations dedication to delivering quality and driving progress.

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Despite its slow start to the season, many pundits believe this season’s Sydney F.C. squad is one of the strongest for many years.

Consequently, it has been difficult for striker Jaiden Kucharski to be selected on a regular basis. However, Jaiden Kucharski’s journey is one marked by moments of brilliance and potential.

For those who observed the power-laden goal he scored against Brisbane Roar in Round 3 and the disallowed volley he despatched against Wanderers two weeks ago, there is no doubt he has all the attributes of a goal-scoring maestro.

Additionally, his powerful right-footed drive from outside the penalty area last Sunday nearly found its mark for a ten-man Sydney F.C. to achieve a 2-2 draw, only to be denied by the agility of Central Coast Mariners custodian Dylan Peraic-Cullen.

[caption id="attachment_27806" align="alignright" width="400"] Photo credit: Jaime Castaneda / Sydney FC[/caption]

None of this comes as a surprise, as Jaiden Kucharski’s Sydney F.C. record includes twenty-nine goals in three seasons in the NPL Men’s competition.

So, what does the future hold for this talented twenty-two-year-old?

In this interview with Roger Sleeman, Jaiden Kucharski talks about his early exposure to football, his progression through the Sydney FC Academy to the senior squad, and his ambitions in the senior game.

ROGER SLEEMAN

Can you outline your early introduction to the game?

JAIDEN KUCHARSKI

After starting at Glenwood Redbacks as a five year old, I moved to the Football Development Academy and eventually progressed to the Sydney FC Academy at the age of fourteen via the NSW Institute.

R.S.

Who were the early influences in your career?

J.K.

I followed Messi and Ronaldo and also worshipped Tim Cahill, Mark Viduka and Harry Kewell.

Also, due to my Polish background, I admired Robert Lewandowski as a goalscorer.

R.S.

You are equally accomplished on both feet  with ferocity on both sides.

When there are so many one sided players in the A-League, how have you managed to achieve this milestone?

J.K.

There was a coach called Cormack at the FDA who worked with me to improve my weaker left side when we went for periods without using the right foot in training.

At the weekends when I was eight or nine, I would train with the ten to fourteen year olds which also harnessed my two sided skills.

At the Sydney FC Academy, Kelly Cross has also nurtured my left side further and now I believe my shooting is better with my left side.

R.S.

You’ve been scoring goals for fun in NPL competition so what role do you see yourself playing?

J.K.

I’ve grown up playing as many positions as possible

However, I want to play up front as one of the two nines and being a target man to either drop to receive the ball and also playing in between and along the last line of defence.

I also want to be able to take the ball myself and score goals by taking opponents on.

[caption id="attachment_27810" align="aligncenter" width="700"] Photo credit: Jaime Castaneda / Sydney FC[/caption]

R.S.

The goal you scored against Brisbane Roar in Round 2 was one of the hardest shots ever seen in the A-League.

Could you explain how you did it?

J.K.

My best attribute is my striking contact with the ball, assisted by strong groins and when the cutback came I hit through the ball as hard as I could.

R.S.

Are you prepared to wait for that break to get more game time?

J.K.

I’m contracted with Sydney FC until June next year and I’ve made the most of my playing time so far, but in the end selection is up to the coach.

I could also leave during the transfer window in January if the club allowed me.

[caption id="attachment_27808" align="alignright" width="400"] Photo credit: Jaime Castaneda / Sydney FC[/caption]

R.S.

Have you had recent discussions with the coaching staff regarding your role in the squad?

J.K.

Not really as I just do everything in training to impress.

However, it was heartening to get a full game against F.C. Kaya and the goal I scored just inside the box to make a 3-0 scoreline, reinforced what I can do when I get space in front of goal.

R.S.

Would you leave Sydney F.C. when your contract expires, and if so where would you go to?

J.K.

I could go to Poland where I have citizenship but I also believe Germany would suit my style of football as an attacking player.

R.S.

It is a star studded squad at Sydney FC but you would be a certain starter at most other A-League clubs.

If the right offer came, would you move to another A-League club?

J.K.

Anything is possible, providing I’m getting game time and further developing as a footballer.

R.S.

Which of your team-mates do you really relate to?

J.K.

Adrian Segecic is an old team-mate who laid the ball off to me for the Brisbane Roar goal and three years ago I provided the pass which allowed him to score his first A- League goal against Macarthur Bulls.

Also, Anthony Caceres is a great foil and I’ve learned a lot from Joe Lolley and more recently Douglas Costa who is impeccable in his movement.

The new striker, Patryck Klimala, is a clinical striker and Leo Sena has that touch of genius which any young player can learn from.

[caption id="attachment_27809" align="aligncenter" width="571"] Photo credit: Jaime Castaneda / Sydney FC[/caption]

R.S.

What is your opinion of the A-League?

J.K.

Foreigners I’ve met say they didn’t expect the A-League to be so strong.

It’s a great step up from NPL to APL as the pace and pressure is so much more demanding.

R.S.

Where do see yourself in three years time?

J.K.

Playing overseas as a regular starter, ideally in a First Division setup.

The post For Jaiden Kucharski, The Sky is the Limit. appeared first on Soccerscene.

Football NSW has revealed the 13 referees selected for the 2025 Referee Academy after a comprehensive eight-week trial process.

Over 100 referees from across New South Wales competed for these coveted spots, undergoing a series of evaluations to demonstrate their skills and potential.

The selection process included Laws of the Game quizzes, fitness and agility tests, and live match assessments. This rigorous process ensures that only the most promising candidates are chosen to join the academy, which focuses on preparing referees for high-level officiating roles.

The Football NSW Referee Academy aims to develop referees for state and national competitions, with the ultimate goal of having its members recognised by Football Australia as candidates for roles in the A-League Women’s and Men’s competitions.

Referees in the academy will benefit from:

• Specialised speed and agility training
• Tailored physical programs
• Opportunities to officiate at tournaments
• Match day coaching and targeted development
• Mentorship from experienced NPL and A-Leagues referees
• Access to national and international referee coaches

The academy boasts a history of producing referees who go on to officiate in prestigious competitions such as the Australia Cup, the A-Leagues, AFC tournaments, and even FIFA events.

2025 Referee Academy Members

1. Alec Baele – Northern Suburbs Football Referees Association
2. Chelsea Leung – Football South Coast Referees
3. Grace Williams – Nepean Referees Group
4. Hannah Stone – Nepean Referees Group
5. Imran Kilani – Canterbury Referees Association
6. Jayden Khong – Granville District Football Referees Association
7. Josh Watkins – Blacktown City Soccer Referees Branch
8. Lilian Hayes – Central Coast Football Referees
9. Oliver Leanfore – Canterbury Referees Association
10. Oliver Udovicic – Canterbury Referees Association
11. Ruby Egan Brown – Football South Coast Referees
12. Valentina Malagon Avila – Hills Football Referees
13. Wael Arabi – Nepean Referees Group

A Stepping Stone for NSW and Australian Football

The Football NSW Referee Academy plays a pivotal role in developing skilled officials who are crucial to the game’s success at all levels.

By providing intensive training and mentorship, the academy not only ensures the quality of officiating within New South Wales but also contributes to the broader growth of football in Australia.

With its proven track record of producing referees who excel nationally and internationally, the academy underscores the importance of investing in referee development as part of a thriving football ecosystem.

This initiative is vital for maintaining the integrity of the game while inspiring the next generation of referees to pursue excellence.

The post Football NSW confirmed 2025 Referee Academy Selections appeared first on Soccerscene.

Brisbane Roar, Football Queensland (FQ), and the Queensland Government (QLD) have partnered to give more young people the chance to play football in the sunshine state.

Under the 'Active! Queensland' initiative, the QLD Government will provide a grant to Brisbane Roar's not-for-profit organisation Roar Recreation and Welfare Limited, extending the Football Queensland and Roar Football in the Community Program.

The funding aims to empower more children to get involved in sport and increase the number of active footballers.

Over 10,000 junior participants are estimated to take part in a range of different activities in the program across 2025.

Brisbane Roar will be responsible for organising over 270 clinics through the scheme, these will include school holiday clinics, community and school programs, training and education, plus game day activities.

Minister for Sport, Tim Mander, outlined the importance of the partnership for Queenslander children.

“To have a healthy community, it is essential that we have an active community,” he said in a press release.

“The physical, social and psychological rewards of sport are enormous, and football plays an important role in seeing these benefits reach young Queenslanders.

“Which is why we are proud to partner with Brisbane Roar to help more local kids enjoy the game, and hopefully set them on a path to years of involvement in sport and active recreation.”

Brisbane Roar Chairman and CEO, Kaz Patafta, expressed his appreciation for the extensive partnership.

“From our ongoing consultation with the Queensland Government, we are beyond grateful to be receiving this support to grow our community programs in collaboration with Football Queensland," he said via press release.

“With this new funding, Brisbane Roar together with Football Queensland is set to provide more opportunities for local Queensland kids to engage in football, aiming to expand the sport’s reach and impact across the region.

“We’re delighted to be able to provide more opportunities to local Queensland kids to play football as we endeavour to continue growing the game across Queensland."

The partnership kicked off last Thursday at Suncorp stadium.

The post QLD Government Joins Brisbane Roar and Football Queensland’s Community Program appeared first on Soccerscene.

On Wednesday, the Asian Football Confederation (AFC) will ratify Sydney, Perth and the Gold Coast as hosts of the upcoming Women's Asia Cup 2026. Games will be played across Stadium Australia and Western Sydney Stadium, the Perth Rectangular Arena, Perth Stadium, and the Gold Coast Stadium.

While the Women's Asian Cup is a momentous occasion for Australian football, the exclusion of Melbourne stands as a missed opportunity.

Known as the sporting capital of the nation, Melbourne holds an incredibly passionate soccer fanbase and has continually delivered excellence on the pitch.

Zealous and Loyal Fanbase 

Most recently, Melbourne hosted six Women's World Cup games at the Melbourne Rectangular Stadium, otherwise known as AAMI Park, in 2023 for hungry audiences. Of the six games, five reached over 90% capacity according to AuStadiums, illustrating the desire Melbournians and Victorians have for more football.

Furthermore, Victorians have consistently shown up to support their teams across both the men's and women's A-Leagues. According to AuStadiums, in last year's ALW season, AAMI Park was on average the most attended stadium of the grounds which had hosted 10 or more games, averaging 3,500 people per game. This accomplishment built off of the 22/23 season where AAMI Park had also averaged the largest crowds for stadiums for which had hosted multiple games.

In the men's competition, AAMI Park has been by far the most played at stadium, with more than 30 games played at the stadium each season since the 21/22 season. Through this, AAMI Park has consistently achieved the highest total attendance of any A-League stadium and has additionally maintained strong crowd averages.

AAMI Park was the third most attended ground on average last year for stadiums which had hosted multiple games. Additionally, AAMI Park also appeared the most in the top 10 attended games of the year, hosting four of the largest crowds of the 23/24 season.

To deny such a passionate fanbase the opportunity to see their national team, and other elite Asian teams, locally, would be a travesty. Compounding it, the decision to neglect one of Australia's most beloved, professional and modern stadiums on a global stage is another disappointment.

World Class Facilities

In the latest Professional Footballers Australia (PFA) 2023-24 A-League Men Report insights from players, executive teams and coaches, AAMI Park was one of the highest scoring stadiums across Australia and New Zealand.

In terms of pitch quality, measured by the pace, smoothness, hardness and overall quality of the surface, AAMI Park scored above average. Depending on the hosting team, the stadium was rated between 3.5 stars to 4 stars placing it above the 3.2 average across the league.

Additionally, AAMI Park recorded the best atmosphere leaguewide when Melbourne Victory played, achieving a 4.4-star rating. Nearly half a star higher than the second-best atmospheric stadium.

These sentiments were similarly echoed in the most recent PFA A-League Women Report from the 2023-24 season. The report illustrated AAMI Park as one of the premier stadiums in the country, with the ground achieving a 4-star and near perfect 4.9-star rating, across its two hosts.

Australia's Most Liveable City 

In combination with providing a world class stadium for some of the world's best teams, hosting games at AAMI Park in Melbourne at the Women's Asia Cup would have propelled Australia's image on the global stage by highlighting one of the world's most liveable cities. Ranked fourth in the world for most liveable cities by the Economist Intelligence Unit's Global Liveability Index 2024, Melbourne continues to showcase the very best of Australia.

Travelling fans would get to enjoy the cultural events and sights Melbourne has to offer, while also finding their way to and from games easily due to Melbourne's simple public transport system.

Furthermore, Melbourne would not only highlight the best of Australia to travellers, but to an ever-increasing global audience. With the rise of interest in women's football, the amount of people watching and interacting with games has increased exponentially.

According to FIFA, over two billion people engaged with the Women's World Cup in 2023. Furthermore, the tournament produced over 2.72 billion viewer hours, a 9.2% increase in consumption from the 2019 Women's World Cup. With so many eyes now on women's football, it makes sense to put forth Australia's best.

Conclusion 

Fortunately, as Australia's most loved team, the Matildas will draw crowds wherever they play, having now sold out 16 home games in a row.

Yet the neglect of Melbourne from the Women's Asia Cup will prevent one of the country's most fervent fanbases, which has repeatedly supported the national team and the A-Leagues, from witnessing one of Australia's most important sporting events.

The post Melbourne should have been apart of Women’s Asia Cup 2026 appeared first on Soccerscene.

The second-ever edition of the Unite Round sparked some interesting debates and narratives about whether the A-League can properly host an inclusive event of this scale.

As the contract with Destination NSW expires, the question remains; Is the experiment worth committing to or should it be scrapped?

A potentially unfair comparison would be to NRL's Magic Round and AFL's Gather Round who managed to succeed with the concept in its first two seasons. It's quite simple, the A-League don't have the wide-ranging committed supporter base to reach those heights just yet.

But will they do so quick enough for this investment to be worth it?

Challenges that undermine Unite Round

It was a weekend that had a few positives, as mentioned in the A-Leagues press release last week but was certainly marred by a slew of negative and/or embarrassing moments.

Whilst match-going fans, who spent the weekend in Sydney, anecdotally seemed to truly enjoy the experience, there simply weren't enough that flew out to watch their team play.

The 45,000-capacity Allianz Stadium had a rather empty look for most of the games, mirroring Covid lockdown football, and the lack of atmosphere really took away from the experience that was promised when the concept replaced the controversial Sydney Grand Final deal last season.

For a league that has constantly struggled with attendances since the horror 2021-22 season (which saw attendances slashed in half post-covid), the ability to hold a full-scale weekend of football in one city is realistically never going to work, especially in a cost-of-living crisis.

Another issue that is increasingly being brought up in media and fan spaces is the NSW Police releasing a statement before the weekend had started, ensuring that they were going to crackdown on pre-game marches, flares, banners and flags in an attempt to 'keep everyone safe'.

Baffling for any hardcore fan, it was a truly tone-deaf action that stripped football of its core: intense and passionate tribalism.

Highlights of the weekend

Focusing on the positives, in the A-League press release, they revealed the numbers behind an improvement on last season's first-ever United Round.

- 33 goals were scored across 12 games between both the Ninja A-League Women and Isuzu UTE A-League Men.

- Attendance was up 50% on the first-ever Unite Round with a cumulative match attendance of more than 71,000 fans. This was certainly helped by an amazing 30,777 crowd to watch the Sydney Derby.

- Over a thousand fans take part in grassroots clinics, tournament and fan zones.

Commenting on the overall feel of Unite Round 2024/25, Nick Garcia, A-Leagues Commissioner, said:

“It was a turbulent build up with a ticketing outage, a change in venue for our six Ninja A-League Women matches and a planned train strike - but we’re really proud to have welcomed 50% more fans from across Australia and New Zealand to Sydney compared to our first-ever Unite Round," Garcia said in a press release.

“We really believe in the long term potential of this partnership with the NSW Government and Destination NSW, establishing a new tradition and welcoming football fans from across Australia and New Zealand to electrify this incredible city.

"This event really resonates with our young and diverse fanbase and aligns with our drive to unite communities through a shared love of football. It’s the pinnacle weekend of professional football, and we hope this is a tradition that we can continue to build on and grow in the coming years.

“It’s been a really strong start to our 20th season. Crowds have grown by 30% year-on-year across the first four rounds of the Isuzu UTE A-League Men, while the new Saturday night doubleheader on 10 Bold has also increased the free-to-air national audience by 34%. We look forward to continuing this momentum across both leagues as we move into the summer period.”

The path forward for Unite Round

The words from Nick Garcia suggest that the A-League are committed to making this concept work and are hoping the progress made in the last 10 months can be replicated over time.

The direction in which the United Round goes in is still unknown with the expiration of Destination NSW but it also could lead to an innovation that bursts this weekend into life.

Do they try it in New Zealand for a year? Or up in the Gold Coast where people might have more incentive to enjoy a weekend up in the Sunshine Coast?

The chance for experimentation surely has to be attempted considering the trends suggesting that this weekend won't be considered an outright 'success' in the short term.

Conclusion

In the end, the future of the Unite Round hinges on bold experimentation and a commitment to creating a uniquely football-centric spectacle.

Whether it's exploring new locations like New Zealand or the Gold Coast, or innovating to better engage fans across the country, the A-League has an opportunity to redefine what a national celebration of football can look like.

The league’s struggles with attendance and atmosphere are real, but so too is the potential for growth in a competition that resonates with Australia’s diverse and passionate football community.

The Unite Round has shown glimmers of promise amid its challenges—now it’s up to the A-League to seize that promise and turn it into a tradition worth rallying behind.

The post Unite Round: A-League’s Bold Vision Faces Challenges appeared first on Soccerscene.

Melbourne Victory has confirmed G.T. & J.A. Jones Engineering as a Premier Partner of the club for the 2024/25 season.

The premier collaboration develops off of Jones Engineering's supporting partnership with Victory during their 2023/24 final series and grand final appearance.

This latest alliance is particularly special for Melbourne Victory, as Jones Engineering will not only support the club, but also club legend Leigh Broxham in his recently created club ambassadorial role.

Broxham achieved 18 years of service with Melbourne Victory, becoming the club's most capped player of all time as he helped guide the team to four Championships, three Premierships and two Australia Cups.

Through the collaboration, Jones Engineering will become an Official Ambassador Partner of Melbourne Victory and will have their branding appear on Broxham's Club Polo.

Additionally, Jones Engineering will also become a player sponsor of Olyroo Ryan Teague and women's victory medalist Rachel Lowe.

Melbourne Victory Managing Director, Caroline Carnegie expressed her excitement for the deal.

“We are thrilled to keep Jones Engineering as part of the Melbourne Victory family and as an Official Premier Partner for the 2024/25 season," she said via press release.

"Their deep ties to the Club, starting as supporters and members, then evolving to player sponsors, and now as premier partners, make this collaboration truly special.

"Their support for Leigh Broxham’s ambassadorial role underpins their commitment to celebrating legacy and leadership, both values that are fundamental to Melbourne Victory.”

Jones Engineering Manager, Mark Jones shared similar attitudes.

“As long-time Melbourne Victory members and fans, we’re thrilled to become an Official Partner of the Club. To transition from passionate supporters to proud Premier Partners is a true honour," he said via press release.

"Partnering with Leigh Broxham, a Victory legend whose loyalty and resilience epitomise the Club’s values, is a privilege for our family-run Melbourne business. Supporting Broxy’s continued service reflects our shared commitment to longevity and success.”

Jones Engineering is an engineering organisation with over 45 years of experience, delivering high quality repairs and services to industrial clients.

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The Professional Footballers Association (PFA) have released their 2024 Annual A-League Men's report. This analysis has highlighted key successful areas of last season and importantly areas of growth in the league.

This review uses a wide range of data but importantly uses a strong player-based approach.

A key tool for data collection for this report is the A-League Men's end-of-season survey conducted voluntarily online between May 7-31, 2024. This survey received 191 player responses, a record number with at least 13 players from each club.

The survey provides a comprehensive and representative source of player insights for policymakers, offering robust comparisons across the league.

Categorised below are some key factors of the report.

International Benchmarking

The Twenty-First Group's World Super League model provides insights into the A-League Men's (ALM) competitive positioning.

The analysis employed a machine learning approach, rating team strengths based on performance and player movements from ten relevant leagues over six seasons. The ALM ranks eighth among these competitions as a second-tier Asian league.

The salary cap system contributes to the consistent team strengths, with a slight overall decline in score over six years likely attributed to league expansion. Despite this, the ALM's league ranking remained stable.

From a player development perspective, the analysis offers guidance for international transfers to leagues that offer promising development pathways for Australian players looking to progress in their international careers.

Transfer Revenue

The Australian A-League Men (ALM) has experienced a remarkable transformation in its transfer market dynamics as a significant talent production and export market over recent years.

In 2024, ALM clubs received at least $17.5 million in transfer fees, with the total value potentially exceeding $20 million, significantly up from the approx. $10 million in 2023 and the $2.5 million average in past seasons.

This growth represents a fundamental shift in the domestic men's football economy. For the first time, transfer revenue is now surpassing broadcast revenue.

In the context of the broader market, while ALM revenues have grown quickly, they remain a fraction of those in slightly more advanced leagues.

AFC Club Competitions

Previously, AFC competitions were often more costly than beneficial.

However, in the new 3-tier continental club competitions for 2024, the AFC Champions League Elite (ACLE) qualifying for the eight-match group stage guarantees $1.23m, with an additional $150k per win. Champions can earn at least $18.5m.

The ACL2, Which CC Mariners won last season, provides $462k for group stage participation and $77k per win, with champions potentially earning up to $5m. ALM clubs receive one berth in both the top two tiers.

Under the current Collective Bargaining Agreement, players will receive an increasing share of prize money from the Round of 16 onwards.

Player Profiles

The PFA conducted a comprehensive analysis of match minutes across six leagues: A-League Men (ALM), J1 League, K League 1, MLS, Scottish Premiership, and Belgian Pro League.

The analysis revealed that Australian and Belgian leagues stood out, with over 10% of match minutes played by under 20s, compared to less than 5% in the other four competitions.

The introduction of scholarship players outside the salary cap has notably reduced the league's average age, emphasizing its commitment to youth development.

Attendance

Average attendance for regular season matches has increased to 8,076 from 7,553 in 2022-23, but crowds have still not recovered to their pre-COVID levels.

Excluding the lowest attended teams of Western United and Macarthur FC the average attendance last season was 9,232, 14% higher than the 8,076 overall average.

Though the overall bias against crowd attendance can be assumed to be not as prevalent as people think, identifying this can help deal with the situations that hinder attendance.

Competitive balance

Competitive balance overall was strong with 7% of matches featuring a margin of four or more goals and 7% decided by three goals.

There was a tight race for the top 6 and the bottom two teams from 2022-23, Macarthur and Melbourne Victory, both made the finals, demonstrating the strong competitive balance of the ALM across seasons.

CBA Progress

Total player payments were around $57.8m in 2023-24, down slightly from the all-time high of $58.8m the previous season with the average payments per club being around $4.8m. This was well above the salary cap of $2.6m.

The vast majority of exempt payments from the cap were those to Marquee and Designated players. The average spend on Scholarship Players was just under $300k per club.

This report describes how revenues from transfer fees and a more lucrative AFC Champions League present new financial opportunities for our clubs.

Player Perceptions

According to the PFA end-of-season survey, 50% of ALM players were dissatisfied and 27% were very dissatisfied with how APL has performed in its management of the competition.

46% of players had ‘low trust’ in APL regarding developing a vision to improve the league.

The PFA was rated highest by the players, with 91% satisfied with its performance regarding ALM and 64% having high trust in the PFA to develop a vision.

In issues of the league, trajectory players outlined fan core experience as a centre stage with more than half including Broadcast (58%) and Atmosphere (51%) in their top three with Visibility and Branding/Marketing coming in second.

Workplace Safety

The PFA end-of-season survey uncovered concerning findings regarding the safety of ALM players’ workplaces.

11% of ALM players felt their club environment was either physically or psychologically unsafe and one in five players (20%) said they or a team-mate were unwilling to discuss issues with coaching staff and 16% with club management. 7% of players reported instances of players being forced to train alone at their clubs.

Though only a few clubs were reported on this, is still regarded as an industry issue.

Extreme weather

Last season one in six ALM matches was impacted by extreme weather with extreme heat the main culprit. 58% of players indicated the conditions impacted the players’ performances and 9% of player performances were hindered overall.

Club Index

Sydney FC was rated as the league’s best-performing club in the overall Club Performance Index, after placing in the top three for the sub-indices for Operations, Facilities, and Culture.

Pitch and atmosphere ratings

A-League players rated Wellington’s Sky Stadium with perfect marks for its pitch quality also and a four-star average for the match atmosphere.

Adelaide’s Coopers Stadium, AAMI Park, where also highly rated by ALM players with an average around the 4 stars mark. Victory home matches received an average of 4.4 for atmosphere.

The lowest rated were Newcastle’s McDonald Jones Stadium and Brisbane’s Suncorp Stadium, averaging just 2.1.

Though other factors are included for pitch quality like other events, Players should still not be subject to substandard and potentially dangerous conditions.

Conclusion

Though the report shows that in many aspects the sport is moving in the right direction, the responses from players on their welfare and on the need for more attendance is a worrying sign for the management.

This assessment is a strong example of the PFA’s dedication towards the sport in Australia and maintaining the strong relationship between the Football industry and the players themselves.

The key points of this report should be central to plans within A-League and Australian Football itself.

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The Professional Footballers Australia (PFA) has marked a significant year of achievement and player advocacy at its Annual General Meeting, highlighting the organisation's continued commitment to supporting professional footballers nationally in this financial year.

The AGM showcased a remarkable year of growth and impact, with the organisation reporting a record membership of 704 players and a comprehensive range of support services that extend far beyond the football pitch.

It also announced some notable leadership development, David Williams was elected to the PFA Executive, bringing valuable experience from his A-League Men career.

David Williams has commented on his connection with the PFA and his dedication to the new role.

“For me joining the Executive means a great deal. To have the backing from my peers and friends within the PFA is special and I feel humbled to be chosen for this role," he said via press release.

“I have depended on the PFA over my career and have benefited from it and used so many resources and received so much help over my years as a PFA member.

“To now be able to give my insights and experience over my career and contribute positively to all PFA members is a privilege and a role I will be honoured to take on. I look forward to working closely with all involved."

Alongside David Williams, Dylan Holmes was ratified in his position, while international players Clare Hunt and Mathew Ryan were re-elected to continue their influential roles.

The meeting also celebrated five outstanding members with Life Membership, recognising Leigh Broxham, Natasha Rigby, Jason Hoffman, Emma Checker, and Mark Milligan for their exceptional contributions to the sport and the players' union.

A key highlight was the Footballers' Trust, the organisation's charitable arm, which has invested over $500,000 into 24 community programs since its establishment five years ago. This initiative underscores the players' commitment to giving back to the community.

The PFA's comprehensive support for players was evident in its impressive statistics for the 2023/24 financial year. The organisation opened 190 legal cases, secured $500,000 in outstanding salaries, and provided 203 education grants.

Mental health support remained a critical focus, with 1,082 confidential sessions accessed by members.

PFA Chief Executive Beau Busch emphasised the significance of the players' leadership, stating that the organisation continues to be driven by a commitment to player welfare and professional development.

Other notable achievements included delivering skin cancer checks for National Team players, hosting 18 past player events, and facilitating skill development workshops for 483 A-Leagues players. The organisation also secured a world-leading Collective Bargaining Agreement for National Team players.

The returning and newly appointed Executives, led by Jackson Irvine as President and Francis Awaritefe as Chair, reflect a strong, diverse leadership committed to advancing the interests of professional footballers in Australia.

As the PFA continues to evolve, its focus remains clear: supporting players, advocating for their rights, and contributing positively to the broader football ecosystem.

The post PFA celebrates milestone year at Annual General Meeting appeared first on Soccerscene.

The A-Leagues concluded their second edition of 'Unite Round' over the weekend, with a substantial crowd increase achieved when compared to last year's event.

Attendances were up by over 50% on the first-ever Unite Round, with a cumulative match attendance of more than 71,000 spectators.

33 goals were scored across the 12 games at Allianz Stadium and Netstrata Jubilee Stadium, in what was an entertaining round of domestic football.

Other activities were organised for the celebration of football, including a huge grassroots Unite Cup tournament, Girls Unite clinics, buzzing fan zones and a multicultural march.

Speaking in relation to Unite Round 2024/25, Nick Garcia, A-Leagues Commissioner, stated: “It was a turbulent build up with a ticketing outage, a change in venue for our six Ninja A-League Women matches and a planned train strike - but we’re really proud to have welcomed 50% more fans from across Australia and New Zealand to Sydney compared to our first-ever Unite Round.

“We worked with fans, clubs and our event partners to evolve and elevate the fan experience, and across the weekend, Kogarah and Moore Park were a buzz with grassroots activities and fans celebrating the world game.

“We had more than 600 fans, representing 40 countries, take part in our multicultural march on Friday night to honour the cultural diversity of our game. While current stars from the Ninja A-League Women led the next generation of stars in our Girls Unite Gala Days, and almost 100 grassroots teams battled it out across Moore Park to be crowned the first Unite Cup champions.

“We really believe in the long term potential of this partnership with the NSW Government and Destination NSW, establishing a new tradition and welcoming football fans from across Australia and New Zealand to electrify this incredible city. This event really resonates with our young and diverse fanbase, and aligns with our drive to unite communities through a shared love of football. It’s the pinnacle weekend of professional football, and we hope this is a tradition that we can continue to build on and grow in the coming years.”

Past and present A-League players also participated in fan zone activities alongside supporters, with players also acknowledged at the match-day function as a part of the league’s ongoing celebrations of its 20th season.

The A-Leagues have had a great start to the season according to Garcia, noting increases in key metrics in the opening rounds overall.

“It’s been a really strong start to our 20th season," he said.

"Crowds have grown by 30% year-on-year across the first four rounds of the Isuzu UTE A-League Men, while the new Saturday night doubleheader on 10 Bold has also increased the free-to-air national audience by 34%. We look forward to continuing this momentum across both leagues as we move into the summer period.”

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Newcastle Jets CEO, Shane Mattiske, has confirmed he will transition out of his role at the club.

Mattiske served for four years as CEO but believes now is the right time to depart, after helping gain the club new ownership under Maverick Sports Partners.

Mattiske led the consortium of A-League clubs to save the Jets in 2021, when former owner Martin Lee was stripped of the club's license for failing to pay off debts.

In a press release, Mattiske applauded the new owners and thanked Newcastle.

"It is truly a great thing to have Maverick Sport Partners behind our club and supporting its growth moving forward. I want to again thank Maurice Bisetto and the broader Jets ownership group for their belief in this club and the potential of this community," he said.

"I also want to acknowledge the significant commitment that our outgoing owners made to supporting our club and backing the shift to a new future for the Jets.

"With the beginning of this new chapter for the club, it is the appropriate time for me pass leadership to Maurice and the new ownership group. The last four years has been an incredible experience and one that, despite some challenging times, I will always value. I’ve been privileged to be part of a club that is so important to such a big community and one that has such potential for the future. I will always have the club’s success on my mind and will continue to do whatever I can to support its future."

Maverick Sports Partners Executive Director, Maurice Bisetto commented Mattiske's work at the club.

“The last four years have been a difficult period for the Jets. Under Shane’s stewardship, the organisation has navigated turbulent waters and is now well positioned to embark on a new era," he said via press release.

"On behalf of Maverick Sports Partners and the community we thank Shane for his contribution to the Newcastle Jets.”

Bisetto will step in as interim CEO, while the club searches for a full-time replacement.

The post Newcastle Jets CEO departs the club appeared first on Soccerscene.

Melbourne Victory has confirmed the extension of its partnership with life, health, and wellbeing insurer AIA Australia.

Initially stepping in as Principal Partner during the 2023/24 A-League Men’s Finals Series, AIA will now serve as the club’s Official Life and Health Insurer and Health and Wellbeing Partner for the 2024/25 and 2025/26 seasons.

The collaboration has evolved into a long-term commitment, with AIA becoming the naming rights partner for Melbourne Victory’s Health and Wellbeing communications.

The insurer will play a key role in promoting health-focused initiatives across the club’s programs and will feature prominently on the A-League Men’s training apparel.

AIA has also been elevated to Victory In Business Platinum Partner status, further embedding itself within the club’s community.

Melbourne Victory Managing Director Caroline Carnegie expressed her excitement about the ongoing partnership.

“We’re thrilled to continue our relationship with AIA Australia as our Official Life and Health Insurer, and of course, our new Health and Wellbeing Partner," she said in a press release.

"The focus of AIA on promoting health and wellbeing aligns perfectly with our values, and we look forward to working together to inspire our community and encourage active lifestyles.”

AIA Australia CEO Damien Mu shared the same sentiment when discussing the new extension.

“We are excited to support Melbourne Victory again after they made it to the Grand Final last season,” he said in a press release.

“As a leading life, health and wellbeing insurer, we want to encourage Australians to lead a healthier, longer and better life. We look forward to working with the team to drive awareness and deeper engagement across their fan base to promote active participation in sports and healthy habits.”

This partnership highlights a shared focus on fostering health and wellness, AIA Australia’s involvement aims to encourage fans and the broader community to adopt healthier and more active lifestyles.

Through this collaboration, Melbourne Victory is committed to using football as a platform to promote positive lifestyle changes and long-term wellbeing.

Fans can also expect unique opportunities to engage in health-focused programs and initiatives, strengthening the connection between the club, its supporters, and the wider community.

Overall, this deal between the two parties will have a positive impact financially for the club whilst also pushing an important message to members about leading healthier, more active lives.

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The City in the Community (CiTC) initiative ‘Man Up: Creating Respectful Relationships’ has launched the evaluation report for the pilot program, which aims to promote healthy relationships, respect, and gender equality. The initiative, funded by the Federal Government’s Safer Communities Grant, was rolled out through Victorian community settings, primary and secondary schools. 

CiTC Young Leaders and football coaches delivered the program, which included contributions from A-League Women’s star Laura Hughes, Melbourne City’s Powerchair champion Shaun Millett, and A-League Men's teams. The program targeted adolescents, with a specific focus on multicultural youths using sports as a hook to get youths interested in participating. 

Important findings from the initiative's evaluation were that there was a demonstrated shift in masculine attitudes, youths exhibited positive impacts on Young Leaders and peer influences, leading to improved relationships. 

Local state MPs and federal representatives supported the launch of the report findings. Tim Richardson MP (Parliamentary Secretary for Mental Health and Suicide Prevention) spoke at the launch, emphasising the significant importance of addressing gender-based violence and shifting attitudes of adolescents.

Dr Pam Kappelides (La Trobe University) instructed the evaluation of the program and applauded the report for initiating critical conversations. 

Women’s A-League Melbourne City player Laura Hughes spoke about her role and experience from participating as a Youth Leader. 

“As a professional footballer, I hope I can positively impact young people’s lives in some way,” she said in a press release.

“I’ve especially enjoyed connecting with young men sharing some of the barriers female athletes face as well as the great opportunities we’re afforded here at City.” 

Key recommendations found from the program:

• Extend the length of the program beyond one day in some cases
• Establish a long-term evaluation system
• Incorporate visual/interactive elements
• Evaluate program title change 
• Source for experienced leaders/coaches

CiTC hopes to extend the initiative and seeks stakeholder and funder engagement. Victorian schools have reached out to CiTC to bring the program to their students in both primary and secondary schools.

The program successfully used football as a platform to engage youths in participating, actively engaging, and having critical conversations to understand the importance of promoting gender equality and healthy relationships among young people. 

The post CiTC’s ‘Man Up’ initiative uses football to inspire change appeared first on Soccerscene.

Football Australia proudly acknowledges the Australian Sports Commission’s latest AusPlay survey, highlighting football's enduring popularity in Australia.

The Australian Sports Commission's recent AusPlay survey conducted between July 2023 and July 2024, surveyed 40,000 Australians and highlights several key data supporting the sustained growth of football in Australia through high participation rates and engagement.

The survey indicates football as the highest-ranked sport in Australia, beating out other popular team sports, such as basketball, netball, and Australian rules football. 

The survey uncovered a few positive health trends for Australians, 84% of Australian adults engage in physical activity, and informal participation in sports is increasing, seeming to be the preferred option for individuals or Australians exercising with family and friends. 

Football Australia CEO, James Johnson, spoke about football’s position in Australia, the sport's inclusivity, and community recognition that supports FA.

“The AusPlay findings reaffirm football’s place at the heart of Australian sport. These participation numbers speak to football’s inclusivity and its power to connect people of all backgrounds, genders and ages, whether they are new to the game or lifelong fans. I want to thank the entire football community - including our Member Federations, the A-League clubs, all the community clubs around Australia, the participants, and the countless volunteers - who contribute so much to our game’s success and growth," he said via press release.

FA initiatives can be credited with increasing participation rates for youths and adolescents across Australia, the Coles MiniRoos program has created an environment where young Australians feel supported and enjoy playing football.

The Club Changer program is a partnership initiative between the FA and the Australian Sports Commission that assists football clubs in creating an inclusive environment, safe spaces, and sustainability for long-term success. 

Impact factors that occur away from FA, state governing initiatives and programs that contribute to football’s success in participation across Australia are the successes of international football teams, the Matildas, and the Subway Socceroos. FA has grown a strong volunteer culture, with 145 million hours being annually contributed by volunteers supporting football in Australia. 

FA is aligning with the Australian Sport Participation Strategy Play Well. FA is leaning into the report findings to tailor its programs to participation needs, arranging informal and less structured play options and emphasising its focus on building stronger communities through football. 

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Auckland FC has welcomed franchise cleaning company Jani-King (NZ) as the club's latest partner.

Jani-King will become Auckland's "Official Cleaning Partner" and a sponsor of the "Group of the Knight" video board. As a "Group of the Knight" sponsor, Jani-King's advertisements and messaging will be seen by thousands of fans attending Auckland FC home games.

The collaboration marks a significant move for Auckland FC who have rapidly grown their portfolio through a number of high-profile deals, despite their short existence as a club.

Jani-King is one of New Zealand's largest commercial cleaning companies, operating 550 franchises and delivering services to 3,000 clients. The organisation prides itself on meeting the demands of its customers by delivering quality sustainable cleaning solutions.

Jani-King recently demonstrated this commitment to sustainability by winning the Excellence in Sustainability Award at the Westpac New Zealand Franchise of the Year Awards.

Jani-King credited this success to its Eco-benign® probiotic cleaning system, Toitū Carbon Compatible carbon management, Toitū Enviromark® Diamond-level certification, and unique partnerships which work for a green future.

CEO of Jani-King, Nick James, expressed his enthusiasm for the deal.

"It is an exciting time for both Auckland FC and Jani-King. Both brands are growing at pace and fully focused on delivery results," he said via press release.

"Whether that’s clean sheets in the case of Auckland FC, or the clean commercial workspaces provided by Jani-King.”

CEO of Auckland FC, Nick Becker, welcomed the partnership and applauded Jani-King's commitment to development and customer satisfaction.

"The team at Jani-King have proven to be excellent partners. They understand how we work and what we are trying to achieve with Auckland FC, both as a sporting organisation and community hub," he said via press release.

"Having them onboard will allow to continue to grow and achieve our aims of being a club for all Aucklanders."

Jani-King advertising will appear at Auckland FC's next home game against the Newcastle Jets, on Saturday, November 30.

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Professional Footballers Australia (PFA) has confirmed the continuation of its pivotal partnership with Austraffic, extending into the 2024-25 A-Leagues season.

This marks the fourth consecutive year of collaboration between the players' union and the traffic data specialists.

Established in 1983 under the name Australasian Traffic Surveys, Austraffic has emerged as a leading authority in transport analysis across Australia and New Zealand.

The organisation has completed countless comprehensive studies focusing on traffic patterns, transport systems, and pedestrian movements throughout all states and territories.

Their team of specialist traffic engineers and IT professionals collaborate closely with customers, providing tailored support in survey design, detailed analysis, and sophisticated data presentation.

The collaboration encompasses two of Australian football's most prestigious honours: the monthly peer-voted Austraffic A-Leagues Player of the Month and the annual Austraffic PFA Footballer of the Year awards.

October saw Steph Catley, Jackson Irvine, Mary Fowler, and Alex Paulsen recognised as 2024's major award recipients.

Kathryn Gill PFA Co-Chief Executive has spoken on the excitement of the continued partnership.

“Austraffic has proudly partnered with our Players’ Awards for the past three years, celebrating the outstanding achievements of A-Leagues footballers and Australians playing professionally abroad, both on a monthly and annual basis," she said via press release.

“As we enter our fourth year together, Austraffic’s continued commitment to recognising player excellence enables us to elevate these player-voted awards."

Austraffic’s Martin Jordan-Williams, the company's principal in Queensland, also mirrored the enthusiasm of another year for the partnership.

“We are delighted to continue our wonderful partnership with the PFA and their player awards for a fourth consecutive year, as we embark on yet another exciting A-Leagues season," he said via press release.

“The PFA’s player awards celebrate the excellence of Australians playing both in the A-Leagues and overseas, which aligns with our values at Austraffic. We can’t wait to see the next crop of players recognised throughout the next 12 months for their endeavours on the field."

Each monthly winner's achievement is commemorated with a specially designed Park SSC ball, continuing a second-year partnership emphasising community impact.

Winners commit to donating ten balls to local community programmes and schools, fostering grassroots development.

Last season's recipients included standout performers Alex Paulsen, Josh Nisbet, Adam Taggart, and Bruno Fornaroli in the men's competition.

Holly McNamara, Chloe Logarzo, and Michelle Heyman were among the women's honourees.

The awards, established in 2009 with Tim Cahill as the inaugural men's winner, have grown to become Australian football's benchmark for peer recognition.

The women's category, introduced in 2010 with Servet Uzunlar's victory, completes what has become the sport's most comprehensive player-driven awards programme.

This partnership reinforces both organisations' commitment to recognising excellence in Australian football, with voting for the 2024-25 season's first monthly award set to commence as the A-Leagues season progresses.

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Sydney FC has confirmed an exciting agreement covering the next two Isuzu-UTE A-League seasons with global Big Tech titan Sony Australian.

This partnership will see Sony Australia enhance the matchday experience for Sydney FC fans, E-League social media content, and support community initiatives. 

This will directly benefit fans at the game and beyond in Sydney communities through grassroots initiatives. Sony Australia will be involved in school holiday clinics, which is an exciting opportunity for the club and Sony Australia to work together and increase the development of football for the upcoming generation. 

Sydney FC CEO Mark Aubrey voiced eagerness and excitement at the partnership. 

"Sony is a globally recognised and trusted brand, and this partnership allows us to leverage their expertise in audio technology to enhance our matchday experience for fans," he said in a press release.

"We are particularly excited about the opportunities to collaborate on community initiatives such as our school holiday clinics, as well as the activation potential around our corporate and matchday offerings."

Sony Australia will have an excellent opportunity to connect with football fans through LED advertising at Allianz Stadium, pre-match commercials, big-screen advertising throughout Sydney FC home games, a significant social media presence within the E-League and host gaming competitions in corporate select areas of Allianz Stadium. 

Head of Brand and CX at Sony ANZ David Serafin spoke on the excitement of the opportunity for both organisations. 

"Partnering with Sydney FC is a fantastic opportunity for us to connect with passionate football fans and demonstrate our commitment to providing the best audio and entertainment experiences," he said in a press release.

"We look forward to creating exciting matchday activations and engaging with the local community through initiatives like the school holiday clinics.

"We believe this partnership will allow us to showcase our products in an innovative way while supporting the growth of football in Australia."

This collaboration is an all-around collaboration that incorporates commercial opportunities with community engagement. It capitalises on Sony Australia's technology prowess while growing Sydney FC's corporate partner portfolio.

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Melbourne Victory is excited to introduce Zib Digital as the Club’s leading Digital Marketing Partner for the 2024/25 season.

This collaboration underscores Melbourne Victory's commitment to boosting fan and business engagement through innovative digital strategies, utilising Zib Digital's expertise in connecting brands with audiences via digital marketing.

With a shared commitment to digital excellence, Zib Digital will play a key role in helping the Club strengthen its online presence and deepen community ties.

The company boasts a dedicated team of over 140 digital specialists across Australia and New Zealand, each bringing expertise in areas such as SEO, Google Ads, social media, email marketing, content writing, and digital design. With experience working with over 800 clients, from small businesses to national sportswear retailers, they have a proven track record of delivering exceptional results.

The team of experts combines their skills and experience to develop customised, data-driven digital strategies designed to meet the unique needs of each client.

Melbourne Victory Managing Director, Caroline Carnegie, shared her enthusiasm for the deal via press release.

“We’re thrilled to welcome Zib Digital as our Premier Digital Marketing Partner. Zib Digital’s dedication to digital innovation aligns perfectly with our vision to Lead, Unite, Connect, and Inspire. Together, we look forward to delivering unique and engaging experiences for our fans and highlight and amplify Melbourne Victory and football, in this, our 20th season, to the broader community.”

Nicole Wagenecht, Chief Growth Officer at Zib Digital, also commented via press release.

“This partnership with Melbourne Victory is an exciting step for us, as we join forces with Australia’s most iconic football club. We’re dedicated to helping Melbourne Victory reach new heights in digital engagement, bringing fans closer to the action and creating more impactful experiences.”

Through this alliance, Melbourne Victory and Zib Digital seek to foster meaningful digital engagement, enriching the experience for Melbourne Victory fans.

To learn more about Zib Digital, click here.

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RT Health has confirmed an exclusive offer for A-League players, the offer features a 5% discount across most coverage levels and extended waiting period waivers.

Players who sign up before December 9 will receive six weeks of free coverage on Hospital and Extras packages, up from the standard four-week offer.

The deal requires players to select the Silver Plus Assure + Top Extras plan to meet their contractual obligations.

RT Health is an Australian-based Health Insurance company that has its roots in giving health care to working Australians and their families for 130 years. It has a close connection to the transport and railway working community.

Last year it merged with HCF, Australia’s largest not-for-profit health fund.

Under A-League player agreements, all professional footballers must maintain comprehensive private health coverage throughout their contract term.

The required insurance must cover hospital, medical, dental, physiotherapy, chiropractic, and orthotics treatments. This coverage must remain active during any injury or illness sustained while employed with their club.

Players who fail to maintain adequate health coverage may be financially exposed, clubs are only obligated to cover reasonable medical expenses up to the amount that would have been covered by the required insurance plan.

Players must also be prepared to provide evidence of their current coverage whenever club management requests it.

Erin Clout, PFA Head of Player Relations Women, has been vocal on the need for professional players to acquire high-grade health care.

“Each pre-season we remind our members that under their A-League contract, they are to hold top-level cover of a reputable private health provider," she commented via press release.

“Without this, players can be held responsible for the costs of serious injury, which can cause significant financial and emotional stress. The partnership with RT Health provides our members peace of mind that they are not only meeting this requirement, but they are working with a provider with a long-standing history of supporting workers across Australia.

“We hope by building partnerships with like-minded companies such as RT Health, we can reduce the administrative burden of our members and keep their hard-earned money in their back pockets."

With the strain and pressure of professional football finding even a good insurance deal can be a challenging ordeal, not to mention it is important to be aware of the health insurance with contractual regulations of A-League clubs.

RT Health is a captivating partner with its proud history of supporting the safety of Australian union-based workers and therefore a perfect fit for the union-based PFA.

This collaboration also symbolically helps the PFA tackle an age old stereotype of the professional footballer being indifferent to the average working Australian. Even professionals need health support and coming from a staunch worker based health insurance proves they have more in common with us all then they are sometimes given credit for.

The PFA is once again delivering on its promise to ease the everyday burden on players and this deal with the like-minded RT Health shows their partnerships are still focused on the core ideals of putting their members welfare and health first.

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Former National Soccer League media personalities Kyle Patterson and Greg Blake have rekindled their broadcast friendship for the Old Gold Soccer podcast.

The podcast will explore the growth, turmoil, trouble and successes of soccer's history in Australia.

Episodes will focus and reflect on the key events that have shaped Australian soccer, such as the country's first World Cup Qualification in 1974 and the difficult years of the NSL.

The Old Gold Podcast will particularly narrow down on 2004, the year Australian soccer was changed forever following the demise of the NSL and birth of the A-League, when "New Football" replaced "Old Soccer".

Co-host and former SBS sports journalist, Kyle Patterson, outlined what Old Gold Soccer aimed to achieve.

"The whole premise of this podcast series, Old Gold Soccer, is to say - let's turn it on its head. Old Soccer is a very disparaging term used to blacken the great work of a lot of people and a lot of generations," he said in episode one.

"I reckon there is a lot more gold in Old Soccer sometimes, than there is in the New Football.

'We are going to try and celebrate all the great things that were a part of Old Soccer and show you the lessons that can be used today in New Football."

Released on Friday, episode one of the Old Gold Soccer podcast covered the Old Soccer vs New Football debate and the impact it still has on soccer in Australia.

Speaking on his frustrations around Old Soccer vs New Football, co-host and former SBS and Channel Nine sports journalist and commentator, Greg Blake, voiced his opinion.

"It astounds me that we don't realise that the thread that runs through the whole thing is the same thread," he said.

"We're not two different competitions."

The Old Gold Soccer podcast is available on Spotify.

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Melbourne Victory has confirmed RUBIX will continue to operate as the club's official data partner for the 2024/25 season. The collaboration follows a prosperous first year between the club and RUBIX.

RUBIX is a prominent Melbourne based data company, with offices across Australia and the US. The company has worked for high profile clients such as the Victorian State Government, Australia Post, Telstra and more.

RUBIX has successfully delivered over 350 projects for leading Top 50 companies, rapidly expanding FinTech and software firms.

The company was also a back-to-back SmartCompany award winner in 2022 and 2021 and earned a CRN Fast50 award in 2020.

RUBIX will aide Melbourne Victory's growth and fan engagement strategies using the company's knowledge in statistics, data technology, analysis, and artificial intelligence.

Melbourne Victory Managing Director, Caroline Carnegie, warmly welcomed RUBIX via press release.

“We’re thrilled to have RUBIX on board as the Club’s Official Data Partner for a second season," she said.

“Their world-leading solutions have already offered incredible insights across our operations, and we’re excited to leverage their tools further to help Melbourne Victory grow and engage more deeply with our fans and community.”

Head of Marketing and Brand at RUBIX, Kathryn Smith, also expressed her eagerness for the collaboration.

“This partnership with Melbourne Victory continues to be a fantastic opportunity for us to support one of Melbourne’s most iconic sporting teams with data-driven insights and technology,” she said via press release.

“We look forward to using our innovative solutions to help the Club drive growth, enhance fan engagement, and deliver a richer experience for supporters.”

Together, Melbourne Victory and RUBIX will continue to analyse and adopt new initiatives to improve experiences for fans and drive the club further then ever before.

Through the collaboration, Melbourne Victory will hope to build off of a successful 2023/2024 season, which saw the club reach the A-League Men's Grand Final.

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Sydney FC is excited to unveil a new partnership with Cancer Council, Australia’s leading cancer charity, in celebration of their 20th anniversary season.

The collaboration between both organisations is a powerful tool for reaching countless Australians by spreading awareness and donating money to life-saving cancer research. 

With one of the largest fan bases in the A-League, the cancer council's partnership with Sydney FC builds community support and reaches many eyes. 

Cancer Council NSW Chief Executive Officer Sarah Hosking spoke on the exciting partnership with Sydney FC. 

“Partnering with Sydney FC will provide us the opportunity to connect with the Greater Sydney community, empowering Aussies to prevent cancer and support world-class research, reducing the impact of this deadly disease,” she said in a press release.

The cancer statistics for Australians are alarming, by the first kick-off of every A-League season, 51,000 Australians would have lost their life in the past year. Almost 1 in 2 Australians are diagnosed with cancer before the age of 85. 

Cancer survival rates have increased to 70% for Australians, partnering with a community-based club, donations will continue to drive up higher survival rights.

The collaboration targets the male demographic, who typically lack in getting health checks and keeping on top of health management. Males in Australia are less likely than females to seek out healthcare services and have a shorter life expectancy for these reasons.

Sydney FC Chief Executive Officer Mark Aubrey called on the Sydney FC community to support the initiative.

“Together with Cancer Council, we’re inviting our fans and the wider community to stand together against cancer, to make a lasting impact that will save lives and build a healthier future for all,” he said in a press release.

Sydney FC player Harrison Devenish-Meares shared a personal story of his mother, Rossanna, being diagnosed with renal cell carcinoma, a cancerous tumour that formed on the kidney back in 2021. Rossanna found out the diagnosis through an unrelated health issue. 

Harrison began to plan a return to Australian football to be closer to his mother and struggled to play overseas while she underwent treatment. The treatment for Harrison’s mother was successful, and her new lease on life has inspired her to raise $4,000 for Australia’s Biggest Morning Tea. 

Harrison reflected on his family’s experience with cancer and what his takeaway was from the ordeal.

“When it hits close to home, it hits different. Mum was lucky that her cancer was detected early, and her prognosis was excellent. I take inspiration from the fact she’s used it as a springboard to live a more fulfilling life,” he said in a press release.

The objectives are to spread awareness of these alarming statistics, reach a demographic of Australians neglecting their health, communicate how Australians can help donate and build community support across the Greater Sydney community. 

The post Sydney FC and Cancer Council Unite for 20th anniversary alliance appeared first on Soccerscene.

Professional Footballers Australia (PFA) have confirmed Kathryn Gill will be stepping down as Co-Chief Executive, ending more than ten years of dedication to Australia's professional players.

The former Matildas captain joined PFA's management team in 2015, after serving as the first female member on the PFA Executive Committee.

After her appointment, Gill played a key role in establishing the first-ever Collective Bargaining Agreement (CBA) for A-League Women, which greatly enhanced player conditions. She also helped secure the landmark 2019 CBA promoting gender equality for both the Matildas and Socceroos.

In 2020, Gill became Co-Chief Executive, guiding the organisation through the challenges of COVID-19 and successfully negotiating long-term collective agreements for all A-Leagues and National Team players.

Gill also represented Asia and Oceania on the FIFPRO Global Board for four years, where she was pivotal in promoting the development of player associations globally.

She talked about her time at the PFA over the years.

“Stepping down from my role as Co-Chief Executive has not been an easy decision, as my time with the PFA has been profoundly rewarding, both personally and professionally,” she said via press release.

“Over the past decade, the PFA has led transformative changes in Australian football, with players at the forefront of this progress.

“The members are the heartbeat of the PFA and it has been an absolute privilege to work for such incredible people, whose belief, trust, and unwavering commitment to improving the working conditions for all players has been nothing short of remarkable.

“I leave knowing that the members are in the capable hands of Beau Busch, a selfless and progressive leader, who alongside the extraordinary PFA staff, work tirelessly to ensure that every player has the opportunity for the best career possible.”

PFA Chair Francis Awaritefe honoured Gill’s contributions to both the players and the sport.

“Over the last decade, Kate has played an outstanding role in advancing the careers of players and the well-being of the game in Australia and, at the international level, as a Global Board member of FIFPRO and the PFA’s representative for FIFPRO ASIA/OCEANIA,” he said via press release.

“Due to her influence and fierce intelligence, Kate’s achievements as a leader go beyond the important role she has played in championing gender equity, equal pay and conditions for women players.”

From the team at Soccerscene, we thank Kate for all she’s done for the players and for football throughout her tenure and wish her all the best with what’s next!

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The Regional Community Sports Infrastructure Fund (RCSIF) and the 2024-25 Local Sports Infrastructure Fund (LSIF) are giving regional and metropolitan communities opportunities to develop their sporting facilities. The fund aims to support all abilities and women-focused infrastructure.

The RCSIF has highlighted a focus on planning, designing, and building indoor stadiums, female facilities, aquatic facilities, and communal and all-ability facilities. This plan ensures sports participation opportunities for all community members.  

The 2024-25 LSIF allows metropolitan and regional communities to receive funds to create active recreational community projects. These include sports courts, lights, play spaces, change rooms, and skate parks. 

Additional grants of $50,000 for Victorian LGAs through RCSIF to boost community participation are also available. 

The Victorian Minister for Community Sport, Ros Spencer, spoke on the investment opportunity for metropolitan and regional communities.

"By upgrading facilities and removing barriers to entry, we are making sure even more people can get involved in local sport in their own communities," he said via press release.

"These funds are making sure all Victorians, no matter where they live, have world-class sporting facilities."

The comprehensive initiative is a welcome investment into a sustainable community activity area, encouraging LGAs to invest in their area. A project of this magnitude is a win for the long-term development of football in Victoria. From female to accessible athletes, they are huge and deserving beneficiaries of this project fund.

RCSIF has significant financial backing from the Regional Community Sport Development Fund and the All Abilities Sports Fund. The first round of funding invested $20 million in these Victorian communities across 26 infrastructure projects. Regional development opportunities will flourish, bridging the city-country gap in Victoria. 

Regional and metropolitan communities can apply for these investment grants as round 2 is now open for applicants. RCSIF round 2 closes on the 17th of March 2025, and LSIF round 2 closes on the 17th of February 2025. 

For more information about the programs and how to apply, visit Regional Community Sports Infrastructure Fund.

Also for the Local Sports Infrastructure Fund, click here.

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The Shepparton Cup was conducted over the weekend, with the event being the largest weekend junior football tournament ever held in Australia.

The 3-day event was a huge overall success, with a record breaking 313 teams competing in the tournament across 21 divisions.

Matches were spread across 38 pitches at Mooroopna Recreation Reserve, Shepparton Sports City, Rumbalara and Wanganui Oval.

With around 4,000 players participating, 755 matches were played over the weekend - with finals matches concluding the event on Sunday.

“It was the biggest and smoothest tournament we’ve ever ran in our 17-year history,” Australian Football Skool (AFS) Director Rolando Navas told Soccerscene.

“There was of course really good football on show across the age groups and great sportsmanship, which was fantastic to see.

“I think the message is getting through about how important it is to provide a positive environment for kids to play sport in. It was pleasing to see everybody there, both players and parents/supporters, had a good time.”

Navas estimates that there were well over 12,500 people attending the event across both venues over the weekend, providing a giant boost to the local Shepparton area.

“You are talking about a wide range of people who are, at a minimum, staying in the city of Shepparton or close by for two nights,” he said.

“The economic impact was massive.”

[caption id="attachment_27095" align="alignnone" width="732"] Economic activity at Shepparton Cup - Image Credit: One Nil Media[/caption]

Director for Sustainable Development at Greater Shepparton City Council, Geraldine Christou, further explained the greater benefits the tournament had on the local community.

“Australia’s largest junior weekend football tournament right here in Greater Shepparton showcases the strength of our community spirit and our capacity to host major events that bring joy, talent, and visitors to our region,” she stated.

“The economic benefit of this tournament is immense with an estimated $3 to $4 million generated for the region, supporting our local businesses and creating lasting memories for thousands of young athletes and their families.

The Greater Shepparton City Council’s Parks, Sport and Recreation team played a big hand in the organisation of the tournament, which included looking after the setup of pitches to the placement of goals at the venues.

Football Victoria CEO Chris Pehlivanis, who attended the tournament over the course of the weekend, was impressed with the execution of it.

“I’m proud of the whole tournament, it was an amazing opportunity to come down here to Shepparton and see lots of boys and girls playing football and playing lots of games,” he stated at the event.

“I think most kids had six, seven, eight games which is an amazing opportunity and not only that, there was amazing organisation.

“Everyone should be extremely proud of what they have achieved here this weekend…the logistics, everything was run smoothly…the referees were great and all the parents and participants were great.”

[caption id="attachment_27096" align="alignnone" width="688"] Kids at play during the Shepparton Cup - Image Credit: One Nil Media[/caption]

The Shepparton Cup has continued to grow exponentially over the years, initially starting with just 30 teams in the inaugural tournament in 2007.

This year’s edition also featured a wide range of off the field activities that contributed to a carnival like atmosphere. There was live music, on stage entertainment, food trucks, a fun zone for players and families.

Navas detailed to Soccerscene that the enormity of the event was not lost on him and is investigating ways to make the competition better in the near future.

“(The growth of the event has been) overwhelming, compared to many of the previous years. It was the biggest by far this year and there was a great positivity around it.

“The plan is to not necessarily make it bigger in the future, just to tweak it and add more to it and make it a better experience for everyone.

“I’d love to be able to attract some more international teams, we are looking at that to see how we can get some of the Asian teams to come across to the event.

“This would be fantastic, as it would show the kids here how football is played in different parts of the world. The way we look at things is ‘if I was 10- or 12-years-old what would I want this tournament be?’

“That’s what drives a lot of our thinking and ultimately our initiatives. It’s important to us because if the kids have a good experience, they’re going to become better players and better people because of it.

“We’ve also received some really good information from the feedback surveys we put out, which is very beneficial in shaping the tournament suitably in future editions.”

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Football Australia has officially announced the launch of the National Second Tier (NST) competition, a key milestone in its commitment to advancing domestic club football in Australia.

Following extensive workshops and consultations with the eight NST Foundation Clubs, Football Australia confirmed the NST will kick off in October 2025, highlighting the best in Australian club football through a modern and sustainable competition model.

Key Aspects of the 2025 NST Competition:

Commitment to Play: Football Australia, the NST Foundation Clubs, and stakeholders are committed to launching the NST in 2025, aligning with the strategic goal of connecting Australia's football pyramid and elevating iconic clubs to a national level.

Competition Structure: The NST will feature 16 teams, starting with group-stage matches and culminating in an elimination Finals Series. This structure is designed to balance sustainability with competitive integrity and commercial appeal.

Team Composition: The eight NST Foundation Clubs will gain automatic entry and be joined by eight invitational clubs, selected from the Member Federation NPL State Premiers, forming a truly national competition.

Season Timeline: The NST season will run annually from October to December, featuring nine match day rounds and concluding with a Championship Final in early December. This timeline aligns with the Domestic Match Calendar, ensuring optimal scheduling for players, fans, and stakeholders.

Brand Launch: Football Australia will unveil the competition’s official name, brand identity, marketing materials, and trophy design in the coming months, setting the stage for a memorable inaugural season.

Football Australia CEO James Johnson shared his excitement about the NST: “The introduction of the National Second Tier is a landmark moment for football in Australia. Following productive discussions with our eight Foundation Clubs and consultation with other stakeholders, we are committed to creating a competition that not only elevates our game but also enriches the football community at all levels. The National Second Tier will provide a new platform for iconic clubs to showcase their talent and connect with fans nationwide.”

Football Australia will continue collaborating with NST Foundation Clubs, Member Federations, and stakeholders to finalise the operational details for the competition.

Over the past year, Football Australia has conducted two detailed Request for Proposal (RFP) processes to select NST clubs. With advisory support from BDO, 14 clubs across six states and territories have met the technical requirements for the NST RFP process.

Of these 14 clubs, six did not meet the financial requirements for a standalone NST home-and-away league before the June 2024 deadline. Football Australia will monitor these clubs as they strengthen their proposals.

[caption id="attachment_27072" align="alignnone" width="565"] Marconi Stallions announced as a founding club of the National Second Tier.[/caption]

Additionally, Football Australia will initiate a third NST RFP selection process, extending eligibility to clubs outside the initial Expression of Interest and focusing on underrepresented regions to identify additional foundation clubs.

The eight clubs announced in November 2023—APIA Leichhardt FC, Avondale FC, Marconi Stallions FC, Preston Lions FC, South Melbourne FC, Sydney Olympic FC, Sydney United 58 FC, and Wollongong Wolves FC—remain central to the NST’s future and will continue as foundation members.

The six additional clubs that have met the NST RFP technical criteria are Adelaide City FC, Caroline Springs-George Cross FC, Gold Coast United FC, Gungahlin United FC, South Hobart FC, and Sunshine Coast FC.

Further updates will be provided as the NST evolves, with a standalone NST home-and-away league remaining a key strategic goal once minimum requirements are met.

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TransferRoom, the world's exclusive football transfer marketplace, has welcomed its first A-League members with five clubs from Australia and New Zealand joining the platform.

Adelaide United FC, Auckland FC, Melbourne City FC, Wellington Phoenix FC, and Western Sydney Wanderers FC now have immediate access to a vast global network of transfer opportunities.

The platform connects over 800 football clubs and 500 agencies across more than 100 leagues worldwide providing club executives through an integrated messaging system direct communication with key decision-makers and clubs offering real-time insights into specific player criteria and availability, transfer requirements and market intelligence.

Operating on a subscription-based model, TransferRoom charges fees based on factors such as club or agency size, contract length, and chosen subscription package, but notably does not take commission on any transfers.

Simon Ankersen, Director of Club Relations at TransferRoom, champions the new partnership with the A-League clubs.

“We are thrilled to welcome five A-League sides to TransferRoom. TransferRoom enables club directors to be aware of the buying market's needs and trends at all times, and the ability to proactively promote their talents to relevant buying clubs,” he said via press release.

TransferRoom has several league-wide agreements, including Mexico’s Liga MX, MLS, Danish Superliga, Polish Ekstraklasa, Norwegian Eliteserien and OBOS-ligaen, Venezuela’s LIGA FUTVE and the 3. Bundesliga in Germany. In England, 17 of 20 Premier League clubs are TransferRoom users.

Auckland FC has used TransferRoom to help sign Luis Felipe Gallegos and Auckland FC’s Director of Football, Terry McFlynn has commented on their important role.

"TransferRoom has been an invaluable tool in our recruitment process, particularly as a new club building a competitive squad from scratch,” he said via press release.

“It’s helped us get to where we are today, and we’re excited about the possibilities it will unlock for us in future transfer windows."

Melbourne City’s Director of Football, Michael Petrillo also follows suit after the signings of German Ferreyra, Yonatan Cohen, and Andreas Kuen.

"TransferRoom is an important tool that allows us to provide and receive up-to-date information on player availability and movements with clubs right across the globe. It has already made a positive contribution to our scouting and recruitment process," he said via press release.

Since 2017, TransferRoom has transformed the football transfer landscape, facilitating more than 6,000 professional player transfers through its innovative digital marketplace, with the platform expanded in 2021.

Beyond its digital presence, TransferRoom organises several in-person summits with the next major event scheduled for November 11-12 in Istanbul, Türkiye.

Decision-makers from more than 300 clubs and 40 agencies will convene for what promises to be football's largest transfer market gathering.

Although A-League teams should focus on building squads through homegrown talent from scouting and academies to help advance Australia’s footballing prowess, TransferRoom’s inclusion into the A-League has given the teams a much-needed boost in the competitive transfer market.

It can be seen as a positive partnership for the A-League and will allow the league to continue making marquee signings and rise in the footballing world.

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A humble and ambitious up and coming Australian coach Jordan Manning has been named the second assistant and head analyst for the Wellington Phoenix men’s team.

However, it wasn’t smooth sailing in the beginning after rupturing his ACL while playing football but in a way it was a blessing in disguise to re-evaluate his career options.

Starting out as a coach, then S&C and now becoming an analyst to recently commencing his pro coaching licence course, an impressive career thus far for Manning and by using the momentum of success to set new and higher objectives, an individual as diligent as he is will undoubtedly achieve a lot more than planned.

In a wide-ranging chat with Soccerscene, Jordan Manning discusses his career up until now, the barriers of being involved in different environments overseas, the challengers of doing the pro license, and the attributes of being a great coach.

Tell us a bit about your coaching career.

Jordan Manning: So l ruptured my ACL in year 12 and it was unfortunate at the time because l was playing and loved the game, but probably a good one for me where it allowed me to reassess what l needed to do. l really focused on school with my studies as a result of my injury. Completing my rehab in year 12 is probably what led me down the path of sport science and strength & conditioning to begin with.

I attended ACU and completed my Bachelor of Exercise Sports Science, a three year degree during which time l picked up some work as a U18 coach at the club l made my ACL return with, so that was really my start from there. I was at a club in the NPL from Queensland called Western Pride and it was a very successful program at the time. There was a lot of players in the first team group progressing on to play professionally or be in professional environments, including our Head Coach and my first coaching mentor, Graham Harvey.

At the end of 2018, l was identified by Brisbane Roar and moved into the U16s as a coach for the academy side at the time, which was a great experience. At the end of that season, there was a large change over at the Roar and Warren Moon came in to be the Academy Technical Director. With me having finished my Sports Science degree, he encouraged me to go in the role of High Performance of the Academy. At the time, we had COVID in our first year together which was a big job for me in that role to be working together with Warren to help keep everyone fit during a very challenging period.

Redlands United was an NPL team at that time and their Head Coach stepped away due to the impact of COVID on the club and Graham Harvey gave me the opportunity to be the first team coach during that season. It was a big challenge with no budget and half a team being tasked with keeping the side in the league but it’s by far one of my most enjoyable memories in football.

At the end of that season I moved to Peninsula Power on the recommendation of Mooney and had some wonderful times there winning the NPL in 2021. During this time Warren had moved up into the first team at the Roar, and the first team Sports Science role became available so he managed things really well for me at Power and l was able to transition out and move across to the Roar to be the Strength and Conditioning Coach for the 2022/23 season. At the halfway point, l was also made Analyst, so again very full on. However, having my A license and just completed my masters in Sports Coaching it was another good progression for me to have the dual role and be able to do both things.

Then l had an opportunity to go into Asia with Hyderabad FC in India which for me was such a great personal experience, different culture it’s very outside of what l have been used to and what l have experienced so l was there for six months before the club ran into some difficulties.

Luckily for me the opportunity came up to move to Buriram United around January/February time with Arthur Papas so l moved there and completed last season, we were fortunate enough to win the Thai League which was exciting to win my first professional trophy. Now I’m with the Phoenix and really enjoying working with Chief (Giancarlo Italiano), Adam Griffiths and Ruben Parker here.

[caption id="attachment_27014" align="aligncenter" width="782"] Jordan Manning at Peninsula Power FC. (Image provided by Jordan Manning).[/caption]

What influenced your decision to go into coaching?

Jordan Manning: l had always thought about coaching and always felt like my brain worked a bit quicker than my feet, l was a good player but l wasn’t the best so l always had plans to go down that pathway but then l ruptured my ACL a second time when l was 21 and that was the moment l thought ‘right l love the game l still want to be around the game l need to find another way to do that’ so for me that’s where coaching, sports science and analysis are three different avenues that all kept me in the game that l love.

What have you realised in the coaching environments overseas compared to Australia?

Jordan Manning: I think there is a big change with understanding different footballing cultures and different languages, that was a big change for me having to adjust to that. In Australia we have a lot of cultures and it is a very multicultural country but the experiences we have are probably a bit watered down compared to living in other environments, so seeing that side of things first hand was a big eye-opener.

Also understanding the different level of resources that some of the clubs have available. Asia has some really great players, coaches and owners that have a large resource base to really help them deliver top level footballing programs which we might not always recognise in Australia. Everywhere has its strengths and weaknesses but there is definitely pieces there that were challenging for me but then also other pieces that would positively challenge the way we do things in Australia.

[caption id="attachment_27017" align="aligncenter" width="1024"] Jordan Manning at Buriram United FC in Thailand with his team. (Image provided by Jordan Manning).[/caption]

What have been some barriers being involved in different environments overseas?

Jordan Manning: I think the first part is the language because in Thailand we had three translations going on at once, which was an interesting challenge to obviously walk into and see firsthand how the different ways of that being managed. During my time with Buriram we had three different coaches in a four month period so l got to see a different set of applications around the language barriers. Then, also being an Australian coach, there is always a big perception overseas that we are very good in the strength and conditioning side of things and the sports science aspect of it but people question our footballing knowledge.

It takes time but through little actions demonstrating what you know and how you want to help everyone with the different cultures working together you slowly get there. l think as Australians we have that determination and grit wanting to work with people, so we always find a way to make it work but it is just having the patience to work through those difficulties at the start and show them that you are there to help and benefit them as well.

You mentioned you are doing a Pro License in Australia, what have been the challenges of doing that certificate?

Jordan Manning: To be honest it’s been a really good challenge, they’ve got all sorts of modules and content that are different than the C, B, and A licenses, there is a lot more leadership, business and management side of things which has been really cool. They throw different challenges at you in terms of your on-field practice and understanding that you’ve got that base knowledge now, and trying to challenge you there bits and pieces that you do come across. l think for me you’re very much a product of your experiences and being on the course hearing other top coaches experiences has been really enjoyable.

What would be your approach to player development?

Jordan Manning: l think it’s case by case basis, everyone has got their own way of how they take on board information and they learn, you’ve got to understand the individual. You need to understand what they do and don’t like, and then try to tailor your approach to help each person to be the best they can and help form that connection. If they understand that you’re there to work with them and help them along the way I believe that will also help you in  being the best version of yourself as a coach.

As a second assistant and head analyst for Wellington Phoenix, what exactly do they involve?

Jordan Manning: From the off-field side of things it’s the preparation of watching the opposition, doing scouting reports, putting together presentations, working with Chief who is a very intelligent coach and has a great eye for detail. So helping as best as l can to help present pictures to his words and ideas whilst always learning along the way.

It also involves training reviews, match previews and then on-field components working with Adam Griffiths. Under Chiefs guidance we lead activities together and bounce off each other and manage the flow of information delivery along the way. Griffs is such a top operator to work with he is also teaching me so much with his philosophies.

[caption id="attachment_27019" align="aligncenter" width="1024"] Jordan Manning during his time at Hyderabad FC in India. (Image supplied by Jordan Manning).[/caption]

What do you think are some attributes of being a great coach?

Jordan Manning: I think the most important piece is being a good person. As part of this, I think you’ve got to be a really good people person and understand that each individual is different through your emotional intelligence. I think its important you have a very good level of knowledge but you are a teacher at the end of the day and have to adapt the way that you look to communicate that knowledge.

There is a range of ways you can approach it to appeal to the different learning types but you have always got to work with them rather than just telling them what to do, I think that’s a really important one.

Another big one is you have got to have resilience, it’s not easy at times there is a lot of difficulties along the way, external factors you have to manage and be aware of because coaching is a lonely world sometimes.

What is your biggest aspiration?

Jordan Manning: I want to be the best that l can be and reach the highest level that l can, l just want to make sure day-to-day l am the best version of myself and l provide the best level of assistance to those that l am working for, if l can be a problem solver and can look after different areas and be someone people enjoy working with.

Lastly, inspiring words for upcoming coaches?

Jordan Manning: It is important you are patient with what you do, and make sure you are multi-skilled, l think in the modern game you need to have an understanding of everything along the way as you make that progression forward so that you have the skills when you get to the levels that you want to get to.

Hard work is the foundation because you don’t get anything without it and have got that resilience and the rest will take care of itself, as well as always being a good person. Football is a game that rewards hard work.

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Northern NSW Football has expressed excitement having confirmed a formal collaboration with the Newcastle Jets.

This partnership highlights NNSWF’s dedication to supporting the Newcastle Jets, the region’s sole professional A-Leagues club, with a strong focus on the Jets Academy and access to the Lake Macquarie Regional Football Facility.

NNSWF will support the Newcastle Jets Academy by featuring prominently on the Academy’s playing and training kits and by providing ongoing access to top-tier football facilities at LMRFF for training sessions and matches.

NNSWF will be represented at the Jets’ men’s and women’s A-League home games through match day sponsorship, advertising signage, and sponsorship of two NNSWF and Jets Academy players, Ben Van Dorssen and Claire Adams, who are involved in the senior squads.

The partnership will enable NNSWF to offer the football community access to the club, including Newcastle Jets players and match days through events held at home games. This includes opportunities for clubs to take part in halftime hero and mascot activities.

Northern NSW Football CEO Peter Haynes was excited to reveal the significant partnership.

“It’s an exciting new era for the Newcastle Jets with Maverick Sports Group becoming the club’s owners which makes this the perfect time for Northern NSW Football to formally partner with the club,” he said via press release.

“We acknowledge our responsibility to support the talented player pathway and help the club identify and develop local talent. We want to see more local talent like Will Dobson and Emma Dundas working their way through the pathway into playing professionally.

“This partnership highlights Northern NSW Football’s commitment to do everything within our power to help the Newcastle Jets be a successful and sustainable club on and off the pitch.”

Newcastle Jets Executive Director, Maurice Bisetto, shared similar sentiments.

“Northern NSW Football and the Newcastle Jets is the quintessential perfect partnership,” he said via press release.

“As the peak body for football in the region, NNSWF are uniquely qualified to collaborate with the Jets as we both have an accountability for the development of male and female footballers.

“We are both passionate about football and footballers in the region and the closer we work together, the higher the likelihood of developing the next Socceroo or Matilda from the region.

“We look forward to strengthening and growing our relationship with NNSWF into the future.”

NNSWF has also joined the Newcastle Jets affiliate membership program, allowing the football community throughout the region to buy memberships, with a portion of the fees supporting NNSWF’s pathway and development initiatives.

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The A-League season kicked off last weekend with a rise in viewership watching the penultimate 20th anniversary.

The biggest increase was the Sydney Derby where the number of viewers on 10 Play became the most-viewed regular season fixture in the league's history with a 46% increase from the same match last season as recorded by The 10 Network.

A couple of factors can be associated with this result. Importantly, it was the first game of the season, building on the start-of-the-season excitement.

The Sydney Derby has been one of the most watched and attended fixture in the A-league since the addition of the Western Sydney Wanderers in the 2012/2013 season.

Last season, it was only beaten in attendance and viewership by the top-of-the-table clash of Wellington Phoenix vs Melbourne Victory which recorded 33,000 attendees.

However, this isn’t just a sudden rising trend but has been growing from season-to-season. The 2023-2024 season recorded the largest amount of viewership in the league's history with 53 per cent on Paramount+ and 33 percent on 10 Play, while free-to-air TV saw a 16 percent rise on Network 10.

The 2023/24 Final Series had a sell-out attendance every game and The Grand Final averaged 316,000 on 10 and 10 Play (29,000), with a reach of 731,000.

In total, the Grand Final had a reach of around 1.17 million, making it the most-watched finals series since the 2009-2010 finals.

The overall viewership for both the A-League Men’s and Women’s 2023/24 seasons reached 5.72 million Australians across all modes of media.

A key part of last season's success was the increase in viewership of the Women's Liberty League (now the Ninja Women’s A-League). The biggest stat was the 611% increase in club memberships. A big part of the increase in support is credited to the rise of support in women's football following the 2023 FIFA Women’s World Cup co-hosted by Australia and New Zealand.

Another point to argue is the arrival of high-profile players in the league with West Sydney Wanderers’ new marquee signing ex-Manchester United and Chelsea player Juan Mata and Sydney FC’s ex-Juventus and Brazil International Douglas Costa. These players' arrival to the league has gained massive interest from the reflective teams and the league as a whole.

Their debuts in a Sydney Derby pitted against each other was an event that would, of course, gain huge traction and kick off the league with some big ratings. It's still up in the air whether their star status and hopeful exciting impact can maintain viewership throughout the season.

This A-League Season has also introduced a new club with Auckland FC. Their first home game of the season vs Brisbane Roar held 24,400 spectators only a couple thousand shy from the WSW spectators at the derby.

The inclusion of a new team representing New Zealand's most populated area is a promising move towards more A-League spectators from NZ and increasing the overall number of viewers.

From all six A-league games of the first round, the number of spectators from last season (not counting Auckland FC) went up 53%.

Now this is the beginning of the season, and a true measure of success can only be recorded at the end of the season.

To add to this, other than the top 3 most attended games, the rest of the league recorded similar if not more negative results for the first-round attendance and presented a huge gap between the top three watched games and the lower three.

Though with the goal of a year-on-year rise in fan engagement, the success of last season and the obvious steps taken by the clubs and the leagues to further enrich the league (marquee signings, an added NZ derby and more investment) one can be confident that the Isuzu A-league and Ninja Women’s A -League are promising another record-breaking season for the game.

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In a significant boost to Melbourne Victory's off-field operations, energy group AGL has renewed its commitment as a major partner of the A-League club till the end of the 2026 season.

The deal sees AGL continue as the Naming Rights and Presenting Partner for several of Victory's flagship programs, including the influential 'Victory in Business' network, the club's A-League Men's Chairman's Functions, and the pioneering Female Forum initiative.

Melbourne Victory Managing Director, Caroline Carnegie, commented on her excitement for the continued support.

“The unique offers that partners like AGL bring to the table only add to the value of being part of the Melbourne Victory community, and we are excited about some of the heightened benefits AGL offer to the Victory family,” she said via press release.

AGL's General Manager, Customer Growth, Melanie Laing, has pointed out the importance of this collaboration and its plans.

“Our partnership allows us to offer Victory members and fans great energy offers and it also opens the door for us to connect with the business community through the Club’s strong network,” she said via press release.

A key benefit of the renewed partnership is the introduction of the "AGL Blue Zone," an exclusive match-day experience set to elevate the atmosphere at AAMI Park.

AGL customers will have the chance to secure 200 free tickets to six marquee A-League Men's home matches, complete with giveaways and food and beverage vouchers.

The collaboration reach extends beyond the men's game, with AGL continuing its support for the A-League Women's fixtures, underlining the company's commitment to the growth of football across all levels.

AGL is also dedicated to maintaining its popular $150 cashback offer for eligible customers joining their Melbourne Victory energy plan. This initiative helps fans offset their membership costs, while the club potentially sees a boost in its membership numbers.

This partnership is an example of how this investment not only strengthens the football club's position but also provides corporate partners with unique opportunities to engage with a passionate fan base, ultimately contributing to the growth and development of Australian football.

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According to Josimar Football, American-owned 777 Partners, whose ownership portfolio includes seven football clubs worldwide, was declared bankrupt on Monday.

It has been confirmed that creditors A-Cap are now in control of the shares at each of the clubs but have been urged to sell those stakes 'as soon as possible.'

One of those seven football clubs are Melbourne Victory, who accepted 777's bid for a minority share in the club in October 2022.

The Miami-based 777 Partners bought just 19.9 per cent of the club at a price of $8.7m, with the option of the company eventually taking a controlling stake of 70 per cent in the club.

The other clubs 777 took over were Genoa (Italy), Standard Liege (Belgium), Hertha Berlin (Germany), Red Star (France) and Vasco da Gama (Brazil), while having minority stake in Melbourne Victory and Sevilla (Spain).

777's shady history and poor business dealings

This financial collapse of the private equity investment firm had been forthcoming, after news in May earlier this year that co-founders Josh Wander and Steven Pasko were removed from the board and had stepped back from their roles as managing partners amid financial struggles.

On the football side of their operations, Hertha Berlin and Standard Liege active fans made banners attacking co-founder Josh Wander for his 'corrupt' way of running the clubs transfer and sponsorships dealings. Hertha Berlin in particular had fans aggressively protest outside the Olympiastadion after their relegation in the 2022/23 season.

Co-founder Josh Wander also has a serious criminal history, involving being arrested for possession of stimulants, that is rumoured to have affected his ability to take over Premier League side Everton after he needed to pass the Fit-and-proper owners test regulated by the FA.

From the way they dealt with Bonza to their shocking football club record, everything about this investment group is dubious.

Not a serious situation for Victory

Fortunately for Victory, the stake is minor and unlikely to have too much of an impact on the club's business dealings or financial situation. With 777 being forced to sell that share in the club, Victory will have to look to acquire a new stakeholder, this time a partner with a bit of stability.

A club spokesman talked about the situation at hand.

“777 is still a 19.9 per cent shareholder of Melbourne Victory,” a club spokesman said.

“As a minority shareholder, the latest on 777 has had no effect on Melbourne Victory and its operations.”

This situation has already left an awkward mark on the club last season with 777's own Bonza Airlines falling into administration in May.

Bonza subsequently became the Victory’s principal, front-of-shirt sponsor and collapsed just days before the 2024 A-League Grand Final in Gosford, forcing a quick shirt change to insurance company AIA.

Turkish Airlines replaced Bonza as the flying partner of the club and joined the club in March, potentially as a backup plan for the inevitable Bonza implosion.

Conclusion

This news is positive for Melbourne Victory despite the negative implications on the surface level. It allows the club to get away from the disreputable, unreliable 777 Partners and focus on handing the 19.9% stake to partners that are more responsible.

Victory's business dealings have been superb in recent seasons, growing their already large corporate portfolio and continuing to be one of the richest clubs in the A-League.

Under new manager Patrick Kisnorbo, Victory will look to get back to A-League glory for the first time since 2017/18, whilst also consistently providing some of the largest attendance numbers in the country.

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The Newcastle Jets have confirmed Brydens Lawyers as their 2024/25 Major Partner and Official Legal Partner.

Brydens Lawyers will be showcased on the front of the Jets’ Men’s Home, Away, and alternate jerseys, as well as on the back of the Women’s Home, Away, and alternate jerseys during the club’s 20th anniversary season in the A-League.

A top law firm in NSW known for offering Free* Legal Advice in the communities they serve, Brydens Lawyers, have been long-time supporters of local sports in the Newcastle and Hunter region for many years.

Newcastle Jets fans and members got their first glimpse of the 2024/25 season playing kits two weeks ago, as the club revealed the Men’s and Women’s Home and Away uniforms.

Principal of Brydens Lawyers Lee Hagipantelis said via press release.

“Brydens Lawyers is thrilled to announce its partnership with the Newcastle Jets as the Major Partner, affirming its commitment to supporting sport and the community in the Newcastle and Hunter region,” he said.

“The Newcastle Jets are a cornerstone of the local sporting landscape, and this sponsorship is a natural extension of Brydens Lawyers’ mission to give back to the community and encourage engagement in sport at all levels.

“We believe that investing in local sports not only promotes healthy lifestyles but also fosters a sense of unity and pride within the community. We are excited to be part of the Newcastle Jets’ journey and to contribute to their success.

“The sponsorship will provide the Newcastle Jets with essential resources to enhance their pathway and elite programs, and the supporters of the Jets, together with the broader community, will continue to avail themselves of the expert legal advice and representation that Brydens Lawyers has provided for over 50 years.”

Newcastle Jets CEO, Shane Mattiske, said via press release.

“The Club is very excited to have the support of such a preeminent Australian business and importantly an organisation that makes a significant contribution to this region here in Newcastle,” he said.

“We appreciate Lee’s and Brydens Lawyers’ support of both our Men’s and Women’s A-League teams as we enter an exciting new era at the club.

“We call on all Novocastrians to get behind the Jets with our Men’s opening game at McDonald Jones Stadium on Saturday 19 October against Melbourne City and our Women’s home opener on November 3 at No. 2 Sportsground against the Wanderers.”

The Jets plan to unveil their 2024/25 alternate kit at a future date.

Brydens Lawyers will offer several Free Legal Advice Consultations at local Wests Club throughout the year.

For more information about the law firm, click here.

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Adelaide United have confirmed a new partnership with family-owned business Vamp Cranes, whose logo will proudly appear on the back of the Men’s ISUZU-UTE A-League Away Shirt for the next two seasons.

Vamp Cranes, a crane and rigging company with locations in Adelaide and Melbourne, boasts over 50 years of combined industry experience. Known for tackling a wide range of projects, from standard lifts to intricate environmental retrofits, their extensive fleet and expert team ensure that every job is completed with precision and the highest standards of quality.

This partnership between Vamp Cranes and Adelaide United reflects their shared values of excellence, dedication, and family—core principles both organisations hold dear.

General Manager of Vamp Cranes, Ross Cucuzza expressed their enthusiasm for the partnership.

“As a family-owned business, we are thrilled to partner with ‘The People’s Club," Cucuzza stated in a press release.

“Adelaide United’s commitment to their community and excellence on and off the field aligns perfectly with our company’s values.

“We look forward to standing behind the team, literally and figuratively, in the seasons to come,”

Adelaide United’s Head of Commercial, Fabrizio Petrone, welcomed Vamp Cranes into the Club’s family.

“We are delighted to welcome Vamp Cranes to the Adelaide United family," Petrone said in a press release.

“Their strong dedication to excellence and family values resonates with the culture we have here at the Club. We look forward to building a strong and successful partnership together."

The two-year agreement signifies Vamp Cranes’ strong commitment to supporting the team and the broader football community, with their logo prominently featured on the away shirt.

For Adelaide United, they continue to agree partnership deals with local businesses, adding a third in as many weeks to both their men's and women's teams.

It is a very clear message from the Reds that they have a sharp focus on supporting local businesses in the state and also on the field as well as finding the next Nestory Irankunda or Joe Gauci.

The PSV partnership as well as these recent local partnerships cap off what has been an amazing preseason for one of the leagues founders, and they hope to build financially beyond transfers as well as progress into the top six of the table for the upcoming season.

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Professional Footballers Australia (PFA) have confirmed Matildas star Mary Fowler and New Zealand goalkeeper Alex Paulsen have been named the 2024 Austraffic PFA Young Footballers of the Year, as voted by their peers.

The pair were recognised by PFA members as standout performers from a competitive shortlist that included Kyra Cooney-Cross, Charlotte Grant, Kaitlyn Torpey, Nestory Irankunda, Jordan Bos, and Alessandro Circati.

This marks Fowler’s second time winning the award, while Paulsen becomes the third New Zealand international to claim the honour, following Marco Rojas and Liberato Cacace.

The award recognises the performances of players in the A-Leagues and Australian players abroad between June 2023 and June 2024, for those under 23 at the time.

Austraffic PFA Young Women’s Footballer of the Year: Mary Fowler

Fowler had an impressive season in the English Women’s Super League, scoring four goals and providing six assists as she helped Manchester City to a second-place finish, just behind champions Chelsea on goal difference.

Internationally, the 21-year-old shone for the Matildas, playing in six of their seven matches at the 2023 FIFA Women’s World Cup and playing a key role in the lead-up to the 2024 Paris Olympics, where she scored four goals in five Olympic qualifying matches.

Having previously won the award in 2022, Fowler joins Alex Chidiac (2017, 2018) and Ellie Carpenter (2020, 2021) as a two-time winner of the PFA Young Women’s Footballer of the Year.

Mary Fowler spoke on the award win and how much it means for her to be recognised by the PFA.

“It means a lot to me,” Fowler said.

“I think it’s one of the best awards I can receive because getting something from the players I play alongside, and play against, it means a lot to me to see that they think I’m doing well and give me that kind of recognition. I just feel super grateful for that.”

Austraffic PFA Young Men’s Footballer of the Year (PFA Harry Kewell Medal): Alex Paulsen

Alex Paulsen has been awarded the prestigious PFA Harry Kewell Medal following an impressive breakout season with Wellington Phoenix in the A-League Men.

The 22-year-old cemented his position as Wellington’s first-choice goalkeeper during the 2023-24 pre-season and went on to play a key role in helping Giancarlo Italiano's team secure a spot in the finals with a series of outstanding performances between the posts.

Paulsen’s stellar form earned him multiple accolades, including A-League Men’s Goalkeeper of the Year and the Fan Player of the Year award. He also shared the A-League Men’s Young Footballer of the Year title with Nestory Irankunda.

His impact throughout the season saw him selected for the 2023-24 PFA A-League Men Team of the Season, where he was named captain after receiving the highest number of votes from his peers.

Alex Paulsen spoke highly on his award win.

“I’m proud to receive such a prestigious award,” Paulsen said.

“Only two Kiwis have won this award (previously) so to be up in that bracket is amazing and I’m really proud of receiving such an accolade.

“It means more to be voted by my peers and my teammates. I feel very honoured to receive this award. Twelve months ago, I wasn’t really – with regards to Wellington Phoenix – in the picture to be considered the No.1, and to be given an opportunity by ‘Chiefy’ (Italiano) to be involved with the Wellington Phoenix and to be the No.1 was fantastic.”

At the conclusion of the terrific 2023/24 campaign, Paulsen signed with English Premier League club Bournemouth but returned to the A-League Men on loan to join new expansion team Auckland FC, the city where he was born and raised.

Paulsen becomes the third New Zealand player to win the Young Men’s Footballer of the Year, following Marco Rojas (2013) and Liberato Cacace (2020). He is also the third goalkeeper to receive the honour, joining Socceroos Mat Ryan (2012, 2014, 2015) and Mitch Langerak (2010).

Austraffic have been the sponsor for the PFA's Footballer of the Year Awards since 2009 and the traffic engineering and information technology specialists have been in business since 1983 undertaking thousands of traffic, transport and pedestrian studies in all states and territories of Australia and New Zealand.

The PFA will confirm the 2024 Austraffic Men’s and Women’s Footballers of the Year next week.

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Melbourne Victory Football Club has confirmed a new collaboration with Ferraro Dairy. Under the terms of the agreement, Ferraro Dairy's brand will be prominently displayed on the back of the shorts for both the A-League Men's team and Academy teams for the next two seasons.

Ferraro Dairy is an Australian family-owned dairy for 50 years, based in Tullamarine. They pride themselves on high-standard dairy products from Australian produce.

The two-season partnership represents a strategic move for both organisations, combining the prestige of one of Australia's premier football clubs with a respected name in the dairy industry. By extending the branding to both senior and academy levels, the partnership shows a comprehensive approach to team sponsorship.

Melbourne Victory Managing Director, Caroline Carnegie expressed her enthusiasm about the collaboration, highlighting the alignment between the two organisations.

"We're incredibly pleased to have Ferraro Dairy on our Men's kit for the next two seasons and excited to have them along for our journey," she said via press release.

"Ferraro Dairy is a proud local business that strives for a common goal in driving high standards and delivering a premium product for its loyal clientele.

"We're thrilled to kick off our partnership with Ferraro Dairy as we head into our 20th season as a Club."

Ferraro Dairy General Manager, Brad Ferraro echoed the sentiment of excitement about the new partnership.

"It's an honour to partner with a Club like Melbourne Victory in its historic 20th season and we're proud to be featured on its iconic kit, we're excited to be part of their journey and share in the success both on and off the field over the next two years," Ferraro said via press release.

As Melbourne Victory continues to strengthen its commercial portfolio its partnership with an Australian-based family business, with Ferraro Dairy further solidifies its position as a supporter of local businesses.

This commitment suggests a strong foundation for what both parties hope will be a mutually beneficial relationship.

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Auckland's largest real estate firm, Barfoot & Thompson, has collaborated with Auckland Football Club to deliver an exciting season of football entertainment for the people of Auckland.

Barfoot & Thompson live by the motto, 'if our name is on it, our heart is in it,' and this partnership is no exception for the real estate giant.

As the official and exclusive real estate partner of Auckland FC, Barfoot & Thompson’s logo will be prominently displayed on the players’ shorts as part of their kit.

Established in 1923, Barfoot & Thompson has been a privately owned family business for over a century. With over 80 branches and more than 1,800 salespeople, the company serves Auckland, Northland, the Bay of Plenty, and the Waikato.

Barfoot & Thompson Managing Director, Peter Thompson, shares that he has been looking for the perfect sports opportunity to welcome a new generation of passionate and energetic fans.

“We are always looking for the right opportunities for our brand, and we believe football is the future with the fastest growing audience in New Zealand of any sport,” he said via press release.

“It’s exciting for Auckland to have its own football club, it brings a tremendous vigour and energy to the region and we can’t wait for the season to officially start on Saturday 19 October.

“We love being a part of what makes Auckland a great place to live. We are also focussed on breaking new ground in real estate and our partnership with AFC provides a unique opportunity to reach a younger demographic.”

Auckland FC CEO, Nick Becker, mentioned how the club and the real estate company values aligned together.

“Barfoot & Thompson were a natural fit for us with their entrenched support of all things Auckland. They understand our desire to succeed and to bring another level of entertainment to our audience. We have a similar outlook of creating another reason to be proud to be an Aucklander,” he said via press release.

Partnerships play a vital role in Auckland FC's success, helping to create pathways for boys and girls to access top coaching and playing opportunities, while also representing their city and country. Securing the right partner is essential to achieving this success.

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Adelaide United confirm that Koan Solutions will continue as a partner for the 2024/25 A-League Men’s season, serving as the official ‘back of shirt’ sponsor on the club’s renowned ‘City of Churches’ Home Kit.

The club revealed its 2024/25 home kit in August, receiving widespread acclaim from fans.

Koan Solutions is a privately-owned South Australian company that has operated for 14 years which upholds strong values and high ethical standards.

The company specialises in innovative, vehicle-enhancing equipment for all makes and models, Koan Solutions aims to enrich the lives of clients, employees, and stakeholders.

Koan Solutions also served as the front of shirt sponsor for the club’s Australia Cup campaign and this decision to increase their sponsorship commitment reflects their strong support for the Club.

Last season, Koan Solutions made a significant impact off the pitch by offering James Morrison, an Adelaide United fan battling cancer, a once-in-a-lifetime experience. They generously donated their 15-person corporate box and arranged for a pitch-side experience at an A-League Men’s match.

Owner of Koan Solutions, Stephen Mercieca, spoke briefly about renewing the partnership with Adelaide United.

“We’re delighted to continue our partnership for the upcoming season and are proud that through the club, we can give back to the community,” Mercieca said in a statement.

Adelaide United’s Head of Commercial, Fabrizio Petrone, expressed his gratitude for Koan Solutions’ continued support.

“We are thrilled to have Koan Solutions on board for the new season,” Petrone said in a club statement.

“Their support extends beyond just sponsorship; it’s about making a tangible difference in the lives of our fans, and we look forward to working together to create more unforgettable experiences for our supporters.”

Adelaide United have secured two partnership renewals in the past week for both the Men's and Women's teams with local sponsors.

The club are hitting their targets of focusing on financial success, on-field success and importantly youth development with their PSV partnership earlier in the off-season.

It has been a highly impactful preseason and the Reds are a club that others in this league should be following, especially after the APL’s message of the league becoming a ‘development league’ focusing on getting out of the current financial problems that plague many clubs.

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The Australian Professional Leagues (APL) and Sky Sport have continued their partnership for another 3 years, giving Sky Sport exclusive coverage of A-league games in New Zealand.

Therefore, all matches in the Isuzu UTE A-League and Ninja women’s A-League from the 2024-25 season will be accessible on Sky Sports and streaming on Sky Sport Now and Sky Go.

With a second New Zealand club, Auckland FC, in the A-League, there is now an Aotearoa-based professional derby, this exciting new dynamic could help increase football's fan bases and viewership in New Zealand.

All matches involving the two New Zealand clubs will be broadcast live and one match a week will be free to air on Sky Open.

CEO of Sky, Sophie Maloney, commented on how the growing interest and new team have helped fuel the media groups’ continued platform of the A-League.

“Last year’s season was a breakout success for fan engagement with the A-Leagues in New Zealand, with the success of the Wellington Phoenix capturing the hearts and minds of Kiwi fans. Added to that, the excitement surrounding the addition to the leagues of a new team from Aotearoa in Auckland FC has made the upcoming season guaranteed to be appointment-watching," she said via press release.

“We’re pleased that we will continue to be the broadcast home to a passionate and growing sporting code, spearheaded here in Aotearoa by a couple of energised and ambitious local clubs. We’re excited to see what we can achieve together in terms of innovation around commercial partnerships as part of our home games production, alongside our broadcast coverage of every single minute of action."

A-Leagues Commissioner, Nick Garcia, added further comments on the extension.

"New Zealand is really important for our continued growth, and it’s set to be a landmark year for New Zealand football following Wellington Phoenix’s standout season and the introduction of a new team, Auckland FC, into the Isuzu UTE A-League Men," he said via press release.

Football is the most participated code in Aotearoa, a nation with strong sporting calibre, one cannot look past the success of the All Blacks in Rugby Union to see this. Yet even in this diluted sport environment football's popularity is growing and so to is its support at the professional level involving the A-League and the extensive international footballing scene.

With more games for New Zealand teams and renewed interest in the sport, this could be a prosperous deal for both parties and support fan viewership.

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The Australian Professional Leagues (APL) has named JAM TV and EMG/Gravity Media as the new production partners for the A-Leagues.

Under the appointment, both companies will produce all Ninja A-League Women and Isuzu UTE A-League Men matches for the next two seasons, airing on Network Ten and Paramount+.

The new collaboration provides the APL, its clubs, and fans with high-quality match production, increased resources for the Ninja A-League Women, and more content for APL and club platforms.

Previously partnered with the APL, JAM TV is one of Australia’s leading live sports producers, handling over 300 live broadcasts annually for the NBL, AFLW, State Leagues AFL, and golf.

EMG/Gravity Media returns to Australian football after serving as the A-Leagues' broadcast provider from 2010 to 2016.

Recently, they supported UEFA by providing advanced workflows for the UEFA European Football Championships in Germany and also handle football production for the EPL, FA Cup, and FIFA.

JAM TV and EMG/Gravity Media also collaborated to deliver the successful Host Broadcast for the AFC Asian Cup when the tournament was held in Australia in 2015. Their joint efforts helped showcase the event to a global audience, contributing to its overall success and setting a high standard for sports broadcasting in the region.

A-Leagues Commissioner, Nick Garcia, commented the excitement of the appointment via press release.

“We are excited to be partnering with JAM TV and EMG/Gravity Media for the next two seasons, to deliver a premium broadcast of our game, and increase the amount of A-Leagues’ content for our fans,” he said.

“This is a highly credentialed combination between one of Australia’s most proven creative sports production enterprises in JAM TV and the global football powerhouse of EMG/Gravity Media.

“Along with the production of over 320 A-Leagues’ games through the seasons, this partnership also gives the league and our clubs more content to engage fans and showcase the great stories of our game.”

JAM TV CEO, Cos Cardone, added further insight by ensuring fans access to more content via press release.

“Our involvement with the APL over the last two seasons gave us great insight into the amazing stories that exist in both men’s and women’s football. This partnership is not only about great match production, but ensuring fans have access to more content than they have had before.”

EMG/Gravity Media Executive Chairman, John Newton, expanded on the topic with further comments.

“At the heart of EMG/Gravity Media is a DNA of delivering high-end content and live production across the full spectrum of world football,” he said via press release.

“We have worked with some of the biggest names in football for decades and are very excited to be providing new broadcast production services to the A-Leagues once again.”

The Isuzu UTE A-League Men will celebrate its 20th anniversary season starting October 18, while the Ninja A-League Women will begin their 2024/25 season on November 1.

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Brisbane Roar confirmed Monochrome Corporation will become their Platinum Partner and A-League Men’s match day kit sleeve sponsor for the upcoming 2024/25 season.

Monochrome is a diversified financial services group specialising in crypto-assets and infrastructure projects within the bitcoin and digital asset sector across the Asia-Pacific region.

Earlier this year, Monochrome’s asset management division launched the Monochrome Bitcoin ETF (Ticker: IBTC), Australia’s first ETF to directly hold bitcoin.

A cryptocurrency company partnering with a club in the A-League is an extremely rare case and could signify a change in the future with this Brisbane Roar deal.

Central Coast Mariners partnered with Australian crypto platform Zipmex back in April of 2022 with the partnership becoming a joint deal with NRL club Penrith Panthers, however, this collaboration didn't last very long at all, dissolving in 2023.

The other major codes in Australia have accepted multi-million dollar deals in crypto and the A-League could follow suit in the coming years if it becomes more acceptable.

Brisbane Roar Chairman & CEO, Kaz Patafta expressed his excitement and discussed the way this will benefit the club.

“We are delighted to welcome Monochrome to the club for the upcoming season. Monochrome is a leader in their field and a pioneer in the ETF investment space for crypto and bitcoin exposure. We are greatly appreciative for their support of our A-League Men’s program, and we look forward to seeing this partnership grow,” Patafta explained in a press release.

Monochrome CEO, Jeff Yew also commented on the collaboration and how the two parties are tied to the same values.

“Monochrome has been a long-standing supporter of Australian athletes and sporting events. Furthering our commitment to excellence alongside Brisbane Roar which aligns well with Monochrome’s brand values,” Yew said in a press release.

Brisbane Roar secure an important deal financially for the club and are busy once again in the offseason as they remain one of the strongest business clubs in the league.

This crypto deal is pioneering and could also give a glimpse into the potential for more deals like this if it becomes successful, with clubs becoming increasingly desperate for stable, financially-heavy partnerships.

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Macarthur FC has confirmed the extension of its partnership with global sportswear brand Kelme as the club's official apparel partner for the next three seasons.

Kelme, which first joined forces with the Bulls in 2022, will continue to supply and manufacture the club's home and away kits, as well as training apparel for both players and staff.

This extended collaboration aligns with Macarthur FC's retail strategy, offering fans and members fresh and exciting retail options. Kelme will provide a wide selection of products, including team wear, apparel, and accessories.

Kelme, a global sports apparel brand with over 60 years of experience, partners with several La Liga First and Second Division clubs and has recently supplied gear to a Premier League team, Russian Super League clubs, and other top-tier sports organisations worldwide.

Following the confirmation of the extended partnership, Macarthur FC revealed their highly anticipated 2024/25 A-League home kit just 24 hours later. This season’s kit design highlights a bold symbol of the club’s spirit: lightning.

The kit, crafted by Kelme, features ochre accents and a 3D club badge. It also pays homage to the Bulls' history, with the date of their inaugural match printed inside the collar.

Additionally, the kit launch marks the continuation of the club's partnership with Kelme as well as the start of the deal with SipEnergy, whose logo will appear on the front of the new jersey as the major sponsor for the season.

Chris Bath, CEO of Kelme Australia, expressed his excitement about the ongoing collaboration.

“We’re delighted to continue our partnership with Macarthur FC and look forward to supporting the Bulls both on and off the pitch. We can’t wait to see them run out this season in the new Kelme kit,” Bath said in a statement.

Macarthur FC Group CEO Sam Krslovic also shared his enthusiasm for the partnership.

“Kelme is a leading sports apparel brand known worldwide for partnering with top leagues and clubs, a true reflection of their quality and attention to detail. It’s important to our club to offer our players, staff, members, and fans a wide range of high-quality merchandise, and we look forward to continuing our partnership with this global brand,” Krslovic said in a club statement.

This is a great extension for Macarthur to secure, with Kelme's kits being quite unique by design and of high quality that many fans love. The 2024/25 home kit is a great design by the company who like to link back to the clubs values and history.

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Auckland FC and Rebel Sport have entered into a partnership that will make the renowned Kiwi sports retailer the club’s new sponsor for training kits and the AFC development centre.

As New Zealand’s hub for sports, Rebel Sport is dedicated to motivating all Kiwis to engage in sports, particularly by fostering participation at the grassroots level. This partnership represents one of the ways the company demonstrates its commitment to supporting both professional and community sports.

The Rebel Sport logo will be featured on all Auckland FC training kits worn by players and coaching staff, and Auckland FC players will be featured in Rebel Sport promotions across stores, online platforms, and broadcasts.

This year, Rebel Sport introduced a new Grants program available to grassroots sports clubs. Additionally, the company sponsors three young women through the Tania Dalton Scholarship Programme, including footballer Farina Anchico. These initiatives reflect the company’s commitment to encouraging and supporting greater Kiwi participation in sports.

Rebel Sport Managing Director, Rod Duke, expressed his delight about this deal.

“We’re delighted to be there from the start to help launch Auckland FC. We stand behind grass-roots sports as a business and we’re proud to help provide pathways for up-and-coming kiwi football talent through the Rebel Sports AFC Development Centre,” he said via press release.

“This is a partnership that we are excited to be a part of. The momentum and excitement that surrounds Auckland FC, and not just in Auckland, is phenomenal. With so much excitement and so many people playing football it offers a lot of opportunities for both brands.”

Auckland FC CEO, Nick Becker, expressed pride in joining forces with Rebel Sport for their inaugural season as both the training kit sponsor and talent development partner.

“Rebel Sport are an iconic New Zealand business who are passionate about football and helping to create talent pathways for young footballers. They have been at the forefront of NZ sporting business and have helped to inspire many generations of talented sports stars,” he said via the clubs website.

“Right from the first conversation, Rebel Sport have shown that we both have aligned values and the partnership feels very true to who we are as a club that is embedded in the local football community.

“It is a fantastic partnership, and it is great to see our players training and out in the community wearing their Rebel branded kit.”

Football is rapidly growing in popularity across the country, with over 165,000 registered players. Furthermore, 17% of those aged 5-17 have played football within the past week.

With only over a month remaining until the 20th anniversary of the Isuzu UTE A-League Men commences, Auckland FC are making a strong statement by partnering up with major companies for their first season who want to enhance community involvement through sports.

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Adelaide United confirmed a new partnership with 1KOMMA5° Australia, a global leader in decarbonisation and renewable energy, specialising in solar power, battery storage, air conditioning, heat pumps, and energy control systems.

Through this collaboration, 1KOMMA5° will serve as the official back-of-shorts sponsor for Adelaide United’s 2024/25 Isuzu Ute A-League Men’s season. Their logo will be prominently displayed on both the home and away shorts for the duration of the season.

1KOMMA5° aims to empower individuals to manage their energy usage by reimagining energy solutions. Their mission is to help people live sustainably by using solar and wind power indefinitely, encouraging energy independence over reliance on external sources.

As an innovator in renewable energy and sustainable air conditioning, 1KOMMA5° is transforming energy consumption by combining advanced technology with efficient systems for homes and businesses.

The company's objective is to lower energy costs and move away from traditional energy sources by harnessing clean, renewable power.

The deal also improves the carbon footprint and sustainability of Adelaide United which is becoming more popular amongst football clubs.

With local expertise from Kozco Energy Group, based in South Australia and now part of 1KOMMA5°, the company continues to push its mission forward with a strong local presence supported by global leadership.

Directors Wayne Faranda and Danny Mudronja spoke on the partnership building the relationship between them and the fans.

“We’re thrilled to team up with Adelaide United. This partnership offers an excellent chance to strengthen our connection with the fans and support the Club’s efforts both on and off the field,” they said in a joint statement.

Adelaide United’s Head of Commercial, Fabrizio Petrone also commented on the partnership.

“We are delighted to welcome 1KOMMA5° as our back-of-shorts sponsor for the next two seasons. Having both a global leader and a locally rooted company on our kits is a testament to the strength of this partnership," he said via club statement. 

In August, Adelaide United revealed their 2024/25 home kit, featuring the iconic red shorts, which have received great praise from fans.

This partnership represents Adelaide United's mission to improve their carbon footprint whilst also securing important finances for the upcoming season and adding to their corporate portfolio with another local business.

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Three former All Whites—Winston Reid, Tim Brown, and Noah Hickey—have joined the ownership group of Auckland FC, bringing a wealth of knowledge and experience from their time as top-level players.

With over 580 professional and international appearances between them, the trio is united in their passion for New Zealand football and is committed to helping the club succeed.

About the three owners

Winston Reid

The former All White and captain of West Ham brings vast experience from his time in the Premier League, where he played over 150 games. Born in Auckland, Reid is particularly excited about supporting the club in his hometown.

“Getting involved as an investor with Auckland FC feels like the perfect opportunity for me. I love what the club has to offer, what it represents to Auckland, as well as the coaching and development pathways available to help players achieve their very best," he said in a statement.

"Becoming a professional football player is one of the hardest things to achieve; it takes more than just talent. I’m humbled by the opportunity to give back some of my own experiences as a professional footballer, to the next generation.”

Tim Brown

Brown is now better known as the co-founder and co-CEO of sustainable footwear brand Allbirds and played over 100 times in the A-League and 30 times for New Zealand. His extensive professional career is complemented by his success in business.

Brown shared his ambitious vision for Auckland FC.

“Considering the number of people locally who are playing it and its global appeal, football is massively under-represented in New Zealand," he said in a statement. 

"Auckland FC represents an opportunity to change that for the benefit of players as well as the wider NZ football community.

"I’m pleased to be joining an ownership group with such experience and expertise. We have some serious ambitions for this club, and with a world-class network of global investors, I’m confident they can be achieved.”

Noah Hickey

Hickey is another former All White and now serves as CEO of fleet maintenance software company Whip Around and co-founder of the fashion brand Asuwere.

After a professional football career spanning Auckland, Europe, and the All Whites, Hickey has built a successful corporate career.

Reflecting on his involvement with Auckland FC, Noah is confident he can unite the city of Auckland and pathways for future players.

“I’ve played football in Auckland, Europe, and internationally. Being overseas, you really notice the cultural behemoth football is and its ability to bring people from all backgrounds together," he said via statement. 

"There’s a great opportunity here to do that in Auckland, to unite the city and create better pathways for future players to make it professionally. Having people like Tim and Winston involved is vital to that success, and I’m delighted to join them, Ali, Anna, and Bill and become a part of it.”

The reason behind this move 

The new additions join existing local owners Ali Williams and Anna Mowbray, while American businessman Bill Foley remains the majority owner.

Together, the group is focused on the long-term success of the club and creating clear pathways for young Kiwi talent to reach the professional level.

Auckland FC’s strong corporate foundations are further strengthened by the appointments of Tim Brown and Noah Hickey who have sustained success in the business industry.

Whereas for Winston Reid, the chance to give back to the city where he was born is a significant motivation, and he is determined to help the next generation succeed at the highest level.

Auckland FC CEO, Nick Becker, emphasised the club’s vision and how they plan to tackle the near future.

“All of us at the club, players, staff, and our owners share a clear vision for Auckland FC. We are proud to represent New Zealand’s biggest city, and we are working hard to build a club that has its fans at the core of our decision-making, and we’re investing in genuine talent pathways for young Kiwi boys and girls,” Becker said in the club statement.

“We are incredibly lucky that our owners recognize the growth trajectory that football is on in New Zealand and can see the opportunity that having a professional club in Auckland offers. When I look at the calibre of the ownership team now in place, I’m incredibly confident of what Auckland FC can offer, whether that be fans, players, staff, sponsors, and Auckland at large. This is great news for us, but also great news for the city.”

Conclusion

This move by Auckland FC is brilliant, combining the experience and expertise of three footballing legends to try and propel them up the table as quick as possible in this tough transitional period.

With a myriad of fantastic on-field signings, an experienced coach and now this new ownership group, Auckland FC are very carefully building a solid and sustainable foundation to launch themselves as a top club.

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Macarthur FC has confirmed a new two-year collaboration with Purple Cow Industries, a leading waste management company.

As part of this agreement, Purple Cow will serve as the official back-of-shorts sponsor for the 2024/25 and 2025/26 Isuzu UTE A-League seasons.

The partnership will see Purple Cow’s logo prominently displayed on the back of the Bulls' shorts throughout both seasons. In addition to branding, the collaboration will include matchday activations and efforts to expand the club’s business network.

Purple Cow Industries are an Australian waste management and rubbish removal company that has the ability and experience to handle every commercial site’s different waste management demands.

The company, located locally in Beverly Hills, NSW prides itself on Environmental Management, Sustainability and Service Quality, doing waste management effectively and environmentally friendly.

This partnership is a significant milestone for both Macarthur FC and Purple Cow, bringing together two forward-thinking organisations with a shared vision for growth and success.

Macarthur FC Group CEO, Sam Krslovic, shared his excitement about the collaboration.

“We are thrilled to welcome Purple Cow as a partner to the Macarthur FC family,” said Krslovic in a club statement.

“This partnership is a testament to our club’s ongoing commitment to excellence and innovation both on and off the pitch. Purple Cow’s support will be instrumental as we aim for success in the upcoming season and beyond.”

Purple Cow CEO Alex Soukie, also spoke highly of the new alliance.

“We are thrilled to announce our partnership with Macarthur Football Club, as Purple Cow Industries shares their passion for football and looks forward to supporting the South Western Sydney region,” he said in a statement.

This partnership signifies another exciting step for Macarthur FC as the club continues to forge strong ties with prominent brands and the local community.

Macarthur FC have been one of the busiest clubs in the sponsorship area so far in preseason, and the new club in the east are building their partnership portfolio which is vital for financial sustainability.

Purple Cow become the sixth major partner of the club, joining SipEnergy as new major partners for 2024/25 and beyond, with all of the other major partners based in NSW. The club has a clear goal in place to grow naturally with local businesses and build a solid foundation.

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Melbourne City's charity, City in the Community (CITC), has donated new football goals to Barton Primary School in Cranbourne West as part of the club's Healthy Goals initiative.

The program encourages more young people to play football to promote physical health and gain important social, emotional and cognitive skills that will help their overall development and well-being.

There are three core initiatives that the CITC are focusing on this year:

• Supporting local schools with facility improvements to ensure more young people can access our free football programming from CITC.
• Supporting community groups and clubs with equipment upgrades and free football programming from CITC.
• Working with local artists to commemorate art and football projects, celebrating community pride, and cultural heritage while creating a visually appealing environment for the local community.

This most recent contribution towards Barton Primary School aligns with the first core initiative to support local schools, with Melbourne City players Laura Hughes and Alessandro Lopane attending to talk to the kids.

For the past three years, CITC has been involved with the Cranbourne West Primary School taking part in initiatives such as walking football, inviting students to become player mascots as well as player visits.

CITC's Community Program Lead, Stephen Frantzeskakis talked about their recent contribution and how the club are continuing to create a positive impact on the community.

“I think it’s fantastic that we’re able to continue supporting Barton Primary School and its students through the Healthy Goals initiative, especially given their strong interest and ongoing passion for football," he said in a media release on the club's website," he said via club release statement.

“We’ve been working with Barton Primary School for a number of years now and have also recently run our respectful relationships program with Grade 5 and 6 students.

“To have strong role models like Ale and Laura come down to speak to students about topics like respect and resilience is terrific, and it’s great to be able to extend our partnership through the donation of new goals as well.”

Barton Primary School Principal, Benjamin Vevers talked about the school's partnership with Melbourne City and how it's helping its students.

“Given many of our students were born or have parents and families from other countries, the school is truly passionate about the world game and having new goals means our kids get to fully experience a quality soccer match every recess and lunch," he said via press release.

“It was a memorable experience that may inspire some of our students to reach for the stars with football, maybe even the Brisbane Olympics!

“Our students are learning to be more respectful of each other during competitive sport, girls are becoming more active during breaks playing soccer, and students are super excited each week for the program.”

It's important to have these types of initiatives to allow clubs and their players to connect with their local community. We've seen these gestures throughout the years from the A-League clubs by continuing to show their commitment to support their local community whether that's giving back through donations or providing programs to steer young people in the right direction.

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The Saudi Pro League (SPL) has confirmed a new partnership with TikTok for the 2024/25 season, designating the short video platform as its official digital partner.

This collaboration aims to enhance digital engagement for football enthusiasts both regionally and internationally.

As part of the agreement, TikTok will unveil a dedicated ‘SPL Exclusive Hub,’ offering fans access to a wealth of content from the league’s clubs and partners.

This exclusive content will feature behind-the-scenes footage, in-depth player interviews, and other unique insights into the SPL.

Additionally, TikTok will provide its creators with special opportunities to engage with the league.

This includes access to training sessions, matchday experiences, and interactions with players, allowing for a richer and more immersive fan experience.

The SPL is determined to solidify its position as one of soccer’s premier domestic leagues. While high-profile signings like Cristiano Ronaldo have captured headlines, the TikTok partnership is set to amplify the league’s global visibility.

TikTok’s involvement in football is extensive, with previous partnerships including UEFAfor  Euro 2024 and Women’s Euro 2022, Major League Soccer (MLS), and the Confederation of African Football (CAF).

The platform is also deeply embedded in other sports, including the Paris 2024 Paralympic Games and UFC, and recently extended its multi-year partnership with the National Football League (NFL) to include long-form content.

Saudi Arabia ahead of the game again

Saudi Arabia is leading the way in sports marketing by leveraging apps like TikTok.

Their strategic use of these platforms enhances global visibility and engagement for the Saudi Pro League, showcasing a commitment to innovative digital strategies that connect with a broad, international audience and elevate their brand on a global stage.

It is clear that the SPL's ambition is to be 'bigger than the top European Leagues' per a statement from newly appointed CEO Omar Mugharbel.

Mugharbel mentioned enhancing the product after recent signings Ivan Toney and Joao Cancelo capped off a relatively quiet summer window for the league and hinted at 'advancing the league's brand off the pitch with new deals (TikTok) to create a more attractive proposition for star players and fans abroad.'

Everything the SPL do is for attention and they are close to designing a social media juggernaut that is ready to shake the traditional European football landscape, even if some may find it incredibly unpopular. It is certainly working.

How a deal like this would benefit Australian football

Capitalising on the fantastic viewership and engagement from the younger generation is the key to success for the A-Leagues' future.

According to YouGov Sport in 2023, between the ages of 18-34, the A-League is the second most engaged league in the country, sitting only behind the AFL.

The data showed that 15% of Australian sports fans aged 18-34 regularly streamed the A-League Men whilst 19% of the demographic follow the league on its respective social media channels.

Improving the content on these channels, which is certainly required, has been on the mind of the league for a while and KEEPUP's failure gives them a blueprint on what not to do this time around.

A deal with TikTok would almost certainly benefit all stakeholders given the league's lack of engaging, behind-the-scenes content and lacklustre highlight reels leaving many dissatisfied at the overall product.

Now with international marquee signings like Juan Mata and Douglas Costa, the A-Leagues can try and attempt to do what Saudi Arabia do, albeit on a much smaller scale, in terms of leveraging these big names to draw bigger crowds and engagement on social media.

The ability to nail short, bite-sized content is almost essential with the increasingly shorter attention spans and hunt for easily digestible videos that don't require too much brain power.

In 2024, the A-Leagues must improve in this area and ensure they don't fall behind the 8 ball again with this sport getting back on its feet.

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WSC Sports is an AI-powered content product that creates more personalised content, formats, and viewing channels for sports leagues, broadcasters, clubs and organisations.

Recently, WSC Sports has pledged to revolutionise the creation of sports content to speed up the production of traditional highlight reels.

The goal for any clients dealing with WSC, and there are over 450 sporting organisations from all over the globe, is to help rightsholders create more dynamic and fan-focused content while enabling them to better monetise their rights.

As outlined on the main website, there are five key pieces to the WSC Sports puzzle that make it such a successful and effective product, and these include:

AI-Based Content Analysis

AI-driven algorithms are revolutionising the analysis, indexing, and rating of sports events across a wide range of disciplines.

These context-aware systems are designed to capture pivotal moments both on and off the field, providing deeper insights into the game.

By enriching live broadcasts, archived footage, press conferences, and media libraries with detailed metadata, organizations can ensure that content is optimized for immediate retrieval and usage.

Automated Content Creation

The demand for diverse viewing experiences has led to the need for automated content generation.

AI solutions are capable of producing relevant and engaging content tailored to a variety of formats, from live and on-demand streams to Connected TV (CTV) and vertical formats optimized for mobile applications.

Content Studio

The evolution of sports content creation is being accelerated by AI-powered editing tools specifically designed for the industry.

These solutions offer users advanced creative control, enabling faster and more efficient production workflows while maintaining high-quality output.

AI-Powered Asset Management

Content management systems enhanced by AI are enabling seamless organisation, discovery, and distribution of assets.

These systems not only optimise workflow processes but also help organisations make better use of their entire content libraries, unlocking new possibilities for repurposing indexed assets into innovative formats.

Driving Fan Engagement

Proprietary AI solutions are playing a pivotal role in enhancing fan engagement.

By delivering personalised, immersive content experiences tailored to individual preferences, sporting leagues and clubs can connect with their audiences across a wide range of platforms and viewing formats, ensuring a more dynamic and interactive experience.

LALIGA in particular have focused entirely on capturing the younger audience through platforms like Instagram and TikTok, utilising algorithm-based content to reach more people and appear more relatable to that target audience.

How it can be introduced in Australian football

There can be no arguments about the A-Leagues lack of creativity and the same could be said for posts regarding the Socceroos.

The power of social and digital media in the eye of the average, young consumer is vital as seen by the Matildas team who are just as popular for their random off-field antics as they are for their 4th placed WC finish.

A digital media overhaul in Australia is clearly on the radar, first attempted by KEEPUP which in Jose Mourinho's words; most would prefer not to speak about.

WSC Sports already works with Cricket Australia on producing entertaining content and football is this country's sleeping giant.

There is a lot of potential in this AI-generated product which can start targeting younger audiences and producing media content the sport has not seen locally especially if it wishes to grow to enormous heights.

Conclusion

WSC Sports have become increasingly prominent in the football industry, taking over the digital media strategies of many top leagues including La Liga, NWSL, Bundesliga and the Serie A.

On top of that, they have partnered recently with smaller leagues and clubs with clubs like BSC Young Boys and the Czech First division who will become a part of a 450-strong client roster who employ WSC Sports’ award-winning AI-powered technology.

The company's biggest clients include NBA, YouTube TV and ESPN with the mega success clearly indicating the future lies within AI-powered digital marketing and content creation.

To find out more about WSC Sports click here.

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Auckland FC and Cumulo9 have signed a collaboration that will see the Kiwi digital communications business become an inaugural partner of the club in 2024.

Cumulo9, a leading digital communications company from New Zealand, has become an inaugural partner of Auckland FC, the latest A-League team. This partnership highlights Cumulo9's commitment to supporting local communities and driving positive change, in line with their mission to improve lives and outcomes.

Cumulo9, a certified B Corp business, is part of a global community of organisations that adhere to high standards of social and environmental impact.

They have achieved B Corp certification by demonstrating the dedication to ethical governance, sustainable business practices, and social responsibility.

They greatly value this recognition and are dedicated to using their innovative technologies to revolutionise how organisations communicate, improve workflows, and manage digital assets sustainably.

In early 2022, Cumulo9 began pursuing B Corp certification and initially consulted with various organizations that had experienced both success and failure in the process.

Fortunately, they started with a strong foundation of well-documented processes and procedures, which enabled them to present their social and environmental credentials to B Lab efficiently. As a result, Cumulo9 achieved a commendable score of 84.1 out of 100.

Cumulo9 CEO Chris Hogg shared his excitement about the deal, stating via press release:

“We are thrilled to support Auckland FC, a team that shares our commitment to community engagement and excellence. Football’s unifying power is something we deeply resonate with.”

Auckland FC’s Chief Commercial Officer, Mike Higgins, added via press release:

“Cumulo9’s support is integral to our vision of growing the game and nurturing young talent. Their values align perfectly with ours, making this partnership a natural fit.”

Cumulo9’s approach to partnerships is central to the company's values, highlighting the significance of aligning business practices with community engagement and social responsibility.

This strategy is evident in Cumulo9’s dedication to strengthening local communities through its partnerships. By collaborating with Auckland FC, Cumulo9 seeks to enhance community involvement through sports, offering opportunities for local talent to excel and generating a positive impact across the community.

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Professional Footballers Australia (PFA) has confirmed this year's recipients of its annual scholarships, rewarding members for outstanding professional and personal development.

The scholarships are named after previous Football Victoria president Kimon Taliadoros and former Socceroo Craig Foster, honouring players developing in areas such as education, business, media, advocacy and community impact.

Each recipient receives $2,500 towards their development.

The PFA Kimon Taliadoros Scholarships are awarded to two players each year who demonstrate excellence in education or business.

The scholarships celebrate the drive and dedication of players who are committed to their professional development.

Wellington Phoenix's Annalie Longo received the award for pursuing her coaching credentials through the Oceania Football Confederation A Licence, while also diving into the football media scene as a commentator with Sky Sport.

The New Zealand international is also the creator of the Fantails junior programme in her home country.

This initiative aims to engage young girls in football as part of New Zealand Football’s legacy plan for hosting the 2023 FIFA Women’s World Cup.

Western Sydney Wanderer's defender Gabriel Cleur also received the PFA Kimon Taliadoros scholarship, for his personal development. He is studying a Bachelor of Psychological Science and has completed a Diploma of Counselling.

Cleur has also done work regarding mental health and well-being, serving as a well-being officer and mental coach at Blacktown Spartans, supporting the NPL2 boys team.

The PFA Craig Foster Scholarships acknowledges the important role footballers play in shaping their communities and society and is selected by the PFA Executive.

Adelaide United's Chelsie Dawber is one of the recipients of the scholarship where she has made a significant impact in her community via the National Disability Insurance Scheme (NDIS) and recently launched her own business to support underprivileged communities in South Australia.

Brisbane Roar's Chelsea Blissett is the second recipient of the PFA Craig Foster scholarship through her work in spreading awareness regarding eating disorders.

The former Melbourne City player is currently studying a Bachelor of Nutrition and Dietetics, aiming to raise awareness and provide education for community football clubs, furthering her impact on public health.

Rita Mankowska, the PFA's Head of Player Development, congratulated the players and acknowledged their professional and personal development:

“Personal development is at the heart of what we do at the PFA, and these scholarships reflect our commitment to supporting players’ lives on and off the pitch," she said in a media release.

“Each of the recipients this year are not only developing themselves but are ensuring their journey of self-development is also impacting others.

"Whether that is through initiatives in grassroots football or the broader community, these players demonstrate the importance of holistic career development.”

The PFA also released its annual Player Development Report highlighting record investments in mental health support and education funding for PFA members.

In the past 12 months, the organisation also facilitated coaching courses, health checks, and expanded support for past players.

The program continues to promote a player-centric approach within the professional football industry.

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Following a distinguished coaching career that included reaching the heights of the Premier League, Scott Miller is now embracing the next chapter of his professional journey.

No stranger to Australian football, Miller was Head Coach of the Newcastle Jets Men’s team and as an assistant coach for the Socceroos leading up to the 2014 World Cup. With extensive international experience from his time at Fulham FC, where he witnessed everything coaching had to offer, Miller decided in 2023 that a new direction was needed.

Now, as the Chief Commercial Officer at iReel, a Gen AI sports technology company, Miller combines his passion for coaching and sports technology to deliver valuable solutions to sporting organisations. iReel's vision is to become the leading provider of Gen AI in sport, and Miller is at the forefront of this innovative journey.

In this interview with Soccerscene, Miller reflects on his 17 years in coaching, the lessons he’s learned from working overseas compared to Australia, how iReel presented itself as an opportunity, and why sports technology is essential in today’s sporting landscape.

You’ve had experience from the Premier League to the A-League. How has your journey been so far?

Scott Miller: My background originally stems from playing in the Victorian Premier League. I signed with former NSL team the Gippsland Falcons as a youth and came through their youth system, but I didn’t make a senior appearance due to a serious leg injury. This injury gave me clarity about the longevity of a career in sport as an athlete, which led me to pursue a degree in exercise science at ACU in Melbourne.

During that time, my interest in physical performance and its alignment with football grew. I took the initiative to make as many contacts overseas as possible, which was quite a challenge pre-LinkedIn, relying on handwritten letters. I was fortunate to have family in London, which allowed me to explore opportunities there. I landed a role at Fulham FC, starting in their academy system and eventually working with the first team. Within six months, I was offered a full-time contract with the Premier League team, marking the beginning of an exciting 10-year journey.

My time at Fulham was filled with learning opportunities, including earning my UEFA A license and a degree in sports psychology. I worked with top-level managers like Chris Coleman, Roy Hodgson, Mark Hughes, Martin Jol, René Meulensteen, and Felix Magath. These experiences helped shape my career, leading to a role as an assistant coach, where we achieved multiple top-10 finishes and reached the 2010 Europa League final against Atletico Madrid—a highlight of my time at Fulham.

Were you always looking to get into coaching, or did your injury force your hand?

Scott Miller: Coaching wasn’t my initial plan, but it became a natural evolution for me. Roy Hodgson, in particular, inspired me with his methodology and the impact he had on players. With my background in high performance, football knowledge, and a passion for psychology, I naturally transitioned into coaching. By the age of 27, I was delivering sessions to Premier League players, covering various aspects of training outside of tactics.

My journey into coaching continued when Ange Postecoglou invited me to join him as an assistant with the Socceroos, which was a fantastic experience. Later, he recommended me for the head coaching role at Newcastle Jets at just 33 years old. My time working with some of the best players and coaches in the Premier League was invaluable in shaping my approach to coaching.

What insights can you share from your experiences in the UK?

Scott Miller: Football culture in the UK is deeply ingrained—it's more than just a sport; it’s a way of life. The Premier League is a global phenomenon, vastly larger in scale than the A-League, with financial and commercial resources that drive innovation and performance.

Another key difference is the highly competitive environment. The standards are ruthless, and if you’re not up to par, you’re quickly replaced. This applies to everyone, from coaches to players and support staff. I experienced this firsthand, often finding myself as the cultural link between outgoing and incoming managers due to my role as a central figure in the club's operations.

The financial resources available in the Premier League also allow for greater opportunities for coaches to build sustainable careers. The remuneration packages are significantly different compared to the A-League, providing a stable foundation for those working in football.

You are now the Chief Commercial Officer at iReel. How did that transition come about?

Scott Miller: Coaching has been a significant part of my life since I was 24, but after nearly two decades, I felt the need for a new challenge. I wanted to innovate, develop new skills, and contribute to a space that is pioneering and future-focused. The opportunity to join iReel came at the perfect time.

James Doyle, the founder of iReel, reached out to me, and knowing him for some time, I was excited to join the venture. iReel is at the forefront of Gen AI in sports, and the chance to build technology that can transform the sporting industry was too good to pass up. It’s a different kind of challenge but one that’s equally rewarding.

Why would you recommend a career in sports technology for post-playing careers?

Scott Miller: Sports technology offers a unique opportunity for players looking to transition after their playing careers. The skills developed in sports, such as communication, leadership, and performance, are highly transferable to the tech space.

The sports tech industry allows you to stay involved in the sport while also building its future. Unlike coaching or analysis roles that are often dependent on performance results, a career in sports tech lets you create something from the ground up. It's a powerful and fulfilling path that I highly recommend to anyone looking to stay connected to sports in a meaningful way.

For full information on iReel and to contact the team, you can do so here.

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Wellington Phoenix has confirmed that Gazley Motors will extend its partnership with the club for a fourth season.

Gazley is Wellington's largest car dealership and has been servicing the local community for over 20 years.

The family-owned business has not only supported the Phoenix on the pitch but off it as well, supplying its players with premium vehicles from brands such as Mercedes-Benz, Volkswagen and Alfa Romeo.

David Dome, general manager at Wellington Phoenix, said about the extended partnership:

“Myles and his team at Gazley are passionate about supporting Wellington businesses, and they’ve been a great partner of ours for the past three seasons,” he said in a media release on the club's website.

“Gazley are agents for some of the world’s leading vehicle brands and I know our players love driving their cars.

“We’ve already achieved a lot together and we look forward to building on our partnership in the upcoming season.”

Myles Gazley, managing director at Gazley Motors, expressed his excitement to continue with the club for a fourth season:

“In a challenging time for Wellington, the Phoenix have lit up the community and we’re extremely proud to extend our partnership for another season,” he said in a media release on the club's website.

“Being the driving force behind this remarkable team has been a rewarding journey and we’re excited to continue supporting a club that truly embodies the passion and spirit of Wellington.”

Gazley's logo will again appear on the right sleeve of the men's playing kit and has already been featured in their Australia Cup tie against South Melbourne.

Wellington Phoenix already has a long list of partners based in New Zealand such as Entelar Group, Comrad and the New Zealand Campus of Innovation and Sport (NZCIS).

With the extension of Gazley Motors, the club are showing their full support for local businesses in the area and we may see more New Zealand-based partnerships along the way.

Football in New Zealand is reaching an exciting time as it continues to grow in both the men's and women's games.

We've seen the likes of Ben Old and Macey Fraser all making the move abroad and with the introduction of Auckland FC, New Zealand football fans should get excited about what lies ahead.

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Brisbane Roar have collaborated a new partnership with Construction Skills Queensland (CSQ), who will join the club as a Platinum Partner for the 2024/25 season.

CSQ, dedicated to training and developing the Queensland building and construction industry, is focused on inspiring the next generation to pursue careers in construction.

By partnering with Brisbane Roar, CSQ aims to engage with passionate young football fans and introduce them to the exciting opportunities within the construction industry.

This collaboration will be highlighted through CSQ’s sponsorship of the half-time heroes activation at both A-League Men’s and A-League Women’s matches.

Brisbane Roar CEO and Chairman, Kaz Patafta expressed his excitement for the future with this partnership.

“Brisbane Roar are delighted to welcome Construction Skills Queensland on board for the upcoming season as an official Platinum Partner," Patafta said in a club statement.

"We’re very thankful to the CSQ team for supporting our club and look forward to growing this partnership over the next year.”

CSQ CEO Geoff Clare emphasised the importance of the partnership in extending the reach of their Construction Pathways campaign, which has primarily targeted high school students.

“We have been busy spreading the word about careers in construction through programs and campaigns targeting high schoolers and their teachers and families,” Clare said in a statement.

“It is exciting for us to broaden the reach of Construction Pathways messaging to include the younger fan base and young families through Brisbane Roar.

“We see great synergies between the dynamic energy of the game and the unparalleled opportunities to progress in a successful construction career.

“There has been a real shift in how construction is viewed by the community, with more smart young people choosing construction as their first choice after school.

“Conversations and opinions about future careers are happening from an early age and we are excited to be able to spark some new thinking about construction in young Roar fans.”

Brisbane Roar are always one of the busiest clubs in the A-Leagues in regards to their business dealings and they have expanded their corporate portfolio yet again.

This partnerships also provides a unique opportunity to engage their younger fanbase, offering them valuable insights into the construction industry while leveraging CSQ's extensive national reach.

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Wellington Phoenix have confirmed Entelar Group has joined the club as one of its principal partners for the upcoming season.

As 'New Zealand’s total connection company,' Entelar Group will be featured alongside OPPO as the Phoenix’s front-of-shirt partners for the 2024-25 A-Leagues.

OPPO, the global smart device brand, has renewed its commitment for a fourth season as a principal partner and will be prominently displayed on the men’s home and women’s away shirts this season. Entelar Group will take the spotlight on the women’s home and men’s away jerseys.

Additionally, Entelar Group has pledged its support to the club’s award-winning Football For All programme, which helps eliminate barriers for thousands of Tamariki and Rangatahi to participate in futsal or football in Aotearoa.

Phoenix general manager David Dome mentioned the great support of OPPO over the last three seasons and his enthusiasm for the new partnership.

“We’re delighted to have Entelar Group join OPPO as our principal partners for the upcoming A-League season,” Phoenix general manager David Dome said in a club statement.

“It’s an exciting time to be involved in football and Entelar Group is an exciting New Zealand company that are ambitious, like us.

“By getting behind our Football For All programme New Zealand’s total connection company is not only giving back to the game but connecting communities.

“OPPO New Zealand has been one of our biggest supporters for the past three years and our national fan base has played a part in making it the respected and loved brand it is in Aotearoa today.

“We’ve enjoyed working with the OPPO New Zealand team and look forward to taking our partnership with them to a new level this season.”

Entelar Group CEO Rajesh Singh shared his excitement about joining the Wellington Phoenix whānau.

“The timing couldn’t be better with the increasing popularity of football in Aotearoa,” Singh said in a statement.

“So many of our people all over the country, as well as our customers, suppliers, and partners are all big fans of the Phoenix, making this relationship even more special to show our commitment to building connections with New Zealand businesses and the wider community.”

OPPO New Zealand managing director Morgan Halim spoke about the fantastic connection they have created with the Wellington Phoenix.

“This partnership has been a game-changer for OPPO in New Zealand, allowing us to connect with fans nationwide,” Halim said in a statement.

“We’re excited to welcome Entelar Group on board and look forward to making this season the most memorable one yet for our supporters.”

The OPPO logo has been iconic on the Phoenix shirt over the past few seasons and the club have done fantastically to grow their business portfolio with another big New Zealand company in Entelar Group.

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Macarthur FC confirmed a new two-year partnership with SipEnergy, who will serve as the official front-of-shirt sponsor for the 2024/25 Isuzu UTE A-League season.

This collaboration marks a significant milestone for Macarthur FC as the club continues to build its success both on and off the field.

The alliance between Macarthur FC and SipEnergy, a leading provider of sustainable energy solutions, reflects a shared commitment to innovation, community engagement, and excellence.

Throughout the season, SipEnergy will be offering a variety of promotions and opportunities exclusively to the Bulls' members and fans.

For the 2024/25 season, SipEnergy is offering an exclusive 15% discount on all solar systems to Macarthur FC members and fans, applicable to residential, commercial, and industrial installations.

The Bulls’ dedication to renewable energy, including several major commercial projects completed with SipEnergy, made this partnership a natural fit, promoting solar and battery solutions.

Macarthur FC’s Group CEO, Sam Krslovic expressed his enthusiasm about the new partnership.

“We are thrilled to bring SipEnergy on board for the next two seasons,” Krslovic mentioned in a club statement.

“Having SipEnergy as our front of shirt partner for the upcoming seasons is a testament to the strength and ambition of our club working for and giving back to our community. We look forward to a successful journey together over the next two years.

“Macarthur FC would like to thank SipEnergy for their commitment and investment in the future of the Macarthur Bulls.”

SipEnergy’s branding will be featured on Macarthur FC’s playing kits starting with the 2024/25 Isuzu UTE A-League season.

SipEnergy Director, Nicholas Sipple spoke about the importance of connecting with the club and local community with the partnership.

“We are thrilled to announce our partnership with Macarthur FC as a proud new sponsor, as SipEnergy is committed to supporting the growth of this incredible Football Club,” said Sipple in a statement.

“At SipEnergy we strongly believe in the power of sport, particularly in how football brings communities together. SipEnergy are excited for the opportunity to educate the club’s members and fans of the benefits of how renewable solar electricity and batteries can bring substantial savings on power bills.

“SipEnergy aims to not only give back to the community but also to protect our environment.

“SipEnergy can’t wait to begin this journey with Macarthur FC and contribute to its success on and off the field.”

This partnership is a major win for the Bulls, securing a top-tier front-of-shirt sponsor while also offering fans valuable discounts on energy solutions.

The alignment of shared values between both parties makes this a perfect match, providing exactly what the club needs to strengthen its corporate portfolio off the pitch.

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Central Coast Mariners have introduced the Onside With the Mariners program, to address gendered violence found in the Central Coast region and to promote respectful relationships among secondary school students.

The initiative is backed by a $1 million grant from the Office of Sport, in a pre-election promise by Labor.

The Central Coast has been ranked as one of the highest regions for domestic and family violence incidents. To counter this, Onside With the Mariners acts as a primary prevention initiative, using football to kick-start discussions about healthy relationships, respect, and conflict resolution.

Speaking at the launch, Premier Chris Minns highlighted the importance in addressing domestic violence:

“As a Government, we are committed to addressing the devastating impact of domestic and family violence across the state, but we know we can’t do it alone,” he said via media release.

“Programs like this make a real difference in young people’s lives and in the community as a whole. I’m grateful to the Mariners for stepping up and taking on this leadership role for young people in the community, as we work to create a safer New South Wales.”

Central Coast Mariners Sporting Director Matt Simon highlighted the club’s deep commitment to the community:

“Onside With the Mariners is more than just a football clinic; it’s a commitment to our community. As a club, we’ve always believed in the power of football to bring about positive change. This initiative allows us to use football to address serious social issues and help shape a healthy future for youth in our community.”

With Central Coast Mariners playing a crucial role for the region, Onside With the Mariners is a key step to restoring off-field wellbeing.

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Western United has recently added BrandScent to their list of partners signing a three-year deal to help create a signature scent at their home ground, Ironbark Fields.

Based out in Truganina in Melbourne’s west, the multi-award-winning scent marketing agency, run by Suji and Jeeva Sanjeevan, made their name through the TV show Shark Tank in 2023.

BrandScent are now breaking into the Australian sporting landscape and are hoping to collaborate with other sporting organisations as well.

Leading and coordinating these partnerships is Nathan Perrone, Western United’s Commercial Partnership Executive, who has been at the club since February 2022.

Perrone describes how BrandScent initially got onto the club’s radar regarding a potential partnership.

“A lot of credit goes to my former boss Chris Speldewinde (who formerly worked in the GM commercial role at Western United),” he said to Soccerscene.

“He started these conversations with Jeeva and Suji at the backend of last year and became connected through the local community.

Despite being a relatively small business, BrandScent has already worked with a range of companies in Australia and internationally.

With this collaboration, Western United got the opportunity to talk and potentially expand their list of partners. Alongside BrandScent, they were able to add a partner who was local to the area.

“They provided us with contacts and new clients that we could talk to,” Perrone said.

“They have worked with massive companies not just in Australia but globally, such as American Express and Arnott’s.

“For them too, it was important to support local and break into the sporting space and do a proper partnership.”

Ever since their inception, Western United have shown their strong support towards Melbourne’s western suburbs throughout the years.

The club are partners with the Wyndham City Council, Victoria University and Werribee & Western Automotive Group to name a few and are all located out west.

“We’re really emphasising the chance to connect with fans and businesses in the region, to help the whole Wyndham City Council and those in it to provide better opportunities,” Perrone said.

It has taken some time for Western United to cement their place in the west, having to wait for Ironbark Fields in Tarneit to be completed.

For both the men’s and women’s teams, they have had to play their home games elsewhere - such as AAMI Park, City Vista Recreation Reserve and North Hobart Oval.

“For us as a club, it’s been challenging when we haven’t been in the region we had hoped to be from year one,” Perrone said.

However, Western United have finally established Ironbark Fields as their home and for local businesses such as BrandScent, it will make it easier and more accessible for them to collaborate with projects such as creating the club’s signature scent for the upcoming season.

“It’s a three-phase project,” Perrone added.

“Phase one was introducing to some staff and players how it works.

“Everyone was smelling scents and trying to get an understanding of what smells represent the club and the first phase is essentially done.

“They’re now working on some things based on everyone’s feedback and they’ll come back to us to refine it again.

“They’ll do some more research, and we’ll go into the final stage and start to roll it out.”

In addition, both Western United and BrandScent are aiming to connect with the local clubs in the west through their partnership.

“We are looking to do more opportunities with players and even local clubs to create a workshop where you can create your own fragrance,” Perrone said.

With the support and resources from BrandScent, Western United are hoping to leave a lasting impression to those who come down to Ironbark Fields.

“For a new client commercially or a new player or staff member you want to make it very welcoming,” Perrone said.

“With the scent created by BrandScent, it will help leave a good impression and hopefully create a positive reaction.”

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Western United has collaborated with Walking Football 4 Health Global and Balestier Khalsa Football Club in Singapore, aiming to spread the love of football across the globe.

This marks Western United’s first venture into the realm of walking football, a rapidly growing sector of the sport that is inclusive of all participants.

As part of this partnership, Western United will participate in a tournament at the Walking Football 4 Health Global headquarters in Singapore, furthering the Club's commitment to making football accessible to everyone around the world.

Western United General Manager of Community Development & Partnerships Aylin Bagdadi explained how beneficial this deal will be with connecting the club's brand to an international audience.

“This is an incredibly exciting opportunity to grow the Western United brand and we are grateful for the support and enthusiasm of Walking Football 4 Health and Balestier Khalsa Football Club,” Bagdadi said in a club statement.

“More importantly, a key part of our mission at this Club has always been to increase opportunities for everyone to become involved in football, and this is a fantastic step in continuing to pursue that vision.

“Walking football is such a great way to get involved in our great game, and we are excited to link further with local and global organisations in this space.”

What is Walking Football?

Walking football is particularly well-suited for individuals recovering from illness or medical events, retired players, or those new to the sport.

This low-intensity format features small-sided teams playing on a modified pitch with shorter game times, blending all the enjoyable aspects of football without the high physical demands.

Running, physical contact, and heading the ball are prohibited, and the ball must remain below hip-height throughout the game.

After the recent Teqball partnership, this unique collaboration is an example of Western United remaining committed to promoting awareness and participation in all forms of football worldwide.

It also highlights Western United's business strategy before the new season, where the club seems dedicated to broadening its own brand and reach both locally and internationally.

This deal will look to expand opportunities to get involved in football within the local community in the west of Victoria.

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The Central Coast Mariners announced a groundbreaking collaboration with Polytec, take on the role of front-of-shirt sponsor for the Mariners’ A-League Men’s team for the next five seasons.

The five-year agreement, set to begin from the upcoming season, marks the most significant commercial deal in the club's history.

Polytec, which started on the Central Coast, has grown into a prominent name in Australian manufacturing and distribution of decorative surfaces, celebrated for its commitment to quality and sustainability.

This partnership reflects the shared values of excellence, innovation, and community engagement that both polytec and the Mariners hold dear.

The new partnership will soon be visible to fans, as polytec's branding will be featured on the Mariners' kits for the 2024/25 A-League Men's season, with the unveiling of the new design expected in the coming weeks.

In addition to the sponsorship, the Mariners' academies will now carry the Borg name, further reinforcing the company’s commitment to community development and local talent support.

This initiative underscores both organisations' dedication to nurturing the next generation of football stars and making a lasting impact in the Central Coast region.

The recently appointed CEO of Central Coast Mariners, Alyssar Narey, discussed the many benefits of this collaboration.

“We are thrilled to welcome polytec to the Mariners’ family. As a National Australian brand with founders who are from the Central Coast, their dedication to innovation and excellence aligns perfectly with our club’s values," Narey said in a statement.

"This partnership not only strengthens our team’s presence on the field but also highlights our commitment to forging strong relationships with leading businesses in our community.

“The direction and new initiatives we are undertaking as a club are greatly supported by this partnership. Naming rights to our academies align perfectly with our community pillar, enhancing our ability to nurture local talent and contribute positively to the community."

Managing Director of the Borg Group, John Borg, shared his pride in the collaboration.

“We are proud to partner with the Central Coast Mariners, a club that embodies the spirit of our community and excellence." Borg said in a statement.

"At Borg, we strive to be leaders in our industry, and this partnership with the Mariners allows us to support a team that shares our passion for community, success and innovation. We look forward to a strong collaboration over the next five years.”

This partnership is one that presents fantastic opportunities for both parties on and off the field. The goal for them is to deepen community engagement and enhance the prospects of the Central Coast region, which will be fantastic for the local community.

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Melbourne Victory has confirmed that Maple Living will continue to be a premier partner for the upcoming season.

Based out in Westmeadows, Maple Living has grown to be one of Australia's premier home builders and has worked with Melbourne Victory since 2022.

Now entering their fourth season of the partnership, the construction business will become a significant part of enhancing the A-League Men's match day, delivering the new Maple Living Pitchside Experience.

This exclusive package allows fans to be truly immersed in the match-day experience and the benefits include:

• Sitting on the pitch behind the Melbourne Victory coaches' bench
• Food and beverages served pitch side
• A group photo opportunity on the pitch and a chance to meet the team
• Access to seats for a round of your choice
• Toblerone branding around low pitch side seats
• Your own dedicated Melbourne Victory host
• Opportunities to enjoy the unique and exclusive view from the Players' Tunnel

In addition, this extended partnership will see Maple Living featured on LED and printed ground signage at AAMI Park as well as assisting in corporate hospitality and networking events.

Caroline Carnegie, Melbourne Victory Managing Director, said about the extended partnership:

“We’re incredibly pleased to have Maple Living back as a Premier Partner for the upcoming season,” she said in a media release on Melbourne Victory's website.

“Our relationship started in early 2022 and has continued to grow ever since. This season, Maple Living will be on the sidelines at AAMI Park with the Maple Living Pitchside Experience that will bring fans closer to the game than ever before.”

Anthony Wardan, Maple Living Director, said he is excited to continue working with clubs and offer Victory fans a unique experience:

“At Maple Living, we’re thrilled to continue our strong partnership with Melbourne Victory,” he said in a media release on Melbourne Victory's website.

“This collaboration has been an incredible journey, and we’re excited to provide fans with a truly priceless experience through the new Maple Living Pitchside Experience. We look forward to this year’s partnership and beyond.”

Melbourne Victory fans will be able to experience the Maple Living Pitchside Experience this coming season, for more information visit the club's website.

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Western United Football Club and Tapedesign Australia have renewed their partnership for a fourth consecutive season.

Tapedesign has played a key role in boosting the performance of the club's A-League Men and Women players by providing grip socks for both training and matchdays.

As part of the ongoing collaboration, Tapedesign will continue to sponsor A-Leagues goalkeepers Chloe Lincoln and Tom Heward-Belle, alongside providing matchday signage. Western United fans will also benefit from a 25% discount on Tapedesign Australia products.

A new initiative for this season is the joint effort between Tapedesign and Western United to promote World Mental Health Day on October 10. On this day, players will wear green Tapedesign socks during training, with green symbolising mental health awareness.

The partnership has grown significantly over the years, with Tapedesign Australia Director Blerton Belica also joining the A-League Women coaching staff. Both organisations are committed to supporting the players and the community, and they look forward to continuing this successful collaboration.

Western United Commercial Partnerships Executive, Nathan Perrone explained the great relationship both parties have as a result of this collaboration.

“It is fantastic to extend our partnership with Tapedesign Australia for a fourth season. It has become a special relationship in the past couple of seasons with Director Blerton Belica becoming part of the A-League Women coaching staff as well," Perrone said in a club statement.

"We are grateful for the support Blerton and the broader organisation continue to provide our players.”

Tapedesign Australia Director, Blerton Belica spoke on the amazing initiative taking place as a result of this partnership.

“We’re incredibly proud and grateful to continue our partnership with Western United for a fourth season," Belica said in a statement.

"Being involved with a club that shares our values and commitment to excellence has been truly rewarding. Seeing our grip socks enhance player performance and now joining forces for initiatives like World Mental Health Day makes this partnership even more meaningful.

"We’re honoured to support the club’s ongoing success on the field and in the community.”

This is great news for Western United and for the local community who benefit from discounts and a fantastic mental health initiative that has a great impact off the pitch.

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Football Australia has confirmed that Paramount Australia, the parent company of Network 10 and Paramount+, will be the official broadcaster for the CommBank Matildas and Subway Socceroos in Australia. This deal includes the AFC Women’s Asian Cup 2026™ hosted in Australia and the AFC Asian Cup Saudi Arabia 2027™.

Over 100 international matches featuring the Matildas and Socceroos will be broadcast live, with at least 50 available on free-to-air TV.

Paramount has also secured exclusive rights to the FIFA Women’s World Cup Brazil 2027™, in a partnership with IMG.

The agreement extends through 2028, encompassing all CommBank Matildas and Subway Socceroos friendly matches, AFC tournaments, and Australia Cup Finals. This deal, specifically with ING, also consolidates broadcasting rights under a single platform, ensuring extensive coverage across 96% of Australian households.

With the CommBank Young Matildas opener in the FIFA U-20 Women’s World Cup Colombia 2024™ kicking off on September 1st, 2024, fans will immediately benefit from this deal.

James Johnson, CEO of Football Australia, remarked: “This landmark agreement with Paramount Australia is a pivotal moment for Australian football. It brings unprecedented exposure to our national teams and provides fans with unparalleled access to the CommBank Matildas and Subway Socceroos.

“Innovation is the cornerstone of our approach to sustaining and expanding the influence of Australian football. Reacquiring the Asian Football Confederation (AFC) National Team rights and securing the broadcast rights to the FIFA Women’s World Cup Brazil 2027™ are strategic moves designed to maximise control over our content, enhance fan accessibility, and unlock new revenue streams.

"These rights are integral to our strategy to secure a transformative broadcast deal that we anticipate will set new benchmarks in the valuation of football media rights in Australia. Bringing as much national team content as possible to a multi-platform partner was a key objective from a fan's perspective, and we are thrilled to achieve this.

"We look forward to our continued partnership with Paramount Australia, a relationship that has been pivotal in delivering high-quality football matches to our fans. This ongoing collaboration will be crucial as we navigate future opportunities and challenges in the dynamic media landscape.

"We also extend our gratitude to the IMG team for their invaluable support in navigating this complex negotiation with all parties involved and our friends at FIFA and AFC for their tremendous support and collaboration," concluded Mr. Johnson.

This agreement reinforces Paramount Australia's commitment to Australian football, which boasts the highest participation rate of club sport in the country and is the leading organized sport for children under 14.

With exclusive coverage of the A-Leagues, Paramount has been involved in Australian football for many years and continue to provide football fans with local broadcasts.

“Australian football fans are the winners here,” said Beverley McGarvey, President of Network 10 and Paramount Australia’s Head of Streaming and Regional Lead.

“Never before have fans had such incredible access to the sport they love, ranging from the A-Leagues all the way through to premium international games broadcast on one free-to-air network and one of Australia’s fastest-growing streaming platforms.

“Perhaps one of the most exciting aspects of the Paramount Australia agreement, which we see as an exciting extension of our coverage of the A-Leagues, is the opportunity for women’s football.

“All CommBank Matildas’ games at the FIFA Women’s World Cup 2027 will be telecast by Network 10 on free-to-air television, as will all Matildas’ games in the AFC Women’s Asian Cup 2026™,” Ms. McGarvey said.

Fans can access the broadcasts via Network 10 and/or Paramount+ subscriptions, exactly like the A-Leagues coverage.

Exclusive behind-the-scenes content, interactive fan engagement opportunities, and social media initiatives will be part of this comprehensive coverage.

The full list of rights included in the agreement are:

• AFC Asian Qualifiers (FIFA World Cup 2026™ Asian Qualifiers Final Round)
  5 Sep 24 - Australia v Bahrain on Network 10, 10 Play, and Paramount+.
  10 Sep 24 - Indonesia v Australia exclusive on Paramount+.
  10 Oct 24 - Australia v China PR on Network 10, 10 Play, and Paramount+.
  15 Oct 24 - Japan v Australia exclusive on Paramount+.
  14 Nov 24 - Australia v Saudi Arabia on Network 10, 10 Play, and Paramount+.
  19 Nov 24 - Bahrain v Australia exclusive on Paramount+.
  20 Mar 25 - Australia v Indonesia on Network 10, 10 Play, and Paramount+.
  25 Mar 25 - China PR v Australia exclusive on Paramount+.
  5 Jun 25 - Australia v Japan on Network 10, 10 Play, and Paramount+.
  10 Jun 25 - Saudi Arabia v Australia exclusive on Paramount+.
• FIFA Women’s World Cup Brazil 2027™ (15 matches on Network 10, all matches on Paramount+).
• AFC Women’s Asian Cup 2026™ (six matches on Network 10, all matches on Paramount+).
• AFC Asian Cup Saudi Arabia 2027™ (all matches exclusively on Paramount+).
• AFC U23 Asian Cup 2026™ and 2028™.
• All CommBank Matildas and Subway Socceroos International Friendlies 2025 to 2028 (15 CommBank Matildas Friendlies on Network 10, all matches on Paramount+ and 10 Subway Socceroos’ Friendlies on Network 10, all matches on Paramount+).
• Australia Cup Finals 2025 to 2028.

The post Football Australia and Paramount Australia confirm historic multi-year media rights deal appeared first on Soccerscene.

The Central Coast Mariners have confirmed that they are teaming up with the NSW Police and Police Citizens Youth Clubs (PCYC) NSW to deliver the Fit for Life program aiming to help young people across the state.

Fit for Life is an intervention program engaging youth aged between 10 to 17 at risk of poor choices and antisocial behaviour while aiming to improve overall well-being, promote a healthy lifestyle and divert young people from offending behaviours.

The program also focuses on linking physical, emotional and social well-being, nutrition and building resilience skills.

This partnership will see Mariner's players, coaches and staff join these sessions at Bateau Bay, Morisset and Umina Beach PCYCs and Windale Public School once a month.

Superintendent Samuel Crisafulli, Youth Command, said the partnership with the Mariners will provide the youth with a new, safe and fun environment to develop and improve their well-being:

“NSW Police are dedicated to improving the lives of young people through engagement and empowering youth to make the right decisions with programs like Fit for Life,” he said in a media release on the Mariners' website.

“I’d like to thank the Central Coast Mariners for joining us to help mentor young people across the Central Coast, and give them a sense of purpose, belonging and the tools they need to make good decisions.”

Ben Hobby, PCYC NSW Chief Executive Officer, showed his appreciation to all parties involved in the Fit for Life Program:

“Our collaboration with NSW Police and the Central Coast Mariners will be instrumental in continuing a positive, engaging program that inspires youth to lead healthier, more active lives," he said in a media release on the Mariners' website.

“This partnership demonstrates our shared commitment to fostering community well-being and providing young people with opportunities to thrive.”

Central Coast Mariners Men's Head coach, Mark Jackson, said he is looking forward to taking part in this initiative to help youth across NSW:

“We’re excited to be part of the Fit for Life program and make a positive impact to the lives of young people on the Central Coast," he said in a media release on the club's website.

"Football has the power to inspire, and through our involvement, we hope to help people develop not just on the pitch but in life. Empowering them to make choices that lead to a bright future."

Central Coast Mariner Women's Head Coach, Emily Husband, added that the program will help the club strengthen their connection to the broader community:

"This partnership is a wonderful opportunity for our players and staff to connect with the community in a meaningful way," she said in a media release on the club's website.

"We believe in the power of sport to influence positive change. Engaging with these young people we hope to be part of their strong support system."

For more information about the Fit for Life program, visit PCYC's website.

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John Tsatsimas, Chief Executive Officer of Football New South Wales, experienced the joys of football at an early age when he was exposed to NSW State League competition by his father.

The memories of the first national competition (NSL) launched in 1977 on the Australian sporting landscape are still transfixed in his mind.

His first official post was as General Counsel at Newcastle Jets before he assumed the role of CEO at the club from 2007-2011.

Perhaps his finest hour was as CEO of Western Sydney Wanderers when the club won the Asian Cup in 2014 under the astute guidance of senior coach, Tony Popovic.

Significantly, he also presided over the establishment of major infrastructure innovations at the Wanderers base in Rooty Hill between 2012-2022, including the creation of multiple football fields and amenities which are the envy of most sports in Australia.

[caption id="attachment_26147" align="aligncenter" width="808"] Match action in the 2024 Football NSW Men's Waratah Cup Final between Rockdale Illiden and APIA Leichhardt at Jubilee Stadium (Photos: Damian Briggs/FNSW)[/caption]

However, it wasn’t all smooth sailing for the experienced administrator at the Wanderers as he witnessed the changing of the coaching guard five times and the failure of the club to make finals football in the last four seasons , prior to his departure in May, 2022.

Nevertheless, John Tsatsimas is a resilient football administrator and since his appointment as CEO at FNSW in November 2022, he has applied all his skills in guiding the organisation on a steady course of stability.

In this interview with Roger Sleeman, John Tsatsimas discusses all things football.

ROGER SLEEMAN

You’ve held CEO positions at Newcastle Jets, Western Sydney Wanderers and Football N.S.W.

Do you think the game is making sufficient progress?

JOHN TSATSIMAS

The game has evolved over the last twenty years and we’ve seen a lot of changes at a professional level.

It has grown exponentially in playing numbers in this period but there are always challenges re-emerging in different ways.

Also, the presence of a multitude of sports played in the country which compete for funding is a major challenge to the amateur and professional game

R.S.

Football has enjoyed large participation rates since the mid 1960’s.

How can this be translated into support at senior level?

J.T.

That’s the million dollar question as the game has historically been a  gateway for young people to play sport ,and trying to retain their support is the biggest issue in the face of increasing demand for infrastructure and the large choice of activities available to them.

Therefore, we need to provide better coaching, improved training facilities and more effective  engagement with an emphasis on providing pathways for players to compete at the highest level and increasing their appetite to follow senior football.

R.S.

NPL Men’s and Women’s football competitions are poorly attended.

In contrast, three weeks ago, Canterbury v Canberra in the NRL drew a crowd of 18,000 at Belmore Oval, while Sydney Olympic are lucky to get attendances of 500 at that ground.

What is  FNSW doing to address this situation?

J.T.

Rugby League has been entrenched since 1908 on the Eastern seaboard but they have very small playing numbers compared to football.

Also, we have competitions where matches are played at the same time due to the large fixture schedule.

People who attend NRL in the main don’t play the game as opposed to our constituents who either coach, play , are spectators or are involved  with transport assistance or fulfil volunteer roles.

Consequently, our sport has large numbers of people who are involved at grass roots while senior football is being played which reduces the spectator pool significantly.

[caption id="attachment_26146" align="aligncenter" width="891"] John Tsatsimas handing out the awards at the Gala event[/caption]

R.S.

Are you satisfied with the level of promotion for NPL football, in view of the very high standard of football produced this season?

J.T.

Certainly, the standard this year has been very high and we must give full credit to coaches and players.

However, it’s not the A-League and in the winter months the presence of the established senior codes, NRL and AFL and the blanket media coverage they receive, is more than challenging.

We are continually looking at ways to improve spectator numbers but there has also been a record number of viewers watching YouTube television this year so the interest in the competition is definitely there.

Also, people can watch up to six games through this medium which proves we are accessing the target markets.

R.S.

Match times for the NPL Men’s competition range from 3 p.m. to 7.30 p.m.

Why can’t we go back to the traditional 3 p.m kick off times for all first team games?

J.T.

The women’s programs are mainly played on Sunday and with the exploding growth of their game, it does create great pressure on facility availability.

Ideally, 3 p.m. kick offs as in former times would be welcome but ultimately the NPL clubs can make their own decisions about playing schedules without direction from FNSW.

R.S.

What is FNSW doing to reduce playing fees for elite football and other amateur participants?

J.T.

It’s a long standing issue but other sports have large broadcasting assistance and obviously a smaller cost base to subsidise their amateur players.

Amateur football clubs aren’t running a business and the costs are infinite, e.g. coaching, field hire council lighting, football gear and insurance.

If we had a silver bullet to change the situation, there would be reform where funding was provided from top down to support amateur football.

However, if we have players who haven’t the means to play at elite level we will attempt to assist them, just as amateur clubs will do if necessary.

R.S.

What is your opinion of the proposed National Second Tier?

J.T.

It’s been long talked about but we’re focusing on our competition.

We certainly won’t stand in the way of any club which has the aspiration to play in a higher level of competition.

As long as our existing clubs are fully invested in NPL football at the present time, we aren’t making any judgement on their desire to participate in the National Second Tier.

Critically, if there is going to be a successful NST, there really has to be representation from all states and a framework for promotion and relegation.

The problem is, the current model for the APL stipulates there won’t be any promotion and relegation until 2034.

[caption id="attachment_26152" align="aligncenter" width="911"] Match action in the NPLNSW Women’s Grand Final between Bulls Academy FC and Macarthur Rams at Valentine Sports Park (Photos: Damian Briggs/Speedmedia)[/caption]

R.S.

After your extensive involvement in the A-league, what is your opinion of its current standing?

J.T.

Challenging times, but I’d like to thing those in charge would give it direction and provide aspiration for junior players to progress through the ranks of NPL to A-League, to Matilda and Socceroo status and then seek out opportunities overseas which will boost the strength of the Socceroos and Matildas.

This can’t be achieved without a functional and successful APL which needs support from everybody in the game.

R.S.

How can we get more former players involved in the game?

J.T.

It’s often a case of creating positions but not every former player wants to stay in the game after their playing career has finished.

It’s a work in progress which has to be considered carefully because former players can definitely add so much to many areas of the game.

R.S.

Can the F.A. show better leadership?

J.T.

Those at the helm of the F.A. join the organisation with the best of intentions and similarly the APL.

However, the sport needs to move away from the pockets of success and grow the game on a consistent basis.

This is the greatest challenge for the governing body and after the success of the Women’s World Cup, the announcement by the Federal government of $200 million funding for women’s sport, with only a small portion allocated  to women’s football, was unexplainable.

These are the issues which require serious attention and strong leadership.

The post John Tsatsimas – Leading the Charge at Football New South Wales appeared first on Soccerscene.

Western United have recently agreed a two-year extension with Science in Sport (SiS) to remain as its Official Performance Nutrition Partner.

This confirmation will allow the club and its academy players to continue to gain access to SiS’s award-winning sports expertise and nutrition products such as their energy gels and recovery powders.

Since collaborating in November 2020, the pair has seen success together with Western United being crowned as A-League Men champions in 2022.

Soccerscene spoke with Commercial Partnerships Executive at Western United, Nathan Perrone, who discusses the journey with SiS, the reasons to extend its partnership with the global nutrition brand and what the future holds for the pair over the next two years.

How did Western United and SiS initially come together as partners in November 2020?

Nathan Perrone: It came together through our Lead Strength and Conditioning Coach at the time, Andrew Rondinelli.

“Rondo” as he’s known, currently works for the GWS Giants and left Western United at the end of the 2022/23 season. He was a big advocate for SiS and had used them in the past at other clubs.

It worked within Australia and the sporting landscape and Andrew Pirchan (former Commercial Partnerships Manager at Western United) managed to organise a deal.

They've been a fantastic partner and contributor to the high-performance side for our A-League teams, and I know the strength and conditioning staff really appreciate what they can provide.

SiS have not only collaborated with other football clubs across the world but have worked in other sports such as cycling and rowing. What made SiS stand out from other nutrition brands?

Nathan Perrone: They're a global brand that works with some of the top performers in the world.

Seeing the likes of Spurs that they work with and hearing their involvements, I think it bodes well for our high-performance team because they want our players to be provided with the best nutrition possible, the supplements and whatever is needed to help increase their performance and recovery.

I'm not the expert in this space and with a lot of these football related partnerships, I play an element from a business lens but a lot of it comes down to the players and staff.

If it's a product that they like and support, I take their best practice and their advice, and they're all key.

They’ve acknowledged to us that they wanted to try and keep one club in the A-League, and they didn't want to support other clubs in Victoria or interstate.

It's nice to hear from them overseas that they want to just back us and go all in on one club. It's a privilege to be able to continue with them.

[caption id="attachment_26086" align="aligncenter" width="1024"] SiS nutrition products. Image credit: Brentford FC website[/caption]

What are the factors that led to this extended partnership with SiS and would you say Western United winning the A-League Championship in 2022 contributed to that?

Nathan Perrone: I'd like to think Tom (Global Head of Elite Sport at SiS) would think it's part of it. Ultimately it has an impact, and you don't want to provide the players with products that aren't top standard.

For us, it was a no brainer coming to the end of the last agreement and there wasn't really any doubt from my mind, the football staff or Tom's for that matter.

For both of us, we just want to get better at trying to elevate the partnership and we’re doing what we can to help promote and support them in Australia, especially.

We can continue to expose ourselves to other clubs they work with as well and learn best practice.

What will we see next in this partnership between Western United and SiS and could we see the latter having an increased role as a partner of the club?

Nathan Perrone: The scale of going to jersey branding is probably unlikely at this point. I know they've recently done a big deal with Rugby Australia, for example, so they're definitely wanting to increase their footprint.

We have a new contact, Sean Morley, who works at Nutrition APAC, playing a key role in distribution of SiS in Australia.

He's going to be more hands on with us to try to do some more giveaways or digital content with the players to really enhance it on that level.

That's their big play in trying to break into local clubs and the NPL, but they really want to become top of mind in Australia for professional athletes and others as well.

The post Nathan Perrone on Western United’s Science in Sport extension: “It’s a privilege to be able to continue with them” appeared first on Soccerscene.

With less than two months until the 2024/25 season, a Foxtel executive said the company might consider returning the A-Leagues to its screens.

Kayo chief Julian Ogrin said in a recent interview that the option could be available for Kayo to gain the TV rights to the A league from the 2026 season.

Julian Ogrin is chief of Foxtel’s streaming and advertising division of which Kayo sports is a part off.

Kayo Sports holds many different Australian and international sports including AFL, NRL and F1 and has a massive streaming base.

Appearing on the latest episode Mumbrella's one-on-one podcast, Julian Ogrin explained he'd consider revisiting the rights if they become available in 2026.

“Yeah absolutely, we have a very strong acquisition team who’s been in the business for a long time and knows everyone. We are always talking to all the sports providers wherever they are in their cycle, who knows maybe one day.”

Foxtel did abandon a $60 million six-year deal after having the rights from 2005 to 2021, which left the league TV rights in the hands of Paramount, which they have the rights till the end of the 2025/2026 season.

The A league has called upon more support recently with support from media and TV money with massive redundancies and club distributions slashed to 350,000 per club.

The modern football game means these low funds put clubs in an awkward position and importantly jeopardise youth in the clubs and talent from staying in the A-league.

The premier league for example proves that a strong sponsor and owner of TV rights brings in a lot of money for these leagues and for the TV distributor, Optus have benefited from their TV rights of the English Premier League.

Also, for sports loving Aussies having the A-league on the same streaming services as other sports could help with their own expenses in streaming.

The stability of Kayo sponsorship is necessary for the A-league to thrive in the modern sporting environment.

Though it is still early days, this interest by the CEO of Kayo is a promising sign of interest for supporters and the future of the A-league itself.

The post Kayo president expresses interest in gaining A-League rights appeared first on Soccerscene.

Adelaide United has agreed to continue its collaboration with major South Australian line haul provider, TML Transport, for the upcoming season.

Based in Two Wells, North of Adelaide, TML Transport has worked with clients all across Australia providing a wide range of trucking linehaul services, with a focus on making freight easy and efficient.

The linehaul specialist offers various combinations, from single trailers to B-triple and road train configurations.

With this renewed agreement, TML Transport's logo will once again be featured on the front of the shorts by Adelaide United in all A-League matches throughout the season.

Fabrizio Petrone, Head of Commercial at Adelaide United, was excited about continuing the partnership with TML Transport:

“We’re thrilled to continue our partnership with TML as we embark on an exciting new season,” he said in a media release on Adelaide United's website.

“Their commitment to excellence and shared values make them an ideal partner for us and we are delighted to have them on board again.”

Lewis Magro, Owner of TML Transport, spoke about how proud he was to continue working with the Reds:

“We’re really excited to carry on our association with Adelaide United for the 2024/25 season,” he said in a media release on Adelaide United's website.

“As a proudly South Australian-owned and operated company with a national reach, TML Transport is a perfect match for the club. We’re eager to continue working together and supporting Adelaide United’s ongoing success.”

The Reds debuted their new kit in a friendly against West Adelaide which pays homage to Adelaide's iconic title as the 'City of Churches.'

The new shirt features a sublimated design inspired by one of Adelaide's famous landmarks, St. Peter's Cathedral.

It also shows the Champions Star over the badge reminding fans of the club's first championship they won in 2016, as well as a nod to the state's nickname "City of Churches" placed on the bottom left of the shirt.

After this agreement, the club are truly embracing the City of Adelaide by supporting local businesses in the area, as well as through the design of their new kit for the upcoming A-League season.

The post Adelaide United secures TML Transport for 24/25 season appeared first on Soccerscene.

Brisbane Roar has confirmed that Elite Supplements has joined the club as the official Silver Partner.

Elite Supplements will also have their logo featured on the match day playing kit for the Liberty A-League Women’s team ahead of the 2024/25 season.

The company will supply protein supplements to both the A-League Men’s and A-League Women’s squads throughout the upcoming season in a bid to ensure their health, fitness and wellbeing are maintained and looked after.

The company is based in Canberra and their mission is centred around health and fitness, helping individuals achieve their wellness goals and lead healthier lives.

In 2005, former Socceroo Sebastian Giampaolo and his two siblings opened a gym in Woden, Canberra which eventually grew to something a lot larger.

The first Elite Supplements store was launched in 2007 in Canberra’s city centre, managed by Sebastian’s son, Domenic, who has played football at the national level for both the U21 team and the Olyroos.

Since its inception, Elite Supplements has expanded to over 100 stores across Australia including 19 in Queensland.

Brisbane Roar CEO & Chairman Kaz Patafta spoke with enthusiasm about the potential on and off the pitch of this new partnership.

“We’re excited to welcome Elite Supplements on board for the season ahead to provide both our A-League Men’s and Women’s squad with quality supplements to ensure they train, play and feel their best,” Patafta said in a club statement.

“I would like to extend a big thank you to Domenic Giampaolo for supporting Brisbane Roar and women’s sport in Brisbane through our partnership which will be translated onto the pitch with their logo featured on the sleeve of the Liberty A-League Women’s match day playing kits.”

Brisbane Roar are one of the most active clubs in terms of building their business portfolio and they continue to innovate with local and national businesses in a time of the A-League’s financial uncertainty.

This collaboration between Brisbane Roar and Elite Supplements is an example of two sports businesses using each other to improve both the Roar's on-field performance and their fan engagement through wellness and health initiatives.

It's the first collaboration Elite Supplements have done with an elite sports club, and it will be interesting to see how it benefits the Roar with the 2024/25 season approaching.

The post Brisbane Roar add Elite Supplements as Silver Partner for 2024/25 appeared first on Soccerscene.

Western United has confirmed they will be extending their existing partnership with Strapit Medical & Sports Supplies for two more years.

Since 2011, Strapit has become one of Australia's leading sports tape suppliers designed to prevent and manage injuries while helping athletes perform at their best.

Based in Melbourne, they have gained a reputation for producing high-quality medical and sports tapes used by athletes, physiotherapists and healthcare professionals in Australia and globally as well.

Strapit has been partners with Western United since October 2020, playing a crucial role in supporting the club's physiotherapists ensuring all their teams have access to their comprehensive range of medical and taping products to help their performance, recovery and rehabilitation.

For the first time, Western United's injury reports will now be presented by Strapit as part of the agreed extension and there will also be an opportunity for a taping night held at Ironbark Fields for community clubs to develop their knowledge at a grassroots level.

In addition, Strapit branding will continue to be visible on medical bags and products over the next two seasons.

Western United Commercial Partnerships Executive, Nathan Perrone said about the extended partnership with Strapit.

“We are extremely pleased to be extending our partnership with Strapit. The product and service provided to our physios has been fantastic and we look forward to this continuing," he said via media release on Western United's website.

"Despite some personnel changes in both organisations throughout the relationship, the extension of our partnership into a sixth season highlights the strength of the connection which is something to be proud of.”

Strapit Managing Director, Paul Haas said about continuing to support Western United for the next two seasons.

“Strapit is really pleased to extend our contract with Western United FC. Strapit continues its global growth into now 32 countries and supplying many other leading football teams globally including teams in the EPL and other leading football associations," he said via media release on Western United's website.

"Western United and Strapit have had a great five years in partnership to date and the ongoing commitment to continue together reflects the trust in our products from the medical team and players at WUFC."

Stapit has a range of products such as Kinesiology tapes and Active tape and their products have been distributed to over 20 countries worldwide, including Europe and America.

To learn more about Strapit and their products, visit their website.

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In March 2024, Perth Glory made a significant personnel decision by appointing former Socceroo great, Stan Lazaridis, as its Football Director.

After a challenging season in 2023/24 when Glory was placed in administration, the cobwebs were removed with the purchase of the club by the Pelligra Group.

It was none other than Harry Redknapp, the legendary West Ham manager, who witnessed the talents of the flying wingback on a preseason tour Downunder in May, 1995 and immediately penned Lazaridis’ signature.

A distinguished career followed from 1995 to 2006 when he played 260 league matches for West Ham and Birmingham City, while becoming a crowd favourite with his brilliant and penetrating runs out of defence which made even the toughest opponents cringe with fear.

Lazaridis was also a mainstay for the Socceroos, appearing in 60 internationals from 1993-2006 and fulfilling his greatest moment as part of the squad which qualified for the World Cup Finals in West Germany after a 32-year absence.

However, Stan Lazaridis faces a new challenge in his new role at Perth Glory after their rock bottom performance last season.

Nevertheless, if anybody can make it happen, it’s the mild mannered and creative thinker who knows how critical this season is for A-League football in Perth.

In this interview with Roger Sleeman, Stan Lazaridis talks about his new role, the patient rebuilding of the club under the watchful eye of new owner Ross Pelligra and the dawn of a new era for the once great club.

[caption id="attachment_25963" align="aligncenter" width="1024"] Stan Lazaridis addresses the media as Football Director. (Photo by Paul Kane/Getty Images)[/caption]

ROGER SLEEMAN

What is your feeling after coming back into the game after an absence of 11 years?

STAN LAZARIDIS

It feels Iike I’m starting all over again when I was a player because I never thought I’d ever get another opportunity again in Perth.

I was almost resigned to this impasse but after meeting the new Board and owners, it just fell into place.

When you’re out of the game you miss it so much and you wonder to yourself how your approach could’ve been different.

I can really thank Marco Bresciano and Vince Grella but also the director, Jason Bon Tempo, who played a major part in my appointment.

It was Bon Tempo who facilitated my introduction to Ross Pelligra and after our first meeting, the new owner remarked it’s almost like I know you well and know all about you.

Significantly, Pelligra is trusting me with his money and granted me the power to achieve the best outcomes for the club.

[caption id="attachment_25967" align="aligncenter" width="1024"] Marco Bresciano and Stan Lazaridis after the 2-2 draw in the FIFA World Cup Germany 2006 Group F match between Croatia and the Socceroos. (Photo by Robert Cianflone/Getty Images)[/caption]

R.S.

What is Ross Pelligra’s commitment to the club?

S.L.

He’s a very passionate man and a winner. He started business at a young age when he was pouring concrete at 13, so he earned money the hard way and learned to value it more.

Apart from his investment in real estate, his company owns basketball and ice hockey clubs, but he saw the opportunity to acquire Perth Glory and turn its fortunes around.

Pelligra knows the club's potential, particularly in light of the success of Tony Popovic at the club and in previous seasons.

Also, he knows how hard it is to beat the team in Perth after you’ve travelled five hours and have to confront that special kind of atmosphere when there’s a full stadium.

R.S.

How hard will it be to restore the wonder days of Perth Glory in the NSL under the ownership of Nick Tanna?

S.L.

You have to go back to why it was successful when it was an honest and entertaining system of play.

The players were heroes which has been lacking and we now have players like Faisal who is being compared to Mohamed Salah and is getting more hits than Taylor Swift.

Adam Bugharia is like an old fashioned Hristo Stoichkov who the fans can identify with and can hit the ball on target from distance with considerable power.

Nathanael Blair, an old fashioned striker, is over 1.9 metres tall and is strong as an ox with speed to boot and the Vietnamese striker Khoa Ngo has the skills of a Maradona.

I firmly believe these players will create great atmosphere this season.

[caption id="attachment_25964" align="aligncenter" width="1024"] Stan Lazaridis in action for the Socceroos in 2005, during the Australia v Iraq international friendly match. (Photo by Robert Cianflone/Getty Images)[/caption]

R.S.

How does the club erase the disappointing season of 23/24 in terms of overcoming financial problems and a better place in the A-League?

S.L.

This is why I was brought in and we released 15 players. Everything is new with my team, new owner, new staff and the signing of 17 players.

There’s no point dwelling in the past because we know we were well off the pace and we can’t place the blame on former coach Alen Stajic because he simply wasn’t given the tools to succeed.

Surviving the administration gave us a second chance to go out and get the people back by investing more and playing a brand of football which the fans will want too see and which will also inspire the kids.

After our recent Australia Cup match against Melbourne City, the fans stayed back and clapped for the performance for over 30 minutes.

Also, I believe we’re going to develop some young players who will eventually play for the Socceroos and that will be one of my legacies.

[caption id="attachment_25961" align="aligncenter" width="1024"] Goalkeeper Cameron Cook alongside Stan Lazaridis.[/caption]

R.S.

What led to David Zdrilic’s appointment as head coach?

S.L.

After my first week in the job, I sat round the table with the CEO Anthony Radich and coach Alan Stajic, and they asked me which team do you like in the A-League and I replied Sydney FC.

It’s not just their playing group, there’s an energy and entertainment value which reminded me of past Glory outfits which I wanted to bring back to the club.

I started looking at young players who could play this high energy system and with four experienced players to complete the combination.

I told them we’re not fit and I expected fitness levels comparable with Sydney FC.

I started trying to recruit top players but with a seven million dollar debt, that wasn’t going to be easy.

After the disaster of the last five games in 2023/24  the situation had to be reversed. I remember clearly after one match we were trailing 4-0 and Ross Pelligra called me and told me to fix it because we can’t have his club with an image like this.

We conducted a review, and after Alan Stajic had received the offer from the Wanderers, I spoke to three or four coaches but it just didn’t click as there style of play didn’t register with me.

Co-incidentally, I bumped into David Zdrilic one day and we had a brief talk despite knowing he’d received offers from other clubs. He liked the idea of being able to start fresh with a new club and it just connected when we talked about players.

It was like the stars just suddenly lined up as we were remarkably on the same page.

Interestingly, Zdrilic was prepared to take a pay cut because he could see this opportunity and after I spoke to Kevin Muscat for two hours, he advised you have gut instinct, so trust that.

All those feelings came true with Zdrilic and fortunately he could be released by Sydney FC and the deal was done.

[caption id="attachment_25959" align="aligncenter" width="1024"] Stan Lazaridis (left) with David Zdrilic and Glory CEO Anthony Radich at the A-League Head Coach announcement. (Photo by Paul Kane/Getty Images)[/caption]

R.S.

Are you happy with the new signings and confident the squad can vastly improve from last year?

S.L.

I’ve picked players who will entertain and Abdul Faisal is a winger who takes players on but needs more coaching to know when to use his weapons.

Adam Bugarija as previously mentioned is a great talent, Taras Gomulka doesn’t know how good he is and Zach Lisolajski - who we call Alexander the Great - didn’t get a chance with Western United.

For Nathanael Blair, the sky is the limit and Lochie Barr from Adelaide is a great addition in defence.

Remember we also have Brandon O’Neill, David Williams and Adam Taggart who scored all those goals last year.

Fortunately, we have the luxury of virtually having two players in every position.

R.S.

How much have you tried to reconnect the former Perth Glory players with the club?

S.L.

I’ve reached out to Dino Djulbic and Bobby Despotovski and we must talk to people like Scott Miller and Gary Marocchi amongst others.

It’s not going to be a token gesture because we want them involved as much as possible.

[caption id="attachment_25962" align="aligncenter" width="1024"] Stan Lazaridis in action during Round 19 of the A-League between Perth Glory and Central Coast Mariners at Members Equity Stadium in 2008. (Photo by Paul Kane/Getty Images)[/caption]

R.S.

What is the general feeling about the Glory brand from the Perth football community?

S.L.

At first, there was a reaction to the signing of young players as there were question marks whether they could do the job.

We were asked; why weren’t we signing major names but after three or four matches the response has been unbelievable.

The talk around town is the style of play we’re playing and some older supporters are thanking me for it.

Even when you play from home you can still play attractive football.

However, we have the basics in place with our structure at the back.

Also, the pattern of play involving shape and pressing is a work in progress but it takes three to six months to perfect this.

R.S.

How do you rate the standard of the A-League?

S.L.

Overall, every team has three or four outstanding players and I want to see young players from every club given a chance and a pathway leading to a super Socceroos team.

We have some great local coaches in Zdrilic, Sterjovski, Corica and Stanton who all have their own style of play which bodes well for the League.

However, financial considerations are centre stage, especially in light of the reduction in funding to the clubs from the APL.

[caption id="attachment_25965" align="aligncenter" width="1024"] Stan Lazaridis in Perth Glory's boot room.[/caption]

R.S.

How is your Academy progressing?

S.L.

We’re reshaping it because it needs work and it’s a work in progress.

However, it's part of the overall revival of the club which will take time, remembering I’ve only been in the job since March.

R.S.

Can the glory days of the club be relived?

S.L.

I think they can if we reconnect with the fans and business community, while showcasing a good brand of football and achieving favourable results.

We have a great Board and competent staff and I’ve witnessed nothing but strong unity since I started the job.

The post Stan Lazaridis – Taking Perth Back to the Glory Days appeared first on Soccerscene.

The 'Caceres Clause' has come into question from teams and fans across the A-League about how newly formed Auckland FC were able to make a move for Alex Paulsen on a loan move from sister club AFC Bournemouth.

The rule was originally introduced in 2016 to prevent transfers and loans between related clubs after Manchester City was able to sign Anthony Caceres from the Central Coast Mariners and was immediately loaned out to Melbourne City.

However, the Australian Professional Leagues (APL) has released a statement on the A-Leagues website saying the rule will be reviewed before the upcoming season:

“The APL was approached by numerous clubs in May about the possibility of reviewing the 'Caceres Clause' due to the increased transfer market opportunity for clubs as well as changes in the broader club ownership structures in place since the inception of the player contract rule in 2016,” the statement read.

A review process was implemented to get feedback from all clubs about the rule change considering:

• If any guardrails would be required
• The league and club’s emphasis on youth development
• Improving overseas talent pathways
• Increasing opportunities for international player transfer and loan fees

From this, a player contracting rule change was supported by all clubs, with the premise that the APL reviews and maintains certain guardrails that balance the development of the league while ensuring competition integrity.

The update the APL provided also said:

• At the end of every season, the APL reviews the Player Contract Regulations and Competition Policies and Regulations in line with feedback from key stakeholders.
• Any rule change is subject to approval by Football Australia as part of the Player Contract Regulations and Competition Policies and Regulations with the APL that occurs ahead of each season.

General Manager of Wellington Phoenix, David Dome, replied to the news with a statement seeking further information about the rule change and Paulsen’s loan deal to Auckland FC.

“While the club in principle supports adapting the ‘Caceres Clause’ to allow Paulsen to return to the Isuzu UTE A-League for the 2024-25 season, it has a number of questions that have yet to be answered,” he said via a media release.

“Most importantly we don’t know what “player registration and salary cap treatment guardrails” will be in place that the APL say will “balance development of the A-League while ensuring competition integrity.

“We also note all player contract regulations and competition policies have yet to be approved by Football Australia.”

Paulsen's pending move back home to Auckland raises many questions about not only the rule itself but also the landscape of how transfer and loan deals are done moving forward in the A-League.

Besides Auckland FC - Melbourne City, Melbourne Victory and Perth Glory are all part of multi-club partnerships and if this move is approved, we may see these clubs make similar moves to gain a competitive advantage.

Football Australia has not announced if the rule has been officially changed at the time of writing which means Paulsen is still unable to be registered as an official Auckland FC player, despite the announcement.

It's a matter of time until we see the final verdict on this saga, but it will be intriguing to see if the deal falls through because of the 'Caceres Clause.'

The post The Caceres Clause controversy: History repeats in Auckland appeared first on Soccerscene.

Professional Footballers Australia (PFA) have released their annual Player Development Program (PDP) Report for 2023/2024.

This is an overall summary of the achievements and breakdown of data form the PFA  Programs with recognition of their important figures and feedback.

Established by the PFA in 2013, the PDP is the PFA’s approach to player development. The PDP is supported by the Collective Bargaining Agreements (CBAs) between the PFA, on behalf of the players, the Australian Professional Leagues and Football Australia.

Jackson Irvine, current Socceroo and PFA President sets the tone of the PFA mission.

“I firmly believe in the importance of footballers balancing their careers on the pitch with pursuits and interests off it. Personally, I’ve always felt that my identity and passions extend beyond football, enabling me to maintain a healthy balance off the field and be well-prepared for the inevitable transition after I hang up my boots.”

The Program’s overall objectives cover the 3 program sections of supporting players in their Career, Wellbeing and Retirement.

These objectives are:

1. To deliver high quality, evidence-based programs and services to ensure that players have access to the best education, information and practical skill building.
2. Empowering players to ensure a successful transition and retirement into a meaningful and fulfilling life.
3. To ensure the connection between players, the PFA and the game continues beyond their retirement as a player.
4. Establishing and foster industry commitment and awareness of player development.

Career:

This program is to ensure players develop an understanding of the industry, including their rights and responsibilities while transitioning into new environments in professional football.

Some of the resulting data includes:

• 203 Education grants provided to players.
• 211 players undertook PDP induction.
• 435 A-Leagues players attended PFA skill development workshops.
• 47 National Team players attended a financial education, tax and superannuation workshop.

Wellbeing

Player’s wellbeing has been the most evident growing part of the PDP.

The PFA PDP provides players access to a variety of programs and services to support their physical and mental health and wellbeing.

Through the PFA’s Mental Health Referral Network players and family members have been able to get confidential access to a selection psychologists, psychiatrists and psychotherapists.

Through then PFA’s new partnership with Sporting Chance Clinic UK the PFA can now deliver UK base Clinical support for players in the European leagues.

This network has been used to fight the many wellbeing areas in need of support

Some of these involve:

• Depression
• Anxiety
• Relationship breakdown
• Addiction
• Grief
• Body issues
• Performance anxiety

The PFA has recorded that 1,082 Confidential counselling sessions were provided to players in the 23/24 season.

A massive increase if you compared to just 773 sessions in the 22/23 season and 141 in 20/21 season.

Rita Mankowska, the PFA Head of Player Development, comments: “The new partnership with UK-based Sporting Chance Clinic will enhance the PFA’s mental health services available to players based overseas.

“The new partnership will positively impact over 150 of the PFA’s overseas based members and their partners, granting them access to receive emotional or mental health support by accredited expert practitioners in European-friendly time zones.”

Also, within the Wellbeing Program there has been:

• 10 GameReady recovery machines provided to players to support their recovery from injury.
• 30 Heart Health, Concussion and Skin Cancer Checks for Past Players.
• 45 Skin Cancer Checks for National Team Players.
• 115 players that undertook concussion, betting and match fixing education.

Retirement

A source of immense pressure for players in their relatively short careers is their eventual retirement opportunities.

The PFA focuses on fully preparing players for their eventual retirement by exploring post football careers and incentivising off field development and education.

In this season:

• 150 players joined the PFA Past Player Program.
• 18 past player events held across most major cities including 6 Women's World Cup special events.
• 76 players attended PFA centralised coaching courses.
• 16 players entered the PFA x Deloitte Salesforce Career Training Program.

Before the conclusion of each A-League season, the PFA invited all members to give feedback on the PFA PDP and staff.

The result of this review is a massive success:

• 97% of players were either slightly or extremely satisfied with the PDP.
• 97% satisfaction of PFA skill development workshops.
• 97% satisfaction of PFA education grants.
• 95% satisfaction of the PFA's Mental Health Referral Network.

These results solidify the healthy support the PFA receives in their effective programs and integral place in the Australian Footballing framework.

The PFA’s expansion into the UK with their Mental Health Referral Network also indicates their drive for expansion and still delivering top quality support for Australians who want to follow a career overseas.

This Player Development Program shows great promise and a rewarding metric for the PFA to try and exceed in the coming 2024/25 season.

You can read the PDP Report 2024 in full by visiting the link here.

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Western United has announced that it will continue its partnership with HART Sport for a fifth season, having been together since October 2020.

HART Sports has played a key role in supplying Western United's A-Leagues, Academy and Community programs with a multitude of training equipment and sporting goods.

Nathan Perrone, Western United Commercial Partnerships Executive, said regarding the extended partnership:

“We are grateful for the opportunity to extend our partnership with HART Sport. Andrew, Matt and the team have been fantastic supporters of the Club for a long period now, highlighted by their strong presence across our community programs," he said via a media release on the club's website.

"The quality and service the team provide has been incredible throughout the partnership and we look forward to this continuing."

Andrew Mills, HART Sport National Sales Manager, voiced his excitement to continue supporting Western United into the new season:

"We’re thrilled to extend our partnership with United in what is an exciting period for the club, as they settle into their new facilities. The decision to continue our support into a fifth season was quite straightforward and we look forward to the 2024/25 season," he said via a media release on the club's website.

HART Sport will continue to have a significant presence helping A-Leagues ball kids on matchday and supporting The United Football Program, which aims to support local football clubs in the Western region.

HART Sport has also been a big supporter of the WE ARE WEST community rewards program, which gifts community clubs in the west of Melbourne and Victoria with experiences, surprises and products when they sign up as a member of the club for the upcoming season.

The sports equipment manufacturer has provided $5,000 worth of vouchers for rewards potentially going to junior clubs in the West and will continue to help equip those clubs with the necessary gear for training and match days with this agreed extension.

HART Sport has been a massive contributor to Western United; having provided the essential training equipment and goods for not only their men's and women's teams but also their academy and community programs.

For more information about HART Sport, visit their website.

The post Western United and HART Sport strengthen relationship into a fifth season appeared first on Soccerscene.

Auckland Stadiums, part of Tātaki Auckland Unlimited, confirmed a multi-year collaboration with Auckland FC last month.

Auckland FC will play their home games at Go Media Stadium for their first five seasons and will establish their training and administrative headquarters at North Harbour Stadium through a partnership with Auckland Stadiums.

Auckland FC, a newly launched professional football club, is bringing professional football back to Tāmaki Makaurau. Their inaugural A-League Men season kicks off in October, with the first game at Go Media Stadium, the region's hub for live entertainment.

Go Media, a long-time supporter of Auckland sports, has formed a partnership with Auckland FC to become their official outdoor media partner. This collaboration underscores Go Media's dedication to promoting local sports and enhancing the visibility of Auckland FC across various outdoor platforms.

Tātaki Auckland Unlimited Stadiums Director James Parkinson is excited about the chance to keep collaborating with Go Media.

“This collaboration underscores Go Media's dedication to promoting local sports and enhancing the visibility of Auckland FC across various outdoor platforms,” he said via club statement.

“We are thrilled to welcome Auckland FC and look forward to football fans from all over New Zealand joining us at Go Media Stadium over the next five years. Auckland FC will write their own history into our sporting tapestry, and we look forward to being a part of the journey.”

Auckland FC CEO Nick Becker is thrilled about AFC playing their matches at Go Media Stadium.

“Go Media Stadium is an iconic football stadium in New Zealand and we can’t wait to write our own stories here. It is going to provide a fantastic backdrop for our fan first match day experience, with a family fan zone and a different zones that cater for every type of sports fan,” he said via statement.

“We are building a team packed with young, exciting Kiwi talent who will play an attacking style of football for Auckland football fans to enjoy and we can’t wait to get started at Go Media in October.”

The 2024/25 A-Leagues season starts in October, and season memberships for Auckland FC are now available for purchase on their website.

The post Auckland Stadiums signs deal with Go Media and Auckland FC appeared first on Soccerscene.

Melbourne Victory has confirmed that Dulux will be extending its partnership for a further season as the pair enters its 20th season together since the club's inception.

Dulux will also be the front-of-shirt sponsor for Melbourne's Victory 2024 Australia Cup campaign, moving up from the back of the shorts seen in last season's kit. However, the club has not yet confirmed if it will be the same once the A-League season is back up and running.

Melbourne Victory Managing Director, Caroline Carnegie voiced her excitement about the extension and for Dulux to be the front-of-shirt partner as the club enters this year's Australia Cup.

“Not only are we celebrating our 20th season as a Club, but we’re also thrilled to be extending our partnership with Dulux into a 20th year,” she said on Melbourne Victory's website.

“Dulux have featured on a range of assets throughout our history and their commitment to the Club is an incredible reflection of their team and their belief in Melbourne Victory and what it represents.

“Seeing the Dulux logo proudly displayed on the front of our jersey for the Australian Cup is an incredible honour and to see one of the Club’s inaugural partners front and centre of a campaign that we hope will end with silverware is a wonderful way to start our 20th season.”

Dulux General Manager, Phil White commented on Dulux's 20-year history and their commitment to Melbourne Victory:

“Melbourne Victory has always been a family club that supports the wider community, and we are proud to be associated with the Club and its values,” he said via statement.

“The Australia Cup has been a fantastic addition to the football calendar, providing clubs outside the league an opportunity to challenge established A-League teams and create magical cup moments. Dulux is proud to support Melbourne Victory in its quest to win the cup this year.”

Dulux was featured on the front of Victory's away strip in their Round of 32 win against Lambton Jaffas FC, who currently play in the NPL Northern NSW.

The two-time Australia Cup winners will play NWS Spirit FC from NPL NSW next in the Round of 16 of the Australia Cup.

The post Melbourne Victory and Dulux enter their 20th season as a team appeared first on Soccerscene.

Atletico Madrid has ambitious growth plans involving numerous infrastructure and technology projects designed to establish them as one of football's elite, but in a unique way that sets them apart from others.

An innovative initiative with a city-centric objective, the new Ciudad del Deporte (Sports City) aims to establish Madrid as a global hub for sports and sustainability. Currently under construction, this project will benefit the club and offer new facilities and green spaces that is accessible to everyone in Madrid.

Sports City will include two new municipal sports facilities for the city's residents. Besides the Estadio Civitas Metropolitano, a mini stadium with a capacity of 6,000 spectators will be constructed, and an athletics stadium will revive the Olympic spirit in a district that missed out on hosting the major sporting event in 2012.

The project will also feature an artificial wave beach designed for surfing and various sports activities within the leisure area, enhancing the recreational offerings for visitors and residents alike. Furthermore, a new hotel will be constructed just minutes away from Adolfo Suárez Madrid-Barajas Airport and the IFEMA Trade Fair Ground, offering convenient accommodation for travellers and event attendees.

This hotel will cater to both business and leisure visitors, providing modern amenities and easy access to key locations in Madrid. The comprehensive development aims to transform the area into a vibrant hub of sports, leisure, and hospitality, significantly boosting the city's appeal as a global destination.

Sustainability is a central focus of the project, with facilities meticulously designed to minimise energy consumption and reduce the environmental footprint. The club's sustainability sponsor, Civitas, is playing a leading role in this effort, ensuring that innovative and eco-friendly technologies are integrated into the development.

This includes the use of renewable energy sources, advanced energy-efficient systems, and sustainable building materials. By prioritising sustainability, the project aims to set a new standard for environmentally conscious sports and leisure complexes, aligning with global efforts to combat climate change. Civitas’ involvement underscores the commitment to creating a green and sustainable environment that benefits both the community and the planet. This approach not only enhances the project's long-term viability but also positions it as a model for future developments in the realm of sports infrastructure.

The new Sports City will span over one million square meters, incorporating 33% green areas that will be integrated into the Metropolitano Forest, this green belt will encircle the city of Madrid.

Significantly for the club, the area will house its first team training ground, relocating them from their current base in Majadahonda, which is 20km away. The new facility will include six training pitches, a gymnasium, and a medical centre.

To compete with Real Madrid in the same city and the major clubs across Europe, they needed to move to a new, larger stadium. This move was essential for growth on the pitch, increasing their fan base, and enhancing the club's image.

Director of Operations, Fernando Fariza spoke to FC Business about the project.

"The 2017 move was risky from a social and economic point of view as we had to invest a lot of money. However, we Invested €330m in the stadium, which included not only the construction but also buying the land and constructing access to the motorway. Now, 100% of that stadium investment has been amortised in the first five seasons,” he said.

"How? Half of the investment was recovered through the sale of the old stadium and the land it was on. The other half, with the additional revenues the stadium generates, we have paid off the costs.

"From a social point of view, the numbers here are now incredible. We're always sold out. We have the highest number of season ticket holders in our history-60,000, We have 5,000 VIP season ticket holders. With that situation, we are now ready to make the next step.

"Around the stadium, there is a lot of land that was part of the Madrid Olympic Games bid that we didn't win. When we moved into the stadium, we started talking to the Principality. It was a crazy idea, but finally we signed an agreement to build a sports and entertainment centre around the stadium. It's not just a Sports City for Atletico Madrid; it's more than football and will be something open to everyone in Madrid.

"We always need to compete with different things. We like to be different. We always try to be near our fans and produce a different atmosphere, to create joy and a great experience. The philosophy of the Sports City is also done in that way.”

The total investment for the facilities is expected to reach an additional $336 million. The majority of this will be financed by the club and funds from the CVC Boost LaLiga fund. For the remaining amount, the club is negotiating agreements with third-party operators and specialised companies to manage some of the businesses on the site, including a hotel, a college, and the inland surf area.

"This is the final project of the new Atletico Madrid," Fariza states. "If you go back over 20 years ago, we were playing in the second division, and it was a very difficult time from an economic point of view. It took ten years to recover. In 2010, we played in the Europa League final in Hamburg against Fulham, and we won. That was our first title in many years, and it closed out a very difficult period for us.

"The second phase has been the [Diego] Simone era, during which we have moved to the new stadium, we now play in the UEFA Champions League every season and we have won trophies as well as grown our fanbase.

"Now, this is the third phase of our growth. This is the new Atletico Madrid but keeping our values and identity. That is our biggest challenge. When you grow a lot with many fans, it's hard to stay close to them."

In addition to the Sports City development, Atletico is continuing to invest in the stadium. This year has seen the capacity increase by another 2,000 from 68,000 to over 70,000, while they have transformed some of the hospitality areas to better serve a wider variety of fan groups. The club is keen to make the Estadio Civitas Metropolitano a multi-purpose venue.

Despite many critics in the A-League fan bases and football supporters alike seemed confused as to how Western United playing in Tarneit can be beneficial, it is important to remember good things do take time such as the case of Athletico Madrid. A long term project that Western United has envisioned for its members and the local area will require investments as well as the dedication from individuals to attract supporters from other teams to visit, and most importantly the state government to improve the area as a whole.

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Western United has teamed up with BrandScent and LIGHT + GLO for three years to create a signature scent for Ironbark Fields in Tarneit.

This unique collaboration will help Western United foster a memorable smell at their home ground, capturing the essence of the club.

The creation of the signature scent is underway with input from A-Leagues players Ben Garuccio and Julia Sardo and will evolve over the coming months to perfect the scent in time for the start of the 2024/25 A-Leagues season.

LIGHT + GLO, the fragrance house involved with BrandScent, will feature on LED signage during home matches and host pop-up activations at games and events.

Starting in the 2025 season, their branding will also appear on the front of shorts for the club’s junior academy.

BrandScent is a multi-award-winning scent marketing agency, specialising in creating a signature scent for their clients and manufacturing custom branded candles and fragranced promotional products.

The local company, based in Truganina, Victoria has worked with a range of companies globally from Toll Group to Arnott's and American Express but hasn't involved themselves in football until now.

Western United Commercial Partnerships Executive, Nathan Perrone expressed his delight at signing with the local company.

“We are thrilled to be partnering with BrandScent. It is always special bringing a partnership to life with a local Wyndham business," he said in a club statement.

“Jeeva and Suji have an exciting product with a wealth of knowledge to help us elevate the experience for those coming to Ironbark Fields.

“We are looking forward to how creative we can be, and members can look forward to some unique products coming soon.”

BrandScent Director, Jeeva Sanjeevan spoke about bringing a unique experience to the new home in Ironbark Fields for the next three seasons.

“The team at BrandScent is thrilled to capture the vibrant essence of Western United in a signature scent," Sanjeevan said in a statement.

“This collaboration allows us to transform Ironbark Fields into an immersive and memorable environment through the power of science-backed scent marketing.

“We can’t wait to unveil the unique sensory experiences we’ve designed for the club and its supporters.”

This partnership is quirky and different with a goal to simply give Western United an identity through a smell at Ironbark Fields.

Western United have recently signed a few new partnerships and are expanding their corporate portfolio extremely quickly as they look to turn around their on-field fortunes and grow as a club for the future.

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Sydney FC and Kennards Hire will continue their partnership for a record-breaking 10th season, thanks to a new three-year deal, establishing the family-owned equipment hire group as the longest-serving corporate partner in Sky Blues history.

The collaboration, which has lasted seven years so far, is now extended to run through the end of the 2026/27 season.

Since joining in 2017, Kennards Hire has become synonymous with the Sky Blues, earning a reputation as one of the most trusted and recognisable brands in the equipment hire industry.

The Kennards Hire logo will continue to be prominently displayed on the back of Sydney FC's Isuzu-UTE A-League and Liberty A-League shirts.

Sydney FC Chief Executive Officer Mark Aubrey states that the renewal reflects the success of the current partnership.

“Kennards Hire are excellent partners of Sydney FC and have been for many years,” he said via press release.

“This extension represents a fantastic long-term commitment to Sydney FC and Australian football by a renown and successful Australian company.

“Kennards Hire and Sydney FC are two family orientated organisations who want to champion football and build strong family bonds through the game in this country.

“I’m excited to be continuing this important work with Kennards Hire for the better of the game and I congratulate them on extending their relationship with the Sky Blue family.”

Last season, the partnership expanded as many young fans joined Sky Blues players at Sky Park for Kennards Kids Day. Additionally, Kennards Hire, alongside the Kennards Hire Foundation, hosted over 100 young supporters at Allianz Stadium for a VIP experience during Sydney FC’s match against Melbourne City.

Kennards Hire CEO Bill Whitehouse stated that Sydney FC is a cherished member of their extended family via press release.

“Our partnership with Sydney FC is one of mutual respect, based on strong family values. Our community activations over the past few years such as Kennards Kids Day and ‘Best Seats in the House’ have been very successful, and we are proud to be providing opportunities for young Sky Blue supporters to feel so involved with their team.

“We are excited to continue backing both the A-League Men’s and Women’s squads for the next three years, and delivering many more football experiences for both youth and our corporate partners.”

The partnership between Sydney FC and Kennards Hire was officially introduced in July 2017 at Bondi Icebergs, prior to Sydney FC's match against English Premier League giants Arsenal FC.

To find out more information about Kennards Hire, click here

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The Central Coast Mariners confirm a partnership with local brewery Six String Brewing Co. to reinforce their mutual dedication to community and excellence.

This collaboration is building on the success of the fan-favourite CCM Lager that released during the incredible premiership run last season. This partnership promises to bring new and exciting opportunities to engage with our fans and enhance their experiences with both brands.

There will be innovative collaborations, exclusive events and exciting opportunities in the future for the fanbase through this partnership.

Launched in late 2012 by founders Chris Bensen and Adam Klasterka, Six String Brewing Company are a proudly locally owned and independent craft brewery with all their brewing & packaging of beer onsite in Erina.

The local brewery offers merchandise, weekly tours, great music and packaged beers that can be delivered Australia-wide.

Head of Commercial Operations at the Central Coast Mariners, Teli Taktikos spoke on the exciting future with the brewery.

“Partnering with Six String Brewing Co. has been incredibly rewarding. As we move forward, Mariners fans can anticipate enjoying Six String Brewing Co. beverages at corporate events throughout the 2024/25 season. This partnership underscores our joint commitment to delivering memorable moments for our community," Taktikos said in a club released statement.

“Together, we look forward to offering Mariners fans exceptional experiences both on and off the pitch.”

General Manager of Six String Brewing Co., Brent Adams expressed the same excited sentiment about the collaboration with their hometown club.

“As a Central Coast based company, we are extremely proud to be partnering with the Central Coast Mariners and celebrate their achievements throughout the 2024/2025 season and together we look forward to showing what the Central Coast is capable of achieving," he said in a statement.

"This partnership is about more than just beer and football; it’s about showcasing the spirit and talent of the Central Coast and making a positive impact on our customers and fans.”

It's another example of the Central Coast Mariners adopting their community-first mindset in regards to partnerships. This specific collaboration is a great way to engage with football fans through exceptional beer from a Central Coast born and bred brewery and help support local businesses in general.

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Central Coast Mariners confirm a new partnership with the Australian Reptile Park in an attempt to enhance member experiences and community engagement.

The partnership opens up the possibility to attract new fans into the stadium with every new Australian Reptile Park adult, child or concession annual pass holder receiving a 3-match pass to see the Central Coast Mariners play at Industree Group Stadium in Gosford.

It was launched with Mariners players Ryan Edmondson, Alfie McCalmont, and Mikael Doka visiting the park and interacting with the animals.

The Central Coast Mariners are routinely busy with community and corporate partners with one of the clubs main goals being to involve a community-minded mentality as a sporting organisation.

This partnership in particular gives local families a chance to experience the A-League and the Mariners in a time of great on-field success, something the club will certainly look to capitalise on.

The club looks to grow its already extremely large portfolio of partners, and they have set off on the right foot early with the announcement of this collaboration and the Six String Brewing Co back to back in late July, well before the season kicks off.

Head of Commercial Operations at the Central Coast Mariners, Teli Taktikos shared his excitement about the partnership:

“Partnering with the Australian Reptile Park is a significant step towards enriching the Mariners fan experience beyond the pitch. This initiative not only enhances our members’ leisure activities but also strengthens our ties within the local community,” Taktikos said in a club statement.

Operations Manager at the Australian Reptile Park, Billy Collett expressed his excitement at connecting the park to the club's members.

“At the Australian Reptile Park, we are thrilled to welcome Central Coast Mariners members and their families. We pride ourselves on giving our visitors the opportunity to interact closely with our incredible animals and create lasting memories. We look forward to providing an unforgettable day out for Mariners fans!” he said in a statement.

This partnership is created through shared values like their commitment to community pride and celebration.

With a goal to provide unique experiences and add more potential new fans of all ages, the Mariners are clearly committed to bettering their off field aspect especially with this quirky collaboration.

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Melbourne Victory shareholder, Joe Mirabella, was introduced to football at an early age when he was taken by his father to watch his beloved Juventus in the Victorian State League.

Following a playing career where he reached reserve grade status, Mirabella became president of the club in 1990, served on the board of Football Victoria in 1991 and 1992 and became a shareholder of Melbourne Victory when the A-League commenced in 2005.

He is one person who puts his money where his mouth is, through his highly successful trading company, Mirabella International, which currently has a 12.5% shareholding in Melbourne Victory after it was diluted from 19% when 777 acquired its majority interest in the club.

Mirabella’s motivation to see football succeed in Australia is clear for all to see but he is also realistic there are many challenges facing the game.

In this interview with Roger Sleeman, Mirabella discusses all things A-League, the proposed National Second Tier competition, the future of Melbourne Victory and his hopes for the progress of the game.

ROGER SLEEMAN

What motivated you to seek a financial stake in the A-League?

JOE MIRABELLA

There’s a family connection here as we put our money into the State League and N.S.L. and it was my late father who encouraged  us to buy shares in Victory at the start of the A-League.

He was a true believer in Frank Lowy who was tough but craved success for the game so it was a natural process for me to be involved at Victory when Lowy came back to the game at the start of the A- League.

Personally, I have a love affair with the game and it’s my dream the game will reach its true potential in the not too distant future.

R.S.

The A-League experienced many years of success.

In hindsight, was it a wise move to unbundle the League from the F.A.?

J.M.

It was a big mistake by the owners of the A-League clubs and the removal of Steven Lowy was catastrophic.

The Lowy family had the ability to negotiate with government and keep the League on a good financial footing so they should never have been removed from power.

My statements supporting  this view are recorded in the Melbourne Victory records.

R.S.

What was your reaction to the removal of over forty employees from the APL in January?

J.M.

It had to happen because the league was bleeding money with clubs facing insolvency.

Critically, there should never have been so many employed in the first place.

R.S.

Are you confident in the current executive management overseeing the APL?

J.M.

Not impressed at all and they’re doing nothing except talking since Stephen Conroy came to power as Independent Chairman.

When Conroy took up his position, he had three tasks to perform.

(1) Advise the clubs that none of them could be directors  of the APL and an independent board would be installed for the benefit of the game.

(2) An enquiry be undertaken to account how the $140 million from Silver Lake was spent, e.g.$40 million to Keepup and subsidies for Perth Glory to stave off bankruptcy.

(3) A comprehensive review of the television deal with Ten and Paramount.

None of these tasks have been achieved.

R.S.

What was your take on the reduction of funding to the A-League clubs from $2 million to $530,000 per season announced in May?

J.M.

I knew it was coming and told Stephen Conroy he should go back to basics like the NSL model.

I suggested no levy or licence fee should be charged even if it meant the $530,000 contribution to the clubs was reduced.

Also, that prize money should be allocated for the minor premiership and end of season playoffs and the salary cap removed.

There should also be an increase in the League to sixteen teams to create economies of scale  and the clubs should be encouraged to build their asset base to provide income streams and consequent financial stability.

[caption id="attachment_25617" align="aligncenter" width="1024"] Joe Mirabella with his two sons & Keisuke Honda, at Melbourne Victory's Round 14 match with Wellington Phoenix on January 20, 2019.[/caption]

R.S.

What is your opinion of the proposed National Second Tier competition?

J.M.

I can’t see it going ahead and believe the FA always knew this under the current plan.

If it goes ahead, they’ll send the clubs bankrupt.

Without promotion and relegation it’s not sustainable because without this carrot there’s no incentive for the clubs.

R.S.

What is your view of the current Paramount television deal?

J.M.

It’s not successful with subscriptions right down, and with revenue to the clubs only paid on pro rata subscriptions, it’s not an ideal situation.

R.S.

Melbourne Victory was always a flag bearer of Australian football.

Where do you see it now, and in the future?

J.M.

We have to look at the financial situation first because there’s no olive tree in the backyard.

The deal for 777 to buy out the club within five years doesn’t look promising because the club doesn’t have sufficient assets to make a wholesale purchase attractive.

The company also has the weight of the Bonza airline liquidation to contend with and recently their proposed purchase of Everton F.C. has failed.

Consequently, 777’s ability to buy the balance of Victory’s shares which will cost them $40 million seems remote.

Therefore, the only way Victory can stay afloat in the long term is for bank finance to be raised.

However, the question is without sufficient asset backing, who is going to guarantee the bank loans because the existing shareholders certainly won’t.

[caption id="attachment_25618" align="aligncenter" width="1024"] Jim Christo, Anthony Di Pietro & Joe Mirabella with his two sons at the A-League Men semi-final in Sydney on April 28, 2018.[/caption]

R.S.

How do you see the future of the A-League?

J.M.

Most of the clubs, except for the Wanderers and Sydney FC, have financial constraints but with new ownership at Perth Glory and Newcastle there is hope on the horizon.

All clubs need is to increase their asset backing and diversify their revenue streams so they can live within their means.

Promotion of the league is also tantamount to its long term stability.

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