Indigenous Football Week to focus on next level gender equality in the game

The sixth annual Indigenous Football Week 2021 will unlock the potential of Indigenous girls and women and improve gender equality.

The sixth annual Indigenous Football Week 2021 (IFW21) will be held on November 22 to 27. A week-long program of events will shine a spotlight on the power of football to unlock the potential of Indigenous girls and women and improve gender equality, from grassroots to elite.

IFW21 is a John Moriarty Football (JMF) initiative in partnership with Australian Professional Leagues (A-League), Professional Footballers Australia (PFA), Football Coaches Australia (FCA), SBS, NITV, and FOX Sports.

The week will see some of football’s best take a deep dive into gender equality issues of women in football leadership and specific intersectional challenges and opportunities in football for Indigenous girls and women.

Events for IFW21 will include community gala days across JMF hubs in NT, Queensland and NSW, a Facebook Live interview series, an expert online panel, an online workshop for young female footballers throughout the country, and special announcements across the week.

IFW21 will feature a line-up of top Australian football experts, identities and IFW21 Ambassadors, including:

  • Marra woman Shadeene (Shay) Evans – IFW21 Ambassador, JMF Inaugural Scholar, Young Matilda and Adelaide United A-League Women player
  • Yorta Yorta/Wiradjuri woman Jada Whyman – IFW21 Ambassador, JMF Scholarship Mentor, Matilda and Sydney FC A-League Women player
  • Wiradjuri woman Tiffany Stanley – IFW21 Ambassador and JMF Dubbo Community Coach
  • Wurumungu man Patrick Coleman – IFW21 Ambassador and JMF Tennant Creek Community Coach
  • Kanulu/Gangulu woman Allira Toby – Canberra United A-League Women player
  • Craig Foster AM – former Socceroo, football analyst, JMF Board Member and human rights activist
  • Tal Karp – Olympian, former Matilda and former Melbourne Victory Women captain
  • Kathryn Gill – Former Matildas Captain and Co-CEO of Professional Footballers Association
  • Glenn Warry – CEO of Football Coaches Australia
  • Leah Blayney – Head Coach of the Future Matildas and Young Matildas

John Moriarty AM, Co-Founder and Co-Chair of JMF and the first Indigenous footballer selected for Australia, said:

“Indigenous Football Week is about the power of football to create change for good. It is a chance to bring the football community together to support inclusion, cultural recognition and diversity.”

“Women’s and girl’s football is the fastest growing area of Australian football and we are certainly seeing this in JMF.

“JMF is committed to taking a leadership role on gender equality. Currently, 50 percent of our participants are girls, 40 percent of our coaches are female, 75 percent of our board are women, and we are always striving for improvement and creating best practice for gender and social equality in football.”

Outgoing inaugural FA Women’s Football Council Chair and Co-Chair of JMF, Ros Moriarty said:

“Over the past months we’ve undertaken a significant gender equality project to build on our own organisation’s best practice when it comes to diversity, equality and inclusion. The entire JMF team has collaborated on this project. We commissioned former Matilda, Olympian and leading sport and innovation strategy expert, Tal Karp, to help us create diversity tools and commitments that will be embedded into business as usual at JMF.”

Based on a three-level approach, JMF is implementing:

  1. A holistic training and development program to fast track more women into leadership.
  2. Flexible, safe and supportive work environments to drive equal opportunity for mothers.
  3. Awareness and culturally safe channels for proactive gender equality communications and respect.

According to Football Coaches Australia, only three percent of all accredited female football coaches have obtained a C Licence or above. IFW21 Ambassador and JMF Dubbo Community Coach and Wiradjuri woman, Tiffany Stanley, is among a very small cohort of Indigenous female football coaches to obtain a C Licence.

“Being a female player and coach, I see how differently women in football get treated. I believe it is time we come together as a nation to find better solutions to support women in the game and become leaders and role models for our upcoming generations,” Ms Stanley said.

PFA Co-Chief Executive Kathryn Gill said the PFA remains a proud partner of JMF and Indigenous Football Week.

“Indigenous players have made a rich contribution to our sport, from Charlie Perkins to John Moriarty and Karen Menzies. However, there remains much more to be done to better engage and increase access for Indigenous communities to our beautiful game,” she said.

“We now have many visible Indigenous role models, from Tate Russell to Lydia Williams and Jada Whyman, and by identifying intersectional barriers and solutions, we will hopefully ensure our game’s structures encourage more stars to emerge from communities into the A-Leagues and National Teams.”

IFW21 partner Football Coaches Australia CEO Glenn Warry says it is imperative that we build a world-class coaching culture within Australia to be more inclusive of all coaches developing and progressing their coaching careers within community and elite football environments.

“Football Coaches Australia is extremely proud to partner with John Moriarty Football to celebrate Indigenous Football Week 2021 (IFW21), 22-27 November, and its theme of ‘gender equality in football’,” he said.

“Since its inception FCA’s values, policies, strategies and programs have demonstrated that our Association fully supports working with the football community and stakeholders to support inclusion, cultural recognition and diversity. Indigenous coaching role models and ‘heroes’ such as Tanya Oxtoby, provide a career pathway goal for our upcoming JMF women coaching stars of the future.”

The A-Leagues celebrates IFW21 and is a proud partner of JMF. A-Leagues Managing Director Danny Townsend commented:

“Football is the most inclusive sport, with the most diverse fanbase in Australia and we are committed to providing culturally safe and inclusive Leagues for our professional footballers. Representation of Indigenous communities in football is increasing, from grassroots to the A-Leagues, and we fully support programs and activities that increase engagement and access for Aboriginal and Torres Strait Islander peoples.”

“We celebrate the Indigenous A-League / women footballers who are emerging as the future stars of our Leagues, including the IFW21 Ambassadors, and we remain committed to creating, supporting and increasing player pathways for First Nations women to the A-Leagues.”

For more information visit www.indigenousfootballweek.org.au.

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Chelsea FC Women Renews Partnership with Škoda UK

Chelsea FC Women has revealed its renewal and expansion of its partnership with Škoda UK, naming the automotive brand as the club’s first-ever Official Back of Shirt Partner.

The renewed agreement will carry through the 2025/26 season and beyond, strengthening a collaboration that first took shape in January 2024. It underscores Škoda’s ongoing commitment to investing in women’s sport.

Under the new sponsorship deal, Škoda’s logo will appear prominently on the back of all Chelsea FC Women matchday kits, beginning with the closing fixtures of the 2024/25 season. The branding launch will align with Chelsea’s historic celebration of a sixth consecutive Barclays Women’s Super League title — a moment of major visibility for both the club and the brand.

Strategic Sponsorship in a Champion Setting

The timing of the extended agreement comes as Chelsea FC Women continues its commanding presence in English football — boasting eight league titles to date and eyeing a domestic treble. Škoda branding will also feature during the Adobe Women’s FA Cup Final at Wembley on 18 May, providing a high-profile platform for national exposure.

Commercial Director at Chelsea FC Women, Giulia Mazzia, highlighted the brand’s alignment with Chelsea FC Women and its broader values.

“To welcome Škoda as our first Official Back of Shirt Partner illustrates our ambition to innovate and integrate partners into our business model.

“Škoda helps us connect with fans locally and globally through both matchday presence and digital content,” she said via press release.

Beyond the Shirt: Mobility, Media and Matchday Moments

Škoda’s joint venture with Chelsea FC Women extends well beyond shirt branding, underscoring a shared commitment to innovation, performance and progress in women’s sport.

As part of the renewed deal, Chelsea Women’s players and staff — including the Women’s Academy — will be supported with vehicles from Škoda’s all-electric Enyaq range and the Kodiaq iV plug-in hybrid. This seamless integration into the team’s day-to-day operations reflects both the practical and symbolic strength of the partnership.

Škoda will also:

  • Continue as title sponsor of the “We Are Chelsea” podcast
  • Deliver exclusive digital content across Chelsea FC Women and Škoda UK channels
  • Drive a Škoda vehicle ahead of the team bus into Stamford Bridge on select matchdays — a symbolic “arrival” moment that adds visual impact and storytelling potential

Amplifying Brand Values Through Women’s Sport

Škoda has long supported women’s sport, particularly through its established ties to professional cycling — including the Tour de France Femmes and the Škoda Cycling Academy. Its growing investment in women’s football through Chelsea FC Women reflects a broader strategy centred on mobility, inclusion and elite performance.

Head of Marketing at Škoda UK, Kirsten Stagg, underscored the shared values at the heart of the collaboration.

“Chelsea Women exemplify many of the core values we hold at Škoda. It’s a privilege to partner with a team that shares our commitment to excellence and community,” she said via press release.

The brand has also welcomed five Chelsea players as official ambassadors, who will feature across digital content, grassroots and community programs, and Škoda’s internal brand initiatives.

Commercial Significance and Industry Context

Škoda’s continued investment in Chelsea FC Women reflects key trends in the evolving sports marketing landscape. With growing fan engagement, the rising value of sponsorship on women’s kits, and brands aligning with purpose-driven clubs, the partnership showcases the shift towards purpose-led collaborations.

Digital-first engagement through podcasts, player content, and matchday activations is central to long-term sponsorship success. Women’s football is quickly becoming a powerful platform for brand storytelling and global visibility.

Next CEO of Football Australia steps into the hot seat

Whoever the new Football Australia CEO is. They will face tough challenges.

Last Thursday James Johnson announced his resignation as CEO of Football Australia (FA) after five and a half years at the helm.

James Johnson over his tenure has presented over much activity in Australian football.

He’s overseen Australia’s co-hosting the 2023 FIFA Women’s World Cup with New Zealand.

This event produced a record influx of girls and women to all levels of the game and highlighted that the current footballing system didn’t have the capabilities to sustain this increase.

He was partied to the A-Leagues break from the FA into the Australian Professional Leagues (APL) in 2020 in the midst of the COVID-19 crisis.

Only recently he was instrumental in the FA’s creation of the National Second Division (NSD) to develop the footballing pyramid.

Many of these initiatives had and continue to have a significant impact.

Yet the complexity and work for these undertakings continue.

Though who is going to be the successor?

Heather Garriock, ex Matilda, has been confirmed as Interim CEO.

She has had experience in this type of role serving as CEO of Australian Taekwondo and as a director on the FA Board since 2021.

Garriock currently serves on the Asian Football Confederation’s Technical Committee and is an exciting fit.

Other than Garriock’s appointment, very little has been spoken on the position.

State Federation CEOs such as Football NSW’s John Tsatsimas and Football Queensland’s Robert Cavallucci are well regarded in the industry.

Would taking them away from their state positions a wise plan or are they even keen to take this huge role anyway?

Maybe from outside the footballing space a CEO of business experience could be valuable.

That being said, caution of people with little ‘football knowledge’ should not be taken lightly.

Football fans know all too well the divisiveness of CEO’s who don’t understand the complexities of the game can be.

What challenges are ahead?

For whoever claims the top spot, they and the FA already face some important hurdles.

First and foremost, they will have to preside over the upcoming start of the NSD in October this year.

A huge occasion in the story of Australian Football and a competition that many clubs, fans and communities are banking on to be a success.

If successful, not only will it bring back into the limelight storied clubs, who’s history have woven the rich tapestry of Australian football, but it’ll open the pathway to a new and improved Australian footballing pyramid, giving clubs the following and support they need to grow and develop.

Things such as funding opportunities, more mainstream media audiences and the chance to stamp their mark into the footballing nucleus.

Though with great expectation comes more chance for disappointment.

The current system for the NSD can be argued to be sufficient, but like all great shifts in football it needs to grow, to expand and importantly to deliver on its goal of a more streamline pyramid.

This push will face funding and support challenges and the NSD, the clubs and the FA will struggle if this new chapter is stagnant.

Which brings us to the next challenge.

The A-League and APL

The A-league is producing an amazing new generation of players for Australia, with increased viewership, fan presence and transfer revenue from home grown talent its producing a record season.

However, under the surface the A-League has struggled since its break from the FA into the APL.

The funding and its recent overhaul paint a bleak picture for the clubs.

On top of this the prospect of future relegation would worry any figures of the clubs, from investors to the club’s lifeblood’s, the academies and fanbases.

Whoever takes up the new role must walk the uncomfortable tight rope of supporting the extensive and growing football scene while not ignoring our highest professional level.

The Women’s Game

The 2026 Women’s Asian Cup is just around the corner, providing an exciting opportunity to further elevate Australia’s women’s football journey and continue its impressive momentum.

On-field and tournament success are only the tip of the iceberg as the continuation of the game’s development is critical.

The positives of this progression far out way the negatives but the FA and its incoming CEO must make smart and well-constructed plans to keep the progress going.

Funding

James Johnson and the FA recently hatched together a plan for $3 Billion worth of Funding from the Government.

Funding through Government sporting grants is the backbone of football, especially the grassroots system, the highest participated sport community in Australia.

Before leaving James Johnson, the FA and the extensive member federations presented their Securing Footballing Future initiative before the 2025 Federal Election decided our new government.

This document 23 major points, spanning all levels of the game outlines where and how this funding should be allocated over 10 years.

Securing Footballing Future is bold and focuses on key aspects that have been present issues for football.

The new CEO should make sure that this initiative is a crucial deal to ratify with the government to stabilise funding for years to come.

The federal governments $200 million “Play Our Way” grants program in 2023 was created in the euphoria of the Women’s World Cup.

Though not centrally football focused and far smaller amount of funding, it’s proof that government funding can be acquired and allocated.

As the Sydney Morning Herald reported this week, the FA will record $8.3 million loss at the next general meeting on May 23, funding will become a fundamental issue.

Now more than ever the FA is calling for Garriock and its next potential CEO to be ambitious, show strong leadership and be open to taking calculated risks.

It’s a monumental task ahead, but for the passionate and invested football fans around Australia, they know that optimism for the future while simultaneously being grounded in the present is part of the beautiful game.

As the saying goes, ‘one game at a time’.

Whoever is appointed as Football Australia CEO, whether Garriock or another candidate, should seize the opportunity and lead with purpose.

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